• Journal of Information Technology Applications and Management
• /
• v.16 no.4
• /
• pp.93-107
• /
• 2009

This study investigated consumer preferences for Internet medical information service in China using the multi-attribute utility theory. The multi-attribute utility theory is a compositional approach for modeling consumer preferences wherein researchers calculate the overall service utility by summing up the evaluation results for each attribute. We found that Chinese Internet medical information users consider the availability of information and quick response to be the most important attributes. Further, they think that the comment feature is less important as compared to other attributes such as costs and updates. In addition, we found that the Internet users having more Internet experience consider these attributes to be more important as compared to the people who are just beginning to surf the Internet. For any successful Internet business, Internet marketers should assess individual-level preference and accordingly organize a fresh campaign. As of now, Internet marketers need estimation methods to predict the market performance of new services in many different business environments. We believe that the multi-attribute utility theory is a useful approach in this regard.

• Environmental and Resource Economics Review
• /
• v.10 no.3
• /
• pp.345-366
• /
• 2001

Evaluating environmental impacts of regional development projects has critical importance in environmental management aspect. This paper uses multi-attribute utility theory as a basis for obtaining a value index to assess the environmental impacts and applies the theory to a specific Korean case study. To structure and quantify basic values for the assessment, we elicited important attributes, then refined and structured them into a hierarchy. An environmental multi-attribute index is constructed as a multi-attribute utility function, based on value judgments provided by a group of technical experts, policy makers, and a decision-maker at Korean Ministry of Environment. The implications of the results are also discussed. We found that the work and results can provide valuable insights for assessment of environmental consequences.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 2001.05a
• /
• pp.389-408
• /
• 2001

Evaluating the results of National Nuclear R&D projects has critical importance in nuclear management aspect. This paper uses multi-attribute utility theory as a basis for obtaining a value Index to assess the results of nuclear R&D projects and applies the theory to a specific Korean case study. To structure and quantify basic values for the . evaluation, we elicited important attributes, then refined and structured them into a hierarchy. A multi-attribute index is constructed as a multi-attribute utility function, based on value judgments provided by a group of technical experts, policy makers, and decision-makers. The implications of the results are also discussed. We found that the work and results can provide valuable insights for assessment of nuclear R&D consequences.

• Journal of Korea Technology Innovation Society
• /
• v.5 no.1
• /
• pp.90-109
• /
• 2002

The national nuclear R&D projects have been implemented for the purpose of supply of nuclear power which was proved to be safety and stability. Evaluating the national nuclear R&D projects has critical importance in nu-clear energy management aspect. This paper employs multi-attribute utility analysis as a basis for obtaining an evaluation index to assess the national nuclear R&D projects using a specific case study of Korea. To structure and quantify basic values for the evaluation, we elicited important attributes, then refined and structured them into a hierarchy. A multi-attribute index is constructed as a multi-attribute utility function, based on value judgments provided by a group of technical experts, policy makers, and faculties. As a result, the objective of attainment of a proposed object is given the highest priority, followed by appropriateness of project and research strategy, utilization of research output, within attribute ranges defined for the attributes. We found that the work and results of this study can provide valuable insights and decision opportunities for virtually all major decision making in evaluation of the national nuclear R&D projects in Korea.

• Journal of the Korea Convergence Society
• /
• v.7 no.5
• /
• pp.181-188
• /
• 2016

This study investigated consumer convergence preferences for healthcare information service in social media using the multi-attribute utility theory. The multi-attribute utility theory is an approach for compositional modeling attributes wherein researchers compute the overall service utility by aggregating the evaluation results for attribute values. We found that healthcare information service consumers in social media evaluate the service preference through the multi attributes - Update, Cost, Usefulness, Usability, Reliability. And the study shows that individual preference by estimating weight of each attribute in the services influences the service use intention. So we believe that estimating preferences with multi-attribute utility theory will predict business success of the services in a new media, and for a successful business of the social media services marketers should assess the consumer's preference using the multi-attributes.

• Journal of Radiation Protection and Research
• /
• v.29 no.1
• /
• pp.65-71
• /
• 2004

A multi-attribute utility analysis was investigated as a tool for the decision support of countermeasures in early phase of a nuclear accident. The utility function of attributes was assumed to be the second order polynomial expressions, and the weighting constant of attributes was determined using a swing weighting method. Because the main objective of this study focuses on the applicability of a multi-attribute utility analysis as a tool for the decision support of countermeasures in early phase of a nuclear accident, less quantifiable attributes were not included due to lack of information. In postulated accidental scenarios for the application of the designed methodology, the variation of the numerical values of total utility for the considered actions, e.g. sheltering, evacuation and no action, was investigated according to the variation of attributes. As a result, it was shown that the numerical values of total utility for the actions are distinctly different depending on the exposure dose and monetary value of dose. As increasing in both attributes, the rank of the numerical values of total utility increased for evacuation, which is more extreme action than for sheltering, while that of no action decreased. As expected probability of high dose is higher, the break-even values for the monetary value of dose, which are the monetary value of dose when the ranking of actions is changed, were lower. In audition, as aversion psychology for dose is higher, the break-even values for dose were lower.

• Journal of Korean Society for Quality Management
• /
• v.35 no.4
• /
• pp.52-60
• /
• 2007

A multi-attribute robust design methodology is presented. This method can be applied where there are various technical constraints in design variables, multiple potentially conflicting design attributes, and uncontrollable noise variables. Two forms of technical constraints, soft and hard constraints, are considered in robust design settings. Specifically, this work presents procedures for integrating two types of design constraints seamlessly on the multiple design attributes, which is achieved through a development of multi-attribute utility formulation. The effectiveness of the overall procedures is tested with the aid of an I-Beam design problem, and results of sensitivity analysis are discussed.

• Proceedings of the KIEE Conference
• /
• 1995.07b
• /
• pp.546-549
• /
• 1995

Recently, electric utility is facing substantially new stream of business environment, such as pressure of business restructuring, competition with private IPPs, diversification of supply-side and demand-side resource options, environmental externalities and uncertainties. Integrated resource planning(IRP) is very useful and powerful approach for solving complex and diversified electricity supply and demand problems. This paper presents a standardized IRP procedure using multi-attribute decision analysis approach. The selection of the most desirable plan is based on multi-attribute trade-off/risk analysis method and score ranking method. As a case study, 50 plans with 12 scenarios are analyzed.

• Journal of Radiation Protection and Research
• /
• v.18 no.1
• /
• pp.71-82
• /
• 1993

It is a fundamental element of the nuclear power plant operation to assess exactly the occupational radiation exposure. And, according to recently published ICRP 60 recommendation, it is needed to reduce individual radiaton exposure limit further. In this paper, an optimization techique was suggested for selection of alternatives for reducing occupational radiation exposure, and used in reviewing alternatives given by a plant utility. After the basic analysis, sensitivity analysis was performed to consider the variabilities of the economic variables. From the result, it was found that an option using steam generator nozzle dam and torquing machine was the best with respect to total benefits, and in case of multi-attribute utility analysis, an option using Co-No seal had the highest utility. Therefore, it was necessary to apply more than one technique togeter in optimization study and to consider qualitative factor, too.

• Proceedings of the KSR Conference
• /
• 2007.11a
• /
• pp.1647-1656
• /
• 2007

With the growing international consensus regarding sustainable development of transportation, the plan of transportation infrastructure needs to meet various requirements toward enhancing environmental conditions. Accordingly, the upcoming long-term plan of high-speed rail network has to be reflecting the sustainability of transportation systems. In this paper, we propose methodologies based on multi-attribute utility theory for determining priorities of sustainable high-speed rail investment. The proposed methodologies identify indicators for sustainable transportation systems such as economic, environmental, social, and transportation-related ones and then, explain the way how to evaluate the overall sustainability by comparing the relative importance among indicators. This will help transportation agencies to prioritize high-speed rail investment toward sustainable transportation systems.