• 지식경영연구
• /
• 제14권1호
• /
• pp.1-19
• /
• 2013

Consumers have collected information and sought advices from other consumer through Internet. They could collect information in virtual space (online) not real world, that is Electronic Word of Mouth (eWOM). This study focused on research the factors on effect in Electronic Word-of-Mouth (eWOM) in the open market which is mediate between individuals and online stores. This is an exploratory study for research on finding factors of effect in eWOM. First of all, 5factors are selected from interview with 31 consumers. Then online surveys are conducted and 5 factors are significantly supported. This study is academically new approach on an exploratory study and it could suggest marketers to strategically manage eWOM.

• 한국정보기술응용학회:학술대회논문집
• /
• 한국정보기술응용학회 2007년도 춘계학술대회
• /
• pp.143-154
• /
• 2007

인터넷이 대중화대면서 온라인 쇼핑이 가능해졌고 구매자들은 인터넷을 통해 구매와 관련 된 경험, 서비스 등을 다른 사람들과 공유할 수 있게 되었다. 인터넷 쇼핑의 특성상 제품을 직접 눈으로 보고 만져 볼 수 없기 때문에 온라인 구전(Online Word of mouth)이 상품 구매 판단의 잣대로 활용되고 있다. 따라서 본 연구에서는 온라인 쇼핑몰에서 구전 정보 특성이 구매자들의 인지된 구전 정보 가치에 영향을 미치는지 실증적으로 분석하였다. 구전정보의 객관성, 관련성, 신빙성, up-to-dateness는 인지된 구전정보가치 즉 구매 불확실성 감소에 긍정적인 영향을 주었다. 구매 불확실성 감소는 온라인 쇼핑몰의 신뢰에 긍정적인 영향을 미쳤다.

• Journal of information and communication convergence engineering
• /
• 제9권5호
• /
• pp.505-509
• /
• 2011

This paper attempts to classify known facial expressions and to establish the correlations between two regions (eye + eyebrows and mouth) in identifying the six prototypic expressions. Covariance is used to describe region texture that captures facial features for classification. The texture captured exhibit the pattern observed during the execution of particular expressions. Feature matching is done by simple distance measure between the probe and the modeled representations of eye and mouth components. We target JAFFE database in this experiment to validate our claim. A high classification rate is observed from the mouth component and the correlation between the two (eye and mouth) components. Eye component exhibits a lower classification rate if used independently.

• 품질경영학회지
• /
• 제31권2호
• /
• pp.1-16
• /
• 2003

The purpose of this research is to examine the influence of after sales service quality in the Korean home appliance. This study is assumed that after sales service quality is composed of prices of service and corporate image as well as technical quality and functional quality. Also, this study examined that how after sales service quality have influence on the repurchase and word-of-mouth effect, and the relationship between the repurchase and word-of-mouth effect was identified in this research. To perform the empirical study, 204 questionnaires from persons who experience taking after sales services with charge for their home appliance are gathered and analyzed. The results make contribution to the Korean home appliance manufacturing company to newly recognize about the factors of after sales services quality. Further empirical or theoretical study for finding the factors of after sales services quality can be recommended in the presence of competitive service industry.

• 한국조리학회지
• /
• 제12권3호
• /
• pp.61-74
• /
• 2006

The objective of this study are to examine how the factors influence each other by determining the appropriate measurement standard based on the Dining-out Motives, restaurant attribute evaluation, intention of word of mouth and reusing, an effective restaurant marketing strategy on the basis of the analytical results by patrons and market segmentations. The study surveyed 321 subjects and processed the result using SPSS for Win. V. 12.1. For statistical analysis, Frequency, Factor Analysis, and Regression were put into operation. The results showed that dining-out motives and restaurant attribute evaluation had positive effects on the intention of word of mouth and reusing. Furthermore, the restaurant owners or managers will need to understand the existing market and target markets more objectively, and, through this market segmentation, formulate a marketing strategy that is appropriate for diverse desires of customers and different characteristics of restaurants.

• Journal of Contemporary Eastern Asia
• /
• 제13권2호
• /
• pp.3-14
• /
• 2014

Online communities are an important source of electronic-word-of-mouth (eWOM), however few studies have examined these types of messages within the Middle Eastern context. This study focuses on Kuwaiti women as members of an online beauty forum; previous work has suggested a mediating effect of gender with women being more likely to trust and follow-up word-of-mouth with a purchase. A conceptual model, based on existing theoretical contributions, provides the basis of a coding framework for the message characteristics that influence members' eWOM adoption. A sub-set of the analysis is presented: 218 threads (1820 messages, coded into 6702 units) illustrating cases where eWOM was adopted and thereby demonstrating continuance intention with members returning to the forum. Content analysis revealed the prevalence of emotional aspects in messages, coded into a new category of 'community bonding'. Findings show that emotion expressed in messages is as influential and important as cognitive aspects of argument quality.

• Management Science and Financial Engineering
• /
• 제11권3호
• /
• pp.47-60
• /
• 2005

Well-known e-CRM strategy is to focus on profitable customers and pay less attention to unprofitable ones. Moreover, some researchers recommend not serving unprofitable ones any more. However, it often neglects customers indirect value. Deselecting unprofitable customers can raise the issue of bad word-of-mouth publicity especially in the age of the Internet. Some studies pointed out that a customers decision to buy a product or service is often strongly influenced by others. In this paper, we consider customers' word-of-mouth effect on quality learning of inexperienced customers. We show that firms implementing e-CRM must take the effect into the consideration when deselecting unprofitable customers.

• 경영과학
• /
• 제32권2호
• /
• pp.125-143
• /
• 2015

When studying the film industry, researchers have seldom addressed the dynamic interaction between marketing information and word of mouth in the motion picture industry mainly because of the limitation of traditional research methodologies. This study explores integration and competition among important variables influencing on audience's choice on movie selection, particularly by using a new method of agent-based modeling including competitive environment. Decision process of moviegoer composed of transition probability based on multinomial logit model, considering marketing and box-office information, critique, and word of mouth from other moviegoers. After validating the fitness of market share among released movies, this study conducted a set of simulation experiments considering several variables such as market size, change of weight between variables, and movie performance under competition. Propositions are derived from the simulation results is also suggested for future research.

• 한국소음진동공학회:학술대회논문집
• /
• 한국소음진동공학회 2011년도 추계학술대회 논문집
• /
• pp.737-742
• /
• 2011

Because of complex structure of inlet and outlet flows, the performance of centrifugal fans used in a household refrigerator is affected by many parameters of duct system surrounding the fans. In this paper, the performance of a centrifugal fan is numerically analysed according to shapes of inlet bell-mouth. To improve performance of the centrifugal fan, some design parameters are selected for comparison. On a basis of these comparison, optimum shape of inlet bell-mouth is proposed to maximise the flow rate of the fan.

• Journal of Animal Science and Technology
• /
• 제57권4호
• /
• pp.10.1-10.7
• /
• 2015

Control and prevention of foot and mouth disease (FMD) by vaccination remains unsatisfactory in endemic countries. Indeed, consistent and new FMD epidemics in previously disease-free countries have precipitated the need for a worldwide control strategy. Outbreaks in vaccinated animals require that a new and safe vaccine be developed against foot and mouth virus (FMDV). FMDV can be eradicated worldwide based on previous scientific information about its spread using existing and modern control strategies.