• International Journal of Human Ecology
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• 제10권2호
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• pp.55-69
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• 2009

The Purpose of the current study is to investigate the differences in cosmetics attribute evaluation, purchase motivation, and brand re-purchase intention with respect to shopping orientations of Korean female university students. Questionnaires were distributed to 250 female students at Kyungpook National University and 220 completed questionnaires were analyzed. The results were as follows. First, shopping orientations and cosmetics attribute evaluation each generated four factor solutions, whereas cosmetics purchase motivations produced three factors. Second, three consumer groups - Efficiency Shopper Group, Indifference Shopper Group Ambivalence Shopper Group - with different shopping orientations were identified. Third, the study found significant differences in consumers' attribute evaluation such as function and price among the groups. The study also revealed a significant difference in contingent purchase motivations and brand re-purchase intention among the groups. From these results, we could identify that cosmetics re-purchase intention was significantly different among three different groups with different shopping orientations. Furthermore, consumer classification according to shopping orientations in cosmetics product purchase can be used by cosmetics marketers and managers to establish product plan and marketing strategy development. Additionally, the current study has originality and value that the relationship between shopping orientation and re-purchase intention has not been studied very much in the cosmetics product domain.

• 아동학회지
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• 제29권2호
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• pp.139-153
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• 2008

The purpose of this study was to examine the relationship between the teachers' belief of efficacy and their personality dispositions (reflective thinking, emotional adaptability, and motivation orientation). A survey was conducted of 282 kindergarten teachers working in the area of Seoul and Gyeonggi-Do. Data were processed and analyzed by statistical methods of descriptive statistics, Pearson correlations, and hierarchical multiple regressions. Results showed that teachers' belief of efficacy was positively correlated with their personality dispositions of reflective thinking, emotional adaptability, and motivation orientation-approach. They were negatively correlated with motivational orientation-avoidance. Teachers' belief of efficacy was highly correlated with emotional adaptability in all variables, followed by reflective thinking and motivation orientations-avoidance.

• 한국수학교육학회지시리즈A:수학교육
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• 제46권1호
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• pp.1-18
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• 2007

The purpose of this study is to describe theoretical orientations guiding research in mathematics motivation and to discuss findings in terms of how they facilitate or inhibit achievement. First, definitions of motivation and distinctions among types of motivation in education are discussed. Second, theoretical approach and representative research from these approach are described. Third, a set of generalizable conclusions about the contextual factors, cognitive processes, and benefits of interventions that affect students' and teachers' motivational attitudes are noted. Last, criticisms regarding instrument, assessment, and use of theories in motivational research are raised.

• Asia pacific journal of information systems
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• 제7권1호
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• pp.49-66
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• 1997

Matching individual career desire and career path is desirable for individual motivation and organizational effectiveness. Some studies reported that major career orientations of MIS personnel are technical and managerial orientation. Furthermore, dual ladder system is based on the same notion above. However, subsequent research conclusions of this issues have been contradictory. Mnwhile, past studies on the work value of MIS personnel are mainly concentrated on the differences between MIS personnel and other occupations. To date, the study on the differences in the values of job factors between major career orientations is rare. The purpose of this study is to find out major career orientation of Korean MIS personnel and the differences of values of job factors between major orientations. The research result is two conclusions. First, major career orientations of Korean MIS personnel are technical and managerial orientation. Second, both group do not have different values about job property related factors, but managerial orientation group gives high values to the some organization related factors such as company policy, responsibility, authority, salary level and opportunity of promotion.

• 영어어문교육
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• 제11권1호
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• pp.37-55
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• 2005

This study examines the effects of two motivational orientations on the use of language learning strategies at overall, category, and specific-item levels. 184 students (males and females) from a Korean university responded to the following two questionnaires: the Motivational Orientation Questionnaire (MOQ) developed by the author and Oxford's Strategy Inventory for Language Learning (SILL). The results showed that both integratively- and instrumentally-oriented students were moderate strategy users overall. Integratively-oriented learners were found to use learning strategies more often and a broader spectrum of strategies than instrumentally-oriented learners. A noteworthy finding, however, is that strategy use was not motivation orientation-specific. In other words, the two motivational groups were found to share the similar patterns of strategy use. Independent samples t test results revealed that integratively-oriented students exhibited significantly greater use of overall strategy than instrumentally-oriented students. This phenomenon held true for the use of cognitive, metacognitive, and social categories. At the specific item levels, 13 of the total 50 individual strategies were shown to be employed significantly more often by integratively motivated learners than by their instrumentally motivated peers.

• Educational Technology International
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• 제22권2호
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• pp.285-309
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• 2021

It is commonly understood that students' autonomous motivation and individualistic orientations and instructors' autonomy support are important for student-centered learning (SCL). However, few studies have examined this assumption. To help researchers and practitioners design more engaging SCL experiences across diverse cultural contexts, this study examines the associations of these factors with SCL engagement and how these associations compare in different cultures. University students in South Korea and the United States participated in a bold SCL assignment, called Pink Time, in which students decide what and how they learn. Linear, multivariate models were estimated in each context to identify and compare relationships between SCL engagement and student characteristics and perceptions. We found that engagement was high in both contexts. Autonomous motivation, individualism, and perceived instructor support each had significant associations with SCL engagement in South Korea. In the US, which had a smaller sample size, only perceived instructor support was significantly associated. These findings suggest that SCL strategies can be effective across cultures. Also, the narrower classroom context, specifically instructors' support, may be a stronger driver of engagement than the broader societal context. This study contributes to the scholarly discussion regarding SCL in diverse settings and offers several implications for instructors.

• 한국수학교육학회지시리즈D:수학교육연구
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• 제26권2호
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• pp.83-104
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• 2023

Lecture theatres and computing laboratories are common types of classrooms used for teaching and learning in this study; both were equipped with a computer network through which teachers and students can access learning management system, digital library, educational software, and so on. Students were divided into groups of two or three; each group of students collaborated on the worksheets in the laboratory and naturally sat together when attending a class held in the lecture theatre. The social organization of classroom learning would promote student learning but what drives student learning; how to engage students with learning; and how to maintain their interest in learning are of research interest in the present study. The study illustrated the theoretical and empirical links, student motivation has a relation to rich collaboration with peers, communication as verbal interactions as well as teacher-student interactions. These are within socio-cultural contexts for learning to take place. The study was extended to make comparisons of the motivational orientations between student genders. It was found that female students were keener on fun or enjoyment in learning, peer communication, and teacher's intervention, whereas male students were concerned more about digital learning tools, a positive working relationship, social reciprocity, and interpersonal relationships.

• 한국심리학회지 : 문화 및 사회문제
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• 제16권1호
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• pp.19-41
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• 2010

본 연구의 목적은 대학생의 종교지향과 종교적 원리주의가 주관적 웰빙과 어떤 관계가 있는지와, 웰빙에 대한 종교지향과 종교적 원리주의의 상호작용을 탐색하는 것이다. 본 연구의 대상자는 서울시에 위치한 한 대학에 재학하고 있는 374명의 대학생들이었으며, 그들의 평균 연령은 22.54(SD=4.79)세였다. 본 연구에서 사용된 심리검사는 I/E-R 종교지향척도, 종교적 원리주의척도, 영적안녕척도, 정서빈도검사, 삶의 만족척도, 주관적 행복척도, 삶의 동기척도 및 삶의 기대척도이다. 분석 결과, 종교를 가진 대학생은 그렇지 않은 대학생보다 종교적 안녕을 더 경험하고 있었지만 주관적 웰빙 수준은 더 높지 않았다. 대학생의 종교지향은 영적 안녕은 물론, 삶의 만족, 주관적 행복, 긍정정서 등과 같은 웰빙 변인과 관계가 있었다. 하지만 종교지향이 주관적 웰빙 변인과 공변하는 부분은 4~6%가량 밖에 되지 않았다. 종교적 원리주의는 영적 안녕이나 삶의 만족과는 정적 상관이 있었지만, 삶의 동기와는 부적 상관을 보였다. 한편, 대부분의 주관적 웰빙 변인과 종교지향의 관계에서 종교적 원리주의의 조절효과가 발견되었다. 단순주효과 분석결과, 종교적 원리주의 성향이 약한 대학생의 경우 종교지향이 수준에 따라 주관적 웰빙 수준에 큰 차이가 없었지만, 종교적 원리주의 성향이 강한 경우 종교지향이 수준이 강하면 그렇지 않은 것보다 실존적 안녕 수준이 높고 긍정정서나 행복감을 더 느끼고 삶을 만족하고 있었는데, 특히 미래의 삶에 대한 동기와 기대 수준이 매우 높았다. 이런 결과는 종교 관련 변인들이 상호작용하며 주관적 웰빙에 영향을 미칠 수 있다는 것을 시사한다.

• Asia Pacific Journal of Business Review
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• 제4권2호
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• pp.1-21
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• 2020

The purpose of this research is to investigate young consumer motivation in regards to shopping mall. Young adults are an emerging age group that has economic autonomy and power of making independent decisions. In addition, this young segment providing an interesting challenges and opportunities for marketing professionals. Therefore, it is pertinent to analyse their shopping motivations, so that the marketers can understand and influence the consumption behaviour of this specific group. A survey using self-administered questionnaire was conducted to assess the mall-directed shopping habits and shopping orientations. A total of 164 usable surveys were obtained. In addition of exploratory factor analysis, confirmatory factor analysis and structural equation modeling was applied to prove the hypotheses. We have found that young Australian shoppers were motivated to visit malls primarily by the role enactment and exploration dimensions. They were the strongest motivators which explaining why young Australian consumers patronize malls. Young consumers of Australia enjoyed the mall environment, exploring new things, socializing with friends, comparing prices and the variety of products and services offered. The results of our study have several implications that should be of benefit to the retailing industry and mall management. Developers of malls must develop their mall more than simply a place for buying products. As such, mall management should make sure that their mall atmospherics offer a mall environment that is pleasing to multiple senses, to ensure it is conducive for shoppers to stay and spend more of their time and money. Mall management must execute strategies to maintain their attraction to younger consumers, perhaps by including stores that are futuristic and offer the most advanced styles or technologies, and appeal to somewhat older adults by offering the tenant, entertainment, and experience mix they will prefer. It is recommended that future research utilize random sampling methods to ensure the generalizability of results.

• 한국산학기술학회논문지
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• 제21권2호
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• pp.404-414
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• 2020

본 연구의 목적은 다문화 가정 자녀의 초등학교 4학년부터 중학교 3학년까지의 6년 동안의 성취동기 변화패턴에 기초한 잠재집단을 찾고, 확인된 잠재집단과 학업성취 간의 관련성 및 잠재집단을 결정하는 예측요인을 확인하는 것이다. 다문화청소년패널연구의 1차년도(2011년)부터 6차년도(2016년)까지 6개 년도의 자녀와 어머니의 1,254쌍 자료를 분석 대상으로 하였으며, 분석방법으로 잠재계층성장분석, 일원분산분석, 다항로지스틱 회귀분석을 사용하였다. 분석 결과는 다음과 같다. 첫째, 잠재계층성장분석 결과 성취동기의 종단적 변화양상은 '최상수준 변동형 집단', '중수준 변동형 집단', '저수준 무변화형 집단', '최저수준 무변화형 집단'의 네 가지 특징을 보이는 것으로 확인되었다. 둘째, 잠재집단에 따라 6개 시점 모두에서 모든 잠재집단 간 동일한 패턴의 학업성취 수준 차이가 있는 것으로 확인되었으며, 성취동기 수준이 높은 잠재집단 순으로 학업성취가 높은 것으로 확인되었다. 셋째, 다항로지스틱 회귀분석 결과, 부모 변인 중 부모효능감, 자녀 변인 중 자아존중감, 교사 변인인 교사지지가 잠재집단 구분에 영향을 미치는 중요 변인인 것으로 확인되었다. 본 연구는 다문화 가정 자녀의 성취동기 변화 특성이 학업성취 수준에 중요한 영향을 미친다는 것을 시사하며, 성취동기 향상을 위해 잠재집단 구분에 영향을 미치는 부모, 자녀, 교사 변인에 대한 적극적 개입이 필요함을 보여준다.