• Title/Summary/Keyword: motivation of using SNS

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Characteristics of Images in Image-based SNS and User Satisfaction - Focusing on Instagram and Pinterest - (이미지 기반 SNS에 나타난 이미지의 속성과 사용자 만족 인스타그램과 핀터레스트를 중심으로)

  • Yoon, Jisun;Ryoo, Han Young
    • Journal of the HCI Society of Korea
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    • v.14 no.1
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    • pp.5-13
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    • 2019
  • SNS has been advanced from first to third generation by changing its service format in various ways. Nowadays, image-based SNS such as instagram and pinterest where users communicate via images has become popular as third generation service. Due to the fact that users communicate especially through images, image-based SNS utilizes images in different ways compared to other SNS. This study derived various characteristics of images in image-based SNS, and observed how users perceive each of them differently. Also, relationship between the characteristics and user satisfaction on image-based SNS is analyzed. The characteristics include 6 items; 'implicity', 'recordability', 'expressing identity', 'indirect experience', 'temporary amusement', and 'stimulating desire.' As a result of comparing user perception regarding those 6 characteristics, recordability and indirect experience were highly recognized than other characteristics. Also, according to users' age, motivation of using image-based SNS, and number of followers they have, users perceived each characteristic in different level. Finally, relationship between the characteristics and user satisfaction was analyzed, and the result showed that indirect experience had positive influence to user satisfaction. Regarding indirect experience, it was highly perceived by users and also had positive influence to their satisfaction, which means it is the most typical characteristic of image-based SNS.

Digital Generation's Media Use and Political Participation : Focusing on SNS and Smart Phone Use (디지털 융합 세대의 미디어 이용과 정치참여의 특징 : SNS와 스마트폰을 중심으로)

  • Lee, Young-Soo;Kim, Sung-Joong
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.7
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    • pp.39-60
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    • 2019
  • The purpose of this study is to examine new types of political participation using the new media of digital convergence generation. For this purpose, groups were classified according to age and characteristics of media usage to investigate whether there are differences in media-related tendencies, SNS and characteristics of Smartphone usage political-related characteristics, and political participation by types. The results of the study is that the media usage characteristics by generation showed a difference between groups according to the high and low motivation for using media, and there was a generation differences in politics-related characteristics and types of political participation. Digital generation showed lower political involvement, political efficiency and offline political participation than Web 1.0 generation. In addition, political efficacy showed the moderating effect that had the greatest effect on political participation by types.

Sementic Analysis of PDA (Paralinguistic Digital Affordances) in Social Media :Focusing on College Student (소셜미디어의 디지털 준언어 행동유도(PDA : Paralinguistic Digital Affordances) 의미 해석: 대학생을 중심으로)

  • Cha, Young Ran
    • The Journal of the Korea Contents Association
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    • v.17 no.5
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    • pp.410-422
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    • 2017
  • This study researches PDA (Paralingustic Digital Affordances) in the social media on the basis of Uses and Gratification theory. The study defines PDA as Likes in Facebook and Instagram and Favorites in Twitter. The study inquiries into the motivation of using PDA and interpretational way when Social media users play a role of a sender or a receiver. For this research purpose, the focus group and interview were conducted with 36 college student in the Korea metropolitan area. The research is to comprehend the motivation and satisfaction of using PDA by applying structured theory frame of Uses and Gratification. As a result, it contributes to more satisfactions when PDA users interact each other as a sender and a receiver than mere verbal-communication. Furthermore, PDA in each social media has different meaning and gravity. For instance, Likes in Instagram is considered less important and lighter than Likes in Facebook. Moreover, people use the PDA without any restriction. People favorably use PDA most of the time, but sometimes they use in contradictory or sarcastic way.

Awareness of the Others on Facebook: Empirical Analysis of Social Presence (페이스북에서 상대방에 대한 존재 인식: 사회적 현존감의 실증적 분석)

  • Hwang, Ha Sung
    • Journal of Internet Computing and Services
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    • v.16 no.4
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    • pp.93-99
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    • 2015
  • The purpose of this study was to explore the reasons why college students use Facebook and the ways in which they feel of social presence while using Facebook. In fact, the study aimed to specify the links between motivations for using SNS and a sense of 'being together'. The findings of this study suggest that major motivations of SNS use were social interaction, entertainment, self-presentation, and information-seeking. Specifically, results from a survey of 280 respondents revealed that college students used Facebook to seek maintenance and connection with friends, to express themselves, to get information about school activities, and to be entertained. These findings are consistent with the existing literature regarding SNS as a primary channel to maintain the existing social relationships among college students. The study also found that all motivation factors, except information-seeking factor, were positively and significantly related to social presence. The strongest correlations were between social presence and Facebook use for social interaction and entertainment needs. It seemed that users who seek social interaction and entertainment needs are more likely to feel a sense of being with others while users who seek to get information are less likely to feel a sense of social presence. These findings implied that to some extent, a sense of social presence occurs in the context of Facebook and that the experience of social presence depends on what college students seek from Facebook use. In addition, the results showed a positive relationship between Facebook use and social presence; the more college students use Facebook, the more they are likely to experience sense of social presence. Given that Facebook provides college students with a place where they can share thought and feelings among friends, it can be concluded that Facebook contributes to the sense of belonging among users. And such feeling may enhance a sense of presence with others while using Facebook. These findings suggest that uses and gratifications researchers should consider the concept of social presence as an important variable in explaining what audience members do with media.

Students' Experience in Using Twitter for Online Learning: Social-Affective and Cognitive Perspectives

  • CHOI, Hyungshin;KWON, Soungyoun
    • Educational Technology International
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    • v.13 no.1
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    • pp.175-205
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    • 2012
  • The current study investigated whether SNS such as Twitter can be an assisting tool to compensate the limitations of online learning from social-affective and cognitive perspectives. Such limitations include low level of motivation to participate, feeling of isolation, rare exchanges of ideas and feedback from peers or instructors. This paper reports findings from a research study on the use of Twitter in online learning in Higher Education. Survey and subsequent interviews were conducted to examine students' perceptions about the cognitive and social-affective aspects of their participation in Twitter activities. Some of the challenges and potentials in integrating Twitter into online course are also addressed. It can be concluded that Twitter contributes not only to building close relationships among peers and instructors but also to opening a communication channel that can extend cognitive potentials.

Factors Affecting the Intention to Invade Privacy on Social Network Service (SNS에서 프라이버시 침해의도에 영향을 미치는 요인)

  • Ahn, Soomi;Jang, Jaeyoung;Kim, Jidong;Kim, Beomsoo
    • Information Systems Review
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    • v.16 no.2
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    • pp.1-23
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    • 2014
  • With side effects such as Phishing and Spam using personal information in Social Network Service, there is a growing need for studies related to harmful behaviors such as the reason for privacy violation. As such, this study assumed privacy violation to be ethical decision, making behavior and used the Theory of Planned Behavior and Motivation Theory, which are mostly used in social science to identify the factors affecting privacy violation. The results suggested that the Perceived Enjoyment and Punishment used in motivation studies affected privacy violation behaviors, and that the factors of the Theory of Planned Behavior such as Attitude toward Privacy Violation, Subjective Norms of Privacy Violation, and Perceived Behavioral Control with regard to Privacy Violation significantly influenced the Intention to Privacy Violation. On the other hand, Perceived Curiosity and Subjective Norms of Privacy Violation did not affect the Intention to Privacy Violation. Therefore, this study confirmed that the Theory of Planned Behavior was appropriate to explain the Intention to Privacy Violation, and that the variables of the Motivation Theory generally influenced the Attitude toward Privacy Violation. This study was significant since it extended the scope of theoretical privacy study from users and victims centered to inflictor and applied the Extended Theory of Planned Behavior using the variables of the Motivation Theory in the study of Intention to Privacy Violation. From the practical aspect, it provided the ground for privacy education based on the fact that the Attitude toward Privacy Violation can be curbed when education on the Privacy Concerns, Perceived Enjoyment, and Punishment with regard to privacy is strengthened. It also cited the need for the punishment of privacy violation and the practical ground to amend the terms and conditions of user license and Personal Information Protection Act to provide policy support.

Development of the Accident Prediction Model for Enlisted Men through an Integrated Approach to Datamining and Textmining (데이터 마이닝과 텍스트 마이닝의 통합적 접근을 통한 병사 사고예측 모델 개발)

  • Yoon, Seungjin;Kim, Suhwan;Shin, Kyungshik
    • Journal of Intelligence and Information Systems
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    • v.21 no.3
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    • pp.1-17
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    • 2015
  • In this paper, we report what we have observed with regards to a prediction model for the military based on enlisted men's internal(cumulative records) and external data(SNS data). This work is significant in the military's efforts to supervise them. In spite of their effort, many commanders have failed to prevent accidents by their subordinates. One of the important duties of officers' work is to take care of their subordinates in prevention unexpected accidents. However, it is hard to prevent accidents so we must attempt to determine a proper method. Our motivation for presenting this paper is to mate it possible to predict accidents using enlisted men's internal and external data. The biggest issue facing the military is the occurrence of accidents by enlisted men related to maladjustment and the relaxation of military discipline. The core method of preventing accidents by soldiers is to identify problems and manage them quickly. Commanders predict accidents by interviewing their soldiers and observing their surroundings. It requires considerable time and effort and results in a significant difference depending on the capabilities of the commanders. In this paper, we seek to predict accidents with objective data which can easily be obtained. Recently, records of enlisted men as well as SNS communication between commanders and soldiers, make it possible to predict and prevent accidents. This paper concerns the application of data mining to identify their interests, predict accidents and make use of internal and external data (SNS). We propose both a topic analysis and decision tree method. The study is conducted in two steps. First, topic analysis is conducted through the SNS of enlisted men. Second, the decision tree method is used to analyze the internal data with the results of the first analysis. The dependent variable for these analysis is the presence of any accidents. In order to analyze their SNS, we require tools such as text mining and topic analysis. We used SAS Enterprise Miner 12.1, which provides a text miner module. Our approach for finding their interests is composed of three main phases; collecting, topic analysis, and converting topic analysis results into points for using independent variables. In the first phase, we collect enlisted men's SNS data by commender's ID. After gathering unstructured SNS data, the topic analysis phase extracts issues from them. For simplicity, 5 topics(vacation, friends, stress, training, and sports) are extracted from 20,000 articles. In the third phase, using these 5 topics, we quantify them as personal points. After quantifying their topic, we include these results in independent variables which are composed of 15 internal data sets. Then, we make two decision trees. The first tree is composed of their internal data only. The second tree is composed of their external data(SNS) as well as their internal data. After that, we compare the results of misclassification from SAS E-miner. The first model's misclassification is 12.1%. On the other hand, second model's misclassification is 7.8%. This method predicts accidents with an accuracy of approximately 92%. The gap of the two models is 4.3%. Finally, we test if the difference between them is meaningful or not, using the McNemar test. The result of test is considered relevant.(p-value : 0.0003) This study has two limitations. First, the results of the experiments cannot be generalized, mainly because the experiment is limited to a small number of enlisted men's data. Additionally, various independent variables used in the decision tree model are used as categorical variables instead of continuous variables. So it suffers a loss of information. In spite of extensive efforts to provide prediction models for the military, commanders' predictions are accurate only when they have sufficient data about their subordinates. Our proposed methodology can provide support to decision-making in the military. This study is expected to contribute to the prevention of accidents in the military based on scientific analysis of enlisted men and proper management of them.

The moderating effects of personality traits in relationship between SNS use and stress - focused on the Facebook adolescent users (SNS 사용과 스트레스의 관계에 미치는 이용자 성격의 조절효과 연구 - 페이스북 청소년 이용자를 중심으로)

  • Piao, Mei Ying;Jeong, Eui Jun
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.9 no.7
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    • pp.297-306
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    • 2019
  • This is a longitudinal study which aims to examine the effects of the use frequency of SNS on adolescents' stress and the relationship between the former and the latter, based on big five personality factors. To this end, the valid data of 994 adolescents were collected by administering questionnaires to the cohort groups of those using Facebook twice for one year(T1-T2). An analysis of the data showed that the use frequency of Facebook(T1) had no direct effects on stress(T2), and that there was an interaction between users' personality and the use frequency. In particular, users' stress(T2) was varied depending on neuroticism among personality factors, as the use frequency of Facebook(T1) increased. The higher the use frequency of Facebook, the more the stress in the group with weak neuroticism, while the higher the use frequency of Facebook, the less the stress in other group with strong neuroticism, probably because each group has different motivation for meeting their needs for social support: the former's stress may increase, since they has relatively lower needs for social support and face more conflicts as they more frequently use Facebook, while the latter's stress may decrease, because they have relatively stronger needs for social support and are likely to acquire psychological support, as they more frequently use it.

The impacts on school life of a occupational therapy student use of smartphone

  • Lee, Sun-Myung
    • Journal of Korean Clinical Health Science
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    • v.7 no.2
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    • pp.1289-1297
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    • 2019
  • Purpose: The purpose of this study was to investigate occupational therapy at M college in Changwon and the impact of smart phone use on the school life of college students and to help them find ways to further develop in the future. Methods; Data collection was conducted using questionnaires, and the questionnaires consisted of 152 total questions with 15 interpersonal questions, 23 problem solving skills, 43 self-efficacy, 16 class participation scale, and 55 self-directed learning scale. It was conducted to first and second graders of M college and conducted a survey through the corresponding academic year from March 26, 2019 to March 29, 2019 to retrieve 120 questionnaires and use them for analysis. The collected data were analyzed using SPSS. Statistic 20.0. Results: Studies show that "school life satisfaction" is usually the highest at 53 percent. The "smartphone user motivation" was the highest with 50.8 percent, while the "most frequently used feature on smartphones" was the highest with 57.5 percent on SNS. Satisfaction after using a smartphone was the highest with 49.2 percent, while 41.7 percent said it would be easier to acquire and utilize information in the areas of satisfaction. Conclusion: Smartphone addiction, interpersonal relationships, problem-solving skills, self-efficacy, participation in classes, and self-control learning items are not only affected by one part, but also by the other.

Effects of Information Literacy and Motivation Factors on Information Representation Capability and Information Contribution (정보리터러시와 동기요인이 정보표현능력과 정보공헌에 미치는 영향)

  • Kang, Jae-Jung;Kim, Yoo-Jung
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.97-108
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    • 2017
  • Web 2.0 paradigm and technologies allow users to contribute their information voluntarily and actively to online community. This paper aims to investigate key determinants of information contribution in online communities. We come up with the research model and proposed hypotheses on the basis of intensive literature review on motivation theory, information literacy, and self expression. Using survey response date collected from those who have ever experienced in uploading or providing information on online community such as social media. A total of 262 survey responses were used to test research hypotheses. The results show that self expression motive influences on information representation capability(IRC) and information contribution. The impact of Information literacy on IRC is found to be significant, and IRC is positively related to information contribution. In addition, approval motive is proven to be key determinant of IRC and information contribution. Some practical implications of these findings are discussed.