• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.1035-1043
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• 2020

Project manager plays a very important role in the success of any project. The primary duty of the project manager is to combine the outcomes or results of the various processes and activities of project management into a systematic project management strategy or plan for the project. In the construction industry, a lack of motivation is an urgent problem for many project managers in construction and engineering projects. Lack of motivation affects the quality and productivity of jobs, reducing profits and growth for companies, businesses, contractors or organizations that rely on human resources. The reasons for this lack of motivation are diverse ranging from salary to culture to life and working environment, among others. Through surveys and data analysis using Cronbach's Alpha reliability and EFA (Exploratory Factor Analysis), our research scaled the factors affecting work motivation of project managers in the construction industry in Vietnam. The research results identified six major groups of relevant factors including (i) salary and benefits, (ii) work environment, (iii) promotion opportunities, (iv) organizational culture, (v) interest in the job, and (vi) relationship with the organization. From there, this paper contributed useful information as well as measures for businesses, companies, contractors or organizations in the construction industry.

• 한국콘텐츠학회논문지
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• 제15권11호
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• pp.534-549
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• 2015

본 연구는 2014 오송 국제바이오 산업엑스포에 참여한 자원봉사자를 대상으로 하여 자원봉사자의 참여동기와 참여만족, 교육훈련이 참여동기와 참여만족 간에 조절효과가 있는지를 분석하여 향후 개최될 메가이벤트를 성공적으로 치러낼 수 있는 시사점을 제공하는 것이 본 연구의 목적이다. 연구결과 첫째, 참여동기 중 내적보상은 자원봉사 참여만족 6개 구성요인에 모두 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 참여동기 중 외적보상은 자원봉사 참여만족 중 자기성장만족과 교류만족을 제외한 4개 구성요인에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 내적보상과 행사업무만족 간에 교육훈련이 조절역할을 하는 것으로 나타났다. 넷째, 외적보상과 교류만족 간에 교육훈련이 조절역할을 하는 것으로 나타났다.

• 문화기술의 융합
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• 제6권2호
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• pp.107-115
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• 2020

본 연구는 중국 청소년을 대상으로 틱톡(Tiktok)의 이용동기를 밝히고 그것이 이용만족도와 지속사용의도에 미치는 영향을 살펴보았다. 또한 이용 동기와 지속사용의도의 관계를 이용만족도의 매개효과로 파악하고자 하였다. 설문조사는 온라인과 오프라인으로 실시하였고 청소년 315명을 표본으로 분석하였다. 자료는 SPSS 25 프로그램을 이용하여 요인분석, 다중 회귀분석 및 매개변수의 효과 분석을 실시하였다. 연구결과 이용 동기로는 정보/오락추구, 소통, 자기표현이 도출되었다. 이들 이용 동기 중 정보/오락추구, 소통이 이용만족도와 지속사용의도에 유의미한 영향을 미치는 것으로 나타났다. 이와 함께, 이용만족도는 지속사용의도에 매개적인 효과가 있는 것으로 확인되었다. 하지만 기존의 소셜미디어의 이용 동기 연구에서 중요한 요인으로 다뤄졌던 자기표현 요인은 틱톡 이용만족도와 지속사용의도에 유의미한 영향을 미치지 않는다는 점을 발견하였다. 본 연구가 향후 틱톡(짧은 동영상) 관련연구에 작은 기여를 할 수 있길 기대한다.

• 한국심리학회지 : 문화 및 사회문제
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• 제14권1호_spc
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• pp.167-186
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• 2008

본 연구는 암묵적 이론(implicit theory)의 관점에서 한국 초등학생들의 학습동기에 영향을 주는 요인이 무엇이고 어떻게 구성되어 있으며, 이러한 학습동기 요인의 구성은 성별에 따라 어떤 차이가 있는가를 밝혀보는 데에 그 목적이 있다. 한국 초등학생들의 학습행동에 관련된 동기에 대한 암묵적 이론을 이끌어내고 체계화시키기 위하여 초등학생들이 가장 열심히 학습하고 있는 활동이 무엇이고 그러한 학습활동을 열심히 하는 이유가 무엇인지 조사하여 그 원인을 문항으로 하는 측정도구를 제작하여 학습동기 요인을 분석하였다. 전국에 걸쳐 지역을 고려하여 7개 도시에서 무선 표집한 초등학교 4~6학년 856명을 대상으로 학습활동의 원인에 관한 탐색적 및 확인적 요인분석의 결과 유용성, 흥미, 인정, 지식획득, 기대충족의 5가지 요인으로 나타났다. 남녀별로 보면 남학생은 유용성-흥미-인정-지식획득-기대충족의 순으로 5가지 요인이 나타났고, 여학생은 흥미-유용성-보상-인정--기대충족-경쟁의 순으로 6가지 요인으로 나타나 남녀간 요인수와 요인구조에 다소 차이가 있었다.

• 아동학회지
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• 제35권4호
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• pp.123-143
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• 2014

This research was based on achievement goal theory which categorizes young children's motivation into three types: mastery, the performance-approach, and performance-avoidance motivation. The participants consisted of forty-eight pairs of children aged 3-4 and their mothers. The participants completed two tasks in order to indentify their motivational types. The short form of the Child Behaviour Questionnaire(CBQ-SF), modified scales from Kim and Kim(2001), and the GIPEPS were also employed. The major findings of the research are as follows: First, in terms of the motivational types of the given sample, performance-approach motivation was ranked first followed by mastery motivation. Second, it was found that the temperament of young children was not related with their motivational types. Third, there were some differences in mother-child interaction between groups based on the frequency of feedback, questions, and the percentage of commands. Fourth, the mood of the relationship appeared to be the only factor of maternal interaction quality which related to children's mastery motivation.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.603-611
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• 2020

Higher education has long been considered as a means of human resource development in a nation. The faculty member plays a significant role in improving the quality of higher education. It is clear that job satisfaction and motivation have effect on the faculty member's performance. The objective of this study is to investigate the levels and factors affecting lecturers' motivation in Vietnamese public universities. In this study, ordinary least squares (OLS) and exploratory factor analysis (EFA) have been utilized to identify the factors affecting work motivation of lecturers at Vietnamese universities. A questionnaire was administered to a sample of 189 lecturers at different public universities in Vietnam. The finding indicates that seven factors including Work characteristics (WC), Wage and welfare (WW), Social recognition (SR), Peer relationships (PR), Training and promotion opportunities (PO), Leader caring (LC) and Teacher-student interaction and student's attitude (IA) have positive effect on lecturers' work motivation. Among these factors, Teacher-student interaction and student's attitude (IA) has the strongest impact with the coefficient of 0.631 and Peer relationships (PR) has the least impact on work motivation with the coefficient of 0.020. The study findings can facilitate the understanding of how to increase work satisfaction at the universities in Vietnam.

• 품질경영학회지
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• 제44권1호
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• pp.121-138
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• 2016

Purpose: Financial institute employees have various education programs for enhancing customer satisfaction. The purpose of this study is to explore critical factors that affect the service commitment in the financial institution and to propose the implication for employee's service involvement. Methods: This study is intended to identify how service quality of education, servicescape, and learning motivation affect the service commitment. The research model proposed in this study is tested via a survey of 322 employees for financial institution employees. Results: This study shows that tangibles, reliability, assurance and ambient condition, physical structure, symbolic artifacts and internal motivation, extrinsic motivation significantly influence education satisfaction. Tangibles, reliability and ambient condition, physical structure, symbolic artifacts and internal motivation significantly influence affective service orientation and that tangibles, reliability, assurance and extrinsic motivation significantly influence altruistic service orientation. It also verifies that education satisfaction affective service orientation, and altruistic service orientation positively affect service commitment. Conclusion: This study suggests critical factors to promote service commitment in the financial institute. It has focused on not only the service quality of education program, but also servicescape and learning motivation as the meaningful factors for increasing the employee's service involvement.

• 한국식생활문화학회지
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• 제34권3호
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• pp.277-283
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• 2019

This study explore the market segmentation based on beer consumers' purchase motivation 1) to analyze beer consumers and markets more closely and 2) to demonstrate the characteristics of each market segment and contribute to marketing strategies with beer consumer segment. Using -administrated questionnaires asked questions recognizable beer purchase within 6 months by over 20-years-olds, this study 201 surveys online 22 days. The results as follows: beer consumers' purchase motivation consisted of three factors enhancement, social orientation, and value enhancement. Cluster analysis based on beer purchase showed that there were three groups motivation multi-motivation and motivation group based on average value of beer purchase motive factors and relative load per factor. demographic,beer drinking characteristics and group difference according to cluster gender and monthly average income, and beer drinking characteristics also significantly different by preferred beer, preferred beer type, occasion and drinking place.

• 융합경영연구
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• 제10권5호
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• pp.25-34
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• 2022

Purpose: The purpose of this study is to find a way to improve the quality of life of the blind by confirming the effect of the motivation of the blind to participate in golf activities and the effect of income and self-efficacy in these relationships. Research design, data, and methodology: This study conducted a survey of 30 visually impaired people, and simple regression analysis, additive multiple moderating effect analysis were conducted using SPSS and PROCESS macro. Results: First, it was confirmed that the motivation to participate in golf activities is an important factor in improving the quality of life. Second, it was confirmed that income has a positive effect on the quality of life rather than the motivation to participate in golf activities, but self-efficacy negatively affects the quality of life. Third, it was confirmed that the interaction between participation motivation and income level negatively affects the quality of life, but the interaction between participation motivation and self-efficacy improves the quality of life. Conclusions: It suggests that organizations, golf courses, local governments, and volunteers who support the blind's outdoor activities, especially golf activities, need to establish a support system and take a careful approach to overcome these factors.

• 한국초등과학교육학회지:초등과학교육
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• 제31권1호
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• pp.125-134
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• 2012

Interest has been studied as one of the construct to understand and improve learning in science. While informal science education is getting increasing attention as science education has been extended from formal school science to informal science learning including after-school program or science museum activity, however, little has been studied in comparing to the needs. In this study the authors investigated students' interest about learning science in the context of informal science education. For this the survey tool in the article of Im and Pak (2000) was utilized through modification, and 155 elementary students' responses were analyzed with factor analysis and basic statistics. The factor analysis showed that the students' interest about learning science in the context of informal science education has multi dimensions like subject, motivation, and activity dimension. The result showed that students' interest decreased as their grade is higher, and that the interest of intrinsic motivation, empirical activity, and descriptive subject were relatively high while the interest of extrinsic motivation, cognitive activity, and specific subjects were low. From this study the authors could infer the necessity of instructional strategy in consideration of students' interest for more effective science learning in informal science education environment.