• 제목/요약/키워드: monetary incentives

검색결과 20건 처리시간 0.031초

온라인 프라이버시 침해 우려에 관한 컨조인트 분석 : 한국에서의 사례 (A Conjoint Analysis of Online Information Privacy Concerns: A case in Korea)

  • 최미영;이상용
    • Asia pacific journal of information systems
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    • 제18권3호
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    • pp.45-65
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    • 2008
  • The rapid growth of the Internet has increased the amount of transmission of personally identifiable information. At the same time, with new Internet related technologies, organizations are trying to collect and access more personal information than before, which in turn makes individuals concern more about their information privacy. For their successful businesses, organizations have tried to alleviate these concerns in two ways: (1) by offering privacy policies that promise certain level of privacy protection; (2) by offering benefits such as financial gains or convenience. In this paper, we interpret these actions in the context of the information processing theory of motivation. This paper follows Hann et al.(2007)'s methods to analyze Internet users privacy concerns in Korea and tries to compare the findings. Our research objectives are as follows: First, we analyze privacy concern mitigation strategies in the framework of the expectancy theory of motivation. Subsequently, we show how the expectancy theory based framework is linked o the conjoint analysis. We empirically validate the predictions that the means to mitigate privacy concerns are associated with positive valences resulting in an increase in motivational score. In order to accommodate real-life contexts, we investigate these means in trade-off situation, where an organization may only be able to offer partially complete privacy protection and/or promotions and/or convenience, While privacy protection (secondary use, improper access) are associated with positive valences, we also find that financial gains can significantly increase the individuals' motivational score of a website in Korea. One important implication of this empirical analysis is that organizations may possess means to actively manage the privacy concerns of Internet users. Our findings show that privacy policies are valued by users in Korea just as in the US or Singapore. Hence, organizations can capitalize on this, by stating their privacy policy more prominently. Also organizations would better think of strategies or means that may increase online users' willingness to provide personal information. Since financial incentives also significantly increase the individuals' motivational score of website participation, we can quantify the value of website privacy protection in terms of monetary gains. We find that Korean Internet users value the total privacy protection (protection against errors, improper access, and secondary use of personal information) as worthy as KW 25,550, which is about US 28. Having done this conjoint analysis, we next adopt cluster analysis methodology. We identify two distinct segments of Korea's internet users-privacy guardians and information sellers, and convenience seekers. The immediate implication of our study is that firms with online presence must differentiate their services to serve these distinct segments to best meet the needs of segments with differing trade-offs between money and privacy concerns. Information sellers are distinguished from privacy guardians by prior experience of information provision, To the extent that businesses cannot observe an individual's prior experience, they must use indirect methods to induce segmentation by self-selection as suggested in classic economics literature of price discrimination, Businesses could use monetary rewards to attract information sellers to provide personal information. One step forward from the societal trends that emphasize the need of legal protection of information privacy, our study wants to encourage organizations and related authorities to have the viewpoints to consider both importance of privacy protection and the necessity of information trade for the growth of e-commerce.

사회성과인센티브 참여기업의 사회적 가치 효율성 (The Efficiency of Social Value Among Social Enterprises in Social Progress Credit)

  • 이원희;이성희
    • 한국산업정보학회논문지
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    • 제28권1호
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    • pp.71-82
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    • 2023
  • 사회문제 해결의 대안으로 사회적 경제주체가 중요한 대안으로 주목받고 있다. 사회성과인 센티브프로그램(SPC)은 화폐적 가치로 측정된 사회적 성과 규모에 따라 인센티브를 지급하는 민간사업이다. 본 연구는 SPC 사업에 참여한 기업들을 대상으로 DEA를 적용하여 효율성을 측정하고 토빗회귀분석을 통하여 효율성에 영향을 미치는 요인을 분석하였다. DEA 분석결과 SPC에 참여한 사회적 기업 중 23%는 효율적이나 66%는 운영 개선이 필요한 것으로 나타났다. 토빗회귀분석에서는 제조업인 경우 상대적으로 효율성이 낮았으며 매출액의 제곱항이 포함된 경우 매출액이 증가할수록 효율성이 낮아지는 것으로 나타났다. 이를 통하여 임계점을 넘기 전까지 효율성이 낮은 단계에서는 외부 지원이 필요하며 일정 수준 이상으로 성장할 경우 사회적 가치 창출 효율성이 높아지는 구조가 나타남을 확인하였다. 또한, 사회적 기업의 가장 핵심적인 성과라고 판단되는 화폐화된 사회적 성과를 중심으로 효율성 분석을 수행하면서 전통 산업 효율성 분석에 사용된 변수들을 접목시켜 사회적기업 특성에 맞는 생산성과 경제적 성과를 접목시켰다는 데에서 의의가 있다. 향후 사회적 기업들의 사회적 가치 창출에 있어서 필요한 환경 조성 및 분야별 필요조건을 도출하는 연구에 기여할 것이라 기대된다.

상이한 성과급 분배 방식과 피드백 제공 여부가 근로자의 수행에 미치는 상대적 효과 비교 (The Relative Effects of Individual vs. Group Monetary Incentive Systems with and without Feedback on Work Performance)

  • 조항수;이계훈;문광수;오세진
    • 한국콘텐츠학회논문지
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    • 제17권3호
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    • pp.359-369
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    • 2017
  • 본 연구의 목적은 상이한 성과급 분배 방식이 근로자들의 수행에 미치는 효과가 수행 피드백의 제공 여부에 따라 어떻게 변화하는지 검증하는 것이었다. 서울에 위치한 G 주유소에 근무하는 5명의 근로자들이 실험에 참여하였다. 성과급 분배 방식(동등분배 집단 성과급, 개인 성과급)과 피드백의 제공 여부가 본 연구의 독립변인으로 설정되었으며, 종속변인은 참가자들이 핵심 고객 서비스 행동 5가지를 수행한 비율이었다. ABCAB'C' 피험자 내 설계가 적용되었으며 기저선 조건(A) 후 동등분배 집단 성과급 조건(B)이 제시되었고 이어서 개인 성과급 조건(C)이 제시되었다. 철회(A) 이후 다시 동등분배 집단 성과급 + 피드백 조건(B')과 개인 성과급 + 피드백 조건(C')이 차례로 제시되었다. 연구 결과 수행에 대한 피드백이 제공되지 않는 단계에서는 개인 성과급 조건에서 동등분배 집단 성과급 조건 보다 참가자들의 수행이 더 높게 나타났다. 그러나 수행에 대한 피드백이 제공되는 단계에서는 동등분배 집단 성과급과 개인 성과급 조건 간 참가자들의 수행 차이는 나타나지 않았다.

성장곡선을 이용한 한국여자프로골프의 경기력변화 연구 (The study of changes in performance in KLPGA using growth curve analysis)

  • 김남진;민대기
    • Journal of the Korean Data and Information Science Society
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    • 제25권4호
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    • pp.847-855
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    • 2014
  • 최근 몇 년간 여자프로골프는 상금액과 경기력에서 타 종목보다 크게 성장을 하고 있다. 그 이유로는 아시아지역에서의 스포츠마케팅의 활성화와 국제무대에서 대한민국 여자골프 선수들이 좋은 성적을 거두며 남자골프나 다른 여성스포츠 종목보다 인기가 상승하였기 때문이다. 또한, 상금액수가 타 종목과 비교해서 월등히 많고 골프와 연관된 금융상품이나 기타 의류 및 골프용품 산업의 발전 등으로 선수들의 경제적 혜택이 좋아졌다고 할 수 있다. 이러한 좋은 환경 덕분에 여성 스포츠 유망주들이 계속 유입되고 있고, 과학을 이용한 골프 장비의 발달로 선수들의 경기력이 날로 향상되고 있다. 본 연구에서는 2009년부터 최근 5년간 활동한 선수들의 반복 측정된 자료를 토대로 시간에 따른 경기력 변화를 성장곡선을 활용하여 분석하였다. 성장곡선은 여러 가지 분석방법으로 접근할 수 있으나, 본 연구에서는 반응변수들의 정규분포를 가정하고 고정, 임의효과를 고려할 수 있는 혼합모형을 적용하였다. 분석결과 골프 경기기술 중 드라이브 비거리와 평균 퍼팅은 시간에 따라 발전적이었으나 그린 적중률은 감소하였다.

Paid Peering: Pricing and Adoption Incentives

  • Courcoubetis, Costas;Sdrolias, Kostas;Weber, Richard
    • Journal of Communications and Networks
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    • 제18권6호
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    • pp.975-988
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    • 2016
  • Large access providers (ISPs) are seeking for new types of business agreements and pricing models to manage network costs and monetize better the provision of last-mile services. A typical paradigm of such new pricing norms is the proliferation of paid peering deals between ISPs and content providers (CPs), while on top of this, some ISPs are already experimenting with usage-based tariffs, usually through data-plans, instead of the typical fixed-based charging. In this work we define as common platform, the infrastructure in which a single ISP transacts with several CPs through peering agreements. In this context, we examine whether, and under which market conditions, the profitability of the involved stakeholders improves when the establishment of this platform is accompanied by a monetary compensation from the CPs to the ISP (paid peering), v.s. a scenario where their deal is a typical settlement-free one. In both cases, we assume that the ISP implements a usage-based access pricing scheme, implying that end-users will pay more for higher transaction rates with the CPs. Our framework captures some of the most important details of the current market, such as the various business models adopted by the CPs, the end-users' evaluation towards the ISP's and CPs' level of investments and the traffic rates per transaction for the offered services. By analysing the equilibrium derived by a leader-follower game, it turns out (among other practical takeaways) that whether or not the profitability of a CP improves, it highly depends on whether its business model is to sell content, or if it obtains its revenue from advertisements. Finally, we extract that consumer surplus is considerably higher under paid peering, which in turn implies improved levels of social welfare.

수문학적 생태계 서비스를 고려한 북부베트남의 우선보전산림 설정 (Establishment of Priority Forest Areas Based on Hydrological Ecosystem Services in Northern Vietnam)

  • 공인혜;이동근
    • 한국환경복원기술학회지
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    • 제17권5호
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    • pp.29-41
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    • 2014
  • 최근 생태계 서비스의 가치를 정량화하고, 경제적 보상을 통해 보전할 수 있도록 하는 생태계 서비스 직불제 (Payment for Ecosystem Services, PES)에 대한 연구가 활발히 진행되고 있다. PES를 정책에 반영시키는 것은 생태계 보전과 빈곤경감을 동시에 달성할 수 있는 방안으로 여겨지면서, 주로 개발도상국에서 적극적으로 도입하고 있다. 그 중, 베트남은 선구적으로 PES를 범국가적인 법 제정을 통해 시행하고 있으나, 공간적 정량화를 통한 광범위한 생태계 서비스 평가는 부족한 실정이다. 본 연구에서는 북부 베트남에서 수도 하노이를 흐르는 홍강(Red River)의 상류인 Da 강 유역을 중심으로 수문학적 생태계 서비스를 평가를 통해 우선보전산림을 설정하고자 하였다. 우선 평가를 위해 기본적인 최신의 토지피복지도를 구축하고자 Landsat영상을 통해 토지피복분류를 수행하였다. 그리고 이 지역의 수자원공급 및 토사 유실량 방지의 수문학적 생태계서비스를 평가하기 위해 물수지이론 및 USLE 공식을 도입하였으며, 이를 통해 도출된 서비스량을 산림지역에 한정하여 서비스공급 우위지역을 도출함으로써 우선보전 산림지역으로 설정하도록 제안하고자 하였다. 그 결과, 산림지역 내에서도 지형, 기후, 토지피복에 따라 생태계서비스공급량의 범위가 달라짐을 확인하였으며, 수문학적 생태계 서비스 공급우위지역은 푸롱산(Mt. Phu Luong), 판시판산(Mt.Fanxipan), 호앙리엔 국립공원(Hoang Lien National Park) 등으로 나타났다. 이 연구의 결과는 Da 강 유역에서 생태계 서비스 보전을 위한 우선 지역을 확인하는 것뿐만 아니라, 어느 지역의 토지소유주가 더 보상받아야 하는지를 판별하는데 이용함으로써 보상공유(Benefit Sharing) 달성에 기여할 수 있을 것이다.

마케팅 부서의 조절초점과 신제품 개발 창의성: 창의성 증진수단의 조절효과 (Marketing Organization's Regulatory Focus and NPD Creativity: The Moderating Role of Creativity Enhancement Tools)

  • 강성호;손정민
    • 유통과학연구
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    • 제14권7호
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    • pp.71-81
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    • 2016
  • Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

    The relationship between promotion focus and creativity of marketing organization,

    The relationship between prevention focus and creativity of marketing organization,

    The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

    The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

버스 운전기사의 직무만족도와 서비스 제공수준에 관한 실증적 연구 (A Casual Correlative Analysis of Bus Driver Job Satisfaction on Passenger Service Performance)

  • 권용석;김점산;박준식;이창우
    • 대한교통학회지
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    • 제25권1호
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    • pp.93-105
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    • 2007
  • 버스의 이용률을 높이기 위해서는 장기적으로 시설적인 측면의 투자가 필요하지만 단기적으로는 버스의 서비스 수준을 향상시켜 이용객의 만족도를 높이는 것이 효율적인 방법이다. 본 연구에서는 직무만족도가 서비스 제공수준에 영향을 미칠 것이라는 가정 하에 버스의 서비스 수준을 향상시키기 위한 방안을 제시하기 위해 버스운전기사의 직무만족도와 서비스제공수준의 관계를 분석하였다. 연구결과 버스운전기사의 직무만족도는 서비스 제공수준과 상관관계가 있으며, 직무만족 도를 높이기 위해서는 고용안정성을 높이고 투명한 경영을 통해 상벌제도와 같은 회사정책을 공정하게 하고 복지제도를 좋게 하여 성취감을 가질 수 있도록 하는 것이 필요함을 확인하였다. 또한 임금만족도를 높이는 것이 요구되는데 임금만족도는 실질임금이 높은 것을 의미하는 것이 아니라 타 회사에 대해 비교적으로 임금이 높고 임금인상에 대해 만족하는 것을 의미한다는 것을 확인하였다 따라서 적정한 인센티브제의 도입이 여러 가지 직무만족 원인요인들을 동시에 충족시킬 수 있는 하나의 방안이 될 수 있을 것이다. 직무만족도와 사고와의 관계분석을 통해 직무만족도와 사고와의 상관관계가 있음을 확인하였고 직무만족도가 그다지 높지 않더라도 휴게/편의시설이 잘 갖추어져 있을 경우 사고발생이 감소하는 경향을 확인하였다. 본 연구는 대중교통 분야의 직무만족도에 대한 실험적 연구로써 향후 이와 관련된 지속적인 연구가 이루어질 수 있는 토대를 마련하였다는 것에서 큰 의미가 있다고 판단된다.

진정성이 전기에너지 절약 행동의도에 미치는 영향 (Influence of Authenticity on Electrical Energy Saving Behavioral Intention)

  • 김영두
    • 산경연구논집
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    • 제9권11호
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    • pp.67-76
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    • 2018
  • Purpose - Electrical energy saving is one of the practical virtues relating to sustainable living. Therefore, policy-makers has tried to find a way to change the behaviors of individuals to encourage them to actively practice electrical energy saving, even if they have never had this concern or have only passively practiced electrical energy saving to this point. Prior research related to electrical energy saving can be categorized into several types. The first is focused on consumer characteristics linked to electrical energy saving. These studies are based on individual or household socio-demographic variables (e.g., age, gender, household income, education level, occupants, marital status, number of households), and psycho-graphics (e.g., environmental consciousness, value, attitude, motivation, lifestyle). The second is focused on policies (e.g., monetary incentives, information sharing, social comparison, feedback), and technologies (e.g., energy-efficiency home appliances, energy-reduced products, renewable resources). People generally have a favorable attitude towards electrical energy saving, while electrical energy saving practices tend to be less favorable. Therefore, it is necessary for policy-makers to seek out gaps between attitudes and behaviors and find alternatives to reduce these gaps. This study investigates the influence of authenticity on the behavioral intention of electrical energy saving. It is supposed that electrical energy saving practices are likely to be stronger as authenticity of individual or household becomes stronger. This study reviews prior literature and examines various studies to provide an understanding of the relationships between authenticity and electrical energy saving behavioral intention. Research design, data, and methodology - Hypothesis was drawn from analysis based on previous research. The items related to authenticity and electrical energy saving were selected from items found in previous research. To verify this hypothesis, data were collected via experimental survey method and the resulting data were analyzed using reliability analysis, correlation analysis, and hierarchical regression analysis. Results - This study found that authenticity had a positive impact on the behavioral intention of electrical energy saving. The higher the perceived degree of authenticity, the higher the behavioral intention of electrical energy saving. Conclusions - This study assesses the impact of authenticity on the behavioral intention of electrical energy saving. In order to enhance the practice of electrical energy saving, it is efficient strategy for policy-maker to improve the perceived authenticity of individuals.

병원 간호사의 선호근무시간대에 관한 연구 (A Study on Hoslital Nurses' Preferred Duty Shift and Duty Hours)

  • 이경식;정금희
    • 대한간호
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    • 제36권1호
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    • pp.77-96
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    • 1997
  • The duty shifts of hospital nurses not only affect nurses' physical and mental health but also present various personnel management problems which often result in high turnover rates. In this context a study was carried out from October to November 1995 for a period of two months to find out the status of hospital nurses' duty shift patterns, and preferred duty hours and fixed duty shifts. The study population was 867 RNs working in five general hospitals located in Seoul and its vicinity. The questionnaire developed by the writer was used for data collection. The response rate was 85.9 percent or 745 returns. The SAS program was used for data analysis with the computation of frequencies, percentages and Chi square test. The findings of the study are as follows: 1. General characteristics of the study population: 56 percent of respondents was (25 years group and 76.5 percent were "single": the predominant proportion of respondents was junior nursing college graduates(92.2%) and have less than 5 years nursing experience in hospitals(65.5%). For their future working plan in nursing profession, nearly 50% responded as uncertain The reasons given for their career plan was predominantly 'personal growth and development' rather than financial reasons. 2. The interval for rotations of duty stations was found to be mostly irregular(56.4%) while others reported as weekly(16.1%), monthly(12.9%), and fixed terms(4.6%). 3. The main problems related to duty shifts particularly the evening and night duty nurses reported were "not enough time for the family, " "afraid of security problems after the work when returning home late at night." and "lack of leisure time". "problems in physical and physiological adjustment." "problems in family life." "lack of time for interactions with fellow nurses" etc. 4. The forty percent of respondents reported to have '1-2 times' of duty shift rotations while all others reported that '0 time'. '2-3 times'. 'more than 3 times' etc. which suggest the irregularity in duty shift rotations. 5. The majority(62.8%) of study population found to favor the rotating system of duty stations. The reasons for favoring the rotation system were: the opportunity for "learning new things and personal development." "better human relations are possible. "better understanding in various duty stations." "changes in monotonous routine job" etc. The proportion of those disfavor the rotating 'system was 34.7 percent. giving the reasons of"it impedes development of specialization." "poor job performances." "stress factors" etc. Furthermore. respondents made the following comments in relation to the rotation of duty stations: the nurses should be given the opportunity to participate in the. decision making process: personal interest and aptitudes should be considered: regular intervals for the rotations or it should be planned in advance. etc. 6. For the future career plan. the older. married group with longer nursing experiences appeared to think the nursing as their lifetime career more likely than the younger. single group with shorter nursing experiences ($x^2=61.19.{\;}p=.000;{\;}x^2=41.55.{\;}p=.000$). The reason given for their future career plan regardless of length of future service, was predominantly "personal growth and development" rather than financial reasons. For further analysis, the group those with the shorter career plan appeared to claim "financial reasons" for their future career more readily than the group who consider the nursing job as their lifetime career$(x^2$= 11.73, p=.003) did. This finding suggests the need for careful .considerations in personnel management of nursing administration particularly when dealing with the nurses' career development. The majority of respondents preferred the fixed day shift. However, further analysis of those preferred evening shift by age and civil status, "< 25 years group"(15.1%) and "single group"(13.2) were more likely to favor the fixed evening shift than > 25 years(6.4%) and married(4.8%)groups. This differences were statistically significant ($x^2=14.54, {\;}p=.000;{\;}x^2=8.75, {\;}p=.003$). 7. A great majority of respondents(86.9% or n=647) found to prefer the day shifts. When the four different types of duty shifts(Types A. B. C, D) were presented, 55.0 percent of total respondents preferred the A type or the existing one followed by D type(22.7%). B type(12.4%) and C type(8.2%). 8. When the condition of monetary incentives for the evening(20% of salary) and night shifts(40% of. salary) of the existing duty type was presented. again the day shift appeared to be the most preferred one although the rate was slightly lower(66.4% against 86.9%). In the case of evening shift, with the same incentive, the preference rates for evening and night shifts increased from 11.0 to 22.4 percent and from 0.5 to 3.0 percent respectively. When the age variable was controlled. < 25 yrs group showed higher rates(31.6%. 4.8%) than those of > 25 yrs group(15.5%. 1.3%) respectively preferring the evening and night shifts(p=.000). The civil status also seemed to operate on the preferences of the duty shifts as the single group showed lower rate(69.0%) for day duty against 83. 6% of the married group. and higher rates for evening and night duties(27.2%. 15.1%) respectively against those of the married group(3.8%. 1.8%) while a higher proportion of the married group(83. 6%) preferred the day duties than the single group(69.0%). These differences were found to be statistically all significant(p=.001). 9. The findings on preferences of three different types of fixed duty hours namely, B, C. and D(with additional monetary incentives) are as follows in order of preference: B type(12hrs a day, 3days a wk): day shift(64.1%), evening shift(26.1%). night shift(6.5%) C type(12hrs a day. 4days a wk) : evening shift(49.2%). day shift(32.8%), night shift(11.5%) D type(10hrs a day. 4days a wk): showed the similar trend as B type. The findings of higher preferences on the evening and night duties when the incentives are given. as shown above, suggest the need for the introductions of different patterns of duty hours and incentive measures in order to overcome the difficulties in rostering the nursing duties. However, the interpretation of the above data, particularly the C type, needs cautions as the total number of respondents is very small(n=61). It requires further in-depth study. In conclusion. it seemed to suggest that the patterns of nurses duty hours and shifts in the most hospitals in the country have neither been tried for different duty types nor been flexible. The stereotype rostering system of three shifts and insensitiveness for personal life aspect of nurses seemed to be prevailing. This study seems to support that irregular and frequent rotations of duty shifts may be contributing factors for most nurses' maladjustment problems in physical and mental health. personal and family life which eventually may result in high turnover rates. In order to overcome the increasing problems in personnel management of hospital nurses particularly in rostering of evening and night duty shifts, which may related to eventual high turnover rates, the findings of this study strongly suggest the need for an introduction of new rostering systems including fixed duties and appropriate incentive measures for evenings and nights which the most nurses want to avoid, In considering the nursing care of inpatients is the round-the clock business. the practice of the nursing duty shift system is inevitable. In this context, based on the findings of this study. the following are recommended: 1. The further in-depth studies on duty shifts and hours need to be undertaken for the development of appropriate and effective rostering systems for hospital nurses. 2. An introduction of appropriate incentive measures for evening and night duty shifts along with organizational considerations such as the trials for preferred duty time bands, duty hours, and fixed duty shifts should be considered if good quality of care for the patients be maintained for the round the clock. This may require an initiation of systematic research and development activities in the field of hospital nursing administration as a part of permanent system in the hospital. 3. Planned and regular intervals, orientation and training, and professional and personal growth should be considered for the rotation of different duty stations or units. 4. In considering the higher degree of preferences in the duty type of "10hours a day, 4days a week" shown in this study, it would be worthwhile to undertake the R&D type studies in large hospital settings.

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