• Title/Summary/Keyword: modern consumer

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A Case Study on The Reinterpretation of Boro in Modern Fashion - Between 2011 and 2016 - (현대 패션에서 나타나는 보로의 재해석 사례 연구 - 2011~2016년의 사례 중심으로 -)

  • Kim, Jae-yoon;Kim, Sun-Mee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.29-37
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    • 2017
  • Due to the pursuit of individuality by modern consumers, the day has come when it is hard for design to be sustained solely by external beauty. Accordingly, products with the psychological value and brand stories are appearing, so that products that reinterpret traditional crafts are now being appreciated for their merits. Handmade goods defined as new luxury goods or products of high-quality craftsmanship are being used to enhance the consumer's individual image, and has created an unprecedented consumer stratum structure. Japan is one of the countries that actively applies traditional crafts to contemporary design and this study aims to investigate cases that are being reinterpreted in modern fashion in the theme of Boro, which is not as well known among Japanese traditional crafts. The purpose of this study is to offer basic data for designers by investigating the cases of the reinterpretation of traditional crafts. In addition, in reinterpreting traditional crafts into other fields, it is regarded as a meaningful way to contribute to a variety of other ideas. As the research method, first, the definition and kind of Boro were investigated utilizing the related literature information about the traditional fabric of Boro, which is the starting point and basis of the research. Second, Japanese aesthetic sense defined in the previous research was classified and the relationship of the anti-decorative aesthetic sense and Boro investigated. Third, after classifying the reinterpretation cases of Boro that have appeared in four major fashion collections and designer brands from 2011 to 2016 by the selected aesthetic sense, its characteristics were investigated. The search for examples of the reinterpretation of Boro uses the results of the keyword search of Boro and Boro Fashion via the internet search engine Google from April 2016 to December 2016. In addition, the search results were selected on the basis of whether the designer specified borrowing from Boro or whether Boro on the collection order was included or not. In addition to introducing an unknown fabric craft, this study also raises the methodological problems of the reinterpretation of traditional crafts. Products containing psychological value are expected to come into the spotlight in the upcoming consumer market. Therefore, as a follow-up study, it is suggested to research examples in which various crafts are being applied as products before one knows, how this creates new originality, and the limitations involved in this.

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Modeling study on repeat purchase intention on silk products based on the electronic commercial platform

  • Shi, Rui;Li, Gaihang;Liu, Guolian
    • The Research Journal of the Costume Culture
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    • v.20 no.6
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    • pp.937-941
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    • 2012
  • Based on the literature on customer's repeat purchase intention, customer's repeat purchase intention was explored, customer's repeat purchase intention has been a crucial factor influencing consumer behaviors, In this research, the development of models on repeat purchase intention repurchase was indicated. Based on the electronic commerce platform, we focus on the customer's repeat purchase intention on silk products, This paper mainly explores the e-commerce purchase frequency (EPF), customer perceived value (CPV), perceived risk of e-commerce (EPR), and customer satisfaction (CS). The influence of the four factors on repeat purchase intention (RPI) is investigated. In the results, we found that CPV and CS have positive correlations with repeat purchase intention, The EPR has a negative correlation with RPI and has no significant influence on RPI. The result can provide meaningful suggestions for silk product retailers.

The Concept and Elements of Healthy Community (건강 커뮤니티의 개념과 구성요소)

  • Shin, Hwa-Kyung;Moon, Ha-Ni;Lee, Hae-Kyung
    • Journal of Korean Living Environment System
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    • v.21 no.6
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    • pp.976-986
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    • 2014
  • Health is an important topic of 21st century and its meaning has been changed in the direction of more inclusive and diverse way. The meaning of health became 'Community Property' to find in the social relations, and true health is considered to be made when forming 'sense of self' through their role in social relations. The community is the basic mechanism that builds social relationship, therefore it is an essential element to realize the health of modern society. In the modern concept of community, imaginal link is considered more important than physical spatial boundaries, and there is a tendency to depend more on the inter-relationship within it. This is based on the concept of health and community that formed in the changed paradigm, this study covers the concept of health community through a new approach.

An Empirical Study on the Suggestions of Credit Card Sale (신용판매(Credit Card) 개선에 관한 실증적 연구 -대구시를 중심으로-)

  • 조웅걸
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.4 no.5
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    • pp.51-63
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    • 1981
  • The credit card system has been introduced as a new sales method in the marketing field in Daegu city since 1978. In order to increase its efficiency of distribution channel. we should like to find the better ways in the credit card system. For this study, we choice randomly 420 persons credit card holders of a department store in Daegu city. Since the credit card holders purchase products and obtain the utility and satisfactions. salesmen should establish the improvement strategis to meet needs and desires of credit card holders. we conclude that the establishment of the management systems should be based on the management concepts of modern marketing for consumer profit. Than the advantages of credit card sale should not only be recognized but also to translated into material gains by its successful utilization. When credit card sale would come to this, I believe that credit card sale will be helpful for business men activity and consumer's life.

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A study on the Quality Management System of Medium and Small-sized Enterprises under Product Liability Law (제조물책임법 시행에 따른 중소기업 품질경영시스템에 관한 연구)

  • 배성아;김복만
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.362-365
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    • 2001
  • Human, physical damage is happened frequently to consumer's safety accident by product defect on modern industrial society. Accordingly, advanced nation including the United States of America enforce product liability law and is protecting consumer more actively from danger of product defect. Our country(Korea) may enforce product liability law since July, 2002, and if business does not grope effective confrontation way about PL, capital strength weak smaller enterprise and venture business corporation's competitive power may affect much corporation's competitive power enfeeblement and survival. This research supplement based on induction and operating QMS in smaller enterprise essential factor that corporations must equip according to product liability law enforcement. And we present integration quality management system model of Product liability to do so that smaller enterprises may can cope effectively at force of Product liability law.

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A Study on the Guideline of the Interior Design of Wedding Halls based on the Consumer's Preference -Focus on the consumers in Seoul- (소비자 선호도에 따른 예식장 인테리어 디자인방향에 관한 연구 -서울지역 소비자를 중심으로-)

  • 윤재은
    • Korean Institute of Interior Design Journal
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    • no.13
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    • pp.25-31
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    • 1997
  • The purpose of this study is to provide the guideline of the interior design of Wedding halls, based on a series of investigations and analysis of the consumer's preference. Marriage is an essential ceremony of family life. However the Wedding culture has been changed since the western culture affected to traditional marriage concept. Many countries have different wedding culture and traditiov. Ours are largely divided into the traditional Korean wedding ceremony and the modern, i.e. the westerv. The customer's preference and the opinion for the Wedding hall analyzed through survey to find out the guideline for the interior desigv. The result of this research can be summarized as followings; 1) The interior design was the most influential element when choosing the wedding hall. 2) The preferred colors for the wedding hall were pink and white. 3) The preferred light fixture for the wedding hall was the chandelier. 4) The main points concerned in the guideline of interior design for the wedding hall were building facade, accessibility toward the wedding hall, parking lot, traffic circulation and etc.

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A Study on the Menu-Selection Behavior in Family Restaurant (패밀리 레스토랑 이용고객의 메뉴선택요인에 관한 연구 - 서울시내 4개 F/R을 중심으로-)

  • 전경철
    • Culinary science and hospitality research
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    • v.8 no.1
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    • pp.149-170
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    • 2002
  • As the life style of modern people is gradually being more scientific, up-to-date, and specialized, food habit and food cut lure are a measure of cultural level of a country. Studies on consumer behavioral model show that food habit is closely related to consumer preference, changing life pattern and increasing family income. The purpose of this study was, accordingly, to define the impact of menu characteristics on customer menu selection. For that purpose, some at tempts were made: First, discuss the theories on family restaurant and customer purchasing behavior as a standard of analysis. Second, find out if there are any differences in customer menu- selection factors in family restaurant Third, make an empirical analysis of menu-selection factors in family restaurant to suggest in which direction it should move forward Fourth, analyze the relationship of demographic characteristics to menu-select ion factors.

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A Study on the Menu-Selection Behavior in Hotel Italian Restaurant (호텔 이용 고객의 Italian Food에 대한 메뉴선택 속성에 관한 연구 - 서울 시내 특 1급 호텔 Italian Restaurant을 대상으로 -)

  • 이현주
    • Culinary science and hospitality research
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    • v.9 no.3
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    • pp.37-54
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    • 2003
  • As the life style of modern people is gradually being more scientific, up-to-date and specialized, food habit and food culture are a measure of cultural level of a country. Studies on consumer behavioral model show that food habit is closely related to consumer preference, changing life pattern and increasing family income. The purpose of this study was, accordingly, to define the impact of menu characteristics on customer menu selection. For that purpose, some attempts were made: First, discuss the theories on Italian food and customer purchasing behavior as a standard of analysis. Second, find out if there are any differences in customer menu-selection factors in hotel Italian restaurant. Third, make an empirical analysis of menu-selection factors in hotel Italian restaurant to suggest in which direction it should move forward. Fourth, analyze the relationship of demographic characteristics to menu-selection factors.

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A Study on the Market Environment and Design of Skiwear (국내(國內) 스키웨어 시장환경(市場環境)과 디자인 연구(硏究))

  • Oh, Yun-Jung;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.4 no.2
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    • pp.19-29
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    • 2000
  • The purposes of this thesis lies in the study of marketable design through understanding of skiwear design and its market. This was done through the analysis of the present state of, and the growth of its market, modern fashion industry and the consumer, through skiwear related periodicals. I undertook the task of understanding current design trends through a study of catalogs by well-known ski wear brands, firsthand observation and photographing at ski resorts. The characteristics of present fashion industry lie in the realization of global merchandising, expansion of discount stores and tele-sales, demands for susceptible store interiors and change in consumer behavior. The market created outside of mainstream skiwear, focuses on the growth of the sportive mood over all areas of fashion, and among these developments. Skiwear trends begin to show tendencies to subdivide. Skiwear design can be divided into groups of functional sportswear for professionals, practical, snowboard-wear that combines as street-wear and finally elegant, feminine style.

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Development of a Shoe Recommendation Model for Matching Outfits Using Generative Artificial Intelligence (생성형 인공지능을 활용한 신발 추천 모델 개발)

  • Jun Woo CHOI
    • Journal of Korea Artificial Intelligence Association
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    • v.1 no.1
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    • pp.7-10
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    • 2023
  • This study proposes an AI-based shoe recommendation model based on user clothing image data to solve the problem of the global fashion industry, which is worsening due to factors such as the economic downturn. Shoes are an important part of modern fashion, and this research aims to improve user satisfaction and contribute to economic growth through a generative AI-based shoe recommendation service. By utilizing generative AI in the personalized consumer market, we show the feasibility, efficiency, and improvements through an accessible web-based implementation. In conclusion, this study provides insights to help fulfill consumer needs in the ever-changing fashion market by implementing a generative AI-based shoe recommendation model.