• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.350-358
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• 2020

The objective of this empirical study is to examine the mediating and moderating effects of perceived risks on the relationship between knowledge, feelings and acceptance intention towards AI. Subjects in their teens to forties were surveyed and the final sample comprised 1,969 subjects. Data were analyzed using Mediation using Multiple Regression and Moderated Multiple Regression. Results showed that people's knowledge and feelings towards AI affected their acceptance intention of AI. Results also showed that the perceived risks of AI partially mediated and moderated the relationship between feelings and acceptance intention towards AI and moderated but not mediated the relationship between knowledge and acceptance intention towards AI. Overall, these results suggest that people's perceived risks of AI are associated more strongly with their feelings towards AI than their knowledge towards AI. Implications and directions for future research were discussed in relation to increasing general population's acceptance intention towards AI.

• Korean Journal of Culture and Social Issue
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• v.29 no.2
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• pp.199-221
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• 2023

This study examined the moderating effects of age and gender on the relationship between values and communication styles of Korean adults. Five hundred adult men and women across the country responded the questionnaires regarding cultural universal values (openness to change, self-enhancement, conservatism, and self-transcendence), cultural-specific values (collectivism, conformity to norms, emotional self-control, family recognition through achievement, and humility), high-context communication style, and low-context communication style. The results of this study are as follows. First, as a result of exploring the factors influencing the communication style, self-enhancement, emotional self-control, and self-transcendence significantly predicted the high-context communication style. Whereas openness to change, self-enhancement, conformity to norms, emotional self-control, and gender significantly predicted the low-context communication style. Second, age moderated the relationship between self-enhancement and high-context communication style. The high-context communication style significantly increased when the level of self-enhancement was high and the age was younger. Third, age and gender moderated the relationship between conformity to norms and high-context communication style. In the case of males with high conformity to norms and younger age, the high-context communication style significantly increased. Fourth, gender moderated the relationship between collectivism and low-context communication. As collectivism increased, men tended to increase low-context communication styles, while women tended to decrease it. Fifth, gender moderated the relationship between humility and low-context communication. In the case of women with high humility, their low-context communication style was significantly lowered. The implications and limitations of the results of this study were discussed.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.550-563
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• 2021

This study recognizes that the externalizing problem behaviors of child with disabilities are the result of the social interaction between mother and child, and empirically verifies its systematic causal structure and multidimensional influence relationship. It was attempted to derive practical implications that can help the smooth normalization process of children's families. Therefore, 135 children with disabilities and their mothers selected by convenience sampling were targeted, and in the relationship between maternal overprotective parenting and externalizing behaviors of child, effortful control was used as a mediating variable, and defense style of mothers and children was used as a moderating variable. A Conditional Process Analysis(CPA) that can verify the moderated mediation Effect was performed by establishing a research model. As a result of the analysis, first, the overprotective parenting behavior of mother was statistically significant in both direct and indirect effects in increasing externalizing behaviors of child, and the mediation effect by effortful control was also statistically significant. Second, it was confirmed that the moderated mediation effect of effortful control by the mother's defense style was statistically significant, and the moderated mediation effect of effortful control by the child's defense style was not statistically significant. Based on the above results, assuming the importance of the influence of maternal parenting, a direct strategy for change in maternal overprotective parenting, child's Practical implications of parallel strategies with the tendency toward effective control and suboptimal strategies through the application of mothers' coping strategies were discussed.

• Science of Emotion and Sensibility
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• v.26 no.1
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• pp.87-100
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• 2023

This study aimed to check the role of SNS upward comparison and SNS usage motivation in the effect of contingent self-esteem on inferiority feelings by verifying the link between each variable in young adults. Depending on passed studies, a study model for the relationship of each variable was founded and the moderated mediation effect was checked. We performed a survey on 400 young adults using SNS through an online survey, and finally, a total of 351 data were employed for analysis. The outcome of the analysis was as follows. First, contingent self-esteem, SNS upward comparison, SNS usage motivation, and inferiority feelings were all affirmed to reveal a positive correlation. Second, contingent self-esteem had an important impact on inferiority feelings, which was mediated by SNS upward comparison. Third, the relationship between SNS upward comparison and inferiority feelings was moderated by SNS usage motivation. Finally, SNS usage motivation moderated the indirect effect of contingent self-esteem on inferiority feelings via SNS upward comparison. Based on the results of this study, we presented the psychological and emotional implications that can experience the inferiority feelings in young adults.

• International Commerce and Information Review
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• v.18 no.3
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• pp.307-327
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• 2016

This study was conducted to investigate the role of the type of strategies on the relationship organizational culture, strategics activities and the export performance of manufacturing SMEs. This study analyzed the moderated effects of type of strategies between the organizational culture, strategic activities and the export performance of SMEs. This study suggested 20 questions latent variables based on existing research. Organizational culture were divided into adhocracy culture and market culture and strategy types were divided into prospectors and defenders. The sample SMEs be analyzed were 200 firms. The 7 hypotheses including moderated effects were analyzed by using LISREL as structural equation modeling. In the result of empirical analysis, the adhocracy culture indicates a positive effect on customer relationship building activities but product quality assurance activities was not significant. Market culture showed a positive impact on both customer relationship building and quality assurance activities. This study conducted multi-group analysis for the purpose of the moderated effects of type of strategies. Multi-group analysis results showed that there are difference effects between the relationship of adhocracy culture, customer relationship building activities and product quality assurance activities. In addition, the group choice adhocracy culture based on the prospectors strategy had a greater impact than the market culture group on the relationship building activities and export performance.

• Korean Journal of Culture and Social Issue
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• v.24 no.3
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• pp.411-428
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• 2018

This study has attempted to identify whether or not the effects of perceived burdensomeness and thwarted belongingness of the elderly on a suicidal ideation is mediated by the meaning in life and, during this process, examined if social participation known as a protective factor against elderly suicide has a moderating effect. For this, a total of 403 elderly men and women residing in Honam area have been selected as the subjects of the study, among whom self-report surveys have been conducted as to perceived burdensomeness, thwarted belongingness, meaning in life (presence of meaning/search for meaning) and social participation. The mediating analysis with the use of the process macro has identified the path where the perceived burdensomeness encourages a suicidal ideation through the presence of the meaning in life. On the other hand, the thwarted belongingness has turned out to be significant only in a direct path to a suicidal ideation. The analysis results of moderated mediating effects, including social participation have found that social participation does mediate the path to a suicidal ideation caused by the perceived burdensomeness through the presence of the meaning in life, verifying its moderated mediating effects.

• Korean Journal of School Psychology
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• v.17 no.1
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• pp.65-86
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• 2020

The purpose of this study was to examine whether self-differentiation mediates the relationship between adolescents' family functioning and self-esteem and to examine whether peer support and family conflicts had moderated mediating effects. For this purpose, 522 students from four high schools in Gyeonggi province were surveyed about their family functioning, self-differentiation, self-esteem, and peer support. The results were analyzed using SPSS 21.0 and PROCESS. The mediating, modulating, and moderated mediating effects were analyzed. The results of this study were as follows. First, correlation analysis showed that family functioning, self-differentiation, self-esteem, and peer support were significantly positively correlated. Second, the moderated mediating effects of peer support were as follows. First, self-differentiation had a partial mediating effect in the relationship between family functioning and self-esteem such that family functioning and self-differentiation were positively correlated and self-differentiation and self-esteem were positively correlated. Second, peer support had a moderating effect in the relationship between family functioning and self-differentiation that promoted self-differentiation. Thus, peer support affected family functioning and self-differentiation. Third, verifying the moderated mediating model of peer support by combining the mediation model of self-differentiation and the moderation model of peer support identified above showed that self-differentiation mediated the relationship between family functioning and self-esteem. Thus, family support affected self-differentiation and self-differentiation affected self-esteem. The significance of this study was as follows. First, it showed that self-differentiation significantly mediated the relationship between family functioning and self-esteem, clarifying the relationship between family functioning and self-esteem. Second, it showed that peer support moderated the relationship between family functioning and self-differentiation, identifying a mechanism that promotes self-differentiation. Third, it showed the mediation of self-differentiation of the relationship between family functioning and self-esteem depended on peer support.

• Asia Marketing Journal
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• v.16 no.3
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• pp.1-22
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• 2014

In this paper, we posit that time-related effects (i.e., the importance of saving time) on patronage preference for shopping online will be moderated by consumer characteristics. To explore these moderating effects, we empirically examine the moderating roles of consumer characteristics on the respective effects of shopping-time-saved and delivery on online purchase preference. On the basis of analyses performed on data gleaned from an Internet-based survey, this study demonstrate that time effects related to both shopping-time-saved and delivery on online purchase preference are more pronounced for consumers who are male, young, and more starved for time. In addition, the effect of delivery time on online patronage preference is amplified by disposable income, but attenuated by online shopping experience. Through our analyses, we also find that Japanese consumers value delivery time to a greater degree than Chinese and American consumers do.

• Journal of Families and Better Life
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• v.27 no.6
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• pp.229-242
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• 2009

This study investigates how bioecological variables affect the child's multiple intelligence through independent and interactional ways. The subjects of this study were 147 pairs of 5-year-old children and their mothers, and the Project Spectrum was employed to measure multiple intelligences. Each mothers was asked to answer a questionnaire on her child's temperament, her maternal parenting style, 'goodness of fit' and 'the fit of child's intelligence'. Data were analyzed using a factor analysis and a hierarchical multiple regression with SPSS WIN 15.0. The main findings were as followings; First, 'the goodness of fit' to the child's temperament moderated the effect of a maternal parenting style that would foster child's dependency on the mathematical intelligence through interaction. 'The fit of child's intelligence' also moderated the effect of maternal positive parenting style to the child's mathematical intelligence. Second, in language intelligence, girls were more verbally intelligent than boys. In that regard, because the sex variable entails a combination of both inherent attribute and social-cultural effects, that result can be interpreted as an interaction between the individual and the environment. Lastly, a maternal parenting style that would foster child's dependency moderated the effect of the child's regular temperament on interpersonal intelligence. This means that the child's regular temperament can be a protective factor for the negative effect of a maternal parenting style that would foster child's dependency This study suggests that interactional factors such as 'goodness of fit' should be considered in studies involving children.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.241-255
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• 2018

The purpose of this study is to examine the moderated mediating effect of family cohesion in the relationships among work-family conflict, job stress, and turnover intension of female low-wage workers. Participants included 190 low-wage workers whose monthly salary was less than 2 million Korean won (approximately $1,900). The results are as follows. First, the work-family conflict was associated with turnover intension. Second, job stress mediate the relationships between work-family conflict and turnover intension, and family cohesion have the moderated mediating effect among these variables. These results suggested that there is a need to enhance policies and programs for work-family compatibility to decrease work-family conflicts and job stress and to strengthen family cohesion to reduce the turnover of female low-wage workers.