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A Study on the Mediating Effect of Positive Psychological Capital on the Effectiveness Relationship of Librarians' Emotional Labor and Professional Quality of Life (ProQOL): Including Widely Representative Library Librarians (사서들의 감정노동과 전문직 삶의 질(ProQOL)에 미치는 영향관계에서 긍정심리자본의 매개효과에 관한 연구 - 광역대표도서관 사서들을 대상으로 -)

  • Sunae Lee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.2
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    • pp.251-274
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    • 2023
  • This study aimed to examine the mediating effect of positive psychological capital in the relationship between emotional labor and Professional Quality of Life (ProQOL) of librarians belonging to the Widely Representative Library. From February 13, 2023 to February 24, 2023, 159 librarians working in 17 Widely Representative Libraries nationwide were surveyed for general characteristics, emotional labor, ProQOL, and positive psychological capital through questionnaires. For statistical analysis, frequency analysis, descriptive statistics analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and measurement model analysis were conducted using SPSS Statistics 24.0 and Amos 25.0. In addition, the mediating effect of positive psychological capital in the relationship between emotional labor and ProQOL of librarians in the Widely Representative Library was analyzed using a bootstrapping analysis method. The results of this study are summarized as follows. First, it was found that there was a significant effect among librarians' emotional labor, ProQOL, and positive psychological capital in the Widely Representative Library. Second, the indirect effect of positive psychological capital in the relationship between Emotional Labor and ProQOL of Widely Representative Library librarians was found to be statistically significant. In other words, considering the direct effect of emotional labor on ProQOL, it can be inferred that there is a partial mediating effect. Therefore, it is suggested to develop a program that can improve the quality of professional life by reducing emotional labor and strengthening the positive psychological capital of librarians in further studies.

Effect of Contingent Self-Esteem on Inferiority Feelings Among Young Adults: The Mediation Effects of SNS Upward Comparison Moderated by SNS Usage Motivation (초기 성인의 조건부 자아존중감이 열등감에 미치는 영향: SNS 이용동기로 조절된 SNS 상향비교의 매개효과)

  • Ki-Hyun Choi;Eun-Ji Jeon;Jung-Hee Ha
    • Science of Emotion and Sensibility
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    • v.26 no.1
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    • pp.87-100
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    • 2023
  • This study aimed to check the role of SNS upward comparison and SNS usage motivation in the effect of contingent self-esteem on inferiority feelings by verifying the link between each variable in young adults. Depending on passed studies, a study model for the relationship of each variable was founded and the moderated mediation effect was checked. We performed a survey on 400 young adults using SNS through an online survey, and finally, a total of 351 data were employed for analysis. The outcome of the analysis was as follows. First, contingent self-esteem, SNS upward comparison, SNS usage motivation, and inferiority feelings were all affirmed to reveal a positive correlation. Second, contingent self-esteem had an important impact on inferiority feelings, which was mediated by SNS upward comparison. Third, the relationship between SNS upward comparison and inferiority feelings was moderated by SNS usage motivation. Finally, SNS usage motivation moderated the indirect effect of contingent self-esteem on inferiority feelings via SNS upward comparison. Based on the results of this study, we presented the psychological and emotional implications that can experience the inferiority feelings in young adults.

The Research Features Analysis of Leisure and Recreation based on Co-authors Network and Topic Model (공저자 네트워크 및 토픽 모델링 기반 여가레크리에이션 학술 연구 특징 분석)

  • Park, SungGeon;Park, Kwang-Won;Kang, Hyun-Wook
    • 한국체육학회지인문사회과학편
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    • v.57 no.2
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    • pp.279-289
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    • 2018
  • The purpose of this study is to investigate features of leisure and recreation scholarship study in The Korean Journal of physical education based on co-authors network and topic modeling through using Word Cloud and LDA Topic Modeling(Latent Dirichlet Allocation). The data collected for this study are 2,697 papers published online from January 2008 to March 2017 on the Korean journal of physical education. Respectively ordered analysis targets are the major author, author of correspondence, co-author 1, co-author 2, co-author n in related document to explore studies' trends using the 369 documents. As a result, the co-author network analysis result found that 451 were linked to the research network, on average researchers had 1.52 relationships and the average distance between researchers was 2.33. The Representative author's concentration of connection was ranked high in the order of the following, Lee. K. M., Hwang. S. H., H., Lee. C. S., and proximity centers were shown in Seo K. B., Han. J. H., Kim. K. J. Finally, parameter-centric features appeared in order of Lee. C. W. and Seo. K. B. was most actively connected between the researchers of the leisure-related academic papers. Future research needs discussions among scholars regarding the trend and direction of future leisure research.

Effects of Nonverbal Communication of Flight Attendants on Customer Engagement and Brand Intimacy (항공사 승무원의 비언어 커뮤니케이션이 고객 인게이지먼트 및 브랜드 친밀감에 미치는 영향)

  • Yuna Choi;Namho Chung
    • Knowledge Management Research
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    • v.24 no.2
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    • pp.185-209
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    • 2023
  • The air travel industry, which had shrunk with COVID-19, is gaining wings again. Accordingly, this study investigated whether non-verbal communication factors experienced through interaction with airline flight attendants for passengers who have traveled abroad within the past year through domestic airlines affect customer engagement and brand intimacy. A total of 285 samples were collected, and SPSS 28 and AMOS 26 programs were used to verify the reliability and validity of the research tool, the suitability of the model, and hypotheses. As a result of the empirical study analysis, it was confirmed that Paralanguage and Proxemics in non-verbal communication of flight attendants had a significant effect on customer engagement. Although it is different from the results of previous studies following changes in perspective after COVID-19, it once again confirmed the importance of airline crew communication in providing face-to-face services at the interface with passengers. In order to induce customer engagement, which is a new customer satisfaction management index. In addition, it was confirmed that customer engagement has a significant effect on brand intimacy. These results support the view that it is necessary to establish new customer management indicators of emotion and relationship marketing in the existing marketing centered on price reduction or securing loyalty. It was confirmed that interactions with flight attendants can contribute to customer engagement, and these results have important implications for those working in the air transportation industry.

Analysis of the Danmu Phenomenon on the Chinese Video Platform Bilibili - Focused on Henry Jenkins' Concept of Participatory Culture (중국 동영상 플랫폼 Bilibili의 탄막 현상 분석- 헨리 젠킨스의 참여문화 개념을 중심으로)

  • HUANG SHIYI;Kwon Hochang
    • Trans-
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    • v.15
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    • pp.81-104
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    • 2023
  • This paper analyzes the danmu phenomenon with the concept of participatory culture proposed by Henry Jenkins. Unlike other comments, Danmu is a function that allows users to post anonymously while watching a video, and comments posted at that time are immediately displayed on the screen and can be viewed by other viewers. The service was first launched by Niconico. In this paper, the danmu phenomenon in the Chinese video platform Bilibili is analyzed by focusing on three aspects. First, in terms of creative sharing under collective intelligence, we explore how users create their own creations and share them with other users through danmu. Second, in the collaboration model under public participation, the method and meaning of collective cooperation through users' interaction is dealt with. Third, in terms of financial support of commercial capital, the influence of danmu videos to create commercial profits is analyzed as a case. In addition, the negative aspects and challenges of participatory culture in Bilibili are analyzed. Negative aspects such as participation gap, copyright infringement, excessive use of danmu and problems of anonymity were reviewed, and major challenges to realize the potential of danmu as a participatory culture were suggested. This paper comprehensively analyzes danmu using research methods such as literature review and case studies, and through this, tries to derive insights on how participatory culture and danmu interact and evolve in modern society. Danmu, as a participatory medium, is an important tool that promotes individual and collective creation and interaction, and is pioneering a new boundary between the media industry and its users.

Effect of Authentic Leadership on Organizational Engagement, Job Satisfaction, Creativity, and Job Performance in Franchising Hotels (진정성 리더십이 종업원의 조직열의, 직무만족, 창의성, 그리고 직무성과에 미치는 영향: 프랜차이즈 호텔을 중심으로)

  • Cha, Jae-Won;Kim, Eun-Jung;Chung, Kyoo-Yup
    • The Korean Journal of Franchise Management
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    • v.8 no.4
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    • pp.21-32
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    • 2017
  • Purpose - In hotel business, how to build the relationship between leader and employees is very important, because it affects on the customer satisfaction. Thus, this research examines the effect of authentic leadership on job performance in the context of hotel industry and identifies mediating roles of organizational engagement, job satisfaction, and creativity in the relationship between authentic leadership and job performance. This study suggests the guidelines for how hotel companies should improve employee productivity and build a desirable organizational culture by presenting employee attitudes and behavioral models that explain the relationship between leaders and employees. Research design, data, and methodology - This study examines the structural relationship between authentic leadership, organizational engagement, job satisfaction, creativity, and job performance from the employee's perspective. Authentic leadership divide into four sub-dimensions such as self-awareness, balanced process of informations, internalized moral perspective, and relational transparency. In order to test the purposes of this study, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 114 franchise hotel employees and were analyzed using SPSS 21.0 and Smart PLS 3.0. program. Result - The results of this study are as follows. First, authentic leadership have significant impacts on organizational engagement and creativity, but does not have impact on job satisfaction directly. Second, organizational engagement have significant impacts on job satisfaction and job performance, but does not have impact on creativity directly. Third, job satisfaction has significant impact on creativity, but does not have impact on job performance. Fourth, creativity has significant impact on job performance. Conclusions - The findings of this study indicate that hotel leaders should properly implement the authentic leadership and consider how to build a corporate culture to improve an organizational and employee productivity through authentic leadership. Due to the nature of the hotel industry, which relies heavily on human resources, hotel companies must manage their employees with authenticity in order to increase organizational engagement, job satisfaction, and creativity that affect hotel and employee productivity. If hotel employees perceive their leader's authentic leadership, they show more organizational engagement that increases creativity and leads to job performance. Finally, hotel employees can propose creative ideas only if they will be satisfied with their jobs. Therefore, the leader should develop non-monetary or monetary reward system for the employees and, make an efforts to foster creativity of the employees.

The Effect of Franchise Entrepreneurial Passion on Corporate Trust, Identification, and Loyalty (프랜차이즈 기업가 열정이 기업신뢰, 일체감, 그리고 충성도에 미치는 영향)

  • Park, Heung-Jin;Han, Sang-Ho;Kim, Eun-Jung
    • The Korean Journal of Franchise Management
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    • v.8 no.3
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    • pp.17-27
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    • 2017
  • Purpose - In align with the increasing competition in both online and offline franchise markets caused by the increasing impact of social networking service, entrepreneurial passion(EP) of the franchise owners has crucial impact on the stakeholders. This study proposed the customer among stakeholders has the critical influence firm's success and examined the structural relationship between entrepreneurial passion(EP) and trust, identification, and loyalty from the customer's perspective. Research design, data, and methodology - This study examines the structural relationship between entrepreneurial passion(EP), trust, identification, and loyalty from the customer's perspective. More specifically, the EP were measured using three sub-dimensions such as EP-inventing(Perceived passion for inventing), EP-founding(Perceived passion for foundting), and EP-developing(Perceived passion for developing). In order to verify the research purposes, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Each item was measured on a 7 point Likert-scale anchored by '1 = strongly disagree, 7 = strongly agree'. The data were collected from 449 franchise consumers through online survey and were analyzed using SPSS 21.0 and Smart PLS 3.0. statistical program. Result - The results of this study are as follows. First, EP-inventing and EP-developing have significant impacts on corporate trust. Second, EP-founding does not have significant impact on corporate trust. Third, EP-inventing and EP-founding have significant impacts on consumer identification. Fourth, EP-developing does not have impact on identification directly, but does indirectly through corporate trust as a mediator. Fifth, corporate trust and identification have significant impacts on loyalty. Conclusions - This indicates that the foodservice franchise CEOs should continuously develop new menus and service to fulfill customer needs. EP-inventing of the food franchise CEOs may enhance customer trust for higher quality of product or service, and EP-developing can also be a driving force for customer trust as it embeds belief in customers that the franchise is sustainably developing. Also, food franchise CEOs should first clarify the support process for the existing brands before developing new ones. Customers tend to lead the trend by using brands that satisfy new trends in the foodservice franchise market, and it could have identification with the trend-setting franchise. Customers do not accept if a company is different from their personal image or norms. So the franchise CEOs must create identification with customers by building corporate trust. Corporate trust influences consumer behavior and emotion, thus the franchises need to secure trust by improving product or service continuously.

The Effects of Franchise Firm's Reputation on Trust and Loyalty (외식프랜차이즈 기업의 평판이 신뢰와 충성도에 미치는 영향)

  • Kim, Hye-Rim;Han, Young-Wee;Cho, Hye-Duck
    • The Korean Journal of Franchise Management
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    • v.8 no.2
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    • pp.37-47
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    • 2017
  • Purpose - Recently, the food service franchise market is experiencing rapid growth and competition is intensifying. Therefore, consumer choice has expanded, and reputation management has become important as a strategy for survival of corporations. Based on previous studies, this research proposed the theoretical framework about the structural relationships among reputation, trust(cognitive trust, affective trust), and loyalty. Research design, data, and methodology - This study examined the structural relationship between reputation, trust, and loyalty from the customer's perspective. Based on comprehensive validation procedures across nine food service Franchise firm types, This study found support for a five-dimensional scale with the following dimensions: Customer Orientation, Employer Brand, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In order to verify the research purposes, research model and hypotheses were developed. The data were collected from 227 food service franchise consumers through online survey. The data was analyzed with SPSS 24.0 and Amos 23.0 statistical program. Result - The results of the study are as follows. First, customer orientation, reliable·financially strong company and product·service quality have significant impact on corporate cognitive trust. And employer brand, product/service quality and social·environmental responsibility have significant impact on corporate affective trust. Second, cognitive trust and affective trust have significant impacts on consumer loyalty. Conclusions - The implications of this study are following as: From the theoretical perspective, this study considers trust as two dimensions such as cognitive and affective, not a single dimension, and identify what dimensions of franchise firms affect consumers' reputation perception and in turn lead cognitive and affective trust, and loyalty. This study also provides several managerial implications. In the franchise market where competition is intensifying, it is very important to analyze the attitudes of consumers in order to gain an advantage in competition with other competitors. In this study, it is meaningful that the study was conducted on consumers who have experience using a restaurant franchise company. Also, reputation is necessary to pay attention to the company because it is an important variable that strengthens with customer through confidence in food service franchise business, and leads loyalty and consumer consumption. Therefore, marketers should develop marketing strategies considering various reputation factors.

A Case Study of Elementary School Preservice Teachers' Mathematical Modeling Problem Creation Activities (초등학교 예비교사들의 수학적 모델링 문제 만들기 활동에 대한 사례연구)

  • Kim, YongSeok
    • Education of Primary School Mathematics
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    • v.26 no.3
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    • pp.141-162
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    • 2023
  • Recently, in school mathematics, classes using mathematical modeling are attracting attention to improve students' mathematical problem-solving skills. However, existing preceding studies have been conducted mainly on elementary, middle, and high school or in-service teachers, so it may be limited to apply the contents and results of the research as it is to pre-service teachers, who are future professors. Therefore, this study examined the school days' experiences of mathematical modeling for pre-service elementary school teachers. In addition, in order to provide a positive experience for mathematical modeling, mathematical modeling problem creation activities were conducted through group activities, and the results and their perceptions were examined. As a result of the study, elementary school preservice teachers had very little experience with mathematical modeling activities during their elementary, middle, and high school days. It was found that there is a deficiency in creating an appropriate mathematical modeling problem suitable for the level of elementary school students. In addition, it was found that they had a positive perception of mathematical modeling after participating in the study. Based on these results, implications for the training process for preservice teachers were suggested.

Semantic Segmentation of Clouds Using Multi-Branch Neural Architecture Search (멀티 브랜치 네트워크 구조 탐색을 사용한 구름 영역 분할)

  • Chi Yoon Jeong;Kyeong Deok Moon;Mooseop Kim
    • Korean Journal of Remote Sensing
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    • v.39 no.2
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    • pp.143-156
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    • 2023
  • To precisely and reliably analyze the contents of the satellite imagery, recognizing the clouds which are the obstacle to gathering the useful information is essential. In recent times, deep learning yielded satisfactory results in various tasks, so many studies using deep neural networks have been conducted to improve the performance of cloud detection. However, existing methods for cloud detection have the limitation on increasing the performance due to the adopting the network models for semantic image segmentation without modification. To tackle this problem, we introduced the multi-branch neural architecture search to find optimal network structure for cloud detection. Additionally, the proposed method adopts the soft intersection over union (IoU) as loss function to mitigate the disagreement between the loss function and the evaluation metric and uses the various data augmentation methods. The experiments are conducted using the cloud detection dataset acquired by Arirang-3/3A satellite imagery. The experimental results showed that the proposed network which are searched network architecture using cloud dataset is 4% higher than the existing network model which are searched network structure using urban street scenes with regard to the IoU. Also, the experimental results showed that the soft IoU exhibits the best performance on cloud detection among the various loss functions. When comparing the proposed method with the state-of-the-art (SOTA) models in the field of semantic segmentation, the proposed method showed better performance than the SOTA models with regard to the mean IoU and overall accuracy.