• 한국멀티미디어학회지
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• 제5권2호
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• pp.62-71
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• 2001

• Asia pacific journal of information systems
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• 제25권4호
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• pp.662-685
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• 2015

The use of global mobile technology has increased exponentially. In particular, a survey of consumers in the Philippines showed that 83% "could not live" without their mobile phones. We investigated factors, such as ease of use and personal innovativeness, to elucidate the consumer adoption of mobile technologies in the Philippines, to integrate existing adoption theories for academics and provide recommendations to practitioners based on our findings. Our research questions are as follows: (1) What key factors drive adoption of mobile technologies by Filipino consumers?; (2) Are Filipino consumers innovative in their use of mobile technologies?; And (3) How can telecom companies retain their customers? A structural equation model, which was built from a survey of 528 mobile Filipino consumers, showed support for repurchase intention to use mobile technologies. The hypotheses were generally supported by variables related to mobile phone usage with the Philippine consumer sample. Results support all of the hypothesized relationships for consumers using mobile technologies. Personal innovativeness did load on both attitude and repurchase intention for mobile applications as originally hypothesized but was strongly loaded for attitude toward using. This research is a first step in understanding the adoption of mobile applications by Filipino consumers. We initially hypothesized that consumer behavior toward mobile applications would involve constructs of innovativeness, ease of use, and satisfaction; however, we found that ease of use was less significant in understanding repurchase intention to use mobile technologies. Personal innovativeness was more important in explaining satisfaction with mobile application attitudes and repurchase intention. The Filipino context of this study also provides other interesting implications. As the Philippines transitions into a more international market, western products start to guide market behavior, particularly consumer adoption.

• 한국건축시공학회지
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• 제14권3호
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• pp.244-251
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• 2014

현재 사용되고 있는 PMIS는 사용자의 요구사항을 완벽하게 만족시키지 못하고 있다. 국내 외 PMIS 시스템 사용자의 대부분은, 모바일 PMIS의 개발은 건설현장의 효율성 및 생산성 향상에 도움이 되며 상용화가 필요하다고 생각을 하고 있다. 따라서 모바일 PMIS 개발을 위한 주요 모듈은 공사관리, 문서관리, 공정관리, 현장정보관리 모듈의 구성이 필요하며 이를 위한 각 모듈별 UI설계 및 활용방안의 제시를 통해 시스템 개발을 위한 방향을 제시하였다. 본 연구는 현장 작업자가 공사현장 또는 이동 중에도 태블릿PC 또는 스마트폰과 연계하여 활용하는 모바일 PMIS를 개발하고자 하였다.

• 정보화연구
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• 제11권2호
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• pp.175-185
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• 2014

본 연구는 정보보안 관리체계에 따라 모바일 오피스에서 위협, 취약점을 모바일 오피스 구성항목의 유형별로 분석하고 현재 기술수준에서 통제가능성을 제시하는데 그 목적이 있다. 모바일오피스라는 신기술 분야를 대상으로 탐색적 연구를 수행하기 위해 문헌조사, 전문가 FGI, 그리고 실사용자 설문조사 등의 통합적 연구 방법을 사용하였다. 모바일오피스 서비스의 주요 위험영역을 파악하기 위해 서비스 전달체계에 따라 사용자, 장소, 단말, 네트워크, 서버로 모바일오피스 서비스 계층 모형을 개발하고, 다섯 가지 계층별로 구분하고 실사용자 그룹을 대상으로 설문지법을 이용하여 위협 및 취약점을 조사한 결과 사용자와 사용자가 사용하는 단말의 통제가 중요한 것으로 나타났다.

• 산업공학
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• 제12권4호
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• pp.487-495
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• 1999

Mobile telecommunication service is one of the most competitive and rapidly growing industries in Korea. In competitive environments, it is essential to measure and improve customer satisfaction(CS) levels. However, there are a few problems in existing methods of CS measurement. First, sacrifice such as price is not included properly. Thus, the CS is not expanded into the value concept which is important to customer's behavioral intention. Second, CS measurements are not benchmarked with other competitive companies and CS index cannot reflex it properly. AT&T experienced these problems and suggested customer value added (CVA) for CS measurement. In this study, we try to introduce the CVA concept into our mobile telecom services. CS attributes were constructed, an survey was conducted for 5 mobile telecom companies, CS survey results were presented, and the validity of CVA concept was discussed.

• 전기학회논문지
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• 제61권11호
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• pp.1689-1694
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• 2012

In this paper, we present a reconfigurable mobile platform (RMP) for user-specific applications. The RMP consists of a basic module and more than one extended module that offers specified functions to a portable platform based on the circumstances and purposes of the users. The extend module for specified purposes is connected to the basic module using a common interface that offers interoperability to the traditional interfaces. This paper gives the results of a survey to determine specifications of a reconfigurable mobile platform. Utilizing the results of the survey, we propose a prototype of the reconfigurable mobile platform to enable specialized functions. The design objective is to provide specialized functions required for user specific needs related to their age and physical condition. In addition, it can be used for mobile healthcare applications that are efficient in improving the user's health conditions by executing medical analysis and prescriptions.

• 대한산업공학회지
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• 제27권2호
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• pp.176-180
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• 2001

In Korea, the mobile telecommunication service market is expanding rapidly and becoming more competitive. For service providers in such a dynamic environment, it is very important to accurately forecast demand including market potential in order to work out marketing strategies. In this paper, we suggest a general approach to forecast the market potential using a multinomial logit model, which is applied to individual-level market survey data. Then we develop a dynamic market potential model that can adapt to changes in the external environment without requiring further market survey. The proposed model is applied to the mobile telecommunication service market in Korea.

• 한국IT서비스학회지
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• 제21권2호
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• pp.127-143
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• 2022

In this study, a usability evaluation tool was developed for "ICANDUINO", a VR-based mobile application for maker education, and usability evaluation was conducted with a heuristic survey method for experts. The usability evaluation tool was derived through literature review and validated by two experts. It consisted of seven domains (effectiveness, efficiency, satisfaction, learnability, memorability, error, and cognitive load) and twenty-five sub-items. As a result of the usability evaluation conducted for six experts, it received the highest score in the domain of efficiency and the lowest score in the domain of error. The improvements of ICANDUINO were derived by analyzing the qualitative opinions of experts in each of the four stages (training, coding, tinkering, and testing) of making. the results of this study can be used as a guideline when evaluating the usability of a mobile app for education.

• 응용통계연구
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• 제25권1호
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• pp.153-162
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• 2012

선거여론조사에서 전화조사의 문제점인 모집단 포함률, 젊은층 재택률과 투표자 선정 등의 해결방안으로 유선 RDD와 무선 RDD의 혼합조사를 제안하였으며 2011년 10월 26일 서울시장 보궐선거 사전여론조사 데이터를 사용하여 제안한 결합조사의 적용가능성을 수치적으로 검증하였다. 본 연구를 통해 무선 RDD 표본은 유선 RDD 표본에 비해 분산이 컸지만 상대표준오차는 유사한 결과를 얻었다. 예측 정확성 측면에서 유무선 결합의 효과가 통계적으로 유의하지 않았지만 일반 선거여론조사에 적용할 경우 결합 표본을 통해 모집단 포함률을 확대하고 각 조사방법의 단점을 보완함으로써 선거 예측조사의 신뢰성을 제고할 수 있는 방안으로 활용될 수 있을 것으로 기대된다.

• 정보관리연구
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• 제42권1호
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• pp.157-171
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• 2011

본 연구의 목적은 컨벤션 활동에 따른 모바일 지원서비스 영역과 세부 지원서비스를 개발하고 사용자 선호도를 분석하는 것이다. 질적인 연구방법을 사용하여 모바일 지원서비스 영역과 세부 지원서비스를 추출하였으며 전문가 서베이 방법을 통해 사용자 선호도를 분석하였다. 연구결과 20개의 지원서비스 영역과 43개의 세부지원서비스 항목들이 추출되었으며 컨벤션 참가자들을 위한 서비스 항목의 설계를 위한 사용자 선호도가 분석되었다.