• 제목/요약/키워드: mobile survey

검색결과 1,025건 처리시간 0.027초

Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea

  • Liu, Zi-Yang;Li, Hao;Chen, Yi
    • 한국컴퓨터정보학회논문지
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    • 제23권8호
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    • pp.59-66
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    • 2018
  • In this paper we purposes to analyze the motivation of mobile payment adopters. In this study, with unified theory of acceptance and use of technology (UTAUT) model as the basis of research, we set up a structural equation model based on gender, age, experience and voluntary, collected data in the form of a questionnaire survey and analyzed drivers that affected mobile payers. In this study, The necessity of this paper is that the group of Korean students belongs to a special group with nearly 70,000 people. The penetration rate of mobile payment in China is 77%, ranking first in the world, but after the young people came to Korea. There are many obstacles and inconveniences when using mobile payment. We have proposed special subjects for special populations. the survey data were analyzed using SPSS22.0 and AMOS22.0 statistical software and the proposed model was modified. The results show that consumers' mobile payment is mainly motivated by social influence and performance expectancy. These results are of theoretical value and offer a new direction and implications to mobile payment developers. Besides, they also provide useful information and guidance for enterprises to aim at the market of Chinese oversea students in South Korea.

Measurement of a Customer Satisfaction Index for Improvement of Mobile RFID Services in Korea

  • Park, Yong-Jae;Heo, Pil-Sun;Rim, Myung-Hwan
    • ETRI Journal
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    • 제30권5호
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    • pp.634-643
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    • 2008
  • One of the ubiquitous technology fields that have received the most attention recently from technology communities worldwide is mobile radio frequency identification (RFID). Mobile handsets loaded with RFID readers enable the identification and retrieval of information on RFID tagged objects. In Korea, a variety of mobile RFID services are currently being piloted, and their commercial roll-out looks imminent. The goal of this study is to propose, ahead of the commercial launch of mobile RFID services, a customer satisfaction index (CSI) model for this service category and to then measure the CSI to derive practical implications for their providers and pointers related to the improvement of service. A web survey was conducted on Korean mobile phone subscribers who had participated in a mobile RFID pilot program. Using the results of this survey, we tested the CSI model and its hypotheses by employing a partial least-squares-based structural equation model analysis and calculated the index. We further conducted an importance-performance analysis in order to provide insights that may be useful for improving the quality of mobile RFID services.

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섬진강 하구역 Mobile MGIS 구축 연구 (Mobile MGIS Study for the Seomjin River Estuary)

  • 박상우;김정현;김종규
    • 수산해양교육연구
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    • 제28권1호
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    • pp.172-179
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    • 2016
  • The study of Mobile MGIS (Marine Geographic Information System) based on the Android Mobile Platform is mainly performed on effective methodologies which transform real world data to computing world data. Mobile GUI system has its own target on reliable data service by acquisition of geometric information using EFDC (Environmental Fluid Dynamics Code) Model, accurate measurement and graphical visualization. Even simple visualizations can aid in the interpretation of complex hydrodynamic relationships that are frequently encountered in the marine environment. The Mobile MGIS provides an easy way for hydrodynamics geoscientists to construct complex visualizations that can be viewed with free software. This study proposes a Mobile GUI MGIS using EFDC Model result of Seomjin River estuary. Finally, we design a Seomjin River estuarine Coastal Waters Mobile MGIS integrating above data models. It must adds more ecological information and the various service item for approach more easily in order to user.

모바일 마케팅의 유형화와 패션 어플리케이션 이용 동기 (Typology of mobile marketing and fashion application usage motives)

  • 신현주;이규혜
    • 복식문화연구
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    • 제24권4호
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    • pp.483-497
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    • 2016
  • The importance of marketing on mobile platforms as well as mobile commerce is increasing dramatically in fashion industry. The purpose of this study was to categorize mobile fashion marketing strategies and to examine application usage motivations that influence brand attitude, purchase decisions, and post-purchase evaluation. Qualitative research methods, in particular focus-groups and in-depth interviews, were conducted to examine the typology of mobile marketing and fashion application usage motivations. Then, a modified survey was used to quantitatively examine what content consumers expect from fashion applications. Results of the qualitative study indicated that consumers perceive sensory (visual, tactile, auditory), relationship, information and practical marketing strategies through motives. Survey result from 229 consumers revealed four fashion application usage motives: sensory, relationship, information and practical. Based on these motives consumers were segmented into three groups: the experience/relationship-conscious, the product information-conscious, and the lifestyle information-conscious. The product information-conscious group showed higher level of monthly income and clothing expenses but lower level of mobile device usages. Lifestyle information-conscious group and experience/relationship-conscious group had higher level of attitude, and post-purchase evaluation. It was experience-relationship conscious consumers who spent more time in mobile use. This study shows a better understanding of mobile marketing environment of fashion applications.

Usability Evaluation Criteria for Mobile Navigation Using AHP

  • Jeong, Ye Seul;Jeong, Byung Yong
    • 대한인간공학회지
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    • 제32권5호
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    • pp.443-448
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    • 2013
  • Objective: Purposes of this study are selecting main factors in evaluating the usability of mobile navigation and comprehending mutual importance among the factors. Background: Mobile navigation services have been more diffused than ever as the number of smartphone users sharply increased. However users are having trouble with the usage of mobile navigation services due to the lack of research in the area. Method: In order to attain results, general research on mobile navigation, 1st general survey, and 2nd comparative survey on navigation UI experts were performed. Empirical studies about the results were performed using AHP method. Results: As the result of AHP analysis, accuracy was drawn out to be the most important factor followed by accessibility and visibility. Regarding the characteristics of navigation system, the provision of accurate POI(Point of Interest) was considered to be the most important factor for the experts. And effectiveness was considered to be the most important, followed by satisfaction and efficiency. Conclusion: When evaluating the usability of mobile navigation, prior factors such as accuracy, visibility, and aesthetics should be considered in advance and general evaluation concentrated on effectiveness must be performed. Application: The results of this study are expected to be a fundamental data to mobile navigation design.

차량용 지리조사 시스템의 효율성 분석 (Efficiency Analysis of Mobile Geographic Survey System)

  • 서상일;이병길;김종인
    • 한국측량학회지
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    • 제32권5호
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    • pp.487-493
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    • 2014
  • 수치지형도 제작 공정에서 많은 시간이 요구되는 지리조사는 지형 지물에 대한 보완측량 및 속성조사 등으로 구성되어 있으며, 현장조사에 의존하고 있다. 선행 연구에서 현장조사와 후처리에 필요한 업무량을 감소시키기 위한 연구로 위치기반 영상을 사용하는 방안이 제시되었다. 본 연구에서는 선행연구의 결과를 참고하여 위치기반 영상을 획득하고 처리하기 위한 하드웨어와 소프트웨어를 개발하였다. 개발된 시스템을 이용하여 군지역과 시지역의 1/5,000 도엽에 대한 지리조사를 수행하여 그 성과를 평가하였다. 실험결과 차량용 지리조사 시스템을 이용하여 현장조사를 대부분 대체할 수 있으며, 시지역에서는 작업시간이 37.5% 감소되는 것으로 나타났다. 그러나 차량의 진입이 안 되는 지역에 위치하거나 주차된 차량에 의해 가려진 지형 지물의 속성은 보완조사가 필요하였다.

이동성 위치기반 증강현실(LBMS-AR)시스템 적용 현장체험 학습활동 프레임워크 개발 (Development of a Field-Experiential Learning Framework using Location Based Mobile-learning AR System)

  • 조재완;김은경
    • 한국IT서비스학회지
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    • 제18권5호
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    • pp.85-97
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    • 2019
  • In this study, we developed the Field-Experiential Learning Framework Using the Location Based Mobil-learning System (LBMS) and it is mobile Augmented Reality (AR) for smart learning system which is advanced e-learning. AR is technology that seamlessly overlays computer graphics on the real world. LBMS-AR has become widely available because of mobile AR. Mobile AR is possible to get information from real world anytime, anywhere. Nowadays, there are various areas using AR such as entertainment, marketing, location-based AR. We analysed the result of survey and implemented the functions. Also, for survey about application's effectiveness, we have focus group interview (FGI). Then we demonstrated and explained the application to them. The result of survey about application's effectiveness shows that application have higher utilization in education area. One of the most promising areas is education. AR in education shows lifelike images to users for realism. It's a good way for improving concentration and attention. We utilize only a beacone for image-based AR without other sensor.

이동식비계 작업발판의 사용 실태조사 (Survey on work platforms of the Mobile Scaffolding)

  • 최승주;최돈흥;신운철
    • 대한안전경영과학회지
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    • 제15권2호
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    • pp.79-84
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    • 2013
  • According to the statistics of occupational accidents in 2009, the scaffolds and work platforms were main objects causing fall accidents in construction sites. But many workers install and use the work platforms on the mobile scaffolding without considering about safety standards. We had conducted a nationwide survey about how workers obey safety standards for the work platforms of the mobile scaffolding. As the result of a survey, no one follow a gap standard between materials of work platforms and installation of toe board. And it is a low proportion that comply with the install of safety guard rails and the use of stoppers. This is lack of consciousness for the safety certification and regulations. For safe use a mobile scaffolding, It is needed to educate a manager on the safety standards and to develop a product to install and dismantle easily.

학생들의 인식 조사를 통한 이동과학교실의 특징 분석 (Analysis on the Effect of 'Mobile Science Lab' through the Survey of Students' Perception)

  • 이봉우;손정우;최원호;이인호;황북기;최정훈
    • 한국초등과학교육학회지:초등과학교육
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    • 제28권1호
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    • pp.1-8
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    • 2009
  • This study was to analyze the effect of 'mobile science-lab' through the survey of students' perception. 'Mobile science-lab' is the one of the most distinguished public science programs and has been made in order to promote the students' understanding of science by providing students an opportunity to be engaged in several activities of science and high-technology. To fulfill the purpose of this study, we analyzed the opinions of 3,643 students who participated in 'mobile science-lab'. As the results, 'mobile science-lab' is very effective on improving the students' interest and concern of science. Most students recognized that the best advantage of 'mobile science-lab' is the participation in experiments. To overcome the mobile science-lab's some limits, more researches including development of the training program of science show coordinators should be done.

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이동전화 한글 입력 방식 평가 방법에 관한 문헌 조사 (Literature Survey on Assessment Techniques for Korean Characters Entry Methods of Mobile Phones)

  • 기도형
    • 대한인간공학회지
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    • 제26권2호
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    • pp.15-20
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    • 2007
  • The purpose of this study is to compare assessment techniques for Korean characters entry methods of mobile phones. This study was performed based on survey of relevant existing studies. The assessment techniques were classified into three: 1) predicting entry time using conceptual models such as Fitts' law, Hick-Hyman's law and KLM-GOMS model (conceptual model); 2) counting the number of pressing button(number of pressing button); and 3) measuring performance or rating subjective measures using real mobile phones(real mobile phone). The comparison revealed that the assessment results were different depending upon the techniques used. The results from the conceptual model using only Fitts' law and the number of pressing button were opposite to those from techniques of the real mobile phone and conceptual model using Fitts' and Hick-Hyman's laws. Based on this result and suggestions provided by the literature, it is recommended that for more precisely assessing interfaces of mobile phones such as Korean characters entry method, real mobile phones be used instead of the conceptual models.