• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.4
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• pp.1249-1265
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• 2022

Video streaming has become one of the most popular applications for mobile devices. The network bandwidth required for video streaming continues to exponentially increase as video quality increases and the user base grows. Multi-Path TCP (MPTCP), which allows devices to communicate simultaneously through multiple network interfaces, is one of the solutions for providing robust and reliable streaming of such high-definition video. However, mobile video streaming over MPTCP raises new concerns, e.g., power consumption and cellular data usage, since mobile device resources are constrained, and users prefer to minimize such costs. In this work, we propose a mobile video streaming framework over MPTCP (mDASH) to reduce the costs of energy and cellular data usage while preserving feasible streaming quality. Our evaluation results show that by utilizing knowledge about video behavior, mDASH can reduce energy consumption by up to around 20%, and cellular usage by 15% points, with minimal quality degradation.

• Journal of East Asia Management
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• v.1 no.1
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• pp.65-87
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• 2020

In recent years, with the rapid development of network live streaming, with the popularization of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in great development. A sudden outbreak of the COVID-19 makes the PC end live streaming which has been developed for many years enter a new era, giving birth to the rapid development of mobile end live streaming. Not only because of the expansion of the live streaming industry market, the rise of the trend of the national live streaming, but also because the mobile live streaming is more and more valued by the brand, becoming an important tool for brand communication and product promotion. It is because of its unique communication characteristics that some scholars believe that the era of precision marketing has been opened by live network. Mobile live from the initial fans to reward and promote the brand, to now in the form of live marketing, consumers can "buy while watching". The time period from the understanding of the goods to the final completion of the purchase behavior has been greatly shortened. It is conducive to improving sales volume and brand awareness. Marketing communication through mobile live platform has become a popular way of brand marketing. This paper mainly studies the current situation, methods, problems and development strategies of brand marketing activities with the help of live streaming platform under the background of mobile internet. Taking Tmall live streaming platform as an example, this paper analyzes several ways of brand marketing with the help of live streaming and some universal characteristics of live streaming marketing by using the relevant theories of marketing. In view of the problems existing in live streaming brand marketing, it puts forward relevant Improvement measures. First of all, the paper puts forward the innovation in content and form. Second, the paper suggests that we should make full use of new technologies such as AR and VR to effectively combine with mobile live broadcasting. Third, the paper explores the integration of multiple channels to create intelligent marketing, and further optimize the live interface of mobile terminals. Finally, the paper emphasizes that the government departments and the platform itself should jointly supervise the mobile network live streaming platform and establish a good live broadcasting environment for mobile terminals. With the help of mobile live streaming, the marketing mode has an important impact on the promotion of brand marketing. How to make better use of this business mode and accurately use mobile live broadcast to promote brand marketing, so that enterprises can create greater profits, is also of profound research significance.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.231-236
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• 2017

This study analyzes the characteristics of mobile live streaming service, the illegal and harmful information characteristics of mobile live streaming service for the purpose of eradicating illegal and harmful broadcasting, and shows illegal and harmful broadcast on the mobile live streaming service and eradication plan. First, we reviewed the mobile live streaming service, illegal and harmful broadcasts through literature review, and secondly surveyed illegal and harmful broadcasts of mobile live streaming services and their awareness and countermeasures. As a result, it is confirmed that the mobile live streaming service is illegal, harmful broadcasting exposure frequency is high, illegal, and harmful broadcasting exposure is caused by characteristics of real time broadcasting rather than user's. In order to eradicate the illegal and mobile information about the mobile live streaming service, it is necessary to fix the illegal service and harmful broadcasting reporting system, but the government has confirmed the requirements for regulatory measures. From a microscopic point of view, it will be necessary to investigate the illegal use of mobile live streaming services and the eradication of harmful information.

• Proceedings of the KSRS Conference
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• 2005.10a
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• pp.567-570
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• 2005

Recently, as mobile paradigms such as telematics or LBS (Location Based Service) have been being more diverse and mobile devices such as PDA (Personal Digital Assistance) or several telematics terminals have been being used more widely, mobile services, for example, mobile geographic information service have been being put more importance by people. In this paper, we propose to adopt S/W and data streaming mechanism as a method to improve performance of mobile geographic information service which is a representative of mobile services based on client-server architecture. The show the effectiveness of proposed methods, we design and implement S/W streaming prototype system and sample mobile geographic information service to be executed on the S/W streaming system.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.4 no.6
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• pp.1152-1168
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• 2010

Recently, due to the prevalence of various mobile devices and wireless broadband networks, there has been a significant increase in interest and demand for multimedia streaming services such as the mobile IPTV. In such a wireless broadband network, transmitting a continuous stream of multimedia data is difficult to achieve due to mobile stations (MSs) movement. Providing Quality of Service (QoS) for multimedia video streaming applications requires the server and/or client to be network-aware and adaptive. Therefore, in order to deploy a mobile IPTV service in wireless broadband networks, offering users efficient wireless resource utilization and seamlessly offering user perceived QoS are important issues. In this paper, we propose a new adaptive streaming scheme, called MARC (Mobile-aware Adaptive Rate Control), which adjusts the quality of bit-stream and transmission rate of video streaming based on the wireless channel status and network status. The proposed scheme can control the rate of multimedia streaming to be suitable for the wireless channel status by using awareness information of the wireless channel quality and the mobile station location. The proposed scheme can provide a seamless multimedia playback service in wireless broadband networks in addition to improving the QoS of multimedia streaming services. The proposed MARC scheme alleviates the discontinuity of multimedia playback and allocates a suitable client buffer to the wireless broadband network. The simulation results demonstrate the effectiveness of our proposed scheme.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.6
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• pp.2144-2159
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• 2015

CISCO VNI predicted an average annual growth rate of 66% for mobile video traffic between 2014 and 2019 and accordingly much academic research related to video streaming has been initiated. In video streaming, Adaptive Bitrate (ABR) is a streaming technique in which a source video is stored on a server at variable encoding rates and each streaming user requests the most appropriate video encoding rate considering their channel capacity. However, these days, ABR related studies are only focusing on real-time rate adaptation omitting energy efficiency though it is one of the most important requirement for mobile devices, which may cause dissatisfaction for streaming users. In this paper, we propose an energy efficient prefetching based dynamic adaptive streaming technique by considering the limited characteristics of the batteries used in mobile devices, in order to reduce the energy waste and provide a similar level of service in terms of the average video rate compared to the latest ABR streaming technique which does not consider the energy consumption. The simulation results is showing that our proposed scheme saves 65~68% of energy at the average global mobile download speed compared to the latest high performance ABR algorithm while providing similar rate adaptation performance.

• Journal of the Korean Data and Information Science Society
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• v.19 no.2
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• pp.645-655
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• 2008

As wireless connectivity is integrated into many handheld devices, streaming multimedia content among mobile ad-hoc peers is becoming a popular application. In this paper, we propose a dynamic service replication algorithm for providing guaranteed continuous streaming services to all nodes in mobile ad-hoc networks (MANETs). First, a MANET is comprised of logical grid hierarchy, and a streaming service is replicated to a lower server region of the logical grid hierarchy by considering the link availability between a mobile node and the streaming server within a server region or the popularity of the streaming service. We evaluate analytically the performance of the proposed algorithm, and compared with that of existing Qin's algorithm. Evaluation results show that our algorithm can achieve better streaming performance than Qin's algorithm. Therefore, the proposed algorithm not only improves the sharing availability of replicated streaming services but also controls efficiently the number of streaming service replications.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.46 no.5
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• pp.37-43
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• 2009

Streaming video service over wireless and mobile communication networks has received significant interests from both academia and industry recently. Specifically, mobile WiMAX (IEEE 802.16e) is capable of providing high data rate and flexible Quality of Service (QoS) mechanisms, supporting mobile streaming very attractive. However, we need to note that streaming videos can be partially deteriorated in their macroblocks and/or slices owing to errors on OFDMA subcarriers, as we consider that compressed video sequence is generally sensitive to the error-prone channel status of the wireless and mobile network. In this paper, we introduce an OFDMA subcarrier-adaptive mobile streaming server based on cross-layer design. This streaming server system is substantially efficient to reduce the deterioration of streaming video transferred on the subcarriers of low power strength without any modifications of the existing schedulers, packet ordering/reassembly, and subcarrier allocation strategies in the base station.

• Journal of KIISE:Information Networking
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• v.34 no.5
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• pp.379-388
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• 2007

With proliferation of computer and wireless network technology, it is common to access Internet through wireless network using mobile device. Ratio of using streaming media out of many applications through Internet is increasing not only in wired network but also in wireless network. Streaming media is much bigger than other contents and requires more network bandwidth and more computing resources. However mobile devices hate relatively poor computing resource and low network bandwidth. If media streaming service is provided for mobile devices without any consideration about network bandwidth and computing power, it is hard for the client to get high qualify service. Since mobile device is supported with very limited energy from the battery, media streaming should be adjusted to varying energy state of mobile device in realtime to ensure complete playback of streaming media. In this paper, we propose DFRC to provide high qualify service to mobile client through wireless network by controlling the number of frames transmitted to client based on computing resource and energy state of mobile device.

• ETRI Journal
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• v.35 no.1
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• pp.27-34
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• 2013

This paper proposes a network-adaptive mechanism for HTTP-based video streaming over wireless/mobile networks. To provide adaptive video streaming over wireless/mobile networks, the proposed mechanism consists of a throughput estimation scheme in the time-variant wireless network environment and a video rate selection algorithm used to increase the streaming quality. The adaptive video streaming system with proposed modules is implemented using an open source multimedia framework and is validated over emulated wireless/mobile networks. The emulator helps to model and emulate network conditions based on data collected from actual experiments. The experiment results show that the proposed mechanism provides higher video quality than the existing system provides and a rate of video streaming almost void of freezing.