• 품질경영학회지
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• 제35권2호
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• pp.63-83
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• 2007

As the mobile internet service market is rapidly growing, measuring and managing the service quality become a more critical issue to the service providers. Thus the purpose of this study is to compare SERVQUAL, SERVPERF, and non-difference score measures and to determine which one is superior to measure the service quality of the mobile internet service. This study also aims to analyze the structural relationship between the service quality, customer satisfaction and behavioral intentions (repurchase intention and word-of-mouth). For the purpose, survey data were gathered from the respondents who have used the mobile internet services and an empirical test was conducted. As the first research result, it was revealed that the non-difference score measure showed a much better model than other service measuring models (SERVQUAL, SERVPERF). And the second result was that two service quality factors (tangibles and empathy) among the mobile internet service quality factors significantly influenced the customer satisfaction and also the customer satisfaction had a significant effect on the repurchase and word-of-mouth.

• 대한안전경영과학회지
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• 제11권2호
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• pp.187-195
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• 2009

Various kinds of service measurement including the development of the measurement of service quality have been developed. Especially the mobile telecommunication service being represented by the mobile communication company would be the mostly developed area. Its service development can be understood along with the development of the telecommunication companies as well as cellular companies. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This article is to estimate service efficiency for Mobile Communication and Cellular company. In this paper, We tried to measure the service quality and overall satisfaction by using Data Envelopment Analysis(DEA), degree of combination and top2box which is a little bit different methodology from traditional ones. This paper uses CCR model in DEA to measure service efficiency in the Mobile Communication.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2005년도 추계학술대회 및 정기총회
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• pp.371-387
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• 2005

From early 1999 years, the Mobile Telecommunication Companies have introduced the Mobile Telecommunication Membership Program to attract more customers. However, the severe competition in the Mobile Telecommunication market has made the Mobile Telecommunication Membership Program to be faced with the matured Mobile Telecommunication market and the Mobile Number portability. Main focus of this study is to find what are the core elements of service quality of the Mobile Telecommunication Membership Program. To achieve research objective, we conceptualized the service quality of Mobile Telecommunication Membership Program. We also derived hypotheses regarding the relationships between service quality of the program, customer satisfaction, and customer loyalty and examined it by using the empirical research methodology. We suggest new marketing strategies of the Mobile Telecommunication Membership Program which can be applied to improve the corporate competitiveness.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2007년도 춘계종합학술대회
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• pp.495-498
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• 2007

최근, RFID 태그와 리더가 장착되고 무선 인터넷이 결합된 휴대전화로 이동통신 인프라를 이용하여 일상생활에 필요한 정보를 얻고 다양한 응용서비스를 이용할 수 있는 모바일 RFID 서비스의 상용화가 눈앞으로 다가오고 있다. 하지만 모바일 RFID 서비스로 인한 새로운 수익이 창출될 것으로 기대되고 있으나 관련 통신업체의 대규모 투자를 이끌어 내기 위해서는 모바일 RFID 서비스 수요에 대한 정확한 예측이 필요하다. 이에 본 논문은 모바일 RFID 서비스 수요예측을 통해 관련 통신업체의 투자를 확대할 수 있는 기반을 마련하고자 하였으며, 특히 다양한 모바일 RFID 서비스 모델의 유형에 따라 서비스 수요를 예측함을 통해 관련 통신업체의 서비스 투자 방향에 대한 의사결정에 도움이 되고자 한다.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.249-264
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• 2010

Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. Nowadays wireless networks are being evolved and diversified. In this situation The wireless e-commerce is in the limelight on new profits of Carriers. Because of this situation, the importance of mobile billing service is being emphasized. This paper searches the definition and service types of mobile banking, and suggests status and prospects of domestic mobile banking. We suggest the basic direction, the stage of development and functions of services by analyzing the cases of Nonghyup's. Finally we derive the critical factors from those and suggest the effect of introduction and the direction of development. From the customer perspective, mobile banking has many strengths. For example, it allows that all customers access banking service at anytime, anywhere more easily than telephone banking or pc banking. And it reduces the time and the effort for using the service. It enables the company to make a business against global customers. On the other hand, from the company perspective, it has a lot of potential that affect market share and reduce the costs of human and material resources which used to operate and support branches. However, it needs many efforts to reach at the stage of completion. And We will have to solve the problems that develop many contents, expend the range of services and raise the service convenience.

• 디지털융복합연구
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• 제4권2호
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• pp.41-49
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• 2006

This study tried to find the determine of intention to mobile game service acceptance. Our research proposes the theoretical model consisting of factors such as perceived usefulness, perceived ease of using the mobile phone, perceived price. The data was analyzed using LISREL based on th structural equation modeling, a second-generation multivariate technique. The result shows that the perceived usefulness have significant effects on the mobile game service acceptance.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2003년도 신호처리소사이어티 추계학술대회 논문집
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• pp.287-290
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• 2003

In recent years, one of the main trends of GIS is to construct and provide realistic and human-perceptible information of spatial object using video data. The rapid progress of wireless mobile technology makes the multimedia source using video data possible on mobile environment. Instead of traditional map-based service, video-based location services, that provide video data as location context, would be of interest in connection with various mobile applications requiring location service, such as telematics, LBS, etc. In this paper, we present the location service system using geo-referenced video on wireless mobile environment.

• 경영정보학연구
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• 제12권1호
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• pp.145-164
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• 2010

현재 이동통신 시장은 과거 음성통화 위주의 서비스 시장과는 달리 다양한 서비스 제공 및 사용을 기반으로 한 통신 산업의 질적 팽창기로 여겨지고 있다. 특히 3세대 서비스가 시작된 2007년 이후, 각 이동통신 사업자들은 영상통화를 시작으로 다양한 이동통신 서비스를 고객에게 제공하기 시작하였고 휴대전화 기술 역시 기술의 발전에 힘입어 디지털 융합(digital convergence) 기기로 변화된 양상이다. 이러한 상황에서, LG 텔레콤이 최초로 서비스를 시작한 풀브라우징(full browsing) 서비스가 3세대 (3G) 핵심 서비스로 주목 받고 있다. 풀브라우징 서비스란, 휴대전화를 통해 컴퓨터와 동일한 형태의 인터넷 환경을 사용 가능하게 하는 서비스로, 기존 월드가든(walled garden) 형태의 데이터 서비스의 개념을 뛰어 넘는 개방형 모바일 인터넷 서비스를 지향한다. 이와 같은 개방형 네트워크 서비스 환경에서의 기업 간의 경쟁 양상과 경쟁에 영향을 줄 수 있는 요인을 분석하는 것은 추후 이동통신 시장의 향방 및 개별 기업의 전략 수립에 매우 중요한 축이 될 수 있다. 따라서 본 연구에서는 첫째, 급변하고 있는 이동통신 서비스 시장에서의 풀브라우징 서비스의 시장 현황 및 걸림돌, 성장 가능성 등을 정성적으로 예측하였다. 둘째, 풀브라우징 서비스 선발자(first mover)로서의 LG 텔레콤과 후발자(follower)로서의 KTF, SK 텔레콤이 갖는 경쟁에 있어서의 장단점이 기존 이동통신 시장에서 나타났던 장단점과 어떻게 다르게 나타나는지 확인한 후, 이를 통해 기업 간 경쟁의 향방을 예상해 보았다.

• 한국공간정보시스템학회 논문지
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• 제8권3호
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• pp.77-87
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• 2006

최근 모바일 단말기에서는 GPS를 갖고 길 찾기 서비스를 제공하고 있으나 이들 시스템을 이용하여 간단한 지도를 사용하려면 추가적인 비용과 장비가 필요하다. 따라서 대부분의 일반 핸드폰 사용자들에게 지도를 이용한 길안내 서비스를 제공하기 어렵다. 이에 본 논문에서는 모바일 환경에서 GPS가 요구되는 기존의 모바일 길안내 서비스의 문제점을 보완하기 위해 WIPI 기반의 약도 및 안내도 검색 모델을 제시하고 시스템을 설계하고 구현한다. 개발된 모바일 약도 및 안내도 검색 시스템을 이용하여 언제 어디서나 WIPI 기반의 모바일 단말기에 추가 비용과 장비 없이 사용자에게 목적지 안내 서비스를 제공한다. 그리고 추가적으로 서비스 제공자는 이 시스템을 통해 검색한 목적지 주변의 가맹점을 광고할 수 있다.

• 한국통신학회논문지
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• 제34권1B호
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• pp.34-46
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• 2009

The remarkable growth of Korean telecommunication market has based on the introduction of competition as well as mobile technology like CDMA. It was well Down that such a conspicuous growth has been towed by mobile service rather than fixed telephone service. In telecommunications service the number of subscribers to mobile was over 40 millions in 2006 and also, while the traffic amount of fixed telephone has been more decreased, that of mobile, which already outnumbers the fixed, has been constantly increased and will be much more in future. It will accelerate the substitution of access and call demand of fixed service by mobile. This change of technology and demand does affect directly the market performance of telecommunications. And regulation has also an effect on market structure, which finally affects on market performance. In this paper we suppose the fixed and mobile telecommunications services are in a same industry. After reviewing the relations among the demand, cost, charge structure and revenue structure in the one fixed and mobile telecommunications market using the framework of an industrial structure analysis, we discuss the current issues of telecommunications regulation and implications for the future regulation.