• The Journal of Information Systems
• /
• v.12 no.1
• /
• pp.67-85
• /
• 2003

In the recent a mobile internet makes a change in internet business. The mobile internet service is resulting in M-commerce. Even if M-commerce provides only information service, there will be much possibilities to make applications in various areas such as, delivery service, trading service, banking service etc. in the near future. Delivery service requires many steps in processing, originally. This study is designed to implement a mobile system which makes short in delivery process. It includes that a delivery man receives a signature on a paper and input data at the delivered place by using PDA at hand. The mobile system will be contributed to shorten delivery speed. It is proposed to implement the mobile office system for improving service efficiency in the business of delivery service. This study is designed to implement a mobile system which make short in delivery process. It includes that a delivery man receives a signature on a paper and input data at the delivered place by using PDA at hand. The mobile system will be contributed to shorten delivery speed. It is proposed to implement the mobile office system for improving service efficiency in the business of delivery service.

• Journal of the Korean Home Economics Association
• /
• v.42 no.3
• /
• pp.195-209
• /
• 2004

The purpose of this study was 1) to examine the usage of mobile internet by cell phone or palm pilot, etc., 2) to analyze mobile users' lifestyles, 3) to examine preferred fashion services according to users' lifestyles and 4) to investigate service satisfaction and preference with the mobile internet. 193 university students in Seoul were randomly selected as subject. The data was analyzed using descriptive statistics (i.e., percentage, frequency), factor analysis, cluster analysis and ANOVA. The results of the study were as follows: first, most mobile users spent 10 min a day for using the mobile internet (i.e., short message service) mainly in transportation vehicles. Secondly, five factors in the mobile users' lifestyle were named as: 'surfer', 'absorber', 'expert', 'accepter' and 'enthusiast'. Thirdly, two factors in the preferences of fashion service on mobile internet were 'customized information service' and 'ordinary information service'. Fourthly, according to the internet lifestyle, mobile users were classified into three groups: 'mania group', 'follower group', and 'veteran group'. The mania group was the highest group in mobile service satisfaction and service preference. Marketing implications are discussed for the successful mobile business in clothing and textile industry.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.21 no.1
• /
• pp.177-186
• /
• 2011

Mobile services which are applied PC performance and mobile characteristics are increased with spread of the smartphone. Recently, mobile cloud service is getting the spotlight as a solution of mobile service problems that mobile device is lack of memory, computing power and storage and mobile services are subordinate to a particular mobile device platform. However, mobile cloud service has more potential security threats by the threat inheritance of mobile service, wireless network and cloud computing service. Therefore, security threats of mobile cloud service has to be removed in order to deploy secure mobile cloud services and user and manager should be able to respond appropriately in the event of threat. In this paper, We define mobile cloud service threats by threat analysis of mobile device, wireless network and cloud computing and we propose mobile cloud service countermeasures in order to respond mobile cloud service threats and threat scenarios in order to respond and predict to potential mobile cloud service threats.

• Korean Management Science Review
• /
• v.22 no.2
• /
• pp.13-34
• /
• 2005

Mobile banking service has emerged as an important profit source for both banks and mobile phone service companies. However, the growth of the mobile banking service is behind the expectation of banks and mobile phone companies. One plausible explanation for this laggard diffusion of mobile banking may be the lack of consumers' initial trust on the service. Therefore, this study investigates the critical factors in building trust and intention to use mobile banking services. Our research results show that propensity-to-trust, structural assurance, and relative advantages of services have significant impacts on consumers' initial trust in mobile banking service Furthermore, initial trust in mobile banking service is a critical factor for adopting mobile banking services Contrary to our expectation, however, reputation of banks and mobile phone companies are not significant in attracting consumers to mobile banking services.

• Journal of Information Technology Services
• /
• v.9 no.4
• /
• pp.243-259
• /
• 2010

It is expected that the next generation mobile communication system will be a service-driven developed system capable to realize the human-centric mobile convergence services. and it is different from the technology-driven development approach of the second and the third generation mobile communication systems. As a preliminary research work on such service-driven system development approach for the next generation mobile communication system. we developed the scenario based service analysis process (2SAP) framework to derive core service technologies and functionalities. In this paper. we propose the next generation mobile convergence service business model creation methodology based on research results of the 2SAP framework. To achieve this goal, we first establish a service model contains several components such as infrastructures. operations. and provision of services that are indispensible for providing next generation mobile services. Then, the next generation mobile services and its corresponding business models can be created by adding service and value flows to the developed service model after defining necessary components of business model including actors, their relationships, and roles.

• Journal of Information Technology Services
• /
• v.7 no.1
• /
• pp.89-101
• /
• 2008

Recently, mobile banking service comes into the spotlight in the mobile environment. Considering design theory, this empirical study focuses on understanding the characteristics of mobile banking and measuring the priority of IT composition elements organizing the mobile banking service. That is, by empirically analyzing affecting factors of mobile service acceptance as an aspect of customer, this study would like to understand important factors of mobile banking use. The result of study will be used to strategic decision making for the company providing mobile banking service and great help to reinvigorate mobile banking service.

• Journal of Information Technology Services
• /
• v.14 no.2
• /
• pp.1-14
• /
• 2015

As mobile distribution environment is changing rapidly and competition is more intensive in businesses today, technology based self service have been changed and developed. Among the change, financial institutes and consumers are interested in mobile banking services. This study attempted to investigate the impact of service convenience value on customer satisfaction and re-usage intention, and investigated the moderate effect of technology anxiety in the relationship between service convenience value and mobile banking service usage. For this study, data were gathered from respondents who have experience using mobile banking service and analyzed by structural equation model. A convenience value affected consumer satisfaction and re-usage intention toward mobile banking service. Also, this study found that the more technology anxiety, the less re-usage intention. The results show that management and investment to improve convenience value and to reduce technology anxiety make consumers' satisfaction and re-usage intention toward mobile banking service.

• Journal of Korean Society for Quality Management
• /
• v.32 no.2
• /
• pp.15-23
• /
• 2004

This study investigates the customer satisfaction based on the various levels of many factors such as age, sex, period, motive, preference between wired and mobile service, frequency, and time. Customer satisfaction is measured by 13 dimensions. MANOVA reveals that preference between wired and mobile commerce service, mobile service frequency, mobile e-mail service frequency, wired Internet usage frequency, and mobile Internet usage time have a significant effect on the overall satisfaction. Transmission speed, fare, and ease of operation of mobile Internet service turn out to be improved for better customer satisfaction, the IMT-2000 service in particular.

• Journal of Information Management
• /
• v.39 no.3
• /
• pp.143-161
• /
• 2008

As the need for immediate access to the required information has increased in today's busy daily life, information service providers' capability of providing service whenever and wherever possible has become a critical element of improving service quality. Naturally, the demand and supply for mobile information service has rapidly increased since it is an ultimate option of satisfying information needs without temporal and special constraints. This paper examines the issues of system implementation and information service provision using mobile communication network and mobile handset as a tool of information access. First, it examines overall conditions of mobile information service environment, and then explores the general components required for the implementation of mobile information service, including contents, network, platform, and use environment.

• The Journal of Information Systems
• /
• v.14 no.2
• /
• pp.133-154
• /
• 2005

The objective of this study is to find the factors influencing the use of mobile service. We extracted critical study variables according to literature reviews about adoption of information systems, those under the internet environment and mobile internet adoption for theoretical foundation. TAM suggested by Davis(1985) has explained the acceptance mechanism with the following constructs: perceived usefulness, perceived ease of use, attitude toward use, behavioral intention and actual usage. After studying prior literature reviews, this study investigated the group of people using mobile services. The result of study claims that it has same results with previous TAM, especially between personal innovativeness and attitude toward use have strong statistical relations. On the other hand, there haven't been any statistical relations between perceived ease of use and perceived usefulness and between perceived usefulness and behavioral intention, either. In conclusion, use of mobile service can be promoted by developing various kinds of mobile service, designing device and interface to use mobile service more convenience and familiar, stimulating user's innovative characters and recognizing mobile service more useful in real life.