• Asia-Pacific Journal of Business
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• v.3 no.1
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• pp.10-16
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• 2012

India is having a high growth rate of Mobile subscribers which has opened up a new marketing channel of communication with customers. There is a need to study the factors affecting Mobile user's attitude towards Mobile marketing and the relationship between these factors. To study the mobile users attitude towards mobile marketing 489 mobile users opinion is taken on 12 statements for a period of 5 months. Using factor analysis method these 12 statements are grouped into 5 groups they are Mobile advertisement, Mobile Usability, Mobile Promotions, Mobiles shopping and Mobile Marketing. Confirmatory Factor Analysis (CFA) was performed to confirm the findings. SPSS Statistics 17.0 is used to conduct factor analysis and the validity of the model. Once the model was validated, SPSS Amos 18.0 was used to fit a model based on Structure Equation Model to analyze the factors affecting Mobile user's attitude and the relationship between these factors. The present study revealed that Mobile Advertisement and Mobile Sales Promotion are having positive effect on Mobile Marketing where as Mobile Shopping and Mobile Phone Usability is having negative effect on Mobile Marketing. The impact of indicators like Mobile Phone user's permission and personalization of Mobile Phone communication on Mobile Marketing are also discussed in this article.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.1
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• pp.83-104
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• 2011

Mobile grid is a combination of grid computing and mobile computing to build grid systems in a wireless mobile environment. The development of network technology is assisting in realizing mobile grid. Mobile grid based on established grid infrastructures needs effective resource management and reliable job scheduling because mobile grid utilizes not only static grid resources but also dynamic grid resources with mobility. However, mobile devices are considered as unavailable resources in traditional grids. Mobile resources should be integrated into existing grid sites. Therefore, this paper presents a mobile grid middleware interconnecting existing grid infrastructures with mobile resources and a mobile service agent installed on the mobile resources. This paper also proposes a mobile resource reliability-based job scheduling model in order to overcome the unreliability of wireless mobile devices and guarantee stable and reliable job processing. In the proposed job scheduling model, the mobile service agent calculates the mobile resource reliability of each resource by using diverse reliability metrics and predicts it. The mobile grid middleware allocated jobs to mobile resources by predicted mobile resource reliability. We implemented a simulation model that simplifies various functions of the proposed job scheduling model by using the DEVS (Discrete Event System Specification) which is the formalism for modeling and analyzing a general system. We also conducted diverse experiments for performance evaluation. Experimental results demonstrate that the proposed model can assist in improving the performance of mobile grid in comparison with existing job scheduling models.

• Journal of Information Technology Applications and Management
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• v.27 no.5
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• pp.49-68
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• 2020

The Push-Pull-Mooring (PPM) model employ to explore the factors that affect the switching intention of mobile game players by analyzing the online survey data of 240 mobile game players in China. From the perspective of PPM model, Dissatisfaction with the current mobile game can promote players to leave the current mobile game, and other more attractive mobile games can pull players out of the current mobile game. As a mooring factor, habit can affect players' switching decisions. Players who have formed strong habits in current mobile games are more likely to resist or ignore the attractiveness of other mobile games and stay in the current mobile games rather than migrate to other mobile games. Another result shows that the more dissatisfied with the current mobile game, the higher the quality of alternative (relative challenge) mobile game, and the lower the investment size in the current mobile game, the more reluctant the players are to continue to maintain the relationship with the current mobile game. The higher the player's commitment to the current mobile game, the more likely it is to maintain the relationship with the current mobile game. The empirical results show that the framework of this study is highly consistent with the results of PPM model, and confirming that they can well apply to mobile game situations.

• The Transactions of the Korea Information Processing Society
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• v.6 no.11
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• pp.2845-2862
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• 1999

As the technical advances in portable computers and wireless communication technologies, mobile computing environment has been rapidly expanded. The mobile users on mobile host can access information via wireless communication from the distributed heterogeneous multidatabase system in which pre-existing independent local information systems are integrated into one logical system to support mobile applications. Hence, mobile transaction model should include not only the features for heterogeneous multidatabase systems but also the ones for mobile computing environment. In this paper, we proposed a mobile flex transaction model which extends the flexible transaction model that previously proposed for heterogeneous multidatabase systems is extended to support the requirements of mobile heterogeneous multidatabase systems. We also presented the execution control mechanism of the mobile flex transaction model. The proposed mobile flex transaction model allows the definition of location-dependent subtransactions, the effective support of hand-over, and the flexibility of transaction executions. Hence, the proposed mobile flex transaction model can be suit to mobile heterogeneous multidatabase systems that have low power capability, low bandwidth, and high communication failure possibility.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.2
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• pp.85-93
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• 2009

GOMS model is a cognitive modeling method of human performance based on Goal, Operators, Methods, Selection rules. GOMS model was originally designed for desktop environment so that it is difficult for GOMS model to be implemented into the mobile environment. In addition, GOMS model would be inaccurate because the original GOMS model was based on serial processing, excluding one of most important human information processing characteristics, parallel processing. Therefore this study was designed to propose a modified GOMS model including mobile computing and parallel processing. In order to encompass mobile environment, an operator of 'look for' was divided into 'visual move to' and 'recognize' whereas 'point to' and 'click' were combined into 'tab.' The results showed that newly introduced operators were necessary to estimate more accurate mobile computing behaviors. In conclusion, modified-GOMS model could predict human performance more accurately than the original GOMS model in the mobile computing environment.

• Journal of Institute of Control, Robotics and Systems
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• v.5 no.5
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• pp.593-599
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• 1999

A mobile robot in FMS environment should be able to nevigate itself. Therefore, path planning is necessary for the mobile robot to perform its tasks without being lost. Path planning using a network model gives oprimal paths to every pair of nodes but building this model demands accurate information of environments. In this paper, a method to build a network model using sonar sensors is presented. The main idea is to build a quad tree model by using sonar sensors and convert the model to a network model for path planning. The new method has been implemented on a mobile robot. Experimental results show that the mobile robot constructs an accurate network model using inaccurate sonar data.

• Journal of Information Technology Services
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• v.9 no.4
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• pp.243-259
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• 2010

It is expected that the next generation mobile communication system will be a service-driven developed system capable to realize the human-centric mobile convergence services. and it is different from the technology-driven development approach of the second and the third generation mobile communication systems. As a preliminary research work on such service-driven system development approach for the next generation mobile communication system. we developed the scenario based service analysis process (2SAP) framework to derive core service technologies and functionalities. In this paper. we propose the next generation mobile convergence service business model creation methodology based on research results of the 2SAP framework. To achieve this goal, we first establish a service model contains several components such as infrastructures. operations. and provision of services that are indispensible for providing next generation mobile services. Then, the next generation mobile services and its corresponding business models can be created by adding service and value flows to the developed service model after defining necessary components of business model including actors, their relationships, and roles.

• Asia-Pacific Journal of Business
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• v.3 no.2
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• pp.8-15
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• 2012

Mobile Entertainment is the new era in mobile communication. Mobile Entertainment service is a combination of games, music, videos, chatting and telecommunication which has created a wide market in India. There is a variation between male and female customers towards Mobile Entertainment services. This study is aimed at analyzing gender impact of attitude, subjective norm, perceived behaviour control intention and behaviour towards mobile entertainment services. The Theory of planned Behaviour (TPB) provided a framework. Total 566 male and 376 female mobile users of different age groups participated in the research. The data analysis was conducted in three-stages. First, reliability tests were performed. Upon satisfactory results, confirmatory factor analysis (CFA) is used to analysis convergent, concurrent and discriminant validity of the model. Once the model was validated Structural Equation Model (SEM) Multi-group analysis is used to find the impact of gender behaviour towards Mobile entertainment services. The results of the study confirmed that the model is viable in predicting variation in gender impact on mobile entertainment services. The findings have revealed that attitude, perceived behaviour control and intention has a significant impact on behaviour to use mobile entertainment but subjective norm has no significant impact on behaviour to use mobile entertainment.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.60 no.4
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• pp.856-861
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• 2011

The mobile robot controller is designed to track the target and to maintain the formation at the same time. Formation control is included in mobile robot controller by extending the trajectory tracking algorithm. The dynamic model of mobile robot is used with kinematic model considering the practical physical parameters of mobile robot. The dynamic model of mobile robot transforms velocity control input of kinematic model into torque control input which is the practical control input of mobile robot. Formation controller of mobile robot is designed to satisfy Lyapunov stability by backstepping method. The designed formation controller is applied to the mobile robot for various target movements and simulated to confirm the Lyapunov stability.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.358-373
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• 2007

In this paper, we proposed the next generation mobile convergence service business model creation methodology. In order to establish such a business model creation methodology framework, we first introduce the service model based on our previous research results on next generation mobile convergence services. The service model contains several components such as infrastructures, operations, and provision of services that are indispensible for providing the next generation mobile services. Finally, by adding service and value flows to the developed service model, we propose the next generation mobile services business model creation methodology. To achieve this objective, we first derive necessary components of business model including actors, their relationships, and roles. In addition, we propose service composition methodology for creating new mobile services and its corresponding business models.