• 지식경영연구
• /
• 제20권4호
• /
• pp.169-183
• /
• 2019

The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

• 한국정보과학회논문지:정보통신
• /
• 제37권4호
• /
• pp.312-316
• /
• 2010

본 논문에서는 기지국 채널 자원을 MNO(Mobile Network Operator)와 MVNO(Mobile Virtual Network Operator)가 공유할 경우 사업자들에게 채널 자원을 공정하고 효율적으로 할당하기 위한 게임 이론적 모델을 제안한다. 제안 모델은 협상(Bargaining) 게임 이론을 이용하며 MNO와 MVNO의 입력 부하를 고려하여 이들 사이의 기지국 채널 자원을 할당한다. 제안 기법은 사업자별 입력 부하가 비대칭적인 경우 입력 부하가 낮은 사업자보다 입력 부하가 높은 사업자에게 보다 많은 양의 채널을 할당하여 기지국의 채널 이용율을 증가시키며 또한 한 사업자의 과도한 입력 부하로 인해 타 사업자의 서비스 품질이 저하되는 것을 방지한다.

• 유통과학연구
• /
• 제15권9호
• /
• pp.27-36
• /
• 2017

Purpose - In this study, the author investigates which shopping motivations affect regulatory focus differently. This study also determines the effect of shopping motivation on regulatory focus when consumers use different shopping channels. Additionally, the author tries to investigate how information quality affects regulatory focus. Similarly, this study also examines the effect of the shopping channel on the relationship between information quality and regulatory focus. Research design, data, and methodology - With 635 surveyed questionnaires, this study was conducted by SPSS and AMOS 22.0 version. SEM was used to verity hypotheses and model. Results - According to this research, hedonic shopping motivation affects promotion focus positively and prevention focus negatively. Furthermore, when consumers use a mobile channel rather than an online one, hedonic shopping motivation affects prevention focus more negatively. However, depending on the shopping channel, there are no significant differences in the case of the relationship between hedonic motivation and promotion focus. The author also examines how information quality affects regulatory focus. In particular, when consumers use a mobile channel rather than an online one, information quality affects promotion and prevention focus more positively. Conclusions - Through this study, the author suggests that shopping motivation and information quality could influence consumers' regulatory focus, shopping attitude, and intention.

• 한국통신학회논문지
• /
• 제24권7A호
• /
• pp.973-986
• /
• 1999

본 논문에서는 무선 패킷 데이터 서비스를 효율적으로 지원하기 위해 채널 액세스 메카니즘과 전송 매카니즘으로 구성되는 MAC 프로토콜을 제안하였다. 채널 액세스를 위해 방송채널은 랜덤 액세스 채널의 상태정보를 알려주고, 이동단말은 상태정보를 기반으로 랜덤액세스를 시도한다. 또한, 이동단말에 액세스 확률을 부여함으로서 랜덤 액세스 채널에서의 short 메시지 전송으로 인한 충돌증가를 방지하였다. 효율적인 전송을 위해 이동단말의 전송대기 큐의 상태에 따라 전송속도를 변경함으로서 버스트한 트래픽 특성에 적응할 수 있도록 하였다. 전송대역과 전송코드 수가 제한된 환경에서 제안한 MAC 프로토콜은 cdma2000 시스템 보다 효과적으로 전송을 지원함을 알 수 있었다.

• ETRI Journal
• /
• 제27권6호
• /
• pp.777-787
• /
• 2005

In this paper, we propose an urgency- and efficiency-based wireless packet scheduling (UEPS) algorithm that is able to schedule real-time (RT) and non-real-time (NRT) traffics at the same time while supporting multiple users simultaneously at any given scheduling time instant. The UEPS algorithm is designed to support wireless downlink packet scheduling in an orthogonal frequency division multiple access (OFDMA) system, which is a strong candidate as a wireless access method for the next generation of wireless communications. The UEPS algorithm uses the time-utility function as a scheduling urgency factor and the relative status of the current channel to the average channel status as an efficiency indicator of radio resource usage. The design goal of the UEPS algorithm is to maximize throughput of NRT traffics while satisfying quality-of-service (QoS) requirements of RT traffics. The simulation study shows that the UEPS algorithm is able to give better throughput performance than existing wireless packet scheduling algorithms such as proportional fair (PF) and modified-largest weighted delay first (M-LWDF), while satisfying the QoS requirements of RT traffics such as average delay and packet loss rate under various traffic loads.

• 대한전자공학회논문지
• /
• 제25권5호
• /
• pp.473-481
• /
• 1988

In this paper, we investigated bit error probabilities of GMSK, which is known to be one of promising modulation techniques for a digital mobile radio, under various mobile radio environments.: AWGN, slow Rayleigh fading channel, co-channel interference and adjacent channel interference. We employed an MSK-type receiver for a coherent detection and assumed degrading to both signals than adjacent channel interference. Especially, it is found that GMSK suffers more degradations than MSK from the co-channel interference. But with a high power adjacent channel interference, GMSK shows less bit error rate than MSK. The results confirm a higher spectrum efficiency of GMSK.

• 경영과학
• /
• 제33권4호
• /
• pp.77-89
• /
• 2016

Due to recent proliferation of the mobile shopping channels, customers increasingly tend to purchase using online channel while experiencing physical products in offline shops. This phenomenon requires traditional offline retailers to consider integrating online channels. In this study, we propose strategic options for the traditional offline retailers regarding the online channel integration, and provide corresponding decision models to maximize the expected profits. We also investigate how the strategic options vary with the product characteristics, by categorizing the products based on inventory cost, demand uncertainty, and fitness to the online channels. By analyzing numerical examples we illustrate how the best online channel integration strategy should be differentiated depending on the product categories.

• 한국정보통신학회논문지
• /
• 제7권3호
• /
• pp.390-394
• /
• 2003

다양한 이동통신 채널의 모의구현은 시스템 구현 및 검증에 매우 중요한 요소이다. 따라서 본 논문에서는 이동통신 채널을 효율적으로 모의할수 있는 방법을 제안하였다. 새롭게 제안된 방법은 주어진 도플러 스펙트럼 모델로부터 협대역 이동통신 채널의 발생을 가능하게 함으로서 신호대 잡음비, 직접 및 간접 전파경로, 신호전력등의 다양한 전파환경을 고려한 채널의 구현이 가능하다.

• 한국통신학회논문지
• /
• 제21권12호
• /
• pp.3154-3164
• /
• 1996

A major concern in a cellular mobile communication system is how to efficiently utilize the limited amount of frequencies. Various channel assignment methods and traffic sharing schemes have been proposed to improve system performance. However, these approaches suffer from complicated software and hardware requirements due to increased amount of traffic control In this paper, we propose a new method for improving system performance by controlling the powers of the set-up and voice channels of each cell site. We first show that the average number of blocked calls in a system is minimized when the traffic reates are made identical for all cell sites in a system. This result, together with the relationship between the channel powers and the service area, is used to determine the appropriate channel powers of each cell site. We also determine the upper limit on the channel power of each cell site considering co-channel interference and numerically show that the proposed method is effective in reducing the number of blocked calls without an excessive increase in the amount of system control.

• ETRI Journal
• /
• 제20권1호
• /
• pp.16-27
• /
• 1998

In this paper, we consider the acquisition performance of an IS-95 reverse link access channel slot as a function of system design parameters such as postdetection integration length and the number of access channel message block repetitons. The uncertainty region of the reverse link spreading codes compared to that of forward link is very small, since the uncertainty region of the reverse link is determined by a cell radius. Thus, the parallel acquisiton technique in the reverse link is more efficient than a serial acquisition technique in terms of implementation and of acquisition time. The parallel acquisition is achieved by a bank of N parallel I/Q noncoherent correlator are analyzed for band-limited noise and the Rayleigh fast fading channel. The detection probability is derived for multiple correct code-phase offsets and multipath fading. The probability of no message error is derived when rake combining, access channel message block combining, and Viterbi decoding are applied. Numerical results provide the acquisition performance for system design parameters such as postdetection integration length and number of access channel message block repetitions in case of a random access on a mobile station.