• The Korean Journal of Applied Statistics
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• v.29 no.5
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• pp.787-806
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• 2016

Mixed-mode (MM) designs in which data are collected by different modes in one design have become increasingly popular. An MM data collection has several advantages such as reductions of coverage error, non-response and cost. However, MM designs may introduce mode effects that are confounded by selection effects and measurement effects, which can make MM data quality poor. In order to investigate mode effects, SRI implemented a concurrent mixed-mode experiment in 2014 where respondents could choose between a self-administrated Web survey and a self-administrated paper survey. This paper separately estimates selection effects and measurement effects. We found that measurement effects on some items are large.

• Asian Journal for Public Opinion Research
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• v.1 no.2
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• pp.147-150
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• 2014

Mixed-mode (or multi-mode) surveys and (volunteer) web panels were recently introduced as ways to cope with changes in the social survey environment, which is going through a rapid and massive transformation. The direction, speed, and magnitude of these changes have been clear in Korea, too. Enumerated in Figure 1 are the social surveys between 1960 and 2010 archived by the Korean Social Science Data Archive (KOSSDA) 2. The left panel shows the exponential growth in the overall volume. The other two panels, more importantly, show the changes in the composition. Mixed-mode and online surveys are rapidly increasing their shares and are fast becoming de facto standards in Korea, as in many other countries.

• Journal of East Asia Management
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• v.4 no.2
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• pp.39-62
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• 2023

Online and offline mixed teaching mode has become an important way to promote the connotative development of higher education. Under the background that offline teaching has become mature, in order to further promote the development of online education, and promote the implementation of the mixed teaching mode, to mix and to provide basis for the construction of the mixed teaching mode, this study takes the online learning effect as the evaluation basis, adopts the online questionnaire survey to conduct statistical analysis of the online learning behavior of 2213 college students, and discusses the differentiation phenomenon of online learning groups from the micro, meso and macro perspectives. It is found that there are significant differences in the online learning effect of college students in terms of the type of learning platform, whether the school implements the online offline mixed teaching mode, education background, grade (bachelor's degree), and region. Colleges and universities should strengthen the promotion of online and offline mixed teaching mode; The online learning platform should improve the platform function and strengthen the functional differentiation design of learning resources for students. Education departments pay attention to the learning effect of online learners in different regions, and bridge the gap in regional education.

• Survey Research
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• v.12 no.3
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• pp.1-23
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• 2011

Regarding the growing concern for the mixture of landline and web-based/mobile survey, researchers are increasingly interested in methodological examination of anticipated benefits and problems of mixed mode surveys. This study focuses on scale construction. Multiple questions with a multi-point scale have been preferred in traditional surveys. However, it is not obvious if those scales have advantages also in a web-based survey. We tested if, in a web-based survey, validity, reliability, and easiness of response differ according to the size of scales.

• The Korean Journal of Applied Statistics
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• v.25 no.1
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• pp.153-162
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• 2012

We proposed a mixed-mode design with a landline survey and mobile survey as the solution for the problems of election opinion polls by the original telephone survey method, mostly with limited population coverage for young people not living at home and with lower efficiency in selecting valid voters. We numerically verified the applicability of the proposed dual frame survey by analyzing the preliminary opinion poll results of the Seoul mayor by-election of October 26 2011. This research achieved the result that relative standard errors were similar between a mobile RDD sample and landline RDD sample though the variance was bigger in the former. Though the combination of mobile RDD and landline RDD is not found to improve the forecast accuracy, it still is expected to have higher reliability for election polls by expanding the population coverage and compensating the weakness of each survey method.

• Journal of Korea Multimedia Society
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• v.24 no.6
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• pp.815-824
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• 2021

Based on the theory of space perception, this paper concludes that the mixed reality application under the theory of space perception has a three-level definition of visual hierarchy and then analyzes the component elements of interface design and the classification mode of interface windows. Next, carry out case practice research through this theoretical definition, and finally conduct the survey and analysis of questionnaire data, verifying that the mixed reality interface design based on spatial perception theory meets the user experience elements of Usability, Availability, and Attraction. The conclusion is that the constituent elements of interface design and the window classification mode can provide specific and practical design specifications for mixed reality interface design, reduce the interaction cost of completing tasks, reduce users' cognitive load, and make it easier for users to receive interface information

• Asian Journal for Public Opinion Research
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• v.1 no.1
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• pp.26-41
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• 2013

The rise and fall of social research methods rely on how much a certain method is able to appropriately reflect the change of society. The present research proposes new mobile surveying methods, considering the current and future trends in Korea. In particular, this research focuses on environmental pressure (time constraints, the presence of others and the place) as one of the major factors influencing the effects of survey modes. For example, landline surveys are conducted in the respondent's home, which is a private and fixed space. On the other hand, surveys on mobile phones can be conducted in diverse places with other people around. After sampling 500 landline respondents and 500 mobile phone respondents using a quota method, the same questionnaire was used for both the mobile and landline interviews. The findings are generally consistent with the literature supporting the data quality and comparability of the mixed mode survey. These results are encouraging for researchers designing surveys that feature mobile phone data collection.

• Journal of the Korean Society for Railway
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• v.20 no.2
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• pp.288-298
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• 2017

The system of high-speed and conventional railway vehicles is diversified, and significant technological development in performance has been achieved. This study analyzed the modal change characteristics; furthermore, it estimated the value of travel time by improving the travel time and cost for the passenger's perception of railway. In this study, we formulate a mode choice model for passengers and compare it with the mixed logit model which reflects individual taste variation. In addition, the validity of the analysis is presented through an estimation the value of travel time using the derived model. For this purpose, a stated preference survey was conducted with 510 people using public transportation. The benefits of time-saving can be accurately determined by estimating the value of time spent on the railway. Appropriate fares for public transportation can also be estimated.

• Survey Research
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• v.13 no.1
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• pp.135-158
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• 2012

Korean telephone surveys have been based on landline telephone directory or RDD(Random Digit Dialing) method. These days, however, there has been an increase of the households with no landline, or households with the line but not willing to register in the directory. Moreover, it is hard to contact young people or office workers who are usually staying out of home in the daytime. Due to these issues above, the predictability of election polls gets weaker. Especially, low accessibility to those who stay out of home when the poll's done, results in predictions with positive inclination toward conservatism. A solution to resolve this problem is to contact respondents by using both mobile and landline phones-via landline phone to those who are at home and via mobile phone to those who are out of home in the daytime(Mixed Mode Survey, hereafter MMS). To conduct MMS, 1) we need to obtain the sampling frames for the landline and mobile surveys, and 2) we need to decide the proportion of sample size of both. In this paper, we propose a heuristic method for conducting MMS. The method uses RDD for the landline phone survey, and the access panel list for the mobile phone survey. The proportion of sample sizes between landline and mobile phones are determined based on the 'Lifestyle and Time Use Study' conducted by Statistics Korea. As a case study, 4 election polls were conducted in the periods of the special election for the mayor of Seoul on Oct 26th, 2011. From the initial 3 polls, reactions and responses regarding the issues raised during the survey period were appropriately covered, and the final poll showed a very close prediction to the real election result.

• 한국체육학회지인문사회과학편
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• v.55 no.2
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• pp.47-67
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• 2016

The purpose of this study was to understand barriers and problems associated with physical activity of older adults in a small town and to provide improvement plans based on socio-ecological model. This study employed three independent phases including survey, accelerometer study, and photovoice. Three phases were analyzed based on nesting design among diverse mixed method designs. Among 134 older participants, 73 older individuals reported that their physical activity per week was less than 150min in the first phase. Among the 73 older individuals, 40 older individuals participated in the second phase. In the second phase, 32 older individuals does not meet at least 150min of moderate-to-vigorous physical activity(MVPA) suggested by DHHS. Finally, 6 older adults participated in the third phase. Five major themes emerged including 1) lack of proper information and service regarding physical activity, 2)lack of support from people close to them, 3)some limits due to chronic disease, 4)lack of appropriate facility, and 5)lack of opportunity due to existing inactive lifestyle. Based on these five themes, this study attempted to provide the improvement plans with socio-ecological model.