• The Journal of Information Systems
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• v.30 no.2
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• pp.189-214
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• 2021

Purpose This paper aims to effectively utilize user-generated content (UGC) and analyze the market structure of a relatively new market which lacks rich user review information. Specifically, we propose a domain-specific text mining tool for the domestic craft beer market and visualize the market structure by incorporating how individual beer products are positioned in the perceptual map of consumers. Design/methodology/approach We collect user review information from Naver blogs, and extract words that describe beers. We identify semantic relationships between beer products through text mining, and then depending on these semantic relationships, construct a graph representing the market structure of the domestic craft beer market based on the consumer's perceptual map. Findings First, beer products produced in the same brewery are perceived as very similar to consumers. Second, only two products, 'Heukdang Milky Stout' and 'Gompyo', was noticeably distinguishable from other products. Third, even though 'Gyeongbokgung' is from a different brewery, it is located very close to the products of 'Jeju Beer' brewery such as 'Jeju Baeknokdam Ale' and 'Seongsan Ilchulbong Ale', which suggests the influence of 'landmark series.' We successfully show that our methodology effectively describes the market structure of the craft beer market.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.25 no.3
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• pp.58-63
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• 2002

The Internet, as a commercial tool, presented a new market that connects producers with consumers through the E-commerce. Now, E-commerce spreads over almost all industries through the Internet excluding some. This research indicates the reason why the E-commerce is not activated in agricultural Industry, which is less developed than other industries. And it suggests a good example of E-commerce on the agricultural products combining on and off line markets. In addition, data-mining technique is suggested to analyze whole information in system.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.133-143
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• 2020

The purpose of this study is to investigate the economic potential of the regions from the mining sector of North Morowali, Central-Sulawesi, Indonesia, and the formulation of pro-business regional development management that aims to create synergy between the local government and mining sector entrepreneurs. This study uses a descriptive qualitative approach by taking data in the form of primary data from FGD and secondary data observations from statistical bureau data in the North Morowali, Indonesia. The analysis unit uses SWOT analysis to determine the economic potential of the North Morowali and Location Quotient (LQ) to analyze the economic potential of the mining sector. The research period covers one year (2018-2019) in North Morowali, Indonesia. All the mining products have considerable potential as a financing unit in North Morowali, while mining potential has not been maximally exploited. The absence of regulations, facilities such as road access, and optimal land and sea transportation are the causes of the difficulty of optimization and access to explore mining products comprehensively. As a new province at Central Sulawesi, more efforts and the role of government are needed to focus attention to North Morowali as an area with great potential in the mining sector.

• Asia pacific journal of information systems
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• v.29 no.4
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• pp.838-855
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• 2019

Online product reviews are a vital source for companies in that they contain consumers' opinions of products. The earlier methods of opinion mining, which involve drawing semantic information from text, have been mostly applied in one dimension. This is not sufficient in itself to elicit reviewers' comprehensive views on products. In this paper, we propose a novel approach in opinion mining by projecting online consumers' reviews in a multidimensional framework to improve review interpretation of products. First of all, we set up a new framework consisting of six dimensions based on a marketing management theory. To calculate the distances of review sentences and each dimension, we embed words in reviews utilizing Google's pre-trained word2vector model. We classified each sentence of the reviews into the respective dimensions of our new framework. After the classification, we measured the sentiment degrees for each sentence. The results were plotted using a radar graph in which the axes are the dimensions of the framework. We tested the strategy on Amazon product reviews of the iPhone and Galaxy smartphone series with a total of around 21,000 sentences. The results showed that the radar graphs visually reflected several issues associated with the products. The proposed method is not for specific product categories. It can be generally applied for opinion mining on reviews of any product category.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.2
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• pp.295-309
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• 2020

In 2019, Japan announced trade regulations against Korean products; consequently, the sales of Japanese products in Korea dropped due to a Korean consumers' boycott. This study measured the Korean consumers' political consumption behavior toward Japanese fashion products. Unstructured text data from online media sources and consumer posted sources such as blog and SNS were collected. Text mining techniques and semantic network analysis were used to process unstructured data. This study used text mining techniques and semantic network analysis to process data. The results identified boycotting Japanese fashion products and buycotting alternative products and Korean brands due to consumers' political consumption. Two brand cases were investigated in detail. Online text data before and after the political action were compared and significant changes in consumption as well as emotional expressions were identified. Product related industry sectors were identified in terms of the political consumption of fashion: liquor, automobile and tourism industry sectors were closely linked to the fashion sector in terms of boycotting. More "boycott" and "buycott" fashion brands (reflected in consumer attitudes and feelings) were detected in consumer driven texts than in media driven sources.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.312-319
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• 2002

A recommendation system tracks past action of a group of users to make a recommendation to individual members of the group. The computer-mediated marking and commerce have grown rapidly nowadays so the concerns about various recommendation procedure are increasing. We introduce a recommendation methodology by which Korean department store suggests products and services to their customers. The suggested methodology is based on decision tree, product taxonomy, and association rule mining. Decision tree is to select target customers, who have high purchase possibility of recommended products. Product taxonomy and association rule mining are used to select proper products. The validity of our recommendation methodology is discussed with the analysis of a real Korean department store.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.8 no.8
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• pp.1835-1842
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• 2004

As a finished product, most commercialized products of Data mining are supposed to support some or all of these functions. These products have an advantage to be available as soon as they are purchased. But, they have some limit to meet users' needs and companies' requirements and to be adaptable to different settings. This study is focused on how to introduce Data mining system and implement it as a form of customizing, instead of a form of finished product. Also, this study try to present several cases which actually used customizing with Oracle products and some other cases which used constructed data mining to analyse sales data.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.698-701
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• 2004

In many literatures, data mining has been used as a utilization of data warehouse and data collection. The biggest utilizations of data mining are for marketing and researches. This is solely because of the data available for this field is usually in large amount. The usability of the data mining is expandable also to the production process. While the object of research of the data mining in marketing is the customers and products, data mining in the production field is object to the so called 4MlE, man, machine, materials, method (recipe) and environment. All of the elements are important to the production process which determines the quality of the product. Because the final aim of the data mining in production field is the quality of the production, this data mining is commonly recognized as quality data mining. As the variables researched in quality data mining can be hundreds or more, it could take a long time to reveal the information from the data warehouse. Feature selection methodology is proposed to help the research take the best performance in a relatively short time. The usage of available simple statistical tools in this method can help the speed of the mining.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.4 no.2
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• pp.21-58
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• 2009

The Purpose of this study is working out of the scientific-theoretical and practical recommendations directed on perfection of strategic planning of development of the enterprises of mining and gold mining branch. The methodological basis of research is based on the economic theory developed by a domestic and foreign science. At processing, generalisation and a writing of materials of the master's thesis following methods were applied: - supervision, - comparison, - the analysis and synthesis, - methods of an induction and deduction, - statistical groupings, - average and relative sizes, - the system approach. Finally, the theoretical and practical importance of this research consists that results of research will allow generating a basis of statement of effective system of strategic planning of a long-term sustainable development of the gold mining enterprises reducing risk of acceptance of inefficient strategic decisions. I would like to express many thanks to the NGO "Semey- My Home" and "EastGeoResources" LLP for their help and support in providing the data collection and data analysis stages of my research from 2006.

• The Journal of Society for e-Business Studies
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• v.21 no.2
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• pp.151-161
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• 2016

In the era of the Web 2.0, characterized by the openness, sharing and participation, it is easy for internet users to produce and share the data. The amount of the unstructured data which occupies most of the digital world's data has increased exponentially. One of the kinds of the unstructured data called personal online product reviews is necessary for both the company that produces those products and the potential customers who are interested in those products. In order to extract useful information from lots of scattered review data, the process of collecting data, storing, preprocessing, analyzing, and drawing a conclusion is needed. Therefore we introduce the text-mining methodology for applying the natural language process technology to the text format data like product review in order to carry out extracting structured data by using R programming. Also, we introduce the data-mining to derive the purpose-specific customized information from the structured review information drawn by the text-mining.