Browse > Article
http://dx.doi.org/10.5850/JKSCT.2020.44.2.295

Korean Consumers' Political Consumption of Japanese Fashion Products  

Choi, Yeong-Hyeon (Dept. of Clothing and Textiles, Hanyang University)
Lee, Kyu-Hye (Dept. of Clothing and Textiles, Hanyang University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.44, no.2, 2020 , pp. 295-309 More about this Journal
Abstract
In 2019, Japan announced trade regulations against Korean products; consequently, the sales of Japanese products in Korea dropped due to a Korean consumers' boycott. This study measured the Korean consumers' political consumption behavior toward Japanese fashion products. Unstructured text data from online media sources and consumer posted sources such as blog and SNS were collected. Text mining techniques and semantic network analysis were used to process unstructured data. This study used text mining techniques and semantic network analysis to process data. The results identified boycotting Japanese fashion products and buycotting alternative products and Korean brands due to consumers' political consumption. Two brand cases were investigated in detail. Online text data before and after the political action were compared and significant changes in consumption as well as emotional expressions were identified. Product related industry sectors were identified in terms of the political consumption of fashion: liquor, automobile and tourism industry sectors were closely linked to the fashion sector in terms of boycotting. More "boycott" and "buycott" fashion brands (reflected in consumer attitudes and feelings) were detected in consumer driven texts than in media driven sources.
Keywords
Boycott; Japanese fashion boycott; Political consumption; Text mining; Semantic network analysis;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Ryu, M. H. (2015). Influence of the characteristics of boycott on online boycott intention in consumers in the 20's and 30's: Focusing on the moderating effects of the awareness of consumer roles. Consumer Policy and Education Review, 11(3), 115-136. doi:10.15790/cope.2015.11.3.115   DOI
2 Seo, H.-J., Choi, Y.-H., Oh, S.-T., & Lee, K.-H. (2019). Keyword networks in RJCC research - A co-word analysis and clustering -. The Research Journal of the Costume Culture, 27(3), 193-205. doi:10.29049/rjcc.2019.27.3.193   DOI
3 Seo, J., & Jeon, H. R. (2016). Consumer boycott. Seoul: Sigmapress.
4 Shah, D. V., Thorson, K., Wells, C., Lee, N.-J., & McLeod, J. (2017). Civic norms and communication competence: Pathways to socialization and citizenship. In K. Kenski & K. H. Jamieson (Eds.), The Oxford handbook of political communication (pp. 467-482). New York, NY: Oxford University Press.
5 Shin, S. Y., & Yoon, S. W. (2018). The effects of consumers' empathic responses and expected participation of others on their boycott decision: Moderating role of the severity of negative events. Korean Journal of Consumer and Advertising Psychology, 19(1), 161-185. doi:10.21074/kjlcap.2018.19.1.161   DOI
6 Smith, N. C. (2014). Morality and the market: Consumer pressure for corporate accountability. Oxon and New York: Routledge.
7 Stolle, D., Hooghe, M., & Micheletti, M. (2005). Politics in the supermarket: Political consumerism as a form of political participation. International Political Science Review, 26(3), 245-269. doi:10.1177/0192512105053784   DOI
8 Stolle, D., & Micheletti, M. (2013). Political consumerism: Global responsibility in action. New York, NY: Cambridge University Press.
9 Park, M. H. (2019). Study on conceptualization and scale development of political consumption. Journal of Consumer Studies, 30(2), 117-146.   DOI
10 Sung, S. H. (2019, August 15). 카드사 유니클로 매출 70% 뚝 ...日관광지에서는 20% 감소 [Uniqlo's sales dropped 70 percent as a result of creadit card companies...20 percent reduction in Japanese tour]. Yonhapnews. Retrieved from https://www.yna.co.kr/view/AKR20190814131400002?input=1195m
11 Zhang, M. J., & Lee, S. S. (2018). Influences of boycott-related characteristics and consumer citizenship on online boycott attitude and intention: Focusing on moderating effects of selfmonitoring. Consumer Policy and Education Review, 14(1), 1-26. doi:10.15790/cope.2018.14.1.001   DOI
12 Kwahk, K.-Y. (2014). Social network analysis. Seoul: Crbooks.
13 Oh, Y. S., & Kim, Y. J. (2019, August 15). "독립운동은 못했어도불매운동은 한다"…광화문 밝힌 '10만 촛불' ["I couldn'tdo independence movement, but boycott."…'100,000 candleslight' by Gwanghwamun]. The Hankyoreh. Retrieved fromhttp://www.hani.co.kr/arti/society/society_general/905932.html
14 Chavis, L., & Leslie, P. (2009). Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S.. Quantitative Marketing and Economics, 7(1), 37-67. doi:10.1007/s11129-008-9043-y   DOI
15 An, S. Y. (2019, August 14). 태극기 운동화.윤봉길 의사 만세 주...'애국 마케팅' 경쟁 치열 [Taegeukgi Sneakers . Yoon Bong-gil Doctor theme stock...'Patriotic marketing' competition is fierce]. ChosunBiz. Retrieved from http://biz.chosun. com/site/data/html_dir/2019/08/13/2019081302341.html
16 Andersen, J. G., & Tobiasen, M. (2004). Who are these political consumers anyway? Survey evidence from Denmark. In M. Micheletti, A. Follesdal, & D. Stolle (Eds.), Politics, products, and markets: Exploring political consumerism past and present (pp. 203-222). New Brunswick, NJ: Transaction Publishers.
17 Baek, Y. M. (2010). To buy or not to buy: Who are political consumers? What do they think and how do they participate? Political Studies, 58(5), 1065-1086. doi:10.1111/j.1467-9248.2010.00832.x   DOI
18 Barnett, C., Cloke, P., Clarke, N., & Malpass, A. (2010). Globalizing responsibility: The political rationalities of ethical consumption. Hoboken, NJ: John Wiley & Sons.
19 Burt, R. S. (1982). Towards a structural theory of action: Network models of social structure, perception, and action. New York, NY: Academic Press.
20 Chen, J. (2010). The moral high ground: Perceived moral violation and moral emotions in consumer boycotts (Unpublished doctoral dissertation). University of Oregon, Eugene.
21 Conway, M. M. (1981). Political participation in midterm congressional elections: Attitudinal and social characteristics during the 1970s. American Politics Research, 9(2), 221-244. doi: 10.1177/1532673X8100900205   DOI
22 Friedman, M. (1991). Consumer boycotts: A conceptual framework and research agenda. Journal of Social Issues, 47(1), 149-168. doi:10.1111/j.1540-4560.1991.tb01817.x   DOI
23 Copeland, L. (2014). Conceptualizing political consumerism: How citizenship norms differentiate boycotting from buycotting. Political Studies, 62(S1), 172-186. doi:10.1111/1467-9248.12067   DOI
24 Davidson III, W. N., Worrell, D. L., & El-Jelly, A. (1995). Influencing managers to change unpopular corporate behavior through boycotts and divestitures: A stock market test. Business & Society, 34(2), 171-196. doi:10.1177/000765039503400204   DOI
25 Fan, W., Wallace, L., Rich, S., & Zhang, Z. (2006). Tapping the power of text mining. Communications of the ACM, 49(9), 76-82. doi:10.1145/1151030.1151032   DOI
26 Harrison, R., Newholm, T., & Shaw, D. (Eds.). (2005). The ethical consumer. London and Thousand Oaks: SAGE Publications.
27 Friedman, M. (1999). Consumer boycotts: Effecting change through the marketplace and the media. New York, NY: Routledge.
28 Halkier, B., & Holm, L. (2008). Food consumption and political agency: on concerns and practices among Danish consumers. International Journal of Consumer Studies, 32(6), 667-674. doi:10.1111/j.1470-6431.2008.00695.x   DOI
29 Hanneman, R. A., & Riddle, M. (2005). Introduction to social network methods. Riverside, CA: University of California.
30 Harmeling, C. M., Magnusson, P., & Singh, N. (2015). Beyond anger: A deeper look at consumer animosity. Journal of International Business Studies, 46(6), 676-693. doi:10.1057/jibs.2014.74   DOI
31 Heo, Y. H. (2019, August 15). 일본 불매 유니클로 70% 급감, 무인양품 59%, DHC 41% 감소 [Japanese goods boycott Uniqlo dropped 70 percent, Muji 59 percent, DHC 41 percent]. FASHIONn. Retrieved from http://m.fashionn.com/board/read.php?table=1004&number=29817&sel_cat=
32 Jeon, H. R., Yeum, D. M., & Jae, M. K. (2014). A study on the causal relationships among consumers' belief and behavior on the consumer boycotts - focused on the moderated mediating effect regarding self-regulation. Journal of Consumer Policy Studies, 45(3), 287-306. doi:10.15723/jcps.45.3.201412.287   DOI
33 Jeon, S. H., Kim, H. W., Xin, Z., Kim, J. E., & Cho, S. (2019). Why am I hesitating not to buy? : The dilemma of a boycott: Effects of corporate unethical violations on individuals' boycott behaior. Journal of Public Relations, 23(2), 141-182. doi:10.15814/jpr.2019.23.2.141   DOI
34 Kim, E., & Park, S.-Y. (2019). Effects of consumer role awareness on online boycott behavior intention: Modeling effect of market maven tendency. Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 9(7), 855-867. doi:10.35873/ajmahs.2019.9.7.077
35 Newman, B. J., & Bartels, B. L. (2011). Politics at the checkout line: Explaining political consumerism in the United States. Political Research Quarterly, 64(4), 803-817. doi:10.1177/1065912910379232   DOI
36 Klein, J. G., Smith, N. C., & John, A. (2004). Why we boycott: Consumer motivations for boycott participation. Journal of Marketing, 68(3), 92-109. doi:10.1509/jmkg.68.3.92.34770   DOI
37 Lee, H. (2018). The effects of the critical involvement of political information on consumer boycotts through the mediating effects of political trust and community participation. Journal of Consumer Studies, 29(6), 135-160.   DOI
38 Lee, Y.-J., Kang, M.-S., & Lee, H.-S. (2013). Influence of anonymity to consumer's boycott intention in the online environment. Journal of Consumer Policy Studies, 44(2), 27-44. doi: 10.15723/jcps.44.2.201308.27
39 Lim, S.-Y. (2019). How did Nike become the target of the boycott? The Historical Journal, 69, 357-395. doi:10.20457/SHA.69.12   DOI
40 Mitchell, J. C. (Ed.). (1969). Social networks in urban situations: Analyses of personal relationships in Central African towns. Manchester: Manchester University Press.
41 Park, E., & Park, M. (2018). Who participate in a boycott?: A study of antecedents about boycott participation intention. Korean Journal of Consumer and Advertising Psychology, 19(1), 121-138. doi:10.21074/kjlcap.2018.19.1.121   DOI
42 Park, H. W., & Leydesdorff, L. (2004). Understanding the Kr-Kwic: A computer program for the analysis of Korean text. Journal of the Korean Data Analysis Society, 6(5), 1377-1387.
43 Park, J.-H., & Choi, H.-G. (2010). Consumer's consciousness about boycott and the effects of image and sales of the company from boycott in a on-line. Korean Review of Management Consulting, 1(2), 161-180.