• 제목/요약/키워드: middle-aged consumer

검색결과 85건 처리시간 0.032초

中年期主婦의 危機感과 社會關係綱支援에 관한 硏究 (A Study on the Association of Middle-Aged Housewivess' Crisis and Their Social Network Support)

  • 신기영;옥선화
    • 가정과삶의질연구
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    • 제9권1호통권17호
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    • pp.161-178
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    • 1991
  • The purposes of this study are to investigate the impacts of social network support on the middle-aged housewives' crisis and to identify the importance of social network systems of modern families. The subjects of this study were unemployed housewives living in the Seoul area, whose age was from 40 to 59 and whose last child was older than 11 years old. Data were collected by structured questionnaire with the subjects(N= 404). The collected data were analyzed by Frequencies, onewy ANOVA, Scheffe-test, t-test. The major findings were as follows ; 1) Middle-aged housewives, who were the first half of 40's, university graduated, and bilieved in a religion, had lower crisis. 2) The association of social network support and middle-aged housewives' crisis, which were found to be significant were as follows ; (1) The more middle-aged housewives received total, emotional, instrumental support from husbands' families of origin, the lower their crisis was. (2) The more middle-aged housewives received total, emotional, informational, support from their families of origin, the lower their crisis was. (3) The more middle-aged housewives received total, emotional, instrumental support from their friends, the lower their crisis was. (4) The more middle-aged housewives received total, emotional, instrumental, social companionship support from their voluntary association members, the lower their crisis was.

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A Fundamental Study on the Planning of Elderly Housing Environment - Focused on a preference of middle-aged people for elderly housing

  • Shin, Hwa-Kyoung;Lee, Joon-min
    • 한국주거학회논문집
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    • 제10권3호
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    • pp.153-164
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    • 1999
  • The purpose of this study is to investigate preferences of middle-aged people for elderly housing in order to properly plan elderly housing; 1 ) To analyze the middle-aged peoples' preferences for elderly housing in each situation based on the following 4 categories; elderly couple/healthy, elderly couple/unhealthy, elderly living alone/healthy, elderly living alone/unhealthy. 2) To clarify the differences in preferences for elderly housing according to the subjects' backgrounds in each case. This research intends to understand the form of elderly housing and desire for the environment of subjects, middle-age, who will be old aged, and the change of preference to characteristics for elderly housing according to the change of situation. The data were collected through structured questionnaires. The subject were 298 middle-aged, 40-50's who will be experiencing aging, major customer of elderly housing in the future.

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중년 남성 소비자의 객체화 신체의식에 따른 의복 및 화장품 구매행동 연구 (A Study on Middle Aged Male Consumer' Clothing and Cosmetics Purchasing Behaviors according to Objectified Body Consciousness)

  • 이미숙
    • 한국의상디자인학회지
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    • 제19권3호
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    • pp.127-142
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    • 2017
  • The purpose of this study was to investigate the clothing and cosmetics purchasing behaviors of middle aged male consumers according to objectified body consciousness. The subjects were 329 male adults aged from 40 to 59, and measuring instruments consisted of objectified body consciousness, clothing and cosmetics purchasing behaviors, and subjects' demographics attributions. The data were analyzed by factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, and $x^2$ test using the SPSS program. The results were as follows. First, three factors (body shame, body surveillance, and control belief) emerged on objectified body consciousness. Second, subjects were divided into 2 groups (objectified group and non-objectified group) by objectified body consciousness. Third, these two consumer groups showed many differences regarding clothing and cosmetics purchasing behaviors. The objectified group showed many more positive clothing and cosmetics purchasing behaviors than the non-objectified group in terms of purchase motives, selection criteria, information source, purchase place, and purchase cost per month. These results show that objectified body consciousness is a useful variable for understanding adult male clothing and cosmetics purchasing behavior and to segment the male consumer market effectively.

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중년층 소비자의 의복추구혜택에 따른 아웃도어웨어의 일상복으로의 활용성 (The middle-aged consumer's using active wear as casual wear based on the clothing benefits)

  • 이연정;박명자
    • 복식문화연구
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    • 제21권5호
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    • pp.765-779
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    • 2013
  • This paper studied why middle-aged group is using active wear as casual wear. First, we can think of 'comfort', 'ideal body shape', 'trend', 'functionality', 'economy' for the reasons. We categorized the incentives as 'comfort/functionality pursuits', 'trend/economy pursuits', and 'ideal body shape pursuits'. Studies showed that statistically significant number of men pursue comfort and functionality, and statically significant number of women pursue trend and economy. Second, this study shows that the number of consumers who use the active wear in daily lives is greater than that of those who use it only for outdoor activities. The difference was statistically significant in T-shirts and pants. The most frequent usage was in social activities, and the next frequent usage was in cultural activities. The reason is that currently, middle-aged consumers are actively participating in social gatherings than any other activities. Especially, considering that the men wear active wear more than the women do, development of the product as men's casual wear that is compatible with other apparels will be necessary. We expect this study will be used as the preliminary data for a marketing strategy targeting the middle-ages.

성인남자의 의복태도와 의복구매행동에 관한연구 I-대학생과 중년남성을 대상으로- (A Study on Adult Male's Clothing Attitudes and Purchasing Behavior -college students and middle aged men-)

  • 남이우
    • 대한가정학회지
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    • 제33권4호
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    • pp.279-288
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    • 1995
  • The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

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의복 설계를 위한 중년 여성의 체형 변화에 관한 연구 - 제 5차, 제 6차 Size Korea 직접 측정치를 기준으로 - (A Study on the Middle-Aged Women's Body Type Changes for Clothing Construction - Focused on the 5th and 6th Size Korea's Anthropometric Data -)

  • 남영란;최혜선;이진희
    • 한국의류산업학회지
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    • 제15권4호
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    • pp.583-595
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    • 2013
  • In the women's clothing industry that targets middle aged-women, there is increased interest on middle-aged women and their appearance management and diet. It is believed that the body type of middle-aged women is becoming thinner. This study examines if middle-aged women body types have changed based on data from the $5^{th}$ and $6^{th}$ Size Korea that objectively analyzed the aspects of middle-aged women's body size change and the related fashion industry that recognize changes in middle-aged women body types by suggesting foundational data for clothing designs. According to research results, middle-aged women's body type shows an increase in items related to height and that measurement values related to obesity (such as weight and BMI index) tend to decrease. Height has increased and weight has decreased compared to the past. Most items related to width or depth tend to show decreased values and we can assume that the present middle-aged women's body type is changing more dynamically than before. It will be possible to design proper clothes for consumer body type and trends if we design clothes that afford multilateral attention to the patterns, design, or material in clothing design by applying the aspects of middle-aged women's body size and body type change.

중년후기 성인의 건강상태, 노화불안, 사회관계망, 생성감 및 행복 (The health status, aging anxiety, social networking, generativity, and happiness of late middle-aged adults)

  • 장혜경
    • 한국간호교육학회지
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    • 제27권4호
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    • pp.392-401
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    • 2021
  • Purpose: This study was conducted to identify the relationship of health status, aging anxiety, social networking, generativity, and happiness and to investigate the main factors influencing happiness of late middle-aged adults. Methods: The study collected data from a total of 153 middle-aged men and women aged 50 to 64 years old from a consumer panel of Macromill-Embrain, the biggest online survey provider in Korea. The data were analyzed using descriptive statistics, Pearson's correlation coefficient and a stepwise multiple regression using the SPSS 22.0 program. Results: The subjects' happiness mean score was 16.17±9.29. Statistically significant differences in happiness were found according to education (F=4.38, p=.014), economic status (t=5.13, p<.001), and religion (t=2.18, p=.031). Happiness was correlated significantly with health status (r=.41, p<.001), aging anxiety (r=-.62, p<.001), family support (r=.43, p<.001), friend support (r=.36, p<.001) and generativity (r=.63, p<.001). The factors influencing happiness of late middle-aged adults were generativity (𝛽=.37, p<.001), aging anxiety (𝛽=-.35, p<.001), family support (𝛽=.20, p<.001), and economic status (𝛽=.13, p=.033). The explanatory power of the model was 58.0%. Conclusion: This study will be used as basic data when developing a nursing intervention program for successful aging by identifying factors that affect the happiness of late middle-aged adults.

한국 중년 남성의 젊음 추구와 유행 스타일 변화 (Ageless Trend and the Fashionable Style of Korean Middle-Aged Men)

  • 이나현;하지수
    • 한국의류학회지
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    • 제39권5호
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    • pp.745-754
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    • 2015
  • This study analyzed Korean middle-aged men's fashionable styles according to ageless trends as their representative characteristic and deriving their special features from men's magazines. Literature and case studies were conducted together. The research findings are as follows. First, it showed uniformity, conformity, passive clothing selection and consumption in 1990s as characteristics of middle-aged men's wear by period. However, clothing became an expressive way to pursue individuality and an ageless trend gradually, and middle-aged men positioned themselves as subjects of a consumer market for men's wear after 2010 through active clothing selection and consumption. Second, along with a trend change preferring a comfortable and active to formal atmosphere, it showed that casual style became diversified and segmented gradually in Korean middle-aged men's ageless trend and fashionable style. Third, as for formative characteristic changes in middle-aged men's fashionable style by period, it contained a slim silhouette, bright and splendid colors and patterns, increase of light, active and functional materials, generalization of casual items and pursuit of individuality by various mix & match styles. Fourth, in Korean men's ageless trend and changing fashionable style, four kinds of special characteristics were derived that included a change of the traditional clothing symbolism, weakened conformity & pursuit of personality, obscured boundaries between age and wearing style, and active embracing of a trend.

40~50대 중년 여성의 패션 애플리케이션 활용 실태 및 스타일링 고려사항 연구 (Study of Fashion Application Usage Pattern and Styling Considerations of Middle-aged Women in thier 40s and 50s)

  • 이정은;김동은
    • 한국의류산업학회지
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    • 제24권3호
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    • pp.279-288
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    • 2022
  • This study aims to derive the need for middle-aged women to consider using fashion product applications, styling, and personalized styling services. To analyze the fashion styling considerations of middle-aged women, 200 women in their 40s and 50s were surveyed. Middle-aged women usually tend to shop through home shopping, department stores, fashion soho (Small office home office) malls, and open market-type applications, and purchase fashion products more than two or three times a month, spending an average of less than 50,000 won per month. Middle-aged women consider choosing appropriate clothing based on the occasion and place, complementing the flaws of the changed body type as well as taking into account the weather in the styling process, and seek to showcase a sophisticated, luxurious, and youthful image through styling. However, they are confused and face difficulties in fashion styling, with regard to not only overall body shape but also partial body changes, such as increasing waistline, flabby thighs and arms, and decreasing hip volume. In addition, middle-aged women were looking for expert advice on styling to help them look the best. They also wanted to solve the difficulties of making a right choice amid the overflowing information related to fashion. The results of the study contribute to identifying products that meet the needs of middle-aged women and help develop detailed consumer-tailored marketing strategies, thereby improving sales of fashion products.