• Journal of Distribution Science
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• v.8 no.3
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• pp.27-35
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• 2010

As the population, buying power, and intensity of self-expression of the elderly generation increase, its importance as a market segment is also growing. Therefore, the mass marketing strategy for the elderly generation must be changed to a micro-marketing strategy based on the results of sub-segmentation that suitably captures the characteristics of this generation. Furthermore, as a customer access strategy is decided by sub-segmentation, proper segmentation is one of the key success factors for micro-marketing. Segments or sub-segments are different from sectors, because segmentation or sub-segmentation for micro-marketing is based on the homogeneity of customer needs. Theoretically, complete segmentation would reveal a single voice. However, it is impossible to achieve complete segmentation because of economic factors, factors that affect effectiveness, etc. To obtain a single voice from a segment, we sometimes need to divide it into many individual cases. In such a case, there would be a many segments to deal with. On the other hand, to maximize market access performance, fewer segments are preferred. In this paper, we use the term "sub-segmentation" instead of "segmentation," because we divide a specific segment into more detailed segments. To sub-segment the elderly generation, this paper takes their lifestyles and life stages into consideration. In order to reflect these aspects, various surveys and several rounds of expert interviews and focused group interviews (FGIs) were performed. Using the results of these qualitative surveys, we can define six sub-segments of the elderly generation. This paper uses five rules to divide the elderly generation. The five rules are (1) mutually exclusive and collectively exhaustive (MECE) sub-segmentation, (2) important life stages, (3) notable lifestyles, (4) minimum number of and easy classifiable sub-segments, and (5) significant difference in voices among the sub-segments. The most critical point for dividing the elderly market is whether children are married. The other points are source of income, gender, and occupation. In this paper, the elderly market is divided into six sub-segments. As mentioned, the number of sub-segments is a very key point for a successful marketing approach. Too many sub-segments would lead to narrow substantiality or lack of actionability. On the other hand, too few sub-segments would have no effects. Therefore, the creation of the optimum number of sub-segments is a critical problem faced by marketers. This paper presents a method of evaluating the fitness of sub-segments that was deduced from the preceding surveys. The presented method uses the degree of homogeneity (DoH) to measure the adequacy of sub-segments. This measure uses quantitative survey questions to calculate adequacy. The ratio of significantly homogeneous questions to the total numbers of survey questions indicates the DoH. A significantly homogeneous question is defined as a question in which one case is selected significantly more often than others. To show whether a case is selected significantly more often than others, we use a hypothesis test. In this case, the null hypothesis (H0) would be that there is no significant difference between the selection of one case and that of the others. Thus, the total number of significantly homogeneous questions is the total number of cases in which the null hypothesis is rejected. To calculate the DoH, we conducted a quantitative survey (total sample size was 400, 60 questions, 4~5 cases for each question). The sample size of the first sub-segment-has no unmarried offspring and earns a living independently-is 113. The sample size of the second sub-segment-has no unmarried offspring and is economically supported by its offspring-is 57. The sample size of the third sub-segment-has unmarried offspring and is employed and male-is 70. The sample size of the fourth sub-segment-has unmarried offspring and is not employed and male-is 45. The sample size of the fifth sub-segment-has unmarried offspring and is female and employed (either the female herself or her husband)-is 63. The sample size of the last sub-segment-has unmarried offspring and is female and not employed (not even the husband)-is 52. Statistically, the sample size of each sub-segment is sufficiently large. Therefore, we use the z-test for testing hypotheses. When the significance level is 0.05, the DoHs of the six sub-segments are 1.00, 0.95, 0.95, 0.87, 0.93, and 1.00, respectively. When the significance level is 0.01, the DoHs of the six sub-segments are 0.95, 0.87, 0.85, 0.80, 0.88, and 0.87, respectively. These results show that the first sub-segment is the most homogeneous category, while the fourth has more variety in terms of its needs. If the sample size is sufficiently large, more segmentation would be better in a given sub-segment. However, as the fourth sub-segment is smaller than the others, more detailed segmentation is not proceeded. A very critical point for a successful micro-marketing strategy is measuring the fit of a sub-segment. However, until now, there have been no robust rules for measuring fit. This paper presents a method of evaluating the fit of sub-segments. This method will be very helpful for deciding the adequacy of sub-segmentation. However, it has some limitations that prevent it from being robust. These limitations include the following: (1) the method is restricted to only quantitative questions; (2) the type of questions that must be involved in calculation pose difficulties; (3) DoH values depend on content formation. Despite these limitations, this paper has presented a useful method for conducting adequate sub-segmentation. We believe that the present method can be applied widely in many areas. Furthermore, the results of the sub-segmentation of the elderly generation can serve as a reference for mature marketing.

• Proceedings of the KIEE Conference
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• 1999.07d
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• pp.1888-1890
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• 1999

In this work, we have systematically studied the effects of filtration and the defect trend as a function of polished wafer count using various filters in Inter-Metal Dielectric(IMD) CMP. The filter Installation in CMP polisher makes defect reduced after IMD CMP. As a result of formation micro-scratches, it shows that slurry filter plays an important role in determining consumable pad lifetime. The filter lifetime is dominated by the defects. We have acknowledged slurry filter lifetime is fixed by the degree of generating defects.

• The Bulletin of The Korean Astronomical Society
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• v.40 no.1
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• pp.62.1-62.1
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• 2015

Polarization of the light reflected off the Moon provides information on the size and composition of the particles in the lunar regolith. The mean particle size of the regolith can be estimated from the combination of the albedo and degree of polarization, while the color ratio of the parallel-component polarization (CP) has been suggested to be related to the amount of nanophase metallic iron (npFe^0) inside the regolith particles. Both the mean size and npFe^0 abundance of the particles have been used as maturity indicators of the regolith since sustained impacts of high energy particles and micro-meteoroids cause comminution of particles and production of npFe^0. Based on our multispectral polarimetric observations of the whole near side of the Moon in the U, B, V, R, and I bands, we compare the maps of the mean particle size, CP, and the optical maturity (OM). We find that the mean particle size map is sensitive to the most immature (~0.1 Gyr) soil, the OP map to the intermediate immaturity (a few 0.1 Gyr) soil, and the CP map to the least immature (~1 Gyr) soil.

• Journal of Electrochemical Science and Technology
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• v.4 no.2
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• pp.71-80
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• 2013

The study of methyl viologen ($MV^{2+}$) mediated oxygen reduction in electrolytic ethanol media possesses potential application in the electrochemical synthesis of hydrogen peroxide mainly due to the advantages of the much increased solubility of molecular oxygen ($O_2$) and high degree of reversibility of $MV^{2+/{\bullet}+}$ redox couple. The diffusion coefficients of both $MV^{2+}$ and $O_2$ were investigated via electrochemical techniques. For the first time, $MV^{2+}$ mediated $O_2$ reduction in electrolytic ethanol solution has been proved to be feasible on both boron-doped diamond and micro-carbon disc electrodes. The electrocatalytic response is demonstrated to be due to the radical cation, $MV^{{\bullet}+}$. The homogeneous electron transfer step is suggested to be the rate determining step with a rate constant of $(1{\pm}0.1){\times}10^5M^{-1}s^{-1}$. With the aid of a simulation program describing the EC' mechanism, by increasing the concentration ratio of $MV^{2+}$ to $O_2$ electrochemical catalysis can be switched from a partial to a 'total catalysis' regime.

• Journal of the Korean housing association
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• v.26 no.4
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• pp.55-62
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• 2015

The international concern on the inhalable fine dust is continuing to increase. In addition to the toxic properties of the fine dust itself, it can be more dangerous than other environmental factors since the dust pollution is hard to be detected by human sense. Although the information on outdoor air condition can be acquired easily, the indoor dust concentration is another problem because the indoor air condition is influenced by the architectural environment and human activity. It means occupants may be exposed to indoor dust pollution over a long period without being aware. Therefore the indoor dust concentration should be measured separately and visualized as an intuitive information. By visualizing, the indoor dust concentration in each space can be recognized practically in compare with the degree of pollution in adjacent spaces. Besides the visualization outcome can be used as base data for related research such as an analysis of the relation between indoor dust concentration and architectural environment. Meanwhile, with the development of network and micro sensing devices, it became possible to collect wide range of indoor environment data. In this regards, this paper suggests a system for visualization of indoor dust concentration and demonstrates it on an actual space.

• 제어로봇시스템학회:학술대회논문집
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• 1997.10a
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• pp.500-503
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• 1997

In this paper, we investigate the control methodology of inverter Airconditioner, using the three dimensional vector scheme. The method of three dimensional vector aims at the determination of optimal switching patterns for PWM to reduce switching loss and to improve the performance supplied voltage. The induction motors are widely used for home Airconditioners. These motors can be classified into two types: on or off control of Airconditioner and the speed control of motor. For speed control of motors, generally PWM methods are used. The PWM method based upon the modulation of triangular wave can not afford to supply line voltage to the motor sufficiently because of the capacity of processing speed of micro processors. Therefore airconditioner can not be operated efficiently. This problem can be solved with the method of three dimensional vector since it can increase the supplied voltage and maximum operating frequency of motor to 173V and 96Hz, respectively. As the result, this method shows 10 - 15% increase of voltage and 10% increase of operating frequency over the modulation of triangular wave. According to a theoretical study, the number of switching in the method of three dimensional vector is smaller than that of the modulation of triangular wave. The power consumption can be reduced and the supplied voltage can be increased. In other words, the efficiency of Airconditioner can be improved. We show that the method of three dimensional vector can supply higher voltage than the modulation of triangular method through the experiments and verify the degree of improvement of efficiency theoretically.

• Phonetics and Speech Sciences
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• v.2 no.3
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• pp.81-89
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• 2010

Korean and three other languages (English, Arabic, and Japanese) were compared with regard to the compensatory movements in a VC (Vowel and Consonant) sequence and word. For this, Korean data were collected from an experiment and the other languages' data from literature. All the test words of the languages had the same syllabic contexture, i.e., /CVCV(r)/, where C was an oral stop and intervocalic consonants were either bilabial or alveolar stops. The present study found that (1) Korean is most striking in the durational variations of segments (vowel and the following hetero-syllabic consonant); (2) unlike the three languages that show a constant sum of VC, Korean yields a three-way distinction in the length of VC according the type (lax unaspirated vs. tense unaspirated vs. tense aspirated) of the following stop consonant; (3) a durational constancy is maintained up to the word level in the three languages, but Korean word duration varies as a function of the feature tenseness of the intervocalic consonants; (4) consonant duration is proven to differentiate Korean the most from the other languages. It is suggested that the durational difference between a lax consonant and its tense cognate(s) and the degree of compensation between V and C are determined by the phonology in each language.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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• 2006.04a
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• pp.77-81
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• 2006

GPS cannot determine random errors such as multipath and signal cutoff caused by surrounding environment that determines the visibility of satellites and the speed of data creation and transmission is lower than the speed of vehicles, it is difficult to determine accurate dynamic positions. Thus this study purposed to implement a method of deciding the accurate dynamic position of vehicles by combining AHRS (Attitude Heading Reference System) IMU (Initial Measurement Unit) based on low-priced MEMS (Micro Electro Mechanical System) in order to provide the information of attitude, position and speed at a high transmission rate without external help. This study conducted an initialization test to decide dynamic position using AHRS IMU sensor, and derived attitude correction angles of vehicles against time through regression analysis. The roll angle was $y=(A{\times}10^{-6})x^2 -(B{\times}10^{-5})x+Cr{\times}10^{-2}$ and the pitch angle was $y=(A{\times}10^{-6})x^2-(B{\times}10^{-7})x+C{\times}10^{-2}$, each of which was derived from second-degree polynomial regression analysis. It was also found that the heading angle was stabilized with variation less than $1^{\circ}$ after 60 seconds.

• Journal of the Korean Society for Precision Engineering
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• v.29 no.1
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• pp.13-18
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• 2012

In this study, silicone injection molding technology with curved thermoplastic insert was developed to produce super-hydrophobic surface. Thermoplastic insert part and injection mold design of base plastic cover were performed to produce cost effective hydrophobic surface part. An optimization process of part thickness for thermoplastic insert part was performed with transient thermal analysis under silicone over-molding process condition. Structural thermal analysis of silicone injection mold was also performed to obtain uniform temperature condition on the surface of micro-patterned mold core. Super-hydrophobic surface for the silicone injection molded part with thermoplastic insert could be verified from the measurement of contact angle. It was shown that the averaged contact angle was over $140^{\circ}$.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.25 no.8
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• pp.1189-1196
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• 2001

The objective of this paper is to investigate the applicability of acoustic emission(AE) technique to monitor the progress of the thermal shock damage on alumina ceramic. For this purpose, alumina ceramic specimen was heated in the furnace and then was quenched in the water tank. When the specimen was quenched in the water tank, complex AE signals due to the initiation of micro-cracks and boiling effect were generated by the progress of thermal shock damage. These mixed AE signals have to be classified for monitoring the degree of the thermal shock damage of alumina ceramics. In this paper, the mixed AE signals generated from both the boiling effect and the crack initiation under thermal shock test was analyzed. The characteristics of AE signals were also discussed by considering the variation of bending strength and Yongs modulus of specimens.