• Korean Institute of Interior Design Journal
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• v.22 no.1
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• pp.64-74
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• 2013

The aim of this research is to explore the potential of analogy and metaphor as design strategies for supporting the creative design thinking. For the empirical research on analogical and metaphoric process in designing, we conducted design experiments that consist of three different conditions of given items as stimulation for design inspiration: baseline, surrealist paintings, and housing design collections. The results were analyzed using a protocol analysis in order to obtain more systmatic interpretation of the design processes and strategies. As a result, it was noted that students are more apt to read visual information rather than semantic information in the given items. Instead of the representation of their senses or feelings from the paintings, they visualized the analogical images of the paintings for the design representation. However, analogical and metaphoric thinking derived from the given items seem change a designer's perspective, thus bring a novel interpretation on design problems, and eventually more creative and meaningful design ideas. An extended research using one-semester training and observation of the design studio process is introduced as a follow-up study for this paper. This research will investigate the long-term effect of the analogy and metaphor on the design thinking.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.18-25
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• 2007

A symbol is one of the images that represents individual elements, and it has the power of metaphoric delivery to its audiences. Symbols, in animation, allows the audience to perceive various descriptions as symbols, leading to variety of interpretation. And by providing psychologically deeper meaning to the audience, it enhances the symbolic value of the images. However, detailed study regarding symbol analysis leaves much to be desired. This paper is an semiological approach to the Czechoslovakia animator, Jiri Barta, and his symbolic images, with particular focus on the darkness symbols that appear in the Czech cultural characteristics.

• Journal of the Korean Geographical Society
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• v.44 no.3
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• pp.282-300
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• 2009

This paper attempts to focus the ways in which Seoul as an urban space can be read and interpreted from gender perspective, assuming Seoul as a cultural text which represents modernity and post-modernity. Drawing on discussions of urban sociology and human geography which have analyzed the relationship between material spaces and social subjects, this paper explores the gendered segregation and representations of space in Seoul which has been constructed through the process of modernization. The framework of spatial interpretation of Seoul, concentrating on imageablity and legibility, consists of three dimensions; gendered division of labour and sphere, dichotomy of representations along with femininity and masculinity, and the ways of interlocking between modernity and post-modernity. In this paper, 'fl$\check{a}$nerie', Benjamin's method of interpretation of urban culture and the way of seeing with 'speculum' of Irigaray are adopted as metaphoric methodologies. It is an attempt to develop a new methodology to analyze and interpret urban space from gender-cultural perspective.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.4
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• pp.795-802
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• 2018

This study describes the semantic theoretic interpretation through the extensive use of semantic metaphors for intensive web interface with information and the metaphoric value of metaphors for interface design. Common factors that influence web design are empirical establishment and verification for generating web symbols and these are have important elemental perspectives that are used to assess the usefulness and key elements of the site. In addition, the structure of the screen has begun to change dynamically from the application of web technological functions, and the media functions have become important to make web standards when implementing visual structuring from the perspective of semiotic. Instead of using a technical expression approach to examine semiotic, a semiotic approach is applied to create aesthetic codes through the human-computer interface in terms of semiotic in a variety of natural and universal fields. Based on this, it is used as means of communication to convey the intended meaning to users so as to highlight the importance of the usability issues and metaphors user interface.

• Cartoon and Animation Studies
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• s.41
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• pp.75-106
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• 2015

Animations characterize space as a strategy to effectively show the inner conflicts of characters and to highlight the theme. During the process of inner conflict, characters unconsciously use defense mechanism to protect their egos from the fear that came from deficiency, and because of the self-deceptive quality of self-defense mechanism, the reality is distorted and conflicts get intensified. This study focuses on the concept of anti-house, the space where conflicts get intensified, analyzes animations to find out the aspect of inner conflict, and interprets the characteristic of space that is used for metaphoric structure frame. Also, it aims to reveal how the defense mechanism, which intensifies the inner conflict of characters, is characterized as anti-house. The analysis in this study was mainly done with the TV series, , and the theater version of . It is because the characters have serious deficiency from broken home and have a psychological quality of closed boundary that is symbolized as 'A.T. field'. Especially, the core character, 'Shinji Ikari', shows how a character uses compulsive self-defense mechanism to deal with inner conflict and as a result, goes through ego-collapse and then introspection. This process of the character's experience is the core of the whole plot. Through analysis, the relationship between the character's self-defense mechanism and the space, anti-house(which expands to Anti-city), was inferred. The space is made up of three axes, x-axis of horizontal space, y-axis of vertical space, and in the sense that all the space has no exit, z-axis of deeper contradictory space. This thesis started with the decision that is the most suitable work in analyzing the metaphorical relationship between self-defense mechanism and anti-house. There was limitation, however, as the typical characteristics of Japanese animations, pedantic composition and the possibility of broad interpretation, hindered clear verification. Hopefully, this limitation will be overcome by following studies and this study is expected to show the importance of space in interpreting the text of animations, and to serve as database for other creative works.

• Industry Promotion Research
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• v.7 no.1
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• pp.81-87
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• 2022

This study used a method of comparing and analyzing various editions of Jeokcheonsu, and aims to confirm why different views have arisen on commentaries that differ according to the perspective of one original text, which interpretation is more valid among them. The biggest part of the misunderstanding of Myeongri theory in Jeokcheonsu is Kyeokguk theory. Jeokcheonsu does not set a high value on Kyeokguk, and it is highly regarded as the Myeongri classics that emphasizes Eokbuyongsin. However, as a result of classifying the original text by theory, we can see there are about 5 sentences that directly mention Eokbu theory, but 9 sentences that explain Kyeokguk theory and 15 sentences if we include the sentences that explain Jonggyeok and Hwagyeok. Even looking that metaphoric speech is mainly used, it is also clear that it's not a book written to be read by a beginner of Myeongri. This is Myeongri texts written to convey more profound logic and enlightenment to a person who has sufficient knowledge by having learned the principle of Myeongri. A single sentence of 'Jaegwaninsubunpyeonjeong Gyeomronsiksanggyeokgukjeong' would have been sufficient to explain the Kyeokguk theory, because it's written on the assumption of the reader's level. Among the later commentaries about the theory of Myeongri contained in Jeokcheosu, 4 persons'commentaries on the original text of 'Palkyeok', 'Gwansal', Sangkwan', 'Wolryeong', 'Saengsi', 'Cheongtak' related to Kyeokguk theory was compared and analyzed.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.7-25
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• 2016

According to recent studies, the location of visual information has a significant impact on consumers' interpretation and judgment in various contexts. In particular, vertical positioning is relevant to the perception of weight: consumers tend to interpret that products are heavier when information is placed at the bottom of a page or section rather than the top. This is due to the common perception that heavy things would sink to the bottom and light things would float up. Consistent with this research stream, the current study investigates how the vertical location of freebie information influences promotion evaluation. We hypothesize that consumers assume that the complimentary product is heavier when the information about it is displayed at the bottom compared to when the information is displayed at the top. Two experiments were conducted. In experiment 1, we show how the location of "get one free" information impacts the evaluation of the sales promotion in a "Buy two and get one free" context. When the complimentary information was displayed below rather than above the main product information, consumers evaluated the sales promotion more favorably. Experiment 2 tests the generalizability of the vertical location effect by using a different type of information and product: a visual picture of vitamin tablets rather than the numeric information as in Experiment 1. The dependent variable was also extended to the perceived amount of the promoted product. We suggest the boundary condition that the proposed effect is moderated by the presence or absence of an explicit message about the amount. Without an explicit message about the amount of the product, the results were similar to those of experiment 1 in that consumers perceived that the product offered a greater amount when the complimentary information was displayed at the bottom rather than at the top. However, the location effect disappeared with an explicit message about the amount. This confirms the moderating effect that presenting an explicit message about the amount is a crucial boundary condition for location effect in a value added promotion. Marketers can use this knowledge to formulate strategies in a variety of sales promotion conditions.