• Journal of Information Technology Applications and Management
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• 제20권2호
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• pp.127-146
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• 2013

The online social networking services (SNS) have been growing as the means of communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS environment and evaluated the impact of message sender's influence on the WOM effect. Especially, this study focused on the betweenness centrality calculated through the social network analysis (SNA) of SNS network information, and proposed it as the measure of WOM message sender's influence, SNA may provide more accurate and objective measures than subjective self-reporting survey method. Fifty-one Facebook users responded to each of their four Facebook friends, who had been selected based on their betweenness centrality, Statistical analyses were performed using the responses and the betweenness centralities of the Facebook friends. The results showed that the direction (positive vs, negative) of a WOM message in SNS had an impact on the attitude of the message receiver toward the product. Moreover, the betweenness centrality of the message sender as well as his/her opinion leadership had a moderating effect on the WOM effect. Opinion leadership is a measure that has been frequently used for indicating the influence of WOM message sender in the previous studies. Considering the result that the betweenness centrality of the message sender was Significantly correlated to his/her opinion leadership, the betweenness centrality can be used for indicating the influence of WOM message sender.

• Journal of Electrical Engineering and Technology
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• 제8권3호
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• pp.649-657
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• 2013

DTN flooding based routing protocol replicate the message copy to increase the delivery like hood that overloads the network resources. The probabilistic routing protocols reduce replication cost by forwarding the message to a node that holds high predictability value to meet its destination. However, the network traffic converges to high probable nodes and produce congestion that triggers the drop of previously stored messages. In this paper, we have proposed a routing protocol called as Connection frequency Buffer Aware Routing Protocol (CFBARP) that uses an adaptive method to maintain the information about the available buffer space at the receiver before message transmission. Furthermore, a frequency based method has been employed to determine the connection recurrence among nodes. The proposed strategy has performed well in terms of reducing message drop, message relay while increases the delivery probability.

• 복식문화연구
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• 제17권5호
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• pp.791-806
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• 2009

Internet brand community's message makes significant contributions for fashion industry. Therefore, if we understand and implement the characteristics of the message on the Internet brand's community, it can be useful for future marketing strategy. This study was to classified the internet community and to examine messages with regard to direction, write motive and prior knowledge. The messages were taken from February, 20th, to August, 7th in 2008. Content analysis method was used for this study. The results were as follows: First, Fashion brand community divided into user initiative type and enterprise establishing type. Second, User initiative type had positive direction message more than enterprise establishing type had. Third, User initiative type had large volumes of information searching or sharing related message, but enterprise establishing type had large quantities of personal experience related message about write motive. Fourth, There was no difference numerical prior knowledge between user initiative type and enterprise establishing type, and then both had a high rate of prior knowledge.

• Journal of Information Technology Applications and Management
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• 제23권1호
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• pp.97-117
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• 2016

Drawing on the theoretical framework of customer value-satisfaction-loyalty, this study examines how scarcity message influences customers' value, satisfaction, and loyalty in the context of group-buying social commerce. Previous studies have argued that scarcity message limiting the avilability of products and service is a source of enhancing customer value. In this regard, this study posits scarcity message as a predictor of customer value. Furthermore, this study classifies customer value into two forms (i.e., utilitarian value and hedonic value) and verfies how scarcity message is associated with them. To test the proposed research model and hypotheses, this study performed structural equation modeling (SEM) analyses, using a total of 292 data collected on users who have experience in purchasing products and service through group-buying social commerce sites such as Coupang, Timon, and WeMakePrice. The key results are as follows : First, scarcity message increases utilitarian and hedonic values and further customer satisfaction. Second, utilitarian value increases customer satisfaction and repurchase intention while hedonic value has nothing to do with them. The findings imply that customers seek to maximize utilitarian value through group-buying social commerce. Finally, this study indicates that repuchase intention depends greatly on customer satisfaction.

• 한국콘텐츠학회논문지
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• 제19권9호
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• pp.329-337
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• 2019

최근 10~20대 연령층이 소음성 난청을 경험하는 비율은 전체의 20%에 육박할 정도로 심각한 상황으로, 향후 심각한 난청으로 이어질 수 있다는 측면에서 예방이 매우 중요하다. 이 연구는 프레이밍 유형(긍정/부정)과 자기효능감 정보제공(유/무)에 따라 구성된 청력손실 예방 메시지가 공중의 청력손실 예방의도에 미치는 영향을 검증한다. 청력손실 예방 메시지 효과에 영향을 미칠 수 있는 참여자들의 개인적 특성 변인으로는 지각된 위험과 미래지향 시간관 설정했다. 이 연구는 공중의 이해와 관심을 증진시키기 위한 청력손실 예방 캠페인을 진행할 때 메시지 전략 및 실행 효과 측면에서 메시지 내용 표현방식과 전달방법에 대한 함의를 제시한다.

• 한국통신학회논문지
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• 제40권7호
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• pp.1313-1329
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• 2015

MANET 환경에서 빈번한 경로 단절은 반복된 경로 탐색으로 인해 제어 패킷 오버헤드와 패킷 손실을 증가시킨다. AODV-I는 event driven방식을 이용하여 주기적인 Hello 메시지를 제거함으로써 AODV의 성능을 개선하였다. Hello 메시지와 달리 각 이벤트마다 전송되는 인터럽트 메시지는 이웃노드의 상태를 알 수 있어 링크 단절을 탐지 및 예측도 할 수 있다. 따라서 AODV-I의 성능은 각 인터럽트 메시지 종류에 따라 처리 절차를 추가함으로써 더욱 개선될 수 있고, 또한 AODV의 단일경로로 인한 문제를 백업 경로기법을 추가하여 개선하는 것도 가능하다. 본 연구에서는 경로 탐색 수와 전송 지연을 줄이기 위해 개선된 백업 경로방식과 인터럽트 메시지 방식을 결합한 AODV-IB를 제안한다. AODV-IB는 각 인터럽트 메시지마다 링크 단절 예측과 탐지에 대한 처리 절차를 추가하여 AODV-I를 개선한다. 또한 추가적인 제어 패킷 없이 지연을 최소화하도록 개선한 백업 경로 방식도 구현한다. QualNet 5.0을 사용하여 구현한 시뮬레이션 결과는 AODV-I에 비해 제안하는 AODV-IB가 더 좋은 성능을 나타낸다.

• 한국멀티미디어학회논문지
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• 제8권7호
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• pp.953-960
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• 2005

모바일 컴퓨팅 환경은 네트워크가 손상되기 쉬우며 모바일 호스트(Mobile Host: MH)를 지원하는 모바일 서포트 스테이션(Mobile Support Station: MSS)이 안정적이지 못하다. 따라서 오류가 발생했을 경우, 저장된 정보를 복구하기 위해서는 많은 양의 네트워크 비용이 요구된다. 안정적인 복구를 위해서는 이미 보내진 메시지를 어떤 방식으로 저장할 것인가 하는 것과 어떤 핸드오프 기법을 사용해서 복구해 낼 것인가 하는 점을 고려해야 한다. 본 논문에서는 모바일 호스트의 이동성에 따라 복구 기법을 달리하는 ST(Switching Trickle) 기법을 제안한다 제안된 기법의 성능평가를 위해 이동성에 따라 점차 증가하는 누적비용을 시뮬레이션 한다. 실험 결과를 통해 기존에 구현된 기법들과 비교하여 제안된 기법에서 전체적인 비용이 감소된 것을 확인할 수 있다. 뿐만 아니라 제안된 기법은 MH의 이동성이 크지 않을 경우. 체크포인트(checkpoint)와 메시지 로그 정보를 안정적으로 저장할 수 있다.

• Journal of Information Technology Applications and Management
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• 제9권1호
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• pp.61-70
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• 2002

There are a lot of shopping malls in Internet and most of consumers want to buy good goods in cheap price through the shopping malls. To support them, many sites for price comparison are constructed. But man or woman search many shopping malls and insert their price informations into database that the price comparison sites own. To overcome this disadvantage, virtual shopping malls are builded. These virtual shopping malls are connected and cooperated a lot of affiliated existing shopping malls for the cheapest price information. But, these virtual shopping mall are connected to those existing shopping malls in synchronous. So If they are connected to many existing shopping malls, we have to wait long time because of searching for many existing shopping malls. In this paper, we designed and implemented a virtual shopping mall that connect to many existing shopping malls in asynchronous. For a asynchronous communication between this virtual shopping mall and many existing shopping malls, we used JMS (Java Message Service) that is a standard Java API for MOM (Message-Oriented Middleware).

• 정보기술과데이타베이스저널
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• 제7권1호
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• pp.67-82
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• 2000

In this paper we have developed a message transfer protocol, CMP, which improves MSP's message processing capability. The proposed method has taken into account document classification to improve the efficiency of message processing. The difference between the conventional MSP and CMP has been addressed. The CMP's performance has been shown by various experiments including number, alphabet, Korean letter, Chinese letter, music sound and compression file transmission. And security capability of both protocols has been compared based on the specification of FIPS 140-2. The CMP's overall performance is shown to be superior to that of MSP on the processing speed in the performance perspective and on the function of cryptographic module interface and cryptographic key management in the security perspective respectively.

• 한국정보시스템학회지:정보시스템연구
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• 제28권4호
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• pp.251-270
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• 2019

Purpose Unlike advertising through the traditional media targeting unspecified number of people, the base of mobile environment using smartphone has expanded so that many companies can classify prospective customers according to their purpose, thereby enabling efficient targeted marketing with low cost. Design/methodology/approach This study has investigated how can marketing strategy be influenced by the price promotion type (immediate discount/delayed discount) and message framing (positive/negative) according to time pressure (low/high). Hypotheses are set through the consideration of prospect theory, endowment effect, framing effect, regulatory-focus theory, and time-pressure theory. Findings The results and interpretation of this study are as follows. First, it was found that the influence of the delayed discount on the purchase intention was larger than the immediate discount. Second, negative/loss frame messages have more influence on purchase intention than positive/profit frame messages. Third, when the price promotion type is delayed discount, the effect of the promotion message on the purchase intention when it presented by negative/loss frame is greater than the other cases. The implication of this study is that it can be used as a basic data for establishing a strategy to maximize the effectiveness of promotions effectively considering potential buyers of mobile commerce environment.