• International Journal of Knowledge Content Development & Technology
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• v.1 no.1
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• pp.7-24
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• 2011

This study aims to measure the impact of these two variables on consumers' 'click-through' rates (the number of users that click on the ad compared to the number of times the ad is delivered). The result is as follows. First, search ads play a critical role in drawing consumers to advertisers' websites. Once search ads are placed, the number of visitors increased tenfold. Secondly, when search ads are keyed to highly-involved words such as 'IDC', 'hosting' and 'co-location', click-through rates significantly fluctuate according to the type of advertising message. In this case, consumers respond much more positively to ads highlighting credibility and product quality than to ads with emphasis on sales and events. Thirdly, the placement of search ads also matters. The ad placed first in the search list overpowers ads in the third or fifth place in terms of click-through rates. However, there was no significant difference of click-through rates between ads in the third place and ads in fifth. Lastly, when estimating which variable plays the bigger role in bringing traffic to advertisers' websites, consumers are more receptive to the substance of the advertising message than to its placement, under the circumstances of high involvement.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.161-166
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• 2012

When a car accident happened on a highway, the accident vehicle should broadcast a safe message to its neighbors in order to prevent a chain-reaction collision. Also, there is a problem that the estimation accuracy is low because of the memory limit from increasing the sampling count. In this paper, we proposes a HVC systems using a back-off algorithm applied to a gaussian model. And we proposes a MAC protocol preventing the communication delay by separating the neighbor count collection channel, data channel, and RSU communication channel. As a result, we show the frame reception success rate of our protocol improved about 10% than the previous protocol.

• Proceedings of the Korean Information Science Society Conference
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• 2010.06a
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• pp.232-233
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• 2010

• Proceedings of the IEEK Conference
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• 2002.06a
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• pp.121-124
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• 2002

The IEEE 802.lla PLCP H/W for Processing efficiently control message between MAC and PHY is designed. Slate machine and clock control according to rate is designed and timing diagram is verified on the FPGA simulation environment.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.122-135
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• 2011

Mobile spam message is a harmful factor which makes receivers to be annoyed and leads to unnecessary social cost. Unwanted junk messages flowing to a smart phone ruin main purpose of the smart work system to enhance the productivity, so we need to study on this area. In this paper, we proposed a novel spam filter on the smartphone in order to reduce computing process and improve the accuracy rate by feedback of error results to a training sample set. As the spam classifier operates on the smartphone independently with training on only user's received data, it could reflect user preference. The authorized personal computer takes on heavy works, such as preprocessing, feature selecting and training process, and the smartphone takes on light works to block junk messages. Experimental results showed reasonable accuracy rate of over 95%, and we found that the application occupied constant computing resources while running on the phone.

• Journal of the Korea Society of Computer and Information
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• v.17 no.10
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• pp.99-105
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• 2012

ZigBee is the low power, low cost and low data rate wireless personal area network(LR-WPAN) standard. The Directed-Messaging is the protocol which improves the energy efficiency through reducing the redundant message transmission by transmitting messages with directional information toward the specified sub-network area in wireless sensor network using broadcasting. In this paper, we design and implement the experimental grid sensor network using ZigBee modified by the Directed-Messaging for the energy efficiency improvement. The experimental sensor network in this paper is configured with Nano24 supporting the ADV message and the routing management module modified to use the directional information. The energy efficiency improvement of the experimental sensor-network by evaluating the experimental results according to transmitting ADV message.

• Journal of Navigation and Port Research
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• v.33 no.6
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• pp.423-428
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• 2009

Recently, the marine traffics have been increased along with enlargement of overseas commerce. Increasing the marine traffic may make higher the risk of marine accidents. Especially, the rate of accidents on costal area are more frequently. As if the marine safety information can be afforded to vessel and shore, the accident rate would be down. AIS AtoN is the navigational safety support device which is subject to functional requirements of IALA and technical standards of ITU. In this paper, we extend and implement the user-defined specification of AIS AtoN with message 21 for AIS basic information, messsage 6 for status report and message 12/14 for safety management.

• Proceedings of the IEEK Conference
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• 1999.06a
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• pp.25-28
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• 1999

Consider connection-oriented wireless cellular net-works. To establish a circuit or virtual circuit in such a network, a paging message is broadcast over a region at which the destined mobile station is presumed to reside, (identified as a paging area). For an effective paging mechanism, it is desirable to provide the location information of mobile stations to the network. In this paper, we consider a mobile controlled location update scheme under which each mobile station periodically reports its current location information to the network by using an inherent timer (without measuring the power of signals transmitted from base stations). Based on the latest information about a mobile station's location, a paging area is selected to page the mobile station. Note that under this scheme, a mobile station may not yet have reported its location change while sojourning out of the current paging area. In such situation, the mobile station can not receive a paging message destined to it. Frequent location updates can reduce the paging failure rate incurred by mobile stations'sojourning out of the paging area. However, larger bandwidth is needed for location update as the location update rate is increased. On the other hand, as the size of the paging area is increased, the paging failure rate is decreased, while larger bandwidth is required for paging. Thus, we first present a model for mobility, paging and location update processes, and secondly investigate the effect of network parameters on the paging failure rate and the amount of bandwidth used for paging and location update. Finally, we formulate problems to find proper values for the location update rate and paging area size under the constraints on the bandwidth usage levels for location update and paging.

• Phonetics and Speech Sciences
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• v.5 no.3
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• pp.11-20
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• 2013

The purpose of this study is to compare the acoustic parameters of English stop consonants at the initial and after-initial-/s/ positions in a message produced by 47 Korean and American speakers in order to provide better pronunciation skills of English stops for Korean learners. A Praat script was developed to obtain voice onset time (VOT), maximum consonant intensity (maxCi), and rate of rise (ROR) from six target words with stops at the positions in the message. Results show that VOT and maxCi were significantly different between the two language groups while ROR wasn't. The Korean speakers generally produced the stop consonants with longer VOTs and higher consonant intensity. From the comparison of consonant groups at the two different positions, the Korean participants did not distinguish them as clearly as the American participants did at the after-initial-/s/ position. Finally a comparison of each language and sex group revealed that the major difference was attributed to stop consonants in the after-/s/ position. The author concluded that Korean speakers should be careful not to produce all the stops with longer VOTs and higher intensity. Further studies would be desirable to examine how Americans evaluate Korean speakers' English proficiency with modified acoustic values of English stops.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.49-57
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• 2009

This paper has proposed Flow Holding Time based Link State Update(LSU) Algorithm that can improve the performance of the existing LSU algorithms. As the existing LSU algorithms are based on the network traffic information, the proposed algorithm is based on flow holding time so we can minimize the LSU message overhead and has not had a strong influence on the depreciation of QoS routing performance. We apply a flow holding time in order to decrease the number of LSU message. We have evaluated the performance of the proposed model and the existing algorithms on MCI simulation network using the performance metric as the QoS routing blocking rate and the mean update rate per link, it thus appears that we have verified the performance of this algorithm.