• Journal of Information Management
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• v.43 no.1
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• pp.109-134
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• 2012

This study, focusing on process of online Word-of-Mouth(oWOM) adoption in applications market which is a major issue of recent mobile industry, tried to empirically analyze how main characteristics of oWOM affect trust and process of oWOM adoption. To do this, based on understanding about applications market and precedent studies on online communication and Elaboration Likelihood Model(ELM), I developed the research model and proposed seven hypotheses. The subjects were smart phone users who ever used review in mobile applications market. The study method was questionnaire survey. As a result, trust in review was suggested as prerequisite for consumers to accept on-line review in mobile applications market. And it was empirically proved that for the customers to feel trust, these are necessary - positive assessment on argument quality, vividness of delivered explanation, and neutrality of message. The theoretical implications of this study are that based on studies on oWOM, factors affecting trust in review were explored in the environment of mobile applications market with less judgement clues for decision making compared to other on-line media and then, these factors were conceptualized. From the practical view, this study suggested implication on what attributes companies or developers can strategically utilize while investigating prerequisites of oWOM adoption.

• Journal of Climate Change Research
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• v.5 no.2
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• pp.153-163
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• 2014

This study analyzed directions of the energy product efficiency improvement and Carbon Tax for the domestic building sector. In order to analyze GHG reduction potential and total cost, the cost optimization model MESSAGE was used. In the case of the "efficiency improvement scenario," the cumulative potential GHG reduction amount - with respect to the "Reference scenario" - from 2010 to 2030 is forecast to be $104MtCO_2eq$, with a total projected cost of 2.706 trillion KRW. In the "carbon tax scenario," a reduction effect of $74MtCO_2eq$ in cumulative potential GHG reduction occurred, with a total projected cost of 2.776 trillion KRW. The range of per-ton GHG reduction cost for each scenario was seen to be approximately $-475{\sim}272won/tCO_2eq$, and the "efficiency improvement scenario" showed as the highest in the order of priority, in terms of the GHG reduction policy direction. Regarding policies to reduce GHG emissions in the building sector, the energy efficiency improvement is deemed to deployed first in the future.

• The Transactions of the Korea Information Processing Society
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• v.2 no.4
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• pp.535-542
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• 1995

In this paper we present two preconditioners for solving large sparse linear systems arising from elliptic partial differential equations on massively parallel machines, such as the CM-5. Most massively parallel machines do heavily rely on the message-passing for the interprocessor communications. but according to the current manufacturing standards the cost of communications is very high compared to that of floating point arithmetic computations. Due to this we need an algorithm which minimizes the amount of interprocessor communication on the massively parallel machines. We will show that Block SOR(Successive Over Relaxation) method coupled with the multi-coloring technique is one of such preconditioner on the massively parallel machines, by conducting experiments in the CM-5. Also, we implemented the ADI(Alternation Direction Implicit) method in the CM-5, which has been conventionally one of the most powerful parallel preconditioner. Our experiment shows that Block SOR method coupled with the multi-coloring technique could yield a speedup with 50% efficiency with the range of number of processors form 16 to 512 for a matrix with dimension 512x512. On the other hand, the ADI method shows a very poor performance.

• Journal of the Korean Society of Safety
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• v.30 no.1
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• pp.14-20
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• 2015

A Large Eddy Simulation(LES) was performed for the prediction of unsteady dispersion behavior of hydrogen fluoride (HF). The HF leakage accident occurred at the Gumi fourth industrial complex was numerically investigated using the Fire Dynamics Simulator (FDS) based on the LES. The accident area was modeled three-dimensionally and time-varying boundary conditions for wind were adopted in the simulation for considering the realistic accident conditions. The Message Passing Interface (MPI) parallel computation technique was used to reduce the computational time. As a result, it was found that the present LES simulation could predict the unsteady dispersion features of HF near the accident area effectively. The dispersion behaviors of the leaked HF was much affected by the unsteady wind direction. The LES could predict the time variation of the HF concentration reasonably and give an useful information for the risk analysis while the prediction with the time-averaging concept of HF concentration had a limitation for the amount of HF concentration at specific location point. It was identified that the LES is very useful to predict the dispersion characteristics of hazardous chemicals.

• Journal of Biomedical Engineering Research
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• v.19 no.1
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• pp.19-24
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• 1998

The main goal of this paper is to propose and to test a radio protocol based CSMA/CA (Carrier Sense Multiple Access with Collision Avoidance) for the purpose of enhancing the existing medical information system. The feature of the new medical information system, Medical Application Radio System(MARS), which operating in real time is the transmission of medical information in bi-direction between the hospital control office and patients mobile stations. MARS monitors patients linked to the network by radio and provides quick alarm, flexible documentation capabilities, asnd fast treatment for the analysis of collected medical data. The existing medical information system, radio telemetry system which transfers the message of patients to the CAP(Central Access Point) unit in one way at the speed of 9.6Kbps and operates a channel frequency bandwidth. To verify the Performance of the proposed system, we have performed the numerical analysis and have implemented a test system which consists of the 2.4Ghz radio transceiver and personal computer.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.186-201
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• 2013

This study investigates the effects of information type, direction of information, method of suggestion, tie strength, and interactions among these variables on the acceptance and diffusion of fashion product information in the mobile Facebook environment. Two subsequent studies were conducted to test the relationships among mobile SNS WOM factors. Two independent on-line surveys were implemented. Six hundred forty consumers aged between 20 and 39 were recruited for Study 1, and four hundred and eighty for Study 2. We manipulated the WOM delivery situation by information type (factual/evaluative), information directionality (positive/negative), tie-strength (strong/weak), and information presentation method (text/image/rink). Eight scenarios were developed and randomly assigned to the research participants. Frequency analysis, reliability, factor analysis, regression analysis, and ANOVA were implemented using SPSS 18.0. The Analysis of experiment data produced interesting results. Most WOM factors (including the information type, information presentation method, and tie strength) influence WOM acceptance; however, only the tie strength effected WOM activity. It was also proven that people are prone to accept information that is more realistic, objective, and negative, and they tend to accept information with visual factors, such as images and video clips rather than a simple text message. In this study, we offer a practical perspective to fashion industry and marketers who have an interest in SNS marketing. We have defined the distinct characteristics of mobile WOM that have been formed by a combination of former on/off-line WOM characteristics. To examine the moderating roles of two types of consumer innovativeness, fashion innovativeness and technology innovativeness were also measured and found to have significant moderating effects between mobile SNS WOM factors and their consequences. The paper concludes with a discussion on managerial implications and limitations.

• Journal of Internet Computing and Services
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• v.16 no.6
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• pp.57-67
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• 2015

This paper proposes an Fuzzy-based Risk Reasoning Driving Strategy on VANET. Its first reasoning phase consists of a WC_risk reasoning that reasons the risk by using limited road factors such as current weather, density, accident, and construction, a DR_risk reasoning that reasons the risk by combining the driving resistance with the weight value suitable for the environment of highways and national roads, a DS_risk reasoning that judges the collision risk by using the travel direction, speed. and distance of vehicles and pedestrians, and a Total_risk reasoning that computes a final risk by using the three above-mentioned reasoning. Its second speed reduction proposal phase decides the reduction ratio according to the result of Total_risk and the reduction ratio by comparing the regulation speed of road to current vehicle's speed. Its third risk notification phase works in case current driving speed exceeds regulation speed or in case the Total_risk is higher than AV(Average Value). The Risk Notification Phase informs rear vehicles or pedestrians around of a risk according to drivers's response. If drivers use a brake according to the proposed speed reduction, the precedent vehicles transfers Risk Notification Messages to rear vehicles. If they don't use a brake, a current driving vehicle transfers a Risk Message to pedestrians. Therefore, this paper not only prevents collision accident beforehand by reasoning the risk happening to pedestrians and vehicles but also decreases the loss of various resources by reducing traffic jam.

• Journal of Biosystems Engineering
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• v.36 no.4
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• pp.279-284
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• 2011

Protected vegetable production area is greater than 26% of the total vegetable production area in Korea, and portion of protected production area is increasing for flowers and fruits. To secure stable productivity and profitability, continuous and intensive monitoring and control of protected crop production environment is critical, which is labor- and time-consuming. Failure to maintain proper environmental conditions (e.g., light, temperature, humidity) leads to significant damage to crop growth and quality, therefore farmers should visit or be present close to the production area. To overcome these problems, application of remote monitoring and control of crop production environment has been increasing. Wireless monitoring and control systems have used CDMA, internet, and smart phone communications. Levels of technology adoption are different for farmers' needs for their cropping systems. In this paper, potential of wireless remote monitoring of protected agricultural environment using CDMA SMS text messages was reported. Monitoring variables were outside weather (precipitation, wind direction and velocity, temperature, and humidity), inside ambient condition (temperature, humidity, $CO_2$ level, and light intensity), irrigation status (irrigation flow rate and pressure), and soil condition (volumetric water content and matric potential). Scenarios and data formats for environment monitoring were devised, tested, and compared. Results of this study would provide useful information for adoption of wireless remote monitoring techniques by farmers.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.16-27
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• 2014

In this paper, we propose an efficient grid based routing scheme using the location information in order to reduce the routing cost in mobile ad-hoc networks. In our proposed scheme, all nodes can be a candidate to forward messages to the specified destination node and reduce the management cost of head nodes because they do not exist. The intermediate nodes determine the next hop relaying messages on the basis of location relations between a node and a grid zone. The proposed scheme explores the routing path considering the direction of a node using the coordinate of a grid zone and neighbor node information. It also maintains the routing path considering connectivities among the nodes. In order to show the superiority of the proposed routing scheme, we compare it with the existing grid based routing scheme in terms of the overhead of message, the success rate of transmission.

• Journal of Korean Society for Atmospheric Environment
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• v.21 no.6
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• pp.573-583
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• 2005

Fugitive dust, which is emitted in the ambient air without first passing through a stack or duct designed to control flow, is frequently generated by means of wind erosion from storage yards at Pohang Steel Wokrs. The size distribution of fugitive dust is mostly in the range of coarse particulate which is deposited as soon as emitted and less harm to human health; however $20\%$ of fugitive dust contains PM 10 known as one of most harmful airborne pollutant. Consequently, effective control and reduction of fugitive dust is strongly requested by the local society, but it is not easy so far because the generation and dispersion of fugitive dust highly depends on meteorological conditions, and it being occurred for irregularity. This research presented a fugitive dust control system for each meteorological condition by providing statistical prediction data obtained from a statistical analysis on the probability of generating the threshold velocity at which the fugitive dust begins to occur, and the frequency occurring by season and by time of the wind direction that can generate atmospheric pollution when the dispersed dust spreads to adjacent residential areas. The research also built a fugitive dust detection system which monitors the weather conditions surrounding storage yards and the changes in air quality on a real-time basis and issues a warning message by identifying a situation where the fugitive dust disperses outside the site boundary line so that appropriate measures can be taken on a timely basis. Furthermore, in respect to the spraying of water to prevent the generation of fugitive dust from the storage piles at the storage yard, an advanced statistical meteorological analysis on the weather conditions in Pohang area and a case study of fugitive dust dispersion toward outside of working field during $2002\∼2003$ were carried out in order to decide an optimal water-spraying time and the number of spraying that can prevent the origin of fugitive dust emission. The results of this research are expected to create extremely significant effects in improving surrounding environment through actual reduction of the fugitive dust produced from the storage yard of Pohang Steel Works by providing a high-tech warning system capable of constantly monitoring the leakage of fugitive dust and water-spray guidance that can maximize the water-spraying effects.