• The Research Journal of the Costume Culture
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• 제32권1호
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• pp.1-16
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• 2024

In response to the global trend of making sustainable development an urgent task, luxury fashion brands actively embrace it in their corporate philosophies and management policies. However, despite the widespread consensus in the related industry and the strong will of companies for the sustainable development of luxury brands, there are still few cases of luxury fashion brands successfully implementing sustainable development. This study examined the impact of the types of message framing on the sustainability marketing of luxury fashion brands, focusing on their effects on perceived message effectiveness, sustainable brand image, and brand attitudes. An online survey was administered to 464 Korean consumers in their 20s to 40s to test the hypotheses. The results showed that perceived effectiveness was higher for negatively framed messages (loss) than for their positive counterparts (gain). The types of message framing did not significantly affect sustainable brand messages, and no significant difference in perceived brand image was found, regardless of message type. Perceived message effectiveness exerted a significant positive effect on sustainable brand image, and such an image had a significant positive effect on brand attitudes. The results provide implications for related research and practical implications for the development of competitive sustainability marketing strategies for luxury fashion-an industry still in its infancy.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• 제6권3호
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• pp.24-32
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• 2007

Variable message sign (VMS), which is used for providing real-time information on traffic conditions and accident occurrences, is one of the important components of intelligent transportation systems. It is essential that the scheme of VMS message phase and duration should be designed with the consideration of drivers' message reading time that will be depended on various causal factors, such as the amount of VMS messages, drivers' travel speed, and geometric conditions. However, there have been not much efforts to explore the relationships between the drivers' message reading time and the above causal factors. Driving simulator experiments were conducted to obtain drivers' message reading time with respect to the amount of VMS messages, drivers' travel speed, and different geometric conditions. Regression modeling techniques were applied to develop an estimation model for drivers' message reading time. Probabilistic outcomes of the proposed model would be greatly utilized to design proper VMS message phase and duration.

• Management & Information Systems Review
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• 제6권
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• pp.21-43
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• 2001

Contract requires, on principle, a meeting of minds. The basic elements of that contact are an offer by one party and an acceptance of the terms of the offer by the other party. In the electronic commerce an offer and the acceptance of an offer may be expressed by dispach or receipt of data messages. The contract which a data messages is used in the formation may be called electronic contract. The formation of the electronic contract is regulated by the Civil Code or the Commerce Code. The time of the contract formation is regulated by the Civil Code and the Commerce Code. But the time of dispach and receipt of the data message is stated in Article 9 of the Fundamental Law on Electronic Commerce. In this article the dispatch of a data message occurs when it enters an information system outside the control of the originator or of the person who sent the date message on behalf of the originator. The time of receipt of a data message, if the adressee has designated an information system for the purpose of receiving data message, is at the time when the data message enters the designated information system; or if the data message is sent to an information system of the adressee that is not the designated information system, at the time when the data message is retrieved by the addressee; if the addressee has not designated an information system, receipt occurs when the data message enters an information system of the addressee. The time of the electronic contract formation depends on the Civil Code or the Commerce Code and this Article 9 of the Fundamental Law on Electronic Commerce. An electronic contract may be formed by an offer and the acceptance of an offer by dispach or receipt of data message. An offer can not be withdrawn after it is accepted. But in mail-order sales and installment dealing an offer can be revoked after the goods were delivered. In this case the contract is lapsed.

• Journal of KIISE:Information Networking
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• 제30권2호
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• pp.143-154
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• 2003

There is a growing trend in developing system for distributed mobile system that supports services - job flow management, video conference, replicated data management and resource allocation. Supporting these services, applications have to use causally ordered message delivery. Previous proposals that provide causally ordered message delivery have problems such as communication overhead, message delaying, scalability, computing overload of mobile host. In this paper, we proposed efficient protocol for causally ordered message delivery using the methods that MSS maintains dependency information matrix between MSS and MH, Piggybacking dependency information about each immediate predecessor message. Proposed algorithm, when compared with previous proposals, provides a low message overhead, and low probability of unnecessary inhibition in delivering messages. Also, it consider resource restriction of MH and low bandwidth of wireless communication by computing most of algorithm at MSS, and reduce processing delay by executing causally ordered message delivery a unit of MH.

• Management & Information Systems Review
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• 제37권2호
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• pp.109-123
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• 2018

This research presented the privatization of pubic corporations in terms of communication dimension rather than political and ideological dimension. Concretely, we examined how the message framing of privatization affects consumer's advertising attitude. At the same time, this study also examined the moderating factors which make a difference of the message framing, such as personal relevance(high/low) and social value orientation(proself/prosocial). The results showed that the interaction effect between type of message framing and personal relevance. Positive message framing showed a higher effect than negative message in the case of low personal relevance. Also, There was the interaction effect between type of message framing and social value orientation. Positive message framing showed a higher effect than negative message in the case of proself. However, there was no difference in message framing effect when there was high personal relevance and prosocial. Lastly, the implications of this study was presented. First, this study expanded the scope of research related to message framing. Second, the use of moderating variables such as personal relevance and social value orientation increased the possibility of practical application. In addition, limitation and further study directions was discussed.

• The Journal of Society for e-Business Studies
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• 제6권3호
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• pp.101-113
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• 2001

Security is very important in EC(Electronic Commerce) environment because exchanged information(that is transaction details, private data, charges data(card-no, accounts), etc) is various and is very sensitive. So, In this paper, we propose Secure-ReXpis(Reliable St excellent Xh3 Processing Infrastructure) System that transfer message and support Message Level Security(Encryption/Decryption and Digital Signature). And we implement Message Confidentiality Service, User Authentication ＆ Message Integrity Service and Non-Repudiation Service among the various Security Services. This system support XML message format and EDI message, WEB Data and Private Format Data, etc.

• Journal of KIISE:Information Networking
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• 제36권2호
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• pp.137-142
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• 2009

In traditional message ferrying schemes, only ferries carry messages between partitioned networks. In this paper, we propose a new approach to make both ferries and mobile nodes carry messages so that we reduce message delivery delay in disruption tolerant networks. We evaluate our scheme against conventional message ferrying in terms of message delivery delay, throughput, ferry buffer usage and mobile nodes buffer usage.

• Journal of the Korea Institute of Military Science and Technology
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• 제20권2호
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• pp.264-271
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• 2017

Link-K message is the Tactical Data Link message standard developed by the Agency for Defense Development which is optimized for the Joint Operation of ROK Armed Force. KMTF message is the standard message format of Battle Management Information System. Interconversion and propagation between these messages are definitely needed to have efficient warfare such as situation data propagation using network, the convergence of collected situation data, common situational awareness, cooperative engagement. Therefore, this study suggests a way of rule and process for format conversion between Link-K and KMTF messages.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권3호
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• pp.1152-1167
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• 2018

In this paper, I propose an application layer cooperative congestion control scheme for safety message broadcast in vehicular networks, called CMS, that adaptively controls a vehicle's safety message rate and transmit timing based on the channel congestion state. Motivated by the fact that all vehicles should transmit and receive an application layer safety message in a periodic manner, I directly exploit the message itself as a means of estimating the channel congestion state. In particular, vehicles can determine wider network conditions by appending their local channel estimation result onto safety message transmissions and sharing them with each other. In result CMS realizes cooperative congestion control without any modification of the existing MAC protocol. I present extensive NS-3 simulation results which show that CMS outperforms conventional congestion control schemes in terms of the packet collision rate and throughput, especially in a high-density traffic environment.

• The Transactions of the Korean Institute of Electrical Engineers D
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• 제53권2호
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• pp.94-102
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• 2004

The digital electronic switching system has some problems, when this system processes OAM(Operation, Administration And Maintenance) messages about the fault, the traffic, the account, and the performance, etc., at the present. One of these problems is that each the module processing these messages in the digital electronic switching system can not process OAM messages out of another digital electronic switching system. Each the module processing these OAM messages, that is, has been programmed in order to process only the OAM message out of the digital electronic switching system mounting itself, not to process the message out of the digital electronic switching system based on another platform. Therefore, we studied on methods that could process OAM messages out of all digital electronic switching systems and, first of all, developed the MGS(Message Gathering System) to be able to accept and process the fault message of OAM messages out of all digital electronic switching systems in real time.