• Title/Summary/Keyword: menu selection

Search Result 178, Processing Time 0.021 seconds

Effects of Korean Restaurant Selection and Service Quality on Customer Satisfaction and Loyalty of Chinese Living in Korea (한국거주 중국인들의 한식당의 선택속성과 서비스 품질이 고객 만족도 및 충성도에 미치는 영향)

  • Lee, Sang-Mi;Lee, Kwan-Pyo;Liu, Ying
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.1
    • /
    • pp.447-455
    • /
    • 2013
  • This paper is to investigate how selection variables and service quality influence on customer satisfaction and loyalty on Korean restaurants. They are chinese living in Korea that compose a little over 50% among foreigners. The findings and marketing guideline are showed up; First, 3 factors among choice attributions had highly significant on customer satisfaction and loyalty. They are 'service', 'food', and 'location' factors. They should reinforce food's taste & quality and also, service staff's elaborate service, and traffic's accessbility. Second, 'sympathy', 'tangibles', and 'response' factors among service quality were strongly influenced on customer satisfaction and loyalty. Therefore, they should provide various menu which is based on seasons & events, food's decoration, and immediate service. Third, customer satisfaction and loyalty are influenced each other. It should strengthen through consistent quality management and service.

A Study on the Effect of Selection Attributes on Consumer Satisfaction and Repurchase intention about HMR - In case of Ready-to-end-cook - (HMR 상품의 선택속성이 고객만족과 재 구매 의도에 미치는 영향 - 간단 조리 후 먹는 음식(Ready to end-cook)중심으로 -)

  • Lee, Bo-Soon;Park, Ki-Hong;Cho, Jong-Hwan
    • Culinary science and hospitality research
    • /
    • v.17 no.2
    • /
    • pp.85-97
    • /
    • 2011
  • This study focuses on the influence of the selective characteristics related to the RTEC product (the food product which can be instantly cooked) among the HMR products on customer satisfaction and repurchase intention. Also, it emphasizes the influence of customer satisfaction related to the RTEC product on repurchase intention. For this study, over age 20 living in Seoul, Gyeonggi-do, Jeonju and Jeollabuk-do, the female customers who had experienced the RTEC product were surveyed, and total 219 valid copies of questionnaire were used for the final analysis. As a result of the analysis, it was found that such factors as values, usefulness, preferred menu items, convenience and food quality influenced customer satisfaction considerably. In particular, values, usefulness and food quality were found to influence repurchase intention considerably. Moreover, customer satisfaction significantly influenced repurchase intention.

  • PDF

Potential Effects of Restaurant Selection Preferences by Elderly Consumers' Values and Lifestyle (노년소비자의 가치와 라이프스타일이 외식업체 선택속성에 미치는 영향)

  • Lee, Young-Joo;Hwang, Young-Jeong
    • Culinary science and hospitality research
    • /
    • v.20 no.1
    • /
    • pp.220-237
    • /
    • 2014
  • This study was intended to survey on the restaurant selection preferences by elderly consumers' values and lifestyle. The survey was residing in Seoul and men and women who were 55 years of age or older to achieve the purpose of this study, the theoretical and empirical research methods research methods were combined. The results of the study are summarized as follows. First, Action oriented intrinsic value of elderly consumers highest lifestyle influence. This is an internal value-oriented elderly consumers to follow the latest fashion trends and challenges in the new one, we enjoyed the service and sometimes want to experience the frenetic fun means. Second, Realization oriented lifestyle on the Brand standards, food quality standards, environmental standards positive effect was found to be Principle oriented life style based on the environment positively influence. This trend Principle oriented lifestyle can talk comfortably while you can relax and quiet around people, mainly from a reputable place, and action-oriented selection of the hotels facilities and senior discount price menu and the service is friendly and Notice that if you use a little less meoleodo, and these results are only for the elderly consumers with access privileges and services using the factors of elderly consumers loyalty and Catering Food service satisfaction should be efforts to raise. Third, elderly consumers select attribute value and proven results Food service elderly consumers based on personal values and lifestyle are different catering companies can select the properties that standard means, elderly consumers are value-oriented properties and select the Food Service Industry catering companies by identifying the active elderly consumers in future marketing strategies to be able to bring a positive impact considered.

A Study on Promoting the Consumption of Sangju-Dried Persimmons as Functional Food through Scientific Inquiry (약선(藥膳)의 과학적 원리를 통한 상주곶감 소비촉진 방안 연구)

  • Choi, Jung-Hoon;Kim, Chang-Man
    • Journal of Environmental Science International
    • /
    • v.25 no.4
    • /
    • pp.543-556
    • /
    • 2016
  • Sangju, a city in the North Gyeongsang Province, is well known as "Three Whites", representing its three main agricultural products: rice, silkworm, and dried persimmons. Therefore, development of a variety of dishes or products that can promote the consumption of dried persimmons is an urgent requirement for this region. This study was designed to provide fundamental information for revitalizing community-based specialized agriculture through scientific inquiry into medicinal foods and to develop a medicinal food menu based on the results of previous research and pre-survey. The pre-survey results and incompatibility revealed that palatability influenced people's decision to consume dried persimmons far more than pharmacological functionality. Therefore, palatability played an important part in the development of dried persimmon puddings with acceptable texture. These dishes are in high demand as they suit the tastes of variety of consumers. The inclusion of various additives lowered the sugar content in the developed foods and made the products alkalescent (pH > 7), thereby improving functionality. Unique color and flavor additives were also important criteria that determined the selection attributes of the developed medicinal foods. In addition, the additives had a positive effect on the fragrance and texture of the foods. In conclusion, the results suggested that use of additives provides significant advantages in promoting the consumption of Sangju-dried persimmons by improving both functionality and palatability.

A Study of Dining Out Behaviours of Businessmen in Urban Regions (도시지역 직장남성의 외식 행동에 관한 연구)

  • 박금순;신영자
    • Korean journal of food and cookery science
    • /
    • v.12 no.1
    • /
    • pp.13-19
    • /
    • 1996
  • This study was to investigate dining behaviours of 420 businessmen living in urban regions (Taegu, Gumi, Young-Chon and Chang-Won) in Kyungbuk and Kyungnam. This survey was carried out by questionnaires. The results were summarized as follows; Among all respondents, dining out once a day was most frequent. Education (p<.05), age (p<.001) and marital status (p<.001) were significant. Socialization was the most frequent reason for dining out. In the choice of food, Korean food was the most frequent (68.1%). Taste (41.4%) was the most frequently cited reason for food selection followed by variety of food (18.8%) and price (8.8%). The respondents favorite foods were: Korean food; Doen Jug Soup (31.9%); Western food; Pork Cutlet (47.6%); Chinese food; Gan Ja Jang (31.2%); Flour-bared food; Kal Gook Su (55.4%), and Fast food; Ramen (26.4%). The most frequent choices of where to eat were the company cafeteria for lunch and Korean restaurant for dinner (p<.001). Responses to inquires concerning sanitation, facilities and service were mostly "normal". They wanted lower price (30.5%), a more variable menu (24.8%), and more vegetables and fruits (18.1%) in restaurant and cafeteria food. Age (p<.05) and marital status (p<.001) were statistically significant.

  • PDF

A study for DVD authoring with IEEE 1394 (IEEE 1394를 이용한 DVD Authoring에 관한 연구)

  • Lee Heun-Jung;Yoon Young-Doo
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2005.05a
    • /
    • pp.165-171
    • /
    • 2005
  • we can define the procedure of Authoring that it makes area cord and the reproduction prevent menu programmed into MPEG II video stream , Audio which is AC-3 audio stream and subtitle under its own category. And it makes process an attribute, an order and an operation, gives the last disk image (DVD). There are various types of Authoring tools in the market so that authoring tools can enable, encourage, and assist users ('authors') in the selection of tools that produce simple title and video production and editing suites. In this paper, we will compare and analyze authoring process in which image and sound are captured into DVD creation with IEEE 1394port with regard to Window system using generally with Desktop PC and the Macintosh of the PC on the system of Windows and OSX.

  • PDF

A Study for DVD Authoring with IEEE 1394 (IEEE 1394를 이용한 DVD Authoring에 관한 연구)

  • Yoon Young-Doo;Lee Heun-Jung
    • The Journal of the Korea Contents Association
    • /
    • v.5 no.5
    • /
    • pp.145-151
    • /
    • 2005
  • We can define the procedure of Authoring that it makes area cord and the reproduction prevent menu programmed into MPEG II video stream , Audio which is AC-3 audio stream and subtitle under its own category. And it makes process an attribute, an order and an operation, gives the last disk image, Which is DVD(digital versatile disc). There are various process of Authoring tools in the market so that authoring tools can enable, encourage, and assist users ('authors') in the selection of tools that produce simple title, video production and editing suites. In this paper, we will compare and analyze authoring process in which image and sound are authorized into DVD with IEEE 1394port between Window system using generally with Desktop PC and the Macintosh that is based on OSX.

  • PDF

A Study on the Servicescape and Image Positioning Map in the Family Restaurant Industry (패밀리 레스토랑의 서비스 스케이프 및 이미지 포지셔닝 맵에 관한 연구)

  • Jung, Young-Woo;Lee, Eun-Yong;Lee, Soo-Bum
    • Culinary science and hospitality research
    • /
    • v.13 no.2
    • /
    • pp.275-291
    • /
    • 2007
  • The growth of foodservice industry has caused keen competition in the family restaurant industry. For a differentiation strategy to be competitive, on the preferential basis, it is necessary for each family restaurant business to analyze its position in the market. Therefore, this study is to certify customers' perceived servicescape and image similarity and analyzes positioning of seven family restaurants. For this research, multidimensional scaling(MDS) is performed to determine how they are positioned relative to competitors. According to the result of the positioning map(ALSCAL and PROFIT map), it is found that Outback steakhouse, T.G.I. Friday's, Bennigans' have more strong competitiveness than VIPS, Marche and Sizzler in servicescape factors and restaurant selection attribute except menu diversity. But the preference order does not follow the order of competitiveness. This result from the positioning map means that each business needs various marketing strategies that cannot be copied easily.

  • PDF

An analysis of Propensity to Dinning -Centering on Propensity to Consumption in the Busan Area- (생활양식에 따른 외식성향 분석 -부산지역의 소비성향을 중심으로-)

  • Gyeong, Yeong-Gu;Park, Han-Na
    • Journal of Applied Tourism Food and Beverage Management and Research
    • /
    • v.15 no.2
    • /
    • pp.23-41
    • /
    • 2004
  • This study aimed at categorizing food product consumer's life types, understanding properties of each type, identifying differences in the food consumption pattern, and suggesting a strategical plan to implement market segmentation for the future food products. A demonstrative analysis revealed that consumption tendencies of the sample group in the Busan area could be categorized into four types-popular brand orientation, convenience and practicality orientation, and change and innovation oriention; an analysis of demographical differences in each group demonstrated that variabes of age and family formation showed a significant difference within a significant level. A test of differences in the significance among food consumption types in each group demonstrated that there was no signifcant difference in the number of dining-out, average cost of dining-out per person, dining-out of the week, cost of dinner, and attributes of food service selection. To the contrary, there was a significant difference in the purpose of dining-out, place of lunch, cost of lunch, menu of dinner, and food service information medium among consumption tendencies of each within a significant level.

  • PDF

Development of the Technical Calculation System for Transmission Line (송전선로 설계 기술자료 계산시스템 개발)

  • Byun Gang;Min Byeong Wook;Wi Hwa Bog;Kim Sae Hyun;Park Kee Yong;Namkung Do
    • Proceedings of the KIEE Conference
    • /
    • summer
    • /
    • pp.488-490
    • /
    • 2004
  • The technical data for transmission line design and maintenance are calculated by a very complicated numerical formula so it is almost impossible to solve them by hand. Therefore the TOWER+ EXPERT SYSTEM was developed to systematically support technical data for transmission line design and maintenance. This system is able to calculate technical data which is applied to all conductors in our county, - that is 12 kinds of systems with 86 numbers of standard conductors, - and is programed to be user friendly by adopting dialogue windows, menu selection functions. Moreover, it minimizes input data by automatically providing standard transmission line design data, and it includes guidance of applicable work, program usage, data input process, help, explanation of terms and automatic error recovery functions that even a beginner can easily use.

  • PDF