• 제목/요약/키워드: medical marketing

검색결과 419건 처리시간 0.023초

학교 건강증진 사업을 위한 사회생태학적 모형의 이론적 접근 (A Theoretical Approach of Social Ecological Model for School Health Promotion Program)

  • 정상혁;윤희상
    • 한국학교ㆍ지역보건교육학회지
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    • 제7권
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    • pp.87-99
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    • 2006
  • Objectives: This study is to draw the design of the program which is improve school health promotion participation by applying the Social Ecological Model based on the literature review on the health promotion. Methods: Literature review was carried out based on 5 factors of social ecological model using computer search engines of Google, ProQuest, and Riss4U. Results; Social Ecological Model is consist of individual, interpersonal, institutional/organizational, community, and policy. Individual sphere is drawn from Health Belief Model, interpersonal sphere is Social Support Theory, institutional/ organizational sphere is institutional resources theory, community sphere is community model, and policy sphere is Social Marketing Theory. The literature review show that the important variables affecting health promotion exist in each sphere. Individual sphere has social economic status, age, sex, sensitivity and specificity of illness, self-efficacy. Interpersonal sphere has support and use of family, friend and neighbor. Institutional/Organizational sphere has environment service reliability and utility. Conclusions: Community sphere has distance, neighborhood safety, interrelationship among institutions. Policy sphere has cost, legislation advertisement, lobby and concern and leadership of Institution.

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Spatio-temporal Query Processing Systems for Ubiquitous Environments

  • Kim, Jeong Joon;Kang, Jeong Jin;Rothwell, Edward J.;Lee, Ki Young
    • International Journal of Internet, Broadcasting and Communication
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    • 제5권2호
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    • pp.1-4
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    • 2013
  • With the recent development of the ubiquitous computing technology, there are increasing interest and research in technologies such as sensors and RFID related to information recognition and location positioning in various ubiquitous fields. Especially, RTLS (Real-Time Locating Services) dealing with spatio-temporal data is emerging as a promising technology. For these reasons, the ISO/IEC published RTLS standard specification for compatibility and interoperability in RTLS. Therefore, in this paper, we designed and implemented Spatio-temporal Query Processing Systems for efficiently managing and searching the incoming Spatio-temporal data stream of moving objects. Spatio-temporal Query Processing Systems's spatio-temporal middleware maintains interoperability among heterogeneous devices and guarantees data integrity in query processing through real time processing of unceasing spatio-temporal data streams and two way synchronization of spatio-temporal DBMSs. Web Server uses the SOAP(Simple Object Access Protocol) message between client and server for interoperability and translates client's SOAP message into CQL(Continuous Query Language) of the spatio-temporal middleware.

모바일 커머스 특성 인식이 모바일 쇼핑 이용의도에 미치는 영향 연구 (A Study on the Influence of Mobile Commerce Characteristics Perception on Mobile Shopping Intentions)

  • 김규동;유영목;김정래
    • 한국인터넷방송통신학회논문지
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    • 제13권6호
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    • pp.297-303
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    • 2013
  • 본 연구는 스마트폰 이용자들이 인식하고 있는 모바일 커머스 특성과 이러한 특성 인식이 모바일 쇼핑 이용의도에 미치는 영향을 파악하고자 이루어졌다. 연구결과, 스마트폰 이용자들의 모바일 커머스 특성 인식은 모바일 쇼핑 이용의도에 정의 영향을 미치는 것으로 나타났고, 모바일 쇼핑 이용경험 유무 집단별로 편재성, 개인화, 즉시접속성 등의 모바일 커머스 특성 인식과 모바일 쇼핑 이용의도에 유의한 차이가 있었다. 또한 모바일 커머스 특성 인식이 모바일 쇼핑 이용의도에 미치는 영향은 모바일 쇼핑 이용경험 집단에서 더 크게 나타났다. 따라서 본 연구결과를 토대로, 모바일 커머스 시장에서 경쟁하고 있는 기업들은 보다 효과적인 마케팅전략방안을 도출해야 할 것이다.

International Standard for the Banking, Brokerage and Insurance Industries

  • Jung, Yong Gyu;Seo, Weon Joon;Jung, Ga-Woon;Choi, Byeong Cheol;Dollein, Richard
    • International Journal of Advanced Culture Technology
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    • 제2권1호
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    • pp.20-24
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    • 2014
  • As the standards organization under ISO responsible for the development of all international financial services standards, ISO/TC 68 plays a key role in the development and adoption of new technologies in the banking, brokerage and insurance industries. In this paper many of its current work projects are introduced for developing ecommerce standards. We need to discuss the recommendations on XML conversion with ISO and other international standard organizations. Each country try to adopt the international standards even though domestic technical standards and barriers. To solve this problem of interworking between these standards, harmonization activities are nedded. For development and distribution of electronic documents to be conformed to international standards, it is enough to have the role of international activities continue to supply part of the domestic industry and the trends in participation and international standard.Our principal focus is on facilitating national and international trade, through the simplification and harmonization of processes, procedures and information flows, and so contributing to the growth of global commerce.

A Study on Prediction of Baseball Game Based on Linear Regression

  • LEE, Kwang-Keun;HWANG, Seung-Ho
    • 한국인공지능학회지
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    • 제7권2호
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    • pp.13-17
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    • 2019
  • Currently, the sports market continues to grow every year, and among them, professional baseball's entry income is larger than the rest of the professional league. In sports, strategies are used differently in different situations, and the analysis is based on data to decide which direction to implement. There is a part that a person misses in an analysis, and there is a possibility of a false analysis by subjective judgment. So, if this data analysis is done through artificial intelligence, the objective analysis is possible, and the strategy can be more rationalized, which helps to win the game. The most popular baseball to be applied to artificial intelligence to analyze athletes' strengths and weaknesses and then efficiently establish strategies to ease the competition. The data applied to the experiment were provided on the KBO official website, and the algorithms for forecasting applied linear regression. The results showed that the accuracy was 87%, and the standard error was ±5. Although the results of the experiment were not enough data, it would be possible to effectively use baseball strategies and predict the results of the game if the amount of data and regular data can be applied in the future.

부산지역 프랜차이즈피부비만관리실과 일반피부비만관리실의 고객만족도 영향요인 (Comparative Study of Major factors of Customer Satisfaction between Franchise and Non-Franchise Skin-care & Obesity Clinics in Pusan)

  • 정영애;김운신;배성권
    • 보건의료산업학회지
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    • 제3권2호
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    • pp.55-64
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    • 2009
  • The purpose of this study was to examine the use of skincare & obesity clinics, customer satisfaction with franchise and non-franchise skincare & obesity clinics and customer selection criteria in the region of Busan in a bid to suggest some of the right directions for marketing strategies for the inauguration of skincare & obesity clinics. The subjects in this study were 240 users of 16 different skincare & obesity clinics selected from Busan. Out of the clinics, four franchise clinics and four non-franchise clinics were selected from the major commercial districts, and four franchise clinics and four non-franchise clinics were selected from the residential areas. Concerning the influence of three leading factors on customer satisfaction, all the service price, material service and human service had a significant impact on customer satisfaction in the franchise model for the commercial districts. In the case of the franchise clinics in the residential areas, only service price exerted a significant influence on customer satisfaction. In terms of the non-franchise model for the commercial districts, customer satisfaction was under the significant influence of human service and material service, and that was significantly affected by human service and service price in the non-franchise model for the residential areas.

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모델트리의 결측치 처리 방법에 따른 콜레스테롤수치 예측의 성능 변화 (Using Missing Values in the Model Tree to Change Performance for Predict Cholesterol Levels)

  • 정용규;원재강;신성철
    • 서비스연구
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    • 제2권2호
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    • pp.35-43
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    • 2012
  • 데이터 마이닝은 특정분야에서만 관심을 갖는 분야가 아니라 현재 우리주변 여러 분야에서 많이 사용되고 응용되고 있다. 즉, 수많은 데이터 가운데 숨겨져 있는 유용한 상관관계를 발견하여, 미래에 실행 가능한 정보를 예측하여 추출해 내고 추후에 의사 결정에 이용하는 과정을 말한다. 하지만, 일부 데이터 집합에서는 매우 많은 결측치를 포함하는 변수들이 존재한다. 다시 말해서 다수의 레코드에서 측정치가 존재하지 않는 데이터 집합이 존재한다. 그래서 본 논문에서는 Cholesterol 값을 예측하기 위한 결측치 처리에 따른 모델트리 알고리즘을 적용하고, 실험을 통해서 각 처리방식에 대한 성능을 분석한다. 또는 이 결과를 통하여 결측치 대체방법에 대한 효율적인 적용사례를 제시한다.

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Effects of Ethical Management on Job Satisfaction and Turnover in the South Korean Service Industry

  • Kim, Jong-Jin;Eom, Tae-Kyung;Kim, Sun-Woong;Youn, Myoung-Kil
    • 산경연구논집
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    • 제6권1호
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    • pp.17-26
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    • 2015
  • Purpose - Ethical management connects corporate management outcomes and emphasizes organizational cooperation. It also links human resource management, auditing, and financial management to increase employee job satisfaction. A survey of American enterprises showed that employees with high ethical consciousness had greater job satisfaction and lower turnover. Research design, data, and methodology - Hypotheses and models based on previous studies were used to investigate the effects of ethical management on employee job satisfaction and turnover intentions. To examine hypotheses empirically, a questionnaire survey based on previous studies was administered to service business workers in Seoul. Results - The study investigated the effects of ethical management practices in relation to factors such as top management's willingness to put them into practice, their appropriateness and implementation within operations, and their influence on job satisfaction, and also examined the effects of job satisfaction on turnover intentions. Conclusions - Ethical management greatly influences job satisfaction and turnover intentions, providing organizational members with alternatives regarding ethical considerations, and to place a strong emphasis on management willingness and enterprise regulations and policies.

A Study upon Effects of Family Restaurant Consumption Values upon Satisfaction, Reliability and Behavioural Intentions in Korea: Focused on College Students at Metropolitan Area

  • Sung, Ha-Ya;Kim, Jong-Jin;Youn, Myoung-Kil
    • The Journal of Asian Finance, Economics and Business
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    • 제1권4호
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    • pp.29-37
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    • 2014
  • This study investigated effects of five consumption values of family restaurants, that is to say, functional value, economic value, social value, creative value and emotional value, upon consumers'satisfaction and brand reliability, and effects of satisfactions upon brand reliability, and effects of satisfaction and brand reliability upon consumers' behavioral intention to help develop family restaurant industry. Frequency analysis was done. The interviewees had demographic characteristics of gender: 156 men (54.4%) and 131 women (45.6%). The interviewees live in the places: 136 persons (47.4%) in Gyeonggi and Metropolitan area, 57 persons (27.0%) in Gangbuk, Seoul, 38 persons (13.2%) in other areas in Seoul, 34 persons (11.8%) in Gangnam, Seoul, 18 persons (6.3%) in Incheon and 4 persons (1.4%) in other regions. Values of the use of family restaurants, for instance, functional value, economic value, social value, emotional value and rarity value had influence upon satisfaction and brand reliability, had influence upon satisfaction as well as brand reliability. This study investigated consumption values of which consumers thought much, effects of consumption values upon satisfaction and brand reliability, effects of consumer's satisfaction upon brand reliability, and consumer's satisfaction and brand reliability upon behavioral intention, and to verify effects having influence upon local and foreign family restaurant.

퍼지 기반 퀸-맥클러스키 규칙 감축 기법을 이용한 대용량 스트리밍 데이터의 고속 이벤트 탐지 기법 연구 (Research on High-speed Event Detection based on Fuzzy Rule-based Quine-Maccluskey for Streaming Big Data)

  • 박나영;김경태;윤희용
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2014년도 제49차 동계학술대회논문집 22권1호
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    • pp.373-376
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    • 2014
  • 최근 모바일 기기 및 무선기기의 발달로 인하여 센서 네트워크가 다양한 분야에서 응용되고 있다. 따라서 센서에서 실시간으로 발생하는 스트리밍 데이터에서 이벤트를 감지하고 분석하는 것은 중요한 연구 분야로 부각되고 있다. 단순 이벤트의 발생 조건을 빠르게 판별하기 위해 비트맵 인덱스 기반 복합 이벤트 검출 기법 등 여러 가지 방법들이 사용되고 있지만, 아직까지 이기종 센서에서 발생하는 각기 다른 형태의 데이터를 융합하여 이벤트를 검출하는 복합 이벤트 처리에 대한 연구는 미비한 실정이다. 본 논문에서는 각기 다른 형태를 가지는 스트리밍 데이터에 멤버쉽 함수를 적용하여 퍼지화 함으로서 이기종 센서에서 발생하는 데이터를 융합 처리가능하며, Quine-Mccluskey 감축기법을 통하여 규칙의 신뢰도 및 속도가 향상된 의사결정을 하는 고속 이벤트 탐지기법을 제안한다.

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