• Culinary science and hospitality research
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• v.23 no.6
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• pp.89-98
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• 2017

This research focused on recognizing and empirically testing a relationship between brand personality congruence and brand extension, which can lead to effective marketing strategies for the hotel industry. The objective of this research was to identify how customer's brand personality congruence affect brand extension and to then address what the most appropriate brand extension types for hotel brands are. This study offered a better approach to assess the broader impact of extension strategy for the marketer managers. The methodology for achieving these objectives were described in the following sections: developing measurements based on extensive reviews of literature and analyzing data utilized a exploratory factor analysis and a series of simple linear regression analyses. The result of this study showed customer's brand personality congruence had a great impact on the customer's positive attitude toward core brand. However, customer's attitude toward core brand had no impact on the updated attitude. The findings provided some theoretical and managerial implications for hotel operators.

• International Journal of Advanced Culture Technology
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• v.1 no.2
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• pp.13-17
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• 2013

Today, most of the companies have numerous issues to take advantage of the data within the organization. Modeling techniques could be described using profile and historical log data as a tool of data mining techniques. It is covered increasingly with data entry, research, processing, modeling and reporting components of the icon in the form of easy-to-use in many datamining tools. Visual data mining process can create a data stream. In this paper, customer behavior is predicted in pages or products, using the history profile analysis and the navigation items are necessary to predict unknown features.

• Korea Journal of Hospital Management
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• v.6 no.3
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• pp.90-108
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• 2001

This research examines the compensation package maximizing the utilities of internal customers by applying the market segmentation theory. Data were collected from four Korean hospitals in Seoul, Pusan and Kyunggi-do. The research is designed to seek the compensation package maximizing the utility of doctors and nurses by applying the market segmentation theory. The compensation package for doctors and nurses was classified into 5 attributes which are level of salary, payment method, education, promotion, reward method. The test results were as follows. First, the relative importance of each attribute in the compensation package is different. The level of salary is the most important, reward method is the next. Second, the utility of doctors increases by 8.7%, when they are segmented on the basis. of their preference for compensation attributes while that of nurses increases by 39.8%. The results of this study imply that the utility of doctors and nurses increases with differentiated compensation package for internal customer segmented by their preference.

• International journal of advanced smart convergence
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• v.5 no.1
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• pp.30-33
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• 2016

With the advent of big data, data mining is more increasingly utilized in various decision-making fields by extracting hidden and meaningful information from large amounts of data. Even as exponential increase of the request of unrevealing the hidden meaning behind data, it becomes more and more important to decide to select which data mining algorithm and how to use it. There are several mainly used data mining algorithms in biology and clinics highlighted; Logistic regression, Neural networks, Supportvector machine, and variety of statistical techniques. In this paper it is attempted to compare the classification performance of an exemplary algorithm J48 and REPTree of ML algorithms. It is confirmed that more accurate classification algorithm is provided by the performance comparison results. More accurate prediction is possible with the algorithm for the goal of experiment. Based on this, it is expected to be relatively difficult visually detailed classification and distinction.

• International journal of advanced smart convergence
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• v.1 no.2
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• pp.26-29
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• 2012

Recently, to efficiently support the real-time requirements of RTLS( Real Time Location System) services, interest in the main memory DBMS is rising. In the main memory DBMS, because all data can be lost when the system failure happens, the recovery method is very important for the stability of the database. Especially, disk I/O in executing the log and the checkpoint becomes the bottleneck of letting down the total system performance. Therefore, it is urgently necessary to research about the recovery method to reduce disk I/O in the main memory DBMS. Therefore, In this paper, we analyzed existing log techniques and check point techniques and existing main memory DBMSs' recovery techniques for recovery techniques research for main memory DBMS.

• International journal of advanced smart convergence
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• v.5 no.2
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• pp.8-17
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• 2016

Scratch-based programming has come to be known as an effective programming tool because of its graphic instruction modules, which are designed to be assembled like the famous LEGO building blocks. These building block-like structures allow users to more easily program applications without using other more difficult programming languages such as C or Java, which are text-based. Therefore, it poses a good opportunity for application in educational settings, especially in primary schools. This paper presents an effective approach to developing an educational robot for use in elementary schools. Furthermore, we present the method for scratch programming based on the external modules need for the implementation of robot motion. Lastly, we design a systematic curriculum, titled "Play with a Robot," and propose guidelines to using the educational programming language Scratch.

• Journal of Distribution Science
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• v.13 no.8
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• pp.49-59
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• 2015

Purpose - This purpose of this research is to verify the influence of the care workers' environment on their job satisfaction and on their voluntary behavior. Research design, data, and methodology - Data were collected from care workers at elderly medical and home care facilities in Korea in Seoul and Kyung-ki. Of 367 total respondents, 285 responses were used. This study performed exploratory factor analysis in order to verify the validity and credibility of the data. Regression analysis was conducted to verify the influence of the working environment, which encompasses the worker's relationship with the agency and with the elderly, on job satisfaction. Results - The hypothesis results were: First, from analyzing the influence of the working environment on the worker's job satisfaction, both relationship with the agency (p<.001) and relationship with the elderly (p<.05) positively affect job satisfaction; second, the exploratory analysis verifies the influence or the working environment on job satisfaction. Conclusions - The results indicate that the relationship with the agency (p<.001) and relationship with the elderly (p<.001) both positively affect the voluntary behavior of the workers.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.122-125
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• 2005

The results analyzing the interior space of optician's store for application of VMD are as follows. The optician's stores tend to utilize their space not just for one function, but for multiple purposes. It is becoming bigger in size and is showing that it is spending more space for marketing purposes. In the future, optical store needs to provide convenience for the customers and as a Semi-Medical space, in order to receive trust, it needs to have Test-area, Work-area, improvement in environment, and of course, a comfortable space where the customers can sit back and relax. Taking a look at the features of design, the colors and the use of materials in domestic areas has been somewhat restricted. But international areas has been using diverse colors and materials for bright and comfortable atmosphere. Now, the optician's stores has to produce various atmosphere through different and brilliant colors and materials from other stores to be more efficient and to be highly competitive.

• Journal of information and communication convergence engineering
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• v.11 no.2
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• pp.132-138
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• 2013

In this paper, an accelerated generation algorithm to effectively generate an elemental image array in computational integral imaging system is proposed. In the proposed method, the depth information of 3D object is extracted from the images picked up by a stereo camera or depth camera. Then, the elemental image array can be generated by using the proposed accelerated generation algorithm with the depth information of 3D object. The resultant 3D image generated by the proposed accelerated generation algorithm was compared with that the conventional direct algorithm for verifying the efficiency of the proposed method. From the experimental results, the accuracy of elemental image generated by the proposed method could be confirmed.

• International Journal of Computer Science & Network Security
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• v.22 no.5
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• pp.168-174
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• 2022

The article defines the organizational conditions for effective management, the actions of the team to implement the concept of marketing management using the tools of pedagogical and strategic management. Due to this, results are achieved - indicators, since in our study they will be indicators of managerial efficiency: improving the "organization" function through the construction of new organizational structures; improving the functions of "analytical activity and planning" through enriching managerial work with economic and gnostic methods, analytical activities with the mandatory inclusion of financial activities, introspection of all participants, widespread use of licensed automated systems; synthesis of educational, economic, social results.