• Journal of Distribution Science
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• v.21 no.1
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• pp.85-93
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• 2023

Purpose: This research is intended to analyze how distribution of brand communication of a Soft Drink brand on brand image mediated through electronic word of mouth on packaged carbonated drink in Indonesian Gen-Z. This research also aims to find out how electronic word of mouth can have a role in creating a brand image for Indonesia Gen-Z. Research design, data and methodology: This research is using a quantitative approach with purposive sampling technique, a survey was conduct online and the number of samples being 384 responders who are spread all over Indonesia. The questionnaire construct was designed based on several variables, such as brand communication, brand image, and e-WOM. E-WOM was positioned as a mediating variable in this research. Brand Communication indicators consist of event and experience, public relation and publicity, direct marketing and personal selling. Meanwhile brand image consists of Attributes, Benefits, and Attitudes. E-WOM indicators consist of intensity, balance of opinion, and content. Results: The result of this research being (1) There is a significant influence between brand communication and brand image. (2) There is a significant influence between brand communication and electronic word-of-mouth. And (3) There is a significant influence between brand communication and brand image mediated through electronic word-of-mouth. Conclusion: The findings of this research prove that there is significant influence between brand communication, brand image and electronic word-of-mouth, this study also provide several information about how other factor affect the distribution of brand communication.

• The Journal of Information Systems
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• v.23 no.1
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• pp.53-71
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• 2014

The center of networking is moving toward mobile from PC based computing environment. The number of smartphone users are increasing rapidly today. One of the most popular smart phone applications is mobile SNS such as Kakao Story, Facebook, Twitter, Mobile Cyworld, etc. Mobile SNS means social network services based on mobile communication technology. This research focused on mobile SNS usage of married women who have not enough time for face-to-face communication with their friends to enhance their friendship. Married women in their 30s and 40s have lots of things to do like housework and caring their children. Mobile SNS would help their communication in aspect such of free of space and time. Through Mobile SNS married women can reinforce their personal relationship and self-esteem. Social Information Processing Theory (SIP) is an interpersonal communication theory developed by Walther(1992). Once established, online personal relationships may demonstrate the same relational dimensions and qualities as face-to-face relationships. The theory explains how people get to know one another online, without nonverbal cues, and how they develop and manage relationships in the computer-mediated environment. The result of empirical analysis indicates that marred women's Mobile SNS activities reinforce their personal relationship and self-esteem.

• Journal of Family Resource Management and Policy Review
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• v.18 no.3
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• pp.159-176
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• 2014

This study examined the mediating effects of couple communication on self-differentiation and marital satisfaction among married women. The ANOVA, correlation and the multiple regression analysis were used to figure out the relationships and the mediating effects of those variables. The results revealed that self-differentiation was significantly related to marital satisfaction. Also, couple communication was revealed to be a partial and full mediator between self-differentiation and marital satisfaction. The results were as follows. First, there were differences in couple communication and marital satisfaction. Marital satisfaction showed differences according to socio-economic variables such as educational level, occupation, family income, and the years of married life. Educational level and family income made differences in couple's communication. However, socio-economic variables did not make any difference with regard to self-differentiation. Second, there was a significant correlation among all sub-factors for self-differentiation, whole self-differentiation, married couples' communication, and marital satisfaction. Third, the result shows that the mediating effect of couple communication between self-differentiation and marital satisfaction. Couple communication completely mediated the relationship between cognitive vs. emotional function, family projection, emotional cutoff, and marital satisfaction. It also partially mediated the relationship between family regression and marital satisfaction. In addition, there was a tendency to partially mediate the relationship between general self-differentiation and marital satisfaction. The results suggested that self-differentiation and couples communication should be considered together when explaining marital satisfaction among married women. Also, the results implied the importance of the increased self-differentiation and the better couple communication in women's marital satisfaction. Finally, this research suggested the necessity of counseling services to enhance the self-differentiation as well as couple communication programs for the marital satisfaction of women.

• 한국전자현미경학회:학술대회논문집
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• 2003.05a
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• pp.15-16
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• 2003

• Journal of the Korea Computer Industry Society
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• v.6 no.2
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• pp.373-378
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• 2005

Computer-Mediated Communication (CMC) based on electronic bulletin board system (e-BBS) has been widely used for various educational purposes since the advent of the Internet. Instructors can achieve pedagogical goals by analyzing the contents of postings. They can be benefited technically from analytic information on discussion activities. Studies on content analysis and social presence in communication have been traditionally done by social studies. However, researches on computational and logical analysis of the phenomenon are rare. To do that we propose a formal model to represent and analyze communication activities logically. The model consists of interactivity vector providing a formal representation of discussion activities and interactivity chart providing a graphical representation of interactivity vector. The formal approach can be used as a useful technical assistance to analyze and compare discussion groups computationally.

• Journal of the Korean Home Economics Association
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• v.45 no.10
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• pp.83-95
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• 2007

The purpose of this study was to investigate the effect of parental attachment on the subjective well-being of undergraduate students and the role of perfectionism. Undergraduate students(N=416) were administered a questionnaire on parent and peer attachment, and the results were characterized by the well-being scale, and multidimensional perfectionism scale. The results indicated that trust had a positive effect on life satisfaction, whereas isolation had a negative effect on life satisfaction. Parental communication had a positive effect on self-oriented perfectionism and socially prescribed perfectionism. Self-orientated perfectionism and socially prescribed perfectionism had a positive effect on positive affection and life satisfaction and, socially prescribed perfectionism had a positive effect on negative affection. A hierarchial strategy for multiple regression was conducted to examine the role of perfectionism. The result indicated that self-oriented perfectionism mediated the effect of communication on positive affection, and socially prescribed perfectionism mediated the effect of trust on negative affection. In addition, socially prescribed perfectionism mediates the effect of isolation on negative affection.

• Journal of Ginseng Research
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• v.47 no.5
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• pp.615-621
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• 2023

Korean Red Ginseng (KRG) plays a key role in heme oxygenase (HO)-1 induction under physical and moderate oxidative stress conditions. The transient and mild induction of HO-1 is beneficial for cell protection, mitochondrial function, regeneration, and intercellular communication. However, chronic HO-1 overexpression is detrimental in severely injured regions. Thus, in a chronic pathological state, diminishing HO-1-mediated ferroptosis is beneficial for a therapeutic approach. The molecular mechanisms by which KRG protects various cell types in the central nervous system have not yet been established, especially in terms of HO-1-mediated mitochondrial functions. Therefore, in this review, we discuss the multiple roles of KRG in the regulation of astrocytic HO-1 under pathophysiological conditions. More specifically, we discuss the role of the KRG-mediated astrocytic HO-1 pathway in regulating mitochondrial functions in acute and chronic neurodegenerative diseases as well as physiological conditions.

• Journal of Distribution Science
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• v.13 no.2
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• pp.75-83
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• 2015

Purpose - This study aims to identify the effects of communication cues, anonymity, and social presence on group polarization in computer-mediated communication (CMC) settings. Extant literature has introduced some theoretical backgrounds of social presence and SIDE (Social Identity model of Deindividuation Effects) to explain the effects of communication cues and anonymity. The concept of social presence emphasized the mediating role on communication cues and anonymity. However, most literature did not measure social presence and compare group polarization of all condition groups. This does not sufficiently explain the result of group polarization. Research design, data, and methodology - We believe that the direct impact of anonymity on group polarization can provide a more admissible and clearer explanation for the results. In addition, this study categorizes anonymity into two levels, as anonymity of group and anonymity of self. To justify the anonymity view, a laboratory experiment was conducted. The experiment was conducted in communication cues settings (visual cue; without visual cue) and anonymity settings (identified; anonymous). Each of the four settings has 10 groups consisting of five subjects each (total 200 subjects). The subjects are undergraduates from a large university, majoring in business. All experimental procedures and calculations of choice shift and preference change follow the literature. Results - First, the removal of visual cues does not produce a significant impact on group polarization, which cannot be explained by the social presence view. Second, the anonymous condition does not significantly affect group polarization, which also cannot be explained by the social presence view. However, the anonymous condition directly affects group polarization. Specifically, anonymity of self has a stronger effect on group polarization than anonymity of group. The result explains about the leading factor affecting group polarization. This study examines another view of how computer-mediated communication may be associated with group polarization. The process and outcome data from the experiment reveal that group polarization is not affected by level of social presence, but by level of anonymity. Group discussions conducted with visual cue CMC setting and identified CMC setting result in weaker group polarization. Conversely, group discussions conducted without visual cue CMC setting and anonymous CMC setting lead to stronger group polarization. The results of the study have the following implications. First, they provide clues for business organizations to design the most appropriate media conditions and preemptive social conditions to implement when making group decisions through CMC, to maximize achievements, generate amicable agreements, or actively share information. Second, this study can be useful in analyzing different adverse effects generated through Internet use. Conclusions - This research can help explain discussions and decision-making actions on Internet forums, which have recently increased, as well as providing a foundational basis in newly establishing policies for the forums. Finally, it should be noted that many other factors such as group size, topics, and group history may affect group polarization. These should be examined in future studies.

• Speech Sciences
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• v.8 no.3
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• pp.75-91
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• 2001

Nowadays, computer-mediated communications such as chatting and e-mail are widely used in younger generation. It has been known that the communicating words used by on-line users (so-called netizens) are quite different from those used by ordinary people. That is, the words are generally characterized by shortened, mimetic and onomatopoeic words, and the netizens also use various types of emoticon expressed like signs or symbols. This can cause some orthographic as well as cultural problems. This paper investigates some statistical data in PC-based communications, analyzes the general characteristics, and provides some explanations.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.52-63
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• 2008

Virtuality is a product of the information age, and as it plays a larger role in the activities of individuals, groups and organizations, the issue of how human behavior varies between virtual and physical space has become one of the most important questions facing the management environment of today. The purpose of this article is to examine how virtuality shapes individuals' social relationships within and outside their work groups. We developed a conceptual framework that explores the links between virtuality and social network based on computer-mediated communication theory and social network theory. Using data from 172 individuals of 42 project teams in 5 global business consulting firms, we tested cross-level hypotheses. The results of hierarchical linear modeling (HLM) indicate that virtuality significantly influences individual's internal tie strength as well as external bridging ties. The results also show the effects of virtual process via CMC vary along with the virtual context.