• 대한가정학회지
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• 제49권8호
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

• 패션비즈니스
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• 제25권4호
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• pp.79-91
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• 2021

Currently, chatbot, a conversational platform based on artificial intelligence, is drawing attention as a new marketing channel. This study attempted to verify the effect of the anthropomorphism, message type, and media self-efficacy level on purchase intention. The experimental design of this study was a 2 (anthropomorphism level of shopping chatbot: low vs. high) × 2 (message type: factual vs. evaluative) × 2 (media self-efficacy: low vs. high) three-way mixed analysis of variance (ANOVA). This study conducted a survey by the convenience sampling method of 402 women in their 20s and 30s living in Seoul and the Gyeonggi area who were aware of chatbot services. For the final analysis, 388 questionnaires were used. Data were analyzed with the SPSS 23 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study were as follows. First, there were statistically significant differences in purchase intention according to anthropomorphism level, message type, and media self-efficacy. Second, message type and media self-efficacy showed statistically significant interaction effects on purchase intention. Lastly, anthropomorphism and the media self-efficacy level and the message type of the shopping chatbots showed significant three-way interaction effects on purchase intention.

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.282-290
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• 2011

The public festival has a positive function to produce more pleasure and better life to urban residents on viewpoint of culture marketing. A research of relation between urban festival's media light environmental and personality type of audiences would give a design guide line on selection of festival media contents. The scope of study festival bounds three urban fesitvals from two thousand eight to two thousand ten. The personaliy indicator is used by self-mootioring scale called NEO-PI-R that Synyder, psychologist established in 1987. This indicator divides into five classes - N: Neutroticism, E: Extaversoon, O: Openness, A: Agreeableness, C: Conscientiousness. As a result, Anaysis of urban festival's media light environments considering five personality type of audiences are described, N type prefers the change a lot and low stability. E type prefers three dimensional video and dynamic production with passionate pressure. O type prefers radiates objects to promote the imaginative creatures with speculation. A type prefers contemplation arts with one way direction. C type prefers orderly art layout with accomplishing intention. The statistics datas anaynize ten factors to describe the urban complicated fesitival guide line clearly.

• Child Studies in Asia-Pacific Contexts
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• 제7권1호
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• pp.27-38
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• 2017

As the use of digital media is becoming more universal and is being used in early-childhood education, understanding the effects of digital media on development is required. The purpose of this study was to examine whether child performance on a spatial cognition task depends on the type of media used to present the task and if the effect of media type is different depending on child's age and sex. To do this, a spatial cognition task set (consisting of direction, rotation, symmetry, conjugation, and part/whole tasks) was prepared, and these tasks were presented to 60 3-, 4-, and 5-year-old children using paper- and tablet-based measures. Our results showed that the correct answer rate of task performance differed significantly when completing the task on a tablet than when completing the task on paper. Generally, response times when completing the tasks on a tablet was significantly shorter than when completing the tasks on paper. Although there was no interaction between the type of media and age, and partial interaction was found between the type of media and sex. This result implies an influence of digital stimulation on child performance on the spatial cognitive task. This study provides a basic understanding for follow-up studies to examine the consequences of exposure to digital stimulation.

• International Journal of Contents
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• 제7권2호
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• pp.42-48
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• 2011

The aim of this study is to investigate college students' opinion on participation in media education. The research question is as follows: first, what is the college students' perceptions who participated in media education? Second, what are the differences among the perceptions of college students who participated in media education? To answer these research questions, we used Q-methodology, which is more useful in organizing subjectivity types and opinions of students, both in explaining and sorting of data by characteristic and personal opinion. As a result, two types were found; type 1 is the active participation type that focuses on the active participation in media education as a productive tool and teaching method, as well as diminishing the current controls and restrictions on its use in education. On the other hand, type 2 is the growing adaptive type and is positive for the future development of media education in a transitional role, while they think that current media education for college students is not qualitative yet, a productive tool and the quality of the information message is lacking, and so on.

• 한국잠사곤충학회지
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• 제38권1호
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• pp.31-35
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• 1996

흰굳음병균(B. bassiana)을 이용하여 효과적인 진균살충제 개발을 위해, 진균의 대량배양 체계에서 가장 중요한 고체배지를 저가의 농가부산물인 밀기울을 이용하여 조제하고, 고체배지의 물성, 수분, 온도 조건, 고체배지의 형태 및 크기에 따른 B. bassiana 포자의 성장을 조사하였다. 그 결과, 고체배지는 powder 형보다 pellet 형이 포자의 성장에 효과적이었으며, 고형제가 첨가된 P-II 배지보다는 첨가되지 않은 P-I 배지가 효율적이었다. 또 수분 요구량은 배지 : 물 (W/V)의 비율이 4:2 조건 이상, 온도조건은 2$0^{\circ}C$와 $25^{\circ}C$에서 높은 성장율을 보여주었다. 그리고 고체 배지의 형태에 따른 포자의 생산성은 S형 P-I 고체배지 (직경 3mm)에서 효과적이었다. 이상의 결과, S형 P-I 고체배지는 흰굳음병균 포자의 대량배양에 경제적이고, 효율적으로 이용될 수 있을 것이다.

• 정보관리학회지
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• 제36권3호
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• pp.81-107
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• 2019

본 연구의 목적은 문헌정보학에서 미디어 교육을 적극적으로 수용해야 하는 당위성을 주장하고 문헌정보학의 관점에서 미디어의 개념과 분류기준에 따라 미디어의 종류를 제시하는 데 있다. 미디어의 개념에 따른 미디어 종류를 제시하기 위하여 미디어의 사전적 개념과 목록규칙 RDA에 제시된 미디어 분류를 고찰하였고, 고등학교 '언어와 매체' 교과서와 한국언론학회의 초 중등학생용 교육 자료 및 문헌정보학 교과서를 분석하였다. 그리고 분석 결과를 바탕으로 미디어의 개념과 분류기준에 따른 미디어의 종류를 제시하였다. 본 연구에서는 미디어를 매체와 동일한 의미로 설정하고, 미디어가 의사소통의 수단으로 기능하며, 정보를 담고 있거나 전달하거나 재현하는 물리적인 물체를 통해 그 속에 담긴 정보를 인간의 감각기관을 통해 획득할 수 있는 것으로 정의하였으며, '미디어속 정보', '자료', '재현 장치'를 미디어의 3가지의 논리적 구성요소로 설정하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제23권4호
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• pp.1-24
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• 2014

This study is intended to examine two issues related with social media messages. At first, the authors investigate that how they can categorize messages in the social media and how corporate twitters and brand twitters communicate with consumers. Secondly, after dividing messages in the social media into several groups, the authors investigate how each type of messages differ one another in terms of the consumer response. For examining these research issues, the authors gather twitter message data of global top 100 brands and categorize messages into 5 types (i.e., interactivity, diversion, information sharing, promotional, content) based on the motivation of communication and the format of the messages. Especially, the authors use content analysis methodology, which is normally used as the qualitative approach, in order to identify the type of messages. Furthermore, the authors present interactivity type of messages can communicate better with consumers and induce more favorable responses from consumers in the social media than any other type of messages. This research can provide implications in terms of theoretical, methodological, and managerial perspective.

• 한국미생물·생명공학회지
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• 제23권4호
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• pp.492-498
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• 1995

Net type polyvinylidene chloride (PVDC) media and cillium type polyethlene polypropylene (PEPP) media were installed in the aereted submerged biofilm reactors. Synthetic phenol wastewater for feed were made to contain 1,480 mg of phenol per liter of water. The organic loading range of reactors were 0.439-0.456 kg COD/m$_{3}$, 0.882 - 0.919 kg COD/m$_{3}$ and 1.199-1.339 kg COD/m$_{3}$. Comparing PVDC to PEPP media, the bacterial number found in biofilm on PEPP were slightly higher. With the low temperature (10$\circ$C), the number of bacteria was some what deceered. Number of bacterial strains identified from PVDC were 23 and those from PEPP were 42. Genera identified in the PVDC media were Flavobacterium (47.8%), Unidentified (17.6%), Pseudomonas (13.0%), Micrococcus (8.7%) and Beggratoa (8.7%). Genera identified in the PEPP media reactor were Pseudomonas (35.7%), Alcaligenes (19.0%), Aeromonas (14.33%) and Micrococcus (11.9%), In the steady, state, a filamentous bacteria, type 1701 was identified in all of the reactors. Paramecium sp. and fungi were present in the PVDC media reactor. While, Difflugia sp, Paramecium sp. and fungi were found in the PEPP media reactor. The low diversity of protozoa was ascribed to high concentration of phenol.

• 한국멀티미디어학회논문지
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• 제25권1호
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• pp.103-113
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• 2022

Based on the information framework and regulatory focus theory, this paper verifies the impact on the advertising effect when the matching effect forms between the video advertising content type (Information Type, Entertainment Type) and the information framework (Promotional, Prevention) and the regulatory focus (Promotion Orientation, Prevention Orientation) in social media. In order to verify, after selecting of the experimental subjects and finishing the prior investigation of the experimental operation, four video advertisements and formal experiments were performed. The experimental results showed that first, the content type affects the advertising effect of the video and the information framework; when the information video matches the preventive information framework, it will have a more obvious positive effect on the advertising effect; when the entertainment video matches the promotion information framework, it will have a more obvious positive effect on the advertising effect. Second, with the two matches of video content type and information framework, the entertainment-oriented video has a more obvious positive effect for the information-oriented video audience; the above results enrich user created content research and improve the quality and communication efficiency of video in social media.