• Analyses & Alternatives
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• v.6 no.1
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• pp.163-194
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• 2022

A transboundary environmental problem refers to an environmental problem that goes beyond a country's territory and damages neighboring countries. It is a difficult problem because, basically, it is a natural, rather than intentional, effect, and it is extremely hard to make a scientific consensus on the cause-effect relations between upstream and downstream nations. Air pollution, especially PM 2.5 and PM 10, is one of the typical cases of transboundary environmental problems in the Northeast Asia. This paper analyzes the constraints of environmental cooperation between China and South Korea to address transboundary air pollution issue. It argues that lack of trust and ideological hostility, rather than, scientific uncertainty, is the biggest obstacle for effective cooperation, and these hostile discourses and ideas are mostly generated by media in the downstream nation, the South Korea. In order to identify how South Korean media frames this issue, this paper searched newspaper articles in the six representative South Korean newspapers during the period of 2014 and 2020, and analyzed about 2,000 articles selected. It finds that South Korean media has framed the transboundary air pollution as a China bashing and related domestic political cleavage issue, while it neglects to show the cooperation attempts that the two countries have made to date. Also, while the media focuses on China hate frame, it has never reported the Chinese government's domestic policies to reduce air pollution and their results. Media's overuse of hate and blame frames not only has disrupted trust building but also it will delay a possible turning point of environmental cooperation between the two countries in the future.

• Journal of the International Relations & Interdisciplinary Education
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• v.3 no.1
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• pp.87-103
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• 2023

In the era of self-media, short videos are developing strongly. In addition to its rapid development, it has brought new development opportunities for the dissemination of Chinese traditional culture through innovative cultural expressions. In this environment, the video blogger Li ziqi has rapidly become popular among many other types of self-media, which provides good material for us to analyze the reshaping and dissemination of Chinese traditional culture in the age of self-media. This paper discusses the reshaping and dissemination of Chinese traditional culture in the age of self-media by combining the case of the famous short video blogger "Li ziqi", reveals the problems of the current traditional culture dissemination through the content analysis of the reshaping and dissemination of traditional culture in the age of self-media, and puts forward the optimization strategies.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 1998.06a
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• pp.246-251
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• 1998

The basic requirement of a distributed multimedia system are intramedia synchronization which asks the strict delay and jitter for the check period of media buffer and the scaling duration with periodic continuous media such as audio and video media, and intermedia synchronization that needs the constraint for relative time relations among them when several media are presented in parallel. In this paper, a distributed multimedia synchronization algorithm based on the fuzzy logic is presented and the performance is evaluated through simulation. Intramedia synchronisation algorithm uses the media scaling techniques and intermedia synchronization algorithm uses variable service rates on the basis of fuzzy logic to solve the multimedia synchronization problem.

• Management & Information Systems Review
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• v.21
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• pp.49-76
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• 2007

The main purpose of this study is to assess the relationship between communication satisfaction and group creativity. To achieve this purpose, this study has two objectives. First, I will identify the relationship between the satisfaction of communication and idea creation. Second, the relationship between communication satisfaction and problem solving activity will be statistically tested. The major findings of the study can be summarized as follows: First, Statistically significant positive relations were found between the communication satisfaction and idea creation. Especially, sub-construct for supervisor communication$({\beta}=0.14,\;p<.05)$, quality of media$({\beta}=0.13,\;p<.05)$, individual feedback$({\beta}=0.36,\;p<.001)$, organizational prospect$({\beta}0.31,\;p<.001)$ showed the statistically significant positive(+) relationship with construct in idea creation. Second, the measurement of communication satisfaction had showed statistically significant relationship with the problem solving activity. Especially, communication with supervisor$({\beta}=0.21,\;p<.05)$, quality of media$({\beta}=0.21,\;p<.001)$, organizational prospects$({\beta}=0.22,\;p<.001)$, and communication with subordinate$({\beta}=0.37,\;p<.001)$ showed the significant positive(+) relationship with problem solving activity construct. These consequences suggest that communication satisfaction of employee is effective in the improving the group creativity in organization. In the conclusion, this study present the satisfaction factor of employee communication as a incremental factor of group creativity.

• The Transactions of the Korea Information Processing Society
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• v.1 no.3
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• pp.327-338
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• 1994

In this paper, we propose a time relation model among media with the concept of time and space under hypermedia environments. The model explains time relations of node proceedings among media by time and proceedings among media connected with link. Using this model, hypermedia system which constructs dynamic nodes with time proceeding is designed and implemented. And this hypermedia system provides editing tool and controllers to edit dynamic node information, link tool to construct associative relations among nodes and navigaton tool to do node movement freely, various time controls and node proceedings.

• Journal of Information Science Theory and Practice
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• v.8 no.3
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• pp.6-14
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• 2020

On information markets, we can identify different relations between sellers and their customers, with some users paying with money, some paying with attention, and others paying with their personal data. For the description of these different market relations, this article introduces the notion of arity into the scientific discussion. On unary information markets, customers pay with their money; examples include commercial information suppliers. Binary information markets are characterized by one market side paying with attention (e.g., on the search engine Google) or with personal data (e.g., on most social media services) and the other market side (mainly advertisers) paying with money. Our example of a ternary market is a social media market with the additional market side of influencers. If customers buy on unary markets, they know what to pay (in terms of money). If they pay with attention or with their personal data, they do not know what they have to pay exactly in the end. On n-ary markets (n greater than 1), laws should regulate company's abuse of money and-which is new-abuse of data streams with the aid of competition (or anti-trust) laws, and by modified data protection laws, which are guided by fair use of end users' attention and data.

• Korean journal of communication and information
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• v.30
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• pp.89-119
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• 2005

The purpose of this essay is to converge the theory of communicative action Into the new paradigm of 'public relations democracy.' The notions of communicative action rationality, the public sphere, and deliberative democracy led new public relations paradigm approaches including meaning sharing, media access enlargement, and theoretical ramifications for the powerless. As Habermas prospected the power of comprehensive rationality to solve post-capitalist problems, the paradigm of public relations democracy visions the new era of public relations equipped with rhetorical and critical approaches. The new paradigm tries to overcome functional fallacy and embraces the concept of public interest. The paradigm of public relations democracy aims at integrating all three levels of public relations activities such as individual, organizational, and social levels, and pursues to enlarge the public sphere through increasing communicative actions and resolving social conflicts. Habermas's critical theory exhibits an opportunity for public relations theory building.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.137-143
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• 2022

The purpose of this study is to propose an effective PR plan for government policies in order to make the people aware of the importance of the fertility rate by seeking strategies to counter the low fertility rate. Focus group interviews were conducted with 6 experts with high expertise in government policy advertising and public relations among advertising and public relations academics and practitioners. It was found that low fertility PR strategy raised the problems of integrated public relations and budgeting. PR message strategy was lacked a creative approach suitable for the target, and the media strategy did not reflect the characteristics of the younger generation. Based on these research results, an improvement plan for government PR to counter the low fertility was proposed, and it is expected that it will be used for policy making in the future.

• Journal of Korean Library and Information Science Society
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• v.49 no.1
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• pp.47-75
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• 2018

The objective of this study is to investigate the current usage and Satisfaction Levels of modern literature services provided by the National Library of Korea, and explore the strategies to promote the use of the modern literature service. The result show that the usage rate of users for the modern literature service is very low, and the Satisfaction Level of the experienced users are found to be normal. Therefore, in order to increase the utilization rate and the Satisfaction Level, first, it is required for active promotion of current modern literature services. Second, the public relations of exhibitions and viewing information are provided direct access to users of the modern literary materials, so various types of exhibitions and events are necessary. Third, although respondents said that library homepage, portal site, and SNS are effective public relations methods, in the case of less-educated and seniors, they prefer public relations through offline media. Therefore, deeper theoretical considerations are necessary in order to select affordable public relations media.

• The Journal of Asian Finance, Economics and Business
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• v.3 no.2
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• pp.67-76
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• 2016

The paper explores determinants of corporate adoption of social media and the role of technology acceptance model in the path. This paper assimilates some components of the technology acceptance dimension and social expectation theories to determine corporate intentions to use social media. Six hundred and forty-eight samples collected from hotel staff in Korea are analyzed using factor analysis, structural equation model techniques and one-way analysis of variance. The results show that corporate needs, social expectations, ease of use and usefulness should be viewed as important antecedents explaining the firm's behavioral intention to use social media. The study also finds that the ease of use and usefulness of the technology acceptance model have positive directional mediation effects in the path diagram.