• Title/Summary/Keyword: media organization

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A Study of Management Strategies on CJ E&M, the Leading Firm in the Korean Media industry (국내 미디어 선도기업 경영전략 분석: CJ E&M을 중심으로)

  • Lee, Ji-Heon;Jung, Hoe-Kyung
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.41-47
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    • 2013
  • In circumstances that case studies of management strategy for the domestic media company were rare, this study was performed case analysis of CJ E&M, representative new media/contents company in Korea. An evolutionary perspective is applied to diversification of the business and the external environmental analysis/resource based view are applied to capability evaluation since the inauguration as analysis frameworks. Unlike other media companies, CJ E&M have increased synergies of scale through horizontal, vertical diversification and superior contents strategies. furthermore, there are many advantages of enthusiasm of the leadership, expertise, high human configuration, creative corporate culture, effective contents portfolio. However, it is necessary to note that too much emphasis on competition and the performance of the organization may make organizational atmosphere rigid and weaken the global competitiveness.

Reality and Fiction in the Visual Media - Focusing on the Christian Perspective (영상미디어에 나타난 현실과 허구 - 기독교 시각 중심으로)

  • Kim, Seong-Hoon
    • The Journal of the Korea Contents Association
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    • v.13 no.1
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    • pp.91-104
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    • 2013
  • The Rothschild family in the UK and the Rockefeller in the USA installed a number of private organization with which they could exert their influence on the world, recruited world renowned figured and spread out their arguments via global visual media worldwide. Their ultimate goal was to reshuffle the world in a new global order. They attempted to persuade people to accept their messages by reiterating them via their visual media. They deliver their own value of existence, efficiency and future convenience via their visual media regarding politics, economics and religion. If such is seen in a Christian perspective, they replace the place and existence of God with their own power and attempt to reorganize the world in a new global order. Their desire seems to be that of Anti-Christ, i.e. the Satan in the Bible. This study attempts to reveal that reality of visual media is fictitious from the Christian perspective.

The Impact of Social Media Marketing Towards Purchase Decision: Interactive Flat Panel Display Technology Distribution from Indonesia's B2B Market

  • Yunita SWASTI;Ricardo INDRA;Nadia Kris SIGIT;Muhammad ILHAM;La MANI;Muhammad ARAS
    • Journal of Distribution Science
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    • v.22 no.9
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    • pp.129-139
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    • 2024
  • Purpose: This research aims to examine the impact of social media marketing on buy decisions in Indonesia's B2B market, considering the mediating roles of brand image, perceived quality, and perceived value in relation to interactive flat panel display technology. To better understand technology adoption and distribution, we utilize the innovation diffusion theory. Research Design, Data and Methodology: The Decision-Making Unit of each organization that buy interactive flat panel display technology conducted an empirical survey of 82 participants. The quantitative research design analyzed the data utilizing the PLS-SEM model. outcome: This research reveals that social media marketing significantly impacted perceived quality, brand image, perceived value, and buy decisions. The research also found that perceived quality does not significantly impact buy decisions, but perceived value and brand image significantly impacted buy decisions. This research contributes to understanding the key factorsinfluencing buy decisionsin Indonesia's B2B market. Conclusion: Thisresearch concludesthat B2B consumers in Indonesia are less concerned about product quality but prioritize the value they receive when purchasing interactive display technology. Social media marketing could impacted the distribution of interactive display technology in Indonesia's B2B market by affecting the DMU's purchasing decisions. Brandsshould leverage social media marketing to positively impact theirsuccess.

Internet Based Managing Design and Production Processes in a Distributed Global Environment (인터넷 기반 디자인 및 생산지원 분산환경 프로세스관리 기법 연구)

  • 박화규
    • The Journal of Information Systems
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    • v.9 no.1
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    • pp.217-234
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    • 2000
  • This paper is to develop an information infrastructure to support managing process in design, planning, production, and quality control. Multi-media data set of design, product, and management information flow between organizational units of a virtual enterprise. The process is the logical organization of people, technology and practices incorporated into work activities to make an end product. The core of the infrastructure is the enterprise framework which coordinates activities and controls the process. The proposed framework manages collaborative activities across space and time, and between users and computers who share information in virtual community. It utilizes knowledge distributed through virtual community and fosters cooperation between organizations. The framework provides the following facilities; coordinating activities, sharing data and processes, visualizing multi-media data, customizing and updating processes, reusing data and processes. This paper covers design and manufacturing activities but our focus is initially targeted at design area.

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A Study on Knowledge Sharing in Distributed Environment

  • Lee, Hong-Girl;Lee, Cheol-Yeong
    • Journal of Navigation and Port Research
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    • v.27 no.6
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    • pp.683-691
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    • 2003
  • This exploratory study aims to investigate issues that, according to the Nonaka's theoretical model, are believed to hold significant ramifications on the effectiveness of creating and sharing organizational knowledge among distributed workers. These include changes in accessibility of knowledge with different levels of implicity, and the choice of communication media as a knowledge management channel. Related data were gathered from distributed-workers in Japan through interviews and a survey questionnaire. Data analysis revealed changes in the dynamics of internal and external interactivity, in the accessibility of necessary knowledge, and in the reliance on electronic media for knowledge exchange. The findings' implications are discussed from the perspective of knowledge creation ana sharing, and further suggestions have been made for the direction of future research efforts.

Yet to Adopt Intelligent Robots for Product Innovation? -A Survey of South Korean Manufacturers-

  • Choi, Moon Jong;Lim, Sang Hyun;Kim, Yang Sok;Lee, Choong Kwon
    • Smart Media Journal
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    • v.5 no.4
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    • pp.111-115
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    • 2016
  • Intelligent robots are being introduced and utilized to create new values in diverse fields such as medical care, national defense, education, and manufacturing. However, while the technical aspects of intelligent robots are spreading, the business side is lacking in recognition. The purpose of this study is to identify the factors affecting product innovation through the introduction of intelligent robots in enterprises. Among the six variables secured from the technology, organization, and environment framework, only perceived direct usefulness and competitive pressure have significant effects on product innovation. The results imply that the effects of introducing robots are still in their early stage from a business perspective.

Formation of Anti-Corruption Consciousness of Citizens as a Direction of Interaction of Public Authorities and Institutions of Civil Society

  • Shpak, Yurii;Bandura, Ivan;Primush, Roman;Dokalenko, Varvara;Abdullayev, Vagif
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.17-22
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    • 2022
  • This article defines the process of formation of anti-corruption consciousness as one of the areas of interaction between public authorities and civil society institutions. It is concluded that the implementation of the state anti-corruption policy in Ukraine may be more promising if the institutions of civil society are actively involved. The degree of citizen engagement can be increased by increasing social trust, as well as by increasing the level of political and legal education and culture. Particular attention should be paid to the organization of public control and monitoring of the activities of public authorities, impartial coverage of information on the fight against corruption in the media, as well as the joint conduct of an information and educational campaign and the promotion of the formation of anti-corruption consciousness among a large number of citizens.

ESG-oriented Governance Work System for Smart Highway Implementation

  • Bong-Shik, Yun;So-Wol, Yoo
    • Smart Media Journal
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    • v.11 no.10
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    • pp.36-45
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    • 2022
  • This study was promoted to prepare an ESG-oriented work system for Korea Expressway Corporation through sustainable highway construction, IOT-based smart highway preparation, and establishment of a broad convergence business governance system between multiple ministries and implementing entities. Based on the 2nd Basic Plan for Landscape Policy (2020~2024) and the Public Design Promotion Act (2018~2022), the study was conducted through the improvement of the highway design method to be applied for four years from 2021 to 2024, the changes in construction and social conditions related to expressways, the analysis of policies and plans to secure consistency with the 'Korean New Deal', and the analysis of the project performance and work promotion system that the Korea Expressway Corporation's business execution organization has promoted together with each government department. The results of this research are expected to help the Korea Expressway Corporation establish the 21st Innovation Plan for the phased construction of a "100-years landscape with people" and the preparation of a sustainable future highway environment creation project for the lives and safety of the people.

Price estimation based on business model pricing strategy and fuzzy logic

  • Callistus Chisom Obijiaku;Kyungbaek Kim
    • Smart Media Journal
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    • v.12 no.1
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    • pp.54-61
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    • 2023
  • Pricing, as one of the most important aspects of a business, should be taken seriously. Whatever affects a company's pricing system tends to affect its profits and losses as well. Currently, many manufacturing companies fix product prices manually by members of an organization's management team. However, due to the imperfect nature of humans, an extremely low or high price may be fixed, which is detrimental to the company in either case. This paper proposes the development of a fuzzy-based price expert system (Expert Fuzzy Price (EFP)) for manufacturing companies. This system will be able to recommend appropriate prices for products in manufacturing companies based on four major pricing strategic goals, namely: Product Demand, Price Skimming, Competition Price, and Target population.

A Study on E-Mail Utilization and Perceived Impacts (전자우편의 활용과 성과에 관한 연구)

  • 문용은
    • The Journal of Information Systems
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    • v.8 no.2
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    • pp.29-47
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    • 1999
  • Most organization are using E-mail(electronic mail) currently, but we seldom see the organizational success from the E-mail utilization strategically. There are many research which are focusing on the selection and usage of E-mail as a electronic communication media based on Information Richness Theory and Critical Social Theory. The purpose of this study is to investigate the effects by using E-mail through providing the model of perceived impacts. This model considers the moderate factors such as top management supports, organizational usage, and organizational pressure based on CST. Also it provides the guideline how to use E-mail strategically.

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