• 제목/요약/키워드: media organization

검색결과 311건 처리시간 0.024초

파스큐라의 미술론 (PASKYULA's Theory of Art)

  • 정주영
    • 미술이론과 현장
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    • 제5호
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    • pp.43-80
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    • 2007
  • PASKYULA was formed in September, 1923 through the union of artists involved in two art groups: Kim Ki-Jin, Kim Bok-Jin, Yeon Hak-Nyeon who had previously participated in the ToWolHoi, and Park Young-Hi, Lee Sang-Hwa, An Seok-Ju, former members of the BaeckJo. After its founding, the PASKYULA artists had been searching for the social function of art to reform the harsh reality of Minjung and the nation with criticism toward society as well as art world. Their art theory for MinJung could grow relatively ease in relation to changing social and political conditions in the early 1920s. In August, 1925, PASKYULA organized the Korea Artista Proletaria Federatio with the YeomGunSa, and laid the groundwork for Proletariat art movement which was regularized in the late 1920s. From PASKYULA up to the early state of KAPF, the theory of art advocated by Kim Bok-Jin and An Seok-Ju could be summarized as "art for MinJung". At that time, widely ranging discourses on MinJung, however, was spawned in art theory, because many intellectuals-including artists and writers-begun to pay more attention to MinJung, who emerged as one of the social forces after the Samil Independent Movement. Sometimes, MinJung was construed as the target of enlightenment from a negative viewpoint. On the other hand, several intellectuals under the influence of individualism asserted that the discussion itself on MinJung exerted an evil influence on art. In contrast of these cases, the PASKYULA artists including Kim Bok-Jin, An Seok-Ju perceived that MinJung had the potential to change society, and regarded them as "a creator of genuine civilization and art". In the PASKYULA artist's writings, the concept of MinJung was often overlapped with the meaning of the Choson nation suffering under colony. Although their concept of MinJung was transformed gradually into the proletariat as they were under the strong influence of socialism, it did not change that they grasped the realities of the whole Choson Peninsula through the proletarian consciousness. In the early state of PASKYULA, the methodology for social function of art was presented in a twofold manner. First of all, Kim Bok-Jin emphasized on the necessity of education to improve MinJung's way of life through art, and it was embodied by the organization of ToWol Art Workshop and public lecture. Also, he championed "the popularization of art", which was one of methods to distribute art to MinJung. According to the PASKYULA artists, art should be not art for art' sake but art for MinJung. That was why they advocated the convergence of art and MinJung's life. Especially Kim Bok-Jin affirmed a link between art and industry because he considered industry the field inextricably linked with MinJung's life. In this context, his idea could be read as the generalization and equalization within the framework of possession. Kim Bok-Jin thought that the social ramifications of capitalism deprived MinJung of their right to enjoy art, and emphasized the artist' social role to return the right to them. That is, the even distribution of art was mainly discussed than the contents of art in the half of 1920s. By 1925, the contents of art itself became an issue in the PASKYULA art theory, and it was based in realism. Kim Bok-Jin and An Seok-Ju insisted that art should be reflection of real life. At that time, realism acquired the representation of MinJung and the nation's realities not realistic style. In fact, the various Western art styles including Futurism, Constructivism, Cubism etc. were exploited in the PASKYULA's visual images. Western art, target of criticism on theory, was selectively adopted in the works which were produced by Kim Bok-Jin and An Seok-Ju. Kim Bok-Jin's MoonYeUnDong cover design was conceived of as the example in which Western art was adopted with it's ideology under the influence of MAVO, while Western art shown in An Seok-Ju's illustrations served as a decorative function in many cases. Especially, An Seok-Ju attempted the various styles of Western art simultaneously, which may be seen as representing that PASKYULA did not have a firm ideology for their style. Also, it can be read as showing his hasty zeal to overcome Western art rapidly. The wish to establish "art for MinJung" as soon as possible was accompanied with the will to jump over the all steps of Western art though it was superficial. This aspiration of PASKYULA was expressed through the mass media, which had the potential for communicating to MinJung. At this point, there was a significant disparity between PASKYULA and another art groups in the first half of 1920s. However, the PASKYULA's method on the basis of the mass media could not but have a certain limitation because of the medium's properties. Nevertheless, PASKYULA' attempts may be considered to be valuable in sense that they expended the boundaries of Korean modern art into the commercial art questioning the matter of the distribution for art.

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21세기 새로운 현실에서 Relationship Marketing의 진화: 디지털 뉴미디어 환경의 보편화와 고객 참여의 고도화를 중심으로 (Evolution of Relationship Marketing in the New Reality: Focused on the Pervasiveness of Digital New Media and the Enlargement of Customer Participation)

  • 임종원;조호현;이정훈
    • Asia Marketing Journal
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    • 제13권4호
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    • pp.105-137
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    • 2012
  • 1980년대 마케팅 분야에서 Relationship Marketing이란 새로운 접근방법이 등장한 이후 미국, 유럽 및 아시아 등지에서 다양한 연구가 활발히 이루어져 왔다. 급속한 환경변화와 경쟁의 세계화로 말미암아 기업들은 보다 적극적으로 환경과의 관계를 고려하지 않을 수 없게 된 상황에서 Relationship Marketing은 마케팅뿐만 아니라 전략분야에서도 중추적인 패러다임으로 자리를 잡아가면서 전통적인 마케팅 연구의 한계를 극복하는 동시에 기업의 마케팅 활동에 보다 풍부한 시사점을 제공하고 있다. 그러나 Relationship Marketing의 연구들은 마케팅 시스템의 상적 영역(commercial sector)에서의 관계구조 및 특성에 초점을 맞추는 조직간 관계 중심이 대부분이었다. 역설적으로 Relationship Marketing에 있어서 다시금 소비자 측면을 고려하지 않으면 안 되는 상황이 전개되고 있다. 1990년대 정보통신 기술의 발달과 웹의 상업적 적용이 빠르게 적용되고 있고, 이러한 새로운 기술들은 커뮤니케이션 개념을 변화시키고 있다. 2000년대 뉴미디어와 혁신 기술의 발달로 소비자들은 스스로 확대된 정보 네트워크를 갖추고 활발하게 정보교환을 하면서 생산이나 판매에 참여하고 있다(Kelly 1998: Jenkins 2006). 이러한 기업과 소비자의 변화는 기업과 소비자의 관계를 근본적으로 변화시키고 있는데, 그에 따라 최근 소비현상에서 소비자의 주도적인 역할이 자주 논의되고 있다.(Seybold 2000: Sharma and Sheth 2004: 임종원, 양석준 2006). 디지털 모바일환경에서의 서비스 유통구조인 플랫폼을 통한 새로운 관계 지배구조로서의 공동체(community)가 연구대상이 되고 있고, 행위적 측면에서도 디지털 환경과 맞물린 소비자 참여 역할 변화는 마케팅 시스템에서 커다란 변화를 요구하고 있다. 본 연구는 지금까지의 Relationship Marketing 연구 성과를 (1) 철학적 측면, (2) 구조적 측면, (3) 행동적 측면, (4) 마케팅 성과 측면에서 전통적 마케팅 연구 관점과 비교 검토하는 동시에 21세기의 새로운 현실, 즉 디지털 환경에서 뉴미디어의 보편화와 고객 참여의 고도화에 따른 마케팅 환경과 마케팅 시스템의 변화에 초점을 맞추어 소비자의 조직화라는 관점에서 공동 가치창조를 위한 연결마케팅공동체의 형성 가능성을 제시하고 향후 Relationship Marketing 연구의 방향을 모색해보고자 하였다.

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서울시 보건소 물리치료사들의 지역사회중심재활에 대한 인식 (A Recognition for community Based Rehabilitation by Public Health Center Physical Therapists in Seoul Province)

  • 김찬문;홍완성;배성일
    • 대한물리치료과학회지
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    • 제5권1호
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    • pp.549-556
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    • 1998
  • To survey the recognition of Community Based Rehabilitation(CBR) by Public Health Center(PHC) Physical Therapists in Seoul Province. This study analysed general characteristic of Physical Therapists and cognition, participation, education, problems and requirements for CBR. The subjects of this study were 31 therapists who work at PHC in Seoul Province and Seoul City Childerns Municipal Hospital. Data was collected for 18 days from April 13 to 31, 1998 and results computed from 25 responses. First, Female therapists outnumber males. The age category 30 to 35 old represented 44.0% of the total number studied. 48.0% of therapists had worked more than 7 years and therapists usually 84.0% worked from 3 to 4 years at the PHC. Junior colleage graduates were 72.0%, and respondents with family responsibility were 52.0%. Second, Recently pain control and therapeutic exercises has become the major requirement of patients at PHC(56.0%). If the offered expanded services, a rehabilitation programe at PHC(36.0%) was highly. When asked about a working guide book, nobody had one. Third, 64.0% of therapists were aware of the present level of CBR, 28.0% of them had gotten an information from newspaper and mass media. Fourth, For CBR, 72.0% had positive ideas in which they could participate. 56.0% wished to compose a team of various rehabilitation specialists. 52.0% wished for the meeting day to be flexible and 64.0% desired to meet once or twice a week. Fifth, Almost all(92.0%) desired more educational opportunity about CBR. Example, once or twice a year(48.0%) and training period of 4 to 7 day(44.0%). They wanted to learn theory and parctice together(88.0%) and 48.0% wanted national mutirehabilitation center as a educational managing organization. Sixth, The most important requirement for accomplishing CBR by Physical Therapists was job security and adequate number of therapists(48.0%). Required number of physical therapists in the PHC was 3(52.0%). The cooperative agency should be the distict govement(32.0%) and community welfare center of the disabled persons(32.0%). Factors inhibiting the execution of CBR were lack of physical therapists(56.0%), and equipments for pain control and for therapeutic exercises(68.0%).

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자연학습원 옥외 환경교육 프로그램 설계를 위한 연구 -중학생을 위한 프로그램 다양화를 중심으로- (Outdoor/Environmental Education Program Design in the Nature Study Center - The Program Diversification for the Middle School Students -)

  • 이재영;안동만
    • 한국환경교육학회지:환경교육
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    • 제3권1호
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    • pp.141-152
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    • 1992
  • The purpose of this study is to search for the ways to diversify Outdoor/Environmental Education Program in the Nature Study Center(NSC), especially for the middle school students. For this study, various research methods such as literature review, questionnaire survey (448 students, 11 middle school teachers, 19 NSC staffs), interview and participant observation are used the process of this study consists of two steps. The first step is to define research questions through pilot survey and the second is to investigate the research questions, in the form of hypotheses through main survey. Nine hypotheses are formulated. Six are related with program elements (educational goals, student characteristics, staff resources, teaching methods, instructional resources, contents). three are related with program implementation process(preplan, implementation, post-evaluation). The hypotheses are tested and alternatives for program improvement are proposed. 1. Educational goals : Educational goals of NSC should be focused on Outdoor /Environmental Education and each NSC should specialize on its own theme. The objectives of every sub-program should be unified toward educational goals. 2. Student characteristics: The Outdoor/Environmental Education Program should reflect student characteristics: sex, urban/rural origins, normal/handicapped, number of visit and so on. 3. Staff resources : Provide qualified staff with professional knowledge and positive attitudes, reeducate staffs periodically, reduce management staff and increase teaching staffs. Provide permanent and well paid position, encourage and give opportunities and the middle school teachers to participate in program. 4. teaching method: Increase outdoor classes two way communication between teaching staffs and students adopt more open ended teaching method so that students can exercise coworks in small groups. 5. Instructional resources: Diversify NSC sites(mountains, coastal areas, urban areas and so on), teaching media (audio/visual equipments, graphic design of signs). Consider design for handicapped and integrate indoor and outdoor educational facilities. Plan nature trails with separate themes, allign nature trail so that it passes through diverse environments. 6. Content : Reflect characteristic site potential specialize on day or night program, on seasonal program, and on site specific social issues(such as interpreting of environmental damages around the NSCs). 7. Preplan: Get Information and know about visiting students in advance. Discuss with middle school teachers and adjust program weeks before visits if many or all of the students had already visited a NSC. arrange a visit to other NSC. Provide an introductory class for the teachers and students before they visit a NSC. 8. Implementation: During NSC visit and classes apply various and appropriate techniques to collect in formation for later evaluation. Improve NSC provided evaluation sheet so as to reflect student characteristic. Compare with formal education and investigate on effects of NSC program. 9. Post-evaluation: Formalize a post-evaluation process and organization. During the winter vacation, develop new programs based on the post-evaluationacation, for the next year. Also, have comparative evaluation meetings of staff from various NSCs during the winter vacation while there is no visitors and classes.

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환경 R&D 예산관리를 위한 환경기술분류체계 개선에 관한 연구 (A Study on the Improvement of Classification System for the Budget Management of the Environmental R&D)

  • 강성구;김영수;정성훈
    • 청정기술
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    • 제11권2호
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    • pp.91-104
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    • 2005
  • 이번 연구는 새로운 과학기술행정체제 출범에 따라 국가 R&D가 종합관리되는 시점에서 환경 R&D 관리 효율화 방안을 모색했다. 예산 투자배분의 현황을 분석하기 위한 첫 번째 단계로, 국내외의 각 기관에서 사용하는 분류체계를 검토하였다. 다양한 기관에서 다양한 목적에 따라 서로 다르게 사용하고 있는 환경기술 분류체계가 각각 한계를 내포하고 있다. 현 환경기술 분류체계 개선 필요성을 예산분석을 통해 확인하였다. 환경 R&D의 종합적이고 효율적인 관리를 위해서는 하나의 분류체계로 통합할 필요성이 있는 것으로 판단된다. 새 분류는 현 표준분류를 제외하고 국내외 모든 분류체계가 채택하고 있는 환경관리 분야별(매체별) 분류체계를 채택했으며 원칙적이고 포괄적인 분류가 되도록 하였다. 새 분류체계가 국가표준분류로 정착되면 국가 환경 R&D가 종합관리되어 환경 R&D를 효율적으로 관리할 수 있게 될 것이다. 그럼으로써 연구자 전문가들도 편리하게 환경 R&D 사업 현황을 알 수 있게 되어 중복연구를 피하고 보다 효율적으로 연구하게 되어 성과가 극대화될 수 있을 것이다.

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고객무례행동이 감정부조화와 직무스트레스를 매개로 조직일탈, 생활침해, 창의성에 미치는 영향에 관한 연구 (The Effects of Customer Rude Behaviors on Organizational Deviance, Life Violations, and Creativity using Emotional Dissonance and Job Stress as Mediators)

  • 한나영;강미영;박상봉
    • 경영과정보연구
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    • 제39권2호
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    • pp.127-143
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    • 2020
  • 최근 무례한 고객에 의한 비이성적인 행동이 언론으로부터 자주 노출되면서 그 심각성이 사회적으로 이슈가 되고 있다. 서비스업의 경우 직무의 특성상 무례한 행동을 하는 고객과 자주 대면하여야 하며 상호작용하여야 하기에 이로 인한 종사원들의 스트레스는 매우 심각한 수준이다. 고객무례행동으로 인하여 종사원은 불쾌함, 우울함 등 부정적 감정을 느끼고 본인의 직업에 회의를 느껴 조직을 떠나려는 생각도 하게 된다. 이처럼 종사원의 서비스 제공에 직접적인 영향을 미친다는 점을 고려하면 고객무례에 관한 올바른 대처방안이 필요하다고 볼 수 있다. 이에 본 연구에서는 고객무례행동이 종사자의 감정부조화에 미치는 영향을 살펴보고 감정부조화가 직무스트레스에 미치는 영향과 직무스트레스가 조직일탈행동, 생활침해행동, 창의성에 미치는 영향을 살펴보았다. 또한, 직무스트레스를 보다 긍정적으로 관리할 방안을 마련하기 위하여 감정부조화와 직무스트레스의 관계에서 스트레스관리 교육의 조절효과를 살펴보았다. 자료 수집을 위해서 부산시 소재 종합병원, 중소병원의 고객 접점에서 업무를 수행하고 있는 의료서비스 종사자들을 대상으로 설문 조사를 시행하였으며 결과는 다음과 같다. 첫째, 무례행동은 감정부조화에 정(+)의 유의적 영향을 미치는 것으로 나타났다. 둘째, 감정부조화는 직무스트레스에 정(+)의 유의적 영향을 미치며 셋째, 직무스트레스는 조직일탈행동과 생활침해행동에 모두 정(+)의 유의적 영향을 미치는 것으로 나타났다. 넷째, 직무스트레스는 창의성에 부(-)의 유의적 영향을 미치는 것으로 나타났다. 다섯째, 감정부조화와 직무스트레스 간의 관계에서 스트레스관리 교육의 조절효과는 나타나지 않았다.

호텔조리부서에서 효과적인 직무성과를 위한 쉐프의 공유 리더십에 대한 연구 (A Study on the Chef's Shared Leadership for Effective Job Performance in Hotel Cooking Department)

  • 전상경
    • 한국콘텐츠학회논문지
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    • 제20권4호
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    • pp.427-440
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    • 2020
  • 본 연구는 최근 메스컴 등을 통하여 인지도 상승과 함께 초.중 학생들의 상의 희망 직업에 속하는 쉐프가 근무하는 조리부서에 대한 연구이다. 업무에 있어 수직적인 구조를 갖추고 있는 조리부서는 쉐프의 영향력이 절대적이라고 할 수 있다. 하지만 시대의 흐름에 맞게 조리부서에서도 변화가 필요 하다. 이에 조리부서에서 쉐프의 공유리더십이 조리사의 정서적 몰입과 지속적 몰입 및 직무만족, 그리고 직무성과에 어떠한 영향을 미치는가를 알아보고자 하였다. 이를 위하여 연구조사 대상을 서울 특급 호텔에 근무 중인 조리사를 대상으로 319부의 최종 설문을 표본으로 확보하였고 빈도분석, 확인적 요인분석, 신뢰도 분석 및 상관관계 분석을 거쳐 구조모형분석을 진행하였다. 이에 따른 결과로는 쉐프의 공유리더십은 조리사들의 정서적인 몰입 그리고 직무만족, 직무성과에 영향을 주는 것으로 나타났다. 특이사항으로는 조리사의 직무만족과 직무성과에서 정서적인 몰입과 지속적인 몰입은 영향을 주지 못하는 것으로 나타났다. 결론적으로 호텔조리부서에서 조직의 성과를 향상시키기 위해서는 공유와 소통문화가 확립되어야 한다. 이를 통한 목표 및 비전 확립은 조리사 개인뿐만 아니라 부서 전체의 직무만족과 성과로 이어지는 역할을 할 것이라는 것을 제시하였다. 이에 호텔조리부서의 조리사에 대한 효율적인 인적자원관리를 위한 방안에 이바지 할 것으로 기대되어 진다.

통영지역의 일제강점기 수산관련 주요 동향에 대한 분석 -어업현황, 어획고, 주요 이슈 등을 중심으로- (A Study on Fisheries Business Trends during the Period of Japanese Colonial Rule in Tongyeong based on Fisheries Status, Catches and Issues)

  • 이동호
    • 수산경영론집
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    • 제46권2호
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    • pp.75-92
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    • 2015
  • Generally, the outcomes of the historical study in some domain would be a most fundamental and basic reference for understanding the essential and core component of them. Specially in case of social science, the importance of historical research much more emphasized that would be divided into independent academic field. In Korean history including fisheries business and industry, the most remarkable historic event would be the period of Japanese colonial rule that one of the most obstacle should overcome. Though the fisheries business and industry of Korea have considerable own history, the research and study of that not so much have been performed or investigated including the period of Japanese colonial rule. Most of the existing research of fisheries history have merely focused on partial topics like 'Fishermen's Association', 'Fisheries Industry Despoliation'. And the historical study of fisheries business and industry's overall status and trend in local area except Pusan also not enough. The aims of this study are exploring the fisheries trends and status during the period of Japanese colonial rule in Tongyeong and finding out the overall major fisheries business issues that would be a better understanding the Korean fisheries industry. Achieving that Objectives, over 800 articles of media, the Japanese government-general of Korea, and other historical data were gathered, refined and analyzed. This paper focused on of major fisheries topics and issues that including overall fisheries status, trends, fisheries catches, local fisheries cooperatives and fisheries exhibition during the period of Japanese colonial rule in Tongyeong. The result of this study shows that the status of fisheries in Korea had been deteriorated for exploitation of Japanese imperialism and Japanese fisheries capitalist during that period. Though the level of Tongyeong in fisheries was very high in terms of catches ratio and population of fisherman, the distribution networks of fishermen's association was not good enough. And the Tongyeong fisheries exhibition in 1922 has positive aspects for considering both composition of organization and educational activity. Even though the results and findings would be a helpful guidelines for understanding the fisheries business trends and status under the rule of Japanese imperialism, more research and study of that should be accomplished.

환경친화기업지정제도와 환경영향평가제도에서의 통합적 환경관리 요소에 대한 기초적 연구 (A Study on Integrated Approaching Factors of Environmentally-Friendly Companies Certification Scheme and Environmental Impact Assessment of Korea)

  • 홍준석;김규연;권오상
    • 환경영향평가
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    • 제17권2호
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    • pp.113-124
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    • 2008
  • A worldwide trend of permitting system for industrial installation to achieve a high level of protection of the environment has been moved from single media to multimedia in approach. The Council of the European Community issued the Directive 96/61/EC, the IPPC Directive, concerning integrated pollution prevention and control in 1996. The IPPC Directive is one of the most ambitious legal measures that the European Union (EU) has initiated with a view to applying the prevention principle for industrial activities. The IPPC aims to achieve the integrated prevention and reduction of environmental pollution emitted by those industrial installations with a higher potential of emissions to the environment. Organization for Economic Cooperation and Development (OECD) recommended on Environmental Performance Reviews of Korea in 2006 that IPPC permitting concept should be considered for large stationary sources at the national and regional levels. Any Korean law doesn't provide for integrated pollution control with a single process covering all pollution from economic activities. However, one exception might be the "environmentally-friendly companies" certification scheme, introduced in 1995, in which participants agree to meet targets beyond the legal emission limit values in exchange for government technical and financial support to operate environmental management systems. The other exception might be Environmental impact assessment (EIA) of projects, in 1977, which has been strengthened and reinforced to be more preventive through development of the prior environmental review system (PERS) in 1999. The aim of this work is to introduce the contents of IPPC Directive at the viewpoint of Korea policy and to survey the integrated approaching concept of Environmentally-Friendly Companies (EFC) Certification Scheme and EIA policy of Korea. The study will be helpful in the future to prepare the infrastructure of integrated permitting system and to enforce the integrated permit which the authorities of local government issues on industrial activities. It can be said that the data calculated through both EFC Certification Scheme and EIA will be discussed as worthful information to determine Korean BAT reference notes for integrated permitting process.

선거정보의 페이크뉴스에 대한 유권자 인식 분석 연구 -제19대 대통령선거 정보를 중심으로- (An Analysis on Voters' Awareness on Fake News related to Elections - Focused on the 19th Presidential ElectionData -)

  • 이종문
    • 한국도서관정보학회지
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    • 제48권3호
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    • pp.113-130
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    • 2017
  • 본 연구는 제19대 대통령선거를 중심으로 선거정보의 페이크뉴스에 대한 유권자 인식을 분석하여 문제를 파악, 개선방안을 제언하고자 하였다. 전체 응답자 128명(남자53명, 여자75명)을 대상으로 분석결과, 첫째 응답자의 99.2(127명)가 선거 정보를 접해본 경험이 있었으며, 주로 방송(77.2%)과 스마트폰(70.9%), 인터넷(63.8%), 신문 32.3%(41명) 등의 순으로 접하는 것으로 나타났다. 둘째 응답자의 87.4%가 선거정보가 투표에 영향을 미치는 것으로 인식하고 있으며, 이들 모두가 보통 이상의 영향을 미치는 것으로 응답하였다. 셋째 19대 대통령선거에서 후보자들이 주장했던 선거정보를 표집하여 제시한 후 팩트 인식을 분석한 결과, 연령별로 유의한 차이가 있었으며, Scheffe 사후검증결과 30-40대가 20대에 비해 팩트 인식 평균이 유의하게 높은 것으로 나타났다. 이상의 분석을 토대로 선거정보의 사전 등록제도 및 검증제도를 법제화, 시스템화 할 것, 중앙선거관리위원회가 각 선거조직별로 선거정보 조사분석위원회를 설치하여, 상시적으로 선거정보를 조사 분석하여 팩트성을 유권자인 국민에게 알릴 것 등을 제언하였다.