• Title/Summary/Keyword: media intelligence

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Linking Social Network to Education: The Potentials and Challenges

  • RHA, Ilju;BYUN, Hyunjung;KIM, Younyoung;HONG, Seoyon
    • Educational Technology International
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    • v.13 no.1
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    • pp.1-25
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    • 2012
  • Despite the relatively short history of Social Network Sites or Services (SNS), it has quickly gained popularity with more than seven hundred million users all over the globe. The SNS emerged as one of the strongest cultural influences for the contemporary society. The SNS would provide both chances and challenges for Education. The main purpose of the article was to explore the way education react and adapt to the emergence of social network and SNS. It tried to provide major theoretical grounds that bridge education and social network. In the due process, the researchers have examined the curriculum and instructional design process of education from the perspective of disruptive and sustainable aspect of SNS technology. Consequently, four major theoretical grounds were identified and reviewed: Gibson's theory of affordance, Vygotsky's social constructivism, Rha's human visual intelligence theory, and the network theory. By investigating these theories, the educational potentials of social network and SNS were emerged. The SNS was viewed as a new medium with abundant potentials of expanding the learning space, empowering the affective aspects of learning, and facilitating the formation of group intelligence. Finally, some future implications and challenges of SNS were suggested.

An Exploratory Study on the Management Framework of Social Media as Knowledge Creation Platform (지식 창조 플랫폼으로서의 소셜미디어 관리모델 설계를 위한 탐색 연구)

  • Kim, Sang Wook
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.7
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    • pp.149-158
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    • 2012
  • Much attention is being paid to social media because of their potentials to draw collective intelligence. In this context does this study attempt to draw some implications of social media as knowledge creation platform and suggest a conceptual framework of social media management. Information sharing among the public through social media literally produces profound influence throughout the society and thus not only business firms but all levels of public institutions, including government are seeking to take its advantage for various purposes such as public relations, crowd sourcing, etc. Especially considering that social media open the possibility of social knowledge creation platform in the Big Data era, this study is perhaps able to contribute to further development of social media management model together with a series of measuring indexes.

PR-Management and Branding of Media Channels with the Application of Social Networks

  • Shalman, Tatiana;Dobrianska, Viktoriia;Kokhan, Marianna;Pletsan, Khrystyna;Humenchuk, Anatolii
    • International Journal of Computer Science & Network Security
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    • v.21 no.7
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    • pp.70-76
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    • 2021
  • The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

Artificial Intelligence Strategy for Advertising and Media Industries: Focused on In-depth Interviews (광고 및 미디어 산업 분야의 인공지능(AI) 활용 전략 : 심층인터뷰를 중심으로)

  • Cha, Young Ran
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.102-115
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    • 2018
  • The world's major countries carry forward strategies for enhancing industrial competitiveness, resulting in the fourth industrial revolution while a new growth engine is required to deal with the slow growth of global economy and declining productivity. Artificial intelligence (AI) is regarded as a core technology of the fourth industrial revolution. AI is expected to be implemented rapidly in advertising and media industries. However, it is hard to find an effective way to implement AI in these industries, especially because of how quickly the AI market changes and develops. Therefore, this study seeks the possible industrial influence of AI in advertising and media industries and invigoration plan for AI, by an in-depth interview with 10 professionals who lead the AI market. First, it was analyzed to explore the macroscopic side of the AI market through P (Politics), E (Economy), S (Society), and T (Technology). Also, the applicability of AI in advertising and media industries was explored by analyzing its S (Strength), W (Weakness), O (Opportunity), and T (Threat).The result indicates that it is necessary to build up a nation-wide construction of infrastructure for the fourth industrial revolution to invigorate AI in advertising and media industries. Moreover, a social environment capable of overcoming a hyper-connected society and social risks should be fostered. Lastly, it is urgent for both the industrial and academic world to diagnose the influence of AI in advertising and media industries, to anticipate the future in accordance with technological advance, set a proper direction, to invest actively for technical development of AI, and to formulate innovative policies.

Application of Picture Book Reading Training Protocol using Electronic Media and Its Effects on Reading Ability for to Borderline Intellectual Children (경계선 지능 아동을 대상으로 전자매체를 활용한 그림책 읽기 훈련 프로토콜의 적용 및 읽기능력에 미치는 영향)

  • Son, Sung-Min;Kwag, Sung-Won;Jeon, Byoung-Jin
    • The Journal of Korean society of community based occupational therapy
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    • v.8 no.3
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    • pp.25-35
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    • 2018
  • Objective : The purpose of this study was to identify changes in reading ability among children with Borderline Intelligence by applying an electronic media reading training protocol. Methods : A picture book reading training protocol was applied to 10 childrens with borderline intelligence using electronic media to improve reading skills. This protocol was performed for 10 session once a week. After the analysis of the content validity index about the protocol presented in this study, this prococol was applied to the subjects. To analyze the changes of the reading ability for the subjects, KNISE-BAAT type A and B reading test were used. Results : According to the tests taken before and after implementing, the Application of Picture Booking Training Protocol using Electronic Media there was a significant improvement in Reading ability (Understanding words, Completion sentence, Vocabulary selection, Vocabulary arrangement, Understanding short text). However, there was no significant difference in Oral Reading. Conclusion : Application of Picture Booking Training Protocol using Electronic Media may be used as a beneficial measure to improve the reading abilities of children with Borderline Intellectual.

Design of Evaluation Index System for Information Experience based on B2C e-Commerce Bigdata and Artificial Intelligence

  • KANG, Jangmook;HU, Haibo;CHEN, Yinghui;LEE, Sangwon
    • International journal of advanced smart convergence
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    • v.8 no.4
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    • pp.1-8
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    • 2019
  • The online retail market continues to grow, especially in China, as e-commerce has developed rapidly in recent years in many countries. Meanwhile, the development and use of new network information technology provides consumers with various contact and experience environments for online shopping. Based on the theory of media weakness, the study began to focus consumer experience on the nature of commercial transactions. The study proposed and designed an initial measure of the consumer information evaluation index, which combines previous findings with implications. Finally, the five-dimensional B2C system was established to evaluate consumers' information experience providing information display, information interaction, information support and information personalization. We researched on evaluation index system for information experience of B2C e-commerce consumers based on samples of Chinese consumers.

Study on Quantized Learning for Machine Learning Equation in an Embedded System (임베디드 시스템에서의 양자화 기계학습을 위한 양자화 오차보상에 관한 연구)

  • Seok, Jinwuk;Kim, Jeong-Si
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2019.11a
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    • pp.110-113
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    • 2019
  • 본 논문에서는 임베디드 시스템에서의 양자화 기계학습을 수행할 경우 발생하는 양자화 오차를 효과적으로 보상하기 위한 방법론을 제안한다. 경사 도함수(Gradient)를 사용하는 기계학습이나 비선형 신호처리 알고리즘에서 양자화 오차는 경사 도함수의 조기 소산(Early Vanishing Gradient)을 야기하여 전체적인 알고리즘의 성능 하락을 가져온다. 이를 보상하기 위하여 경사 도함수의 최대 성분에 대하여 직교하는 방향의 보상 탐색 벡터를 유도하여 양자화 오차로 인한 성능 하락을 보상하도록 한다. 또한, 기존의 고정 학습률 대신, 내부 순환(Inner Loop) 없는 비선형 최적화 알고리즘에 기반한 적응형 학습률 결정 알고리즘을 제안한다. 실험결과 제안한 방식의 알고리즘을 비선형 최적화 문제에 적용할 시 양자화 오차로 인한 성능 하락을 최소화시킬 수 있음을 확인하였다.

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A Study of Ambient Art as Public Art (공공예술로서의 앰비언트 아트 연구)

  • Kim, You-Suk;Kim, Jae-Young;Kim, Seon-Ju;Sung, Jung-Hwan
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.442-445
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    • 2008
  • 현대 도시의 새로운 이미지 창출을 위해서 공공예술은 중요한 요소이다 과거 조형적 작품으로 이루어지던 공공예술은 미디어아트, 인터렉티브 아트등 새로운 예술분야로의 접목이 늘어나는 경향이 나타난다. 그러나 인터렉티브 아트가 공공예술로 정착되기에는 가기고 있는 문제점이 있다. 이를 보완하기 위해서 본 논문에서는 엠비언트 아트(Ambient Art)를 활용하였다. 엠비언트 인텔리전스(Ambient Intelligence)에서 파생된 개념으로의 엠비언트 아트는 Ambient Display와 Ambient Media 등을 사용하여 사용자의 주의 없이도 환경정보를 활용하여 인터렉션을 일으켜 작품에 생명력을 부여하는 예술장르를 말한다. 기존 연구에 의하면, 엠비언트 아트는 상황인지, 개인화, 분위기, 상호작용, 자가성장의 5가지 특성을 지닌다. 그러나 엠비언트 아트가 공공예술로 사용되기 위해선 소통, 보안, 선택권의 3가지 요소가 필요하다. 공공공간이 지니고 있는 특성과 공공예술이 가지는 파급효과를 고려하면, 3가지 요소가 중요하다. 보다 높은 수준의 소통과 과도한 관객의 상황정보 수집으로부터의 보호, 관객의 작품 참여 선택권은 엠비언트 아트가 가져할 구성요소이다. 본 논문에서는 3가지 요소를 포함하는 새로운 장르의 공공예술(New Genre Public Art)의 공공 엠비언트 아트(Public Ambient Art)를 제시하여 대안을 마련하는데 의의가 있다.

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Implementation of Algorithm to Write Articles by Stock Robot

  • Sim, Da Hun;Shin, Seung Jung
    • International journal of advanced smart convergence
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    • v.5 no.4
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    • pp.40-47
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    • 2016
  • Journalism robot by using a computer algorithm, while maintaining the precision and reliability of the existing media refers to an article which is automatically created. In this paper, we introduce 'stock robot' of robot journalism which writes securities articles and describe artificial intelligence algorithms in stages. Key steps of stock robot implemented artificial intelligence algorithm through four steps of data collection and storage, key event extraction, article content production, and article production. This research has developed a stock robot that collects and analyzes data on social issues and stock indexes for the last 2 years. In the future, as the algorithm is further developed, it becomes possible to write securities articles quickly and accurately through social issues. It will also provide customized information tailored to the user's preferences.

Data Preprocessing Techniques for Visualizing Gas Sensor Datasets (가스 센서 데이터셋 시각화를 위한 데이터 전처리 기법)

  • Kim, Junsu;Park, Kyungwon;Lim, Taebum;Park, Gooman
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • fall
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    • pp.21-22
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    • 2021
  • 최근 AI(Artificial Intelligence)를 기반으로 정밀한 가스 성분 감지를 위한 후각지능(Olfactory intelligence) 기술에 연구가 활발히 진행 중이다. 후각지능 학습데이터는 다른 감지 방식의 가스 센서들이 동시에 적용되는 멀티모달리티의 특성을 지니며 또한, 공간상에 분포된 센서 배열을 통해 획득된 다차원의 시계열 특성을 지닌다. 따라서 대량의 다차원 데이터에 대한 정확한 이해와 분석을 위해서는 데이터를 전처리하고 시각화할 수 있는 기술이 필요하다. 본 논문에서는 후각지능 학습을 위한 다차원의 복잡한 가스 데이터의 시각화를 위해 잡음 등의 불필요한 값을 제거하고, 데이터가 일관성을 가지도록 하며, 데이터의 차원을 시각화 가능하도록 축소하기 위한 전처리 방법을 제시한다.

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