• 제목/요약/키워드: media hybridity

검색결과 4건 처리시간 0.018초

현대 디지털 패션에 나타난 예술 매체적 특성과 미적 가치 (The Aesthetic Value and Art-media's Characteristics as Appeared in Contemporary Digital Fashion)

  • 조소영;양숙희
    • 복식문화연구
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    • 제19권1호
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    • pp.230-243
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    • 2011
  • In this modern digital era, there are very vigorous arguments about digital and media aesthetics throughout culture and art on the basis of new transferring of recognition about the art-media's characteristics. Therefore, this paper tries to discover the art-media's characteristics and aesthetic value that are included in contemporary digital fashion through studying the fusion between digital and fashion. The purpose of this research is to offer positive and evolutive opportunity of artistic thinking to make the meeting between fashion and media suggest the future generation, adaptation and recognition in the media - developmental environment that will be deeper and more fueling. In the area of research method, this paper takes the method of theoretical research by referring national and foreign literatures and preceding research-papers, and carries out investigation and analysis about digital fashion for the last 10 years. The results of this study; The art-media's characteristics of modern digital fashion are virtuality, immateriality and characteristics of multimedia. The aesthetic values can be classified with four kinds of properties. First is hybridity initiated from multi-media that creates works; the second is infinite reproductivity initiated from the characteristics of the multi media and the digital carrier. Thirdly, there is also interactivity appeared all over the area of production, adaptation and perception caused by non-linearity and immateriality. Finally there is synesthesia that can extend the capability of sense through digital media.

Social Media as a Technology for Being : The Qualities of Being on Social Media and the New Problematics of Social Media Research

  • Juhn, Sunghyun
    • Asia pacific journal of information systems
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    • 제26권1호
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    • pp.41-65
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    • 2016
  • What prevails in the today's research on social media is a functional view of technology. Technology is regarded as a set of technical devices used to conduct specific social functions, such as personal communication, social networking, public posting, and corporate advertising, among others. This paper proposes that such a functional view of technology renders social media research unduly limited and constrained in its scope, level, and direction of inquiry. Problematizing on some representative social media research efforts in the field of IS, this paper provides an alternative perspective, that is, to view social media as a technology-for-being that exerts a deeper level of influence on our existence, molding and shaping the nature and mode of being itself. Such a technology-for-being perspective has been rarely explored or subscribed to in the present IS social media research. Building upon the new conception of social media as a technology-for-being, this essay explores the quality of being in the context of social media. Five such qualities are discussed, including virtuality, materiality, externality, liquidity, and hybridity. The essay also explores the deep structural problems of research to guide future social media research. Six of such problems include Problematize-the-Natural, Follow-the-Actor, Welcome-the-Frankenstein, Weber-meets-Frankenstein, Freud-meets-Frankenstein, and Marx-meets-Frankenstein. The essay concludes with discussions on the implications of the essay, its limitations, and suggestions for future work.

그래픽노블을 통한 다중문식성의 발달 (The Use of Graphic Novels for Developing Multiliteracies)

  • 윤은자
    • 영어영문학
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    • 제56권4호
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    • pp.575-596
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    • 2010
  • The modes of narratives and communication have expanded due to social and cultural changes and technological development. Thus texts have become multimodal and media hybridities and media crossover have been increasing as well. Multimodality requires new literacy to understand and interpret those multimodal texts other than existing traditional literacy approaches. The New London Group (2000) argues that multiliteracies are needed to serve today's changing multimodal texts. Kress (2003) also argues, visual texts have been prevailing, being mingled with other modes of texts such as linguistic, audio, gestural, and spatial modes. Literary texts are not exception in this trend of multimodality. The recent renaissance of comics, in particular, the new light on graphic novels can be interpreted in this historical vein. In comparison to comics, no consensus has been made in defining graphic novels, however, many studies have been recently conducted in order to look into the potential of graphic novels in building multiliteracies. In this paper, the graphic novel as a literary genre are explored from a histocial perspective and the definition of graphic novels was attempted to be made. In the light of multiliteracies, this paper presented cases that show how graphic novels can be utilized to build multiliteracies. Lastly, the use of graphic novels for English as a foreign language was introduced as well. The author hopes that at the age of multimodality, the potential graphic novels have in language and literacy education can be taken into account by language teachers and students in expanding their territory of literacy.

디지털 사이니지의 공간성 (Spatiality of Digital Signage)

  • 신동희;김희경
    • 한국콘텐츠학회논문지
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    • 제15권8호
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    • pp.77-84
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    • 2015
  • 디지털 사이니지는 우리가 다니는 길, 지하철, 실내공간 등 곳곳에서 다양한 형태로 설치되어 홍보, 정보제공, 아트, 게임의 역할을 담당하고 있다. 관련 연구 역시 디지털 사이니지 구현 기술과 산업적 현황 및 전망에 대부분 초점이 맞춰져 있다. 그에 반해, 디지털 사이니지의 공간성에 관한 연구는 미미한 편이고, 또한 디지털 사이니지가 공간에 들어서기 전과 후는 그곳에 있는 사람들의 공간에 대한 인식이 다르다는 점에서 연구의 필요성이 있다고 판단하여 본 연구를 진행하였다. 연구는 먼저 디지털 사이니지를 이해하기 위하여 개념, 유형, 종류에 관하여 살펴보고, 이어서 공간성에 관한 일반적인 이론을 고찰한 다음 디지털사이니지의 공간성을 혼종성, 생동성, 이동성, 유연성, 우연성의 5가지로 파악하여 그 특성을 제시하였다. 결론에서는 디지털 사이니지가 트랜스액티브한 공간이므로, 미디어에 따른 공간인식의 변화와 지속적 연구가 필요함을 밝혔다.