• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2007.11a
• /
• pp.159-162
• /
• 2007

In the twentieth century, due to extraordinary development of companies and life style, etc, market environments to which companies around the world currently face are being changed with reflecting the current age in various fields, which result from globalization, digitalized innovation, diversity by information acceptance, an enhanced level of a consumer's consciousness, developed mass media, etc. The companies are trying to expand their sale areas, not only products but also their cultures, images, and brand power in the name of a 'marketing' in a space In other words, if companies and brands express some identities without considering an entire image evaluated by customers, a mis-positioning for the companies and the brands may be caused. In this case, the companies and brands may not influence on potential major customers at all, of an image for the companies and brands may be degrade Accordingly, a space marketing is required as a distinguished strategic means in characterizing identities according to brands. Also, a design for communicating the space marketing with the customers is required. Therefore, the purpose and effects of the present research are to analyze how identity characteristics for brands and company images are reflected by analyzing a faadeof a hall for housing cultures, and are to analyze how they are recognized by customer.

• Korean Institute of Interior Design Journal
• /
• no.36
• /
• pp.14-21
• /
• 2003

The Propose of this research was to consider how the New Media Architecture was applied to contemporary architecture according to the analysis of the design method process of Toyo Ito. Sendai Mediatheque by Toyo Ito stands as one of the most symbolic statement In New Media architecture. The four principal architectural elements of the Mediatheque are the digital image, the continuous space, the tube, and the skin facade. The digital image express forms of communication, person-to-person and person-to-thing, and they vary according to the media utilized on each level. The three skin elements of the Mediatheque are a double skin of MPG, skin of louvers, skin of fine-floor decking. The tubes act as columns while enveloping light, air, water, electricity the passage of people, as well as the means of transferring material. The thirteen tubes of different sizes prevent the erection of wall and suggest places instead of rooms. Instead of being limited to certain specified actions in clearly defined rooms, people are free to choose places for their actions in the continuous space.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2012.04a
• /
• pp.453-456
• /
• 2012

본 논문은 현대의 테크놀로지를 적극 수용하여 도시 공간 속 공공예술, 대중예술에서 좀 더 열린 체계의 예술작품에 가까이 다가가는 작업 형태를 지향하기 위한 기초 연구과정을 서술한다. 3차원의 입체적 오브젝트에 3차원 영상을 투사하는 프로젝션 매핑 기법을 활용한 작업을 시도하였으며, 그 작업을 소셜 네트워크와 연계하여 소셜 미디어를 활용한 인터랙티브 미디어파사드로 확장하고자 한다. 미디어아트의 작업 특성, 관람 체계 그리고 그 의미를 새로운 시각에서 바라보고자 한다.

• Journal of Information Science Theory and Practice
• /
• v.8 no.1
• /
• pp.20-32
• /
• 2020

Informational urbanism is a new research area in information science. In this study, art history joins informational urbanism: Are digital artworks in public urban spaces recognized as essential assets of a smart city? We employed case study research, working with the example of the huge digital media façade of the Arthouse Graz as an artwork in a public space. In a mixed-methods approach, we asked passers-by and interviewed experts on Graz as a smart city and on the Arthouse's role concerning the image of Graz as a smart city. The research found strong hints that indeed digital artworks with large screens or media façades at public spaces are parts of a city's weak location factors as well as of the city's urban structure and may symbolize the city's smartness. A practical implication of this finding is that artists, computer and information scientists, city planners, and architects should include interactive contemporary digital art into city spaces in order to demonstrate the city's way towards knowledge society.

• The Journal of the Korea Contents Association
• /
• v.14 no.11
• /
• pp.620-627
• /
• 2014

In the contemporary age, social environment has changed from analog to digital. As a media is developed, the public is more familiar to digital than analog. In this society, media art rises as new art. One of the most useful methods in the media art is projection mapping. In this paper, I propose a realization process of artwork 'Cloned Me' that is realized by projection mapping method. Artwork is formed by projecting image contents that are visualized a music on a steel structure. It is different from media facade that the object projected contents has a story composition. It is a strength that the object and contents are connected by story and composition. Also it can be modified each other easily for harmony because the structure is assembly-type. A face that is projected by beam projection is consist of unique structure not fixed rectangular frame. Artwork 'Cloned Me' has significance that it reflects the present age to develop digital cloning.

• Proceedings of the Korea Contents Association Conference
• /
• 2010.05a
• /
• pp.101-103
• /
• 2010

최근 도시의 건축물들은 파사드(Facade) 전면에 디지털 조명을 활용하여 도시의 표정을 빛으로 표현하고 있다. 이러한 표현 방법은 빛을 통한 시각적 만족감 뿐 만 아니라, 파사드를 도시 공간과 소통하는 매개체로써, 사람의 감성과 상호작용을 시도하며 새로운 가능성을 실험 하는 도구로 사용 되고 있다. 하지만 일부 미디어 파사드는 독창적 컨텐츠의 부재와 상업적인 성향만이 강조 되어 이에 따른 부작용이 우려 되고 있다. 이에 본 연구는 공공 미술의 관점으로 미디어 파사드의 특성과 문제점을 고찰하고 분석하여, 공공 미술로서의 미디어 파사드 표현방법을 제시하고자 한다.

• Conservation Science in Museum
• /
• v.29
• /
• pp.81-98
• /
• 2023

This study was conducted to examine the effect of the light source for the media facade of the 10-story Gyeongcheonsa Stone Pagoda on the pagoda's restoration materials. To restore the pagoda, two types of epoxy resin-L-30, Araldite (AW106, and HV953U)-were used, and the photostability of the restoration materials and the acceptable lighting irradiation time were estimated through accelerated aging experiments of the restoration specimens. Six types of specimens were used in this process: a specimen painted with blue and yellow pigments for each resin type, and an unpainted specimen. Among them, the ΔE of the unpainted specimens (BA) of Araldite AW106 and HV953U was the highest of 4.66, and the acceptable light irradiation time was about 130,000 hours if the change rate of ΔE is limited to about 1. It was confirmed that the BA specimens were losing their characteristics due to light, as their reflectance and transmittance increased and the absorbance decreased, making them more transparent than their original color. It was found that the painted specimens had a low change rate of ΔE, with insignificant changes in their reflectance, transmittance and absorbance. Therefore, the use of pigments with high photostability provides more restoration materials options.

• The Journal of the Korea Contents Association
• /
• v.22 no.2
• /
• pp.35-43
• /
• 2022

The 2020 Gwangju Media Art Festival (2020 GMAF) was held in the area of the National Asian Cultural Center. Under the slogan "The entire Gwangju shines under the theme of "Aesthetics of Light and Coexistence," the media festival demonstrated projection mapping to Jeonnam (former) Provincial Office at the DATA+ Research Institute of Chung-Ang University's Graduate School of Advanced Video. This paper focuses on explaining the overall production process and content development of projection mapping demonstrated in the Jeollanam-do Provincial Government, which is a symbol of Korean democratization and is located in the center of Gwangju, Jeolla-do. It was intended to faithfully express the history of the 2020 GMAF and Jeonnam (former) provincial government, Gwangju's history, and democratization records. It was intended to show images, background sounds, sound effects, and visual effects using various special effects and high-power laser devices using unique characteristics of projection mapping. To this end, about 5 minutes and 30 seconds of content were planned, and it was divided into parts and topics, and one individual story was developed for each chapter.

• Conservation Science in Museum
• /
• v.28
• /
• pp.51-64
• /
• 2022

This study aims to identify the impact of optical energy on cultural properties when the light energy irradiates cultural assets during augmented reality (AR) or media façade performances as activities designed to garner public interest. The 10-story Gyeongcheonsa Pagoda was used for this study, and the impact was evaluated by comparing the optical energy irradiated during a media façade performance with the energy irradiated under normal conditions. For comparison, this study measured the illuminance in lux for each light source that irradiated the ten-story stone pagoda and used the data to calculate illuminance in lux-hours. The results showed that the pagoda receives 786.4 lux per hour when both sunlight and artificial light are present, while 13.2 lux of energy is irradicated by the media façade for each performance. The result indicates that the pagoda receives about 29.8 times more optical energy from sunlight and artificial light sources than during media façade performances on an hourly basis, when the performance is carried out twice a week. This study therefore concludes that the optical energy of media façade performances inflicted trivial damage to the ten-story stone pagoda.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2009.11a
• /
• pp.559-560
• /
• 2009

네트워크를 이용한 LED 조명의 제어는 최근 IP(Internet Protocol)을 이용한 조명 제어와 융합되어 단순한 디밍(Dimming)제어 뿐만 아니라, 미디어 파사드(Media facade), 카이네틱 아트(Kinetic Art)등의 새로운 조명 분야로 범위가 확대 되고 있다. 본 논문에서는 다양화 되는 네트워크 기반의 제어 방식 중 DMX over IP 에 대하여 멀티케스트-다중화 방식(Multicast & Multiplexing)으로 분석 및 시뮬레이션 하였다. 그 결과 1 만개 이상의 채널 수를 가지는 규모가 큰(large volume) 조명 네트워크 시스템의 경우 채널의 개수 증가가 delay-throughput 에 영향이 적음을 알 수 있다.