• Journal of the Korean Society for Marine Environment & Energy
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• v.10 no.4
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• pp.201-210
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• 2007

Pollution by chemical substances such as POPs, EDCs and PBTs in the ecosystem has become more complex and varied, increasing the possibility of irreversible damage to human health or the ecosystem. It is necessary to have a exposure assessment in a multi-media environment for various chemical substances is required for efficient management. This study applied MUSEM(Multi-media Simplebox-systems Environmental Model), a multimedia environmental model that can simultaneously evaluate the possibility of exposure of hundreds of chemical substances in order to efficiently manage chemical substances that can have negative impact on human health or ecological environment through environmental contamination. MUSEM executed the modeling for Japan by setting all 47 prefectures of japan as the regional area for 62 chemical substances and the rest of the territory of japan, excluding regional area, as the continental area and made the estimation of concentration among environment media in each administrative area and made the sensitivity analysis on Tokyo area. The results of simulation for chemical distribution showed that most of the target chemicals located in water region. The result of sensitivity analysis for octanol-water partition rate showed that the concentration change of soil in urban/industrial area and sediment in freshwater was high. In the case of sensitivity analysis for degradation rate showed that the concentration change of freshwater, soil in urban/industrial area, and sediment in freshwater was high.

• Journal of Broadcast Engineering
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• v.22 no.3
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• pp.327-338
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• 2017

Exposure fusion is a typical image fusion technique to generate a high dynamic range image by combining two or more different exposure images. In this paper, we propose block-based exposure adjustment considering unique characteristics of human visual system and improved saturation measure to get weight map. Proposed exposure adjustment artificially corrects intensity values of each input images considering human visual system, efficiently preserving details in the result image of exposure fusion. The improved saturation measure is used to make a weight map that effectively reflects the saturation region in the input images. We show the superiority of the proposed algorithm through subjective image quality, MEF-SSIM, and execution time comparison with the conventional exposure fusion algorithm.

• Korean Journal of Health Education and Promotion
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• v.4 no.1
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• pp.41-64
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• 1987

The main objectives of the present study were to understand the knowledge and practice of breastfeeding mothers about the feeding and supplementary food and to analyze the factors related to it. The data for the present study collected from July 9 to July 31, 1984 for 302 mothers in Seoul. 1. The Knowledge of Breastfeeding Mothers about the Fee4ing and Supplementary Food (1) In the knowledge of mothers on the appropriate feeding pattern before 6 month, 69.3% of total women believed that breast-fed babies are healthier. There was a singificant difference in the type of feeding in order to education level, socio-economic state, and. mass-media exposure. (2) In the knowledge of mothers on an appropriate duration of lactation, the mean duration of breastfeeding is 8. 1 month. The duration of breastfeeding gradually decreases in order of education level, socio-economic state, mass-media exposure, and employment status. (3) In the knowledge of mothers on an appropriate time of introduction of supplementary food, the mean time of introduction of supplementary food is 4. 7 month. It is gradually decrease in order of education level, socioeconomic state, mass-media exposure, and employment state. 2. The Practice of Breastfeeding Mothers about the Feeding and Supplementary Food (1) The practice of mothers on infant-feeding before 6 month and that education level, socio-economic state and mass media exposure are the higher, the rate of breast feeding is the less. (2) The mean duration of breastfeeding is 9 month. It is 1 month longer the knowledge of mothers on an appropriate feeding pattern before 6 month. (3) The time of introduction of supplementary food is average 4.75 month. It is similar to the knowledge of mothers on an appropriate time about introduction of supplementary food. The result of this study indicate that the knowledge and practice of breast feeding is maintained comparatively high in low educated group, whereas it is noticeably decreasing among the high educated group. High educated group believed that the short duration of breastfeeding better than long, and they practiced breastfeeding so short period. And high educated group also thought early introduction of supplementary food is good for the babies health. Consequently, in this study, for the most part, elite group is found to have rather wrong opinions and practice about infant nutrition. Therefore the accurate information of infant nutrition is must be encouraged to mothers.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.4
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• pp.171-181
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• 2018

As the proportion of sports events in the sports industry grows, the official sponsor market for sports events is also increasing. But because official sponsors are limited and expensive, some companies approach sporting events by way of Ambush marketing. This study is to analyze the differences of media exposure between official sponsors and general companies of mega sport events. To accomplish the purpose of the study, we collected text articles and analyzed them from the period of 2016 Rio Olympics, one year before the Olympics and one year after the Olympics. Web crawling was performed using Python for the collection of articles. Morphological and frequency analysis was performed using the KoNLP package and the TM package of statistical program R. In addition, the opinions of the related experts group were gathered to classify the companies or organizations in the media as the Organizing Committees for the Olympic Games(OCOGs), official sponsor, and general companies. As a result of the analysis, 5,220 times appeared related to the OCOGs, 7,845 times appeared related to the official sponsor, and 7,028 times appeared related to general companies. There isn't much difference in the frequency of exposure between official sponsors and general companies. It implies that Ambush marketing is recognized as a strategic marketing technique. The International Olympic Committee(IOC) has to recognize these social phenomena and establish reasonable standards for the marketing activities of official sponsors and general companies. And this study will serve as a basis for fair sponsor activities or marketing activities of sports events.

• Information Systems Review
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• v.25 no.2
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• pp.205-227
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• 2023

Recently, Virtual Human(VH) has begun to appear in various media, not only on social media, but also in advertisements, music sources, and dramas. Virtual human has become a primary marketing tool for companies, but there also exist concerns when the companies do not disclose the identities of virtual humans. Accordingly, it is necessary to examine users' responses toward content that features virtual humans. This study aimed to examine how the exposure of virtual humans in the content affects users' perceptions. Therefore, the study defined the concept of 'VH Disclosure(VHD)', referring to the exposure of the virtual human's identity, and explored the impact of VH disclosure on attitude toward the ad (Hedonism, Utilitarianism, and Interestingness) and source credibility (Trustworthiness and Expertise). The study conducted an experimental survey with 302 respondents. Regardless of when the ad featured a VH or a human, the results showed that there was no significant difference between users' attitudes and source credibility. The results revealed that it was more effective to disclose the VH in social media feeds than directly reveal the VH's identity in the content. Therefore, this study utilizes a new concept of 'VH Disclosure(VHD)' to enhance the understanding of VH and contributes to establishing marketing strategies optimized for consumers in the creation of virtual human-related content.

• Child Studies in Asia-Pacific Contexts
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• v.7 no.1
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• pp.27-38
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• 2017

As the use of digital media is becoming more universal and is being used in early-childhood education, understanding the effects of digital media on development is required. The purpose of this study was to examine whether child performance on a spatial cognition task depends on the type of media used to present the task and if the effect of media type is different depending on child's age and sex. To do this, a spatial cognition task set (consisting of direction, rotation, symmetry, conjugation, and part/whole tasks) was prepared, and these tasks were presented to 60 3-, 4-, and 5-year-old children using paper- and tablet-based measures. Our results showed that the correct answer rate of task performance differed significantly when completing the task on a tablet than when completing the task on paper. Generally, response times when completing the tasks on a tablet was significantly shorter than when completing the tasks on paper. Although there was no interaction between the type of media and age, and partial interaction was found between the type of media and sex. This result implies an influence of digital stimulation on child performance on the spatial cognitive task. This study provides a basic understanding for follow-up studies to examine the consequences of exposure to digital stimulation.

• Human Ecology Research
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• v.55 no.6
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• pp.567-580
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• 2017

This study explored the influence of adolescent depression on adult media addiction by examining Bronfenbrenner's ecological perspective. The ecological perspective is a useful framework to identify the link between youths' interacting subjects in the ecological environment. It can also be used to understand adolescent problems and addiction behaviors. The current study examined the influence of parents, peers, and teachers on adult media addiction and depression with a focus on micro-systems that have the greatest influence on adolescents among various environmental systems. We analyzed 568 participants who reported exposure to adult media. SPSS 20.0 was used to conduct a descriptive analysis of the data; AMOS 19.0 was used to conduct a confirmatory factor analysis and structural equation model. The results of study are as follows. First, parental abuse and peer alienation significantly increases depression. Second, peer communication significantly decreases depression. Third, parental monitoring and parental affection significantly decreased adult media addiction. Fourth, parental abuse, peer alienation, and depression significantly increased adult media addiction. This study is meaningful in that it examines the influence of parent, peer, and teacher relationships among adolescents on adult media addiction and depression. This study can be helpful to understand adult media addiction and depression among Korean adolescents.

• Korean Journal of Health Education and Promotion
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• v.30 no.5
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• pp.1-13
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• 2013

Objectives: While many studies have been conducted on whether smoking scenes in films actually affect audience members' smoking, a comprehensive conclusion has yet to be derived. This study systematically reviewed the effect of smoking scenes in films on audience members' attitudes, beliefs, and actions. Methods: We analyzed a total of 146 studies searched on PubMed and PsycINFO (41 qualitative studies, 72 cross-sectional studies, 20 longitudinal studies, and 13 experimental studies). Results: Whereas qualitative studies have only demonstrated that audience members tend to perceive smoking scenes in films not as negative information but as positive information, cross-sectional studies have reported a significant association between smoking scenes and smoking behavior notwithstanding the problems of classifying the groups studied and measuring the degree of exposure. Through follow-up observations, longitudinal studies have reported that such media exposure can serve as a predictor of future smoking. Finally, with exposure and confounding variables under control, experimental studies have confirmed that smoking scenes in films indeed affect audience members' attitudes, beliefs, and actions regarding smoking. Conclusions: Scenes of actors and actresses smoking can be imitated or learned through audience members' immersion and identification and reproduce positive images that may render smoking socially acceptable.

• Journal of Magnetics
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• v.7 no.3
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• pp.106-114
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• 2002

To reduce the grain size and the media noise in a typical CrMo/CoCrPtB longitudinal media, a sputtering process which includes the exposure of oxygen onto the surface of CrW$_x$ (x=0, 25, 50, 75, 100 at.%) and CrTi$_{15}$ seedlayers with the thickness of 0.5 nm have been utilized. The main results are: (1) the media grain size and the media noise are reduced when using CrW$_x$ (x=0, 25, 50 at.%) seedlayers, and not reduced when using CrTils or CrW$_x$ (x=75, 100 at.%) seedlayers, (2) AES and RHEED results suggest that W seedlayer, which has the highest melting point, forms layer-like film with very small and dense island grain, due to its high free surface energy and low mobility. On the other hand, CrW$_{50}$ and Cr seedlayers, which have lower melting point than W seedlayer, form island film, (3) to effectively reduce the media grain size and improve the media signal to noise ratio, it is essential to utilize a very thin Cr-based seedlayer with high affinity for oxygen and which forms island-like structure, such as CrW$_{50}$ seedlayer.

• Asian Journal of Atmospheric Environment
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• v.6 no.3
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• pp.206-221
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• 2012

Hazardous chemicals can be released from artificial turf used in some school playgrounds. To distinguish between Health risk assessment (HRA) exposure scenarios for this study, the ratio of elementary, middle and high schools was considered before final selection. Considering exposure pathways (inhalational, oral and dermal), media and materials were examined, targeting hazardous chemicals released from artificial turf playground-related products. Upon evaluation, the quantity of infill chips was shown to exceed the domestic product content standard (90 mg/kg) at eight (16%) out of 50 schools. PAHs were shown to exceed standards (10 mg/kg) at two (4%) out of the 50 schools. The excess cancer risk (ECR) of carcinogens was shown to be $1{\times}10^{-6}$ in most users for the worst exposure scenario. In children with pica, who represented the most extreme exposure group, the ECR was expected to be as high as $1{\times}10^{-4}$, showing the low risk level of carcinogens. The hazard index (HI) for individual chemicals was shown to be low, at around 0.1 or less, except for children with pica, according to the mean exposure scenario of artificial turf playground exposure. However, the HI was shown to exceed 1.0 in children with pica. Therefore, no direct health risk was found in using artificial turf playgrounds and urethane flooring tracks for the mean exposure scenario, except in children with pica.