• Journal of Distribution Science
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• v.21 no.5
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• pp.1-9
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• 2023

Purpose: Marketing and especially distribution channels has proved challenging for small and medium-sized enterprises (SMEs) worldwide due to its exorbitant cost. The objective of this study is to access the role and impact of digital marketing as a new distribution channel in companies located in Kosovo. Research design, data and methodology: To achieve the objective of the research, data was collected from 64 respondents/participants working in different organizations and sectors. Results: The result of the data collected showed that digital marketing plays a huge role and an effective medium in distribution of products and services, and helps in boosting sales of companies. The results showed that this form of marketing helps with retention of customers and cost effectiveness. Conclusions: The managerial implication of this study is that it is believed that customers in the topical conversation region are impacted by Kosovo businesses and their online marketing initiatives. The results of this study suggest that marketers and managers should take advantage of social media in order to accomplish the study's main objective. However, for enhanced productivity and high-level effectiveness of Digital marketing in Kosovo, there should be proper sensitization on the available digital marketing options and how it can be done.

• The Journal of Asian Finance, Economics and Business
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• v.10 no.1
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• pp.41-48
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• 2023

Over the past ten years, numerous industries have undergone upheavals that have significantly altered how businesses interact with their clients and how goods are created and produced bySMEs. Many cutting-edge technologies have recently been created and implemented to enhance business models, facilitate sustainability features for organizations, and boost business capabilities. This essay seeks to understand how digital entrepreneurship functions in developing nations. The results of this study show the effectiveness of digital transformation in the context of SMEs is greatly influenced by aspects including the change of managerial intensity and the involvement and perception of workers, customers, and shareholders. One of the needs that business owners showcased in this study in terms of digitization is infrastructure resources to support digitization such as devices, the Internet, and funds, but also the ability to use digital media for business development. Practical skills that business people want to learn such as product design and management of their social media accounts. There are also aspects of time and self-motivation of the business actor that can speed up or slow down the digitization process. Finally, government support that is structured in encouraging MSMEs is also one of the supporters and drivers of digitalization in the blue economy.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2015.11a
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• pp.202-203
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• 2015

In light of the recent media outlets revealing structural waterleakage problems, construction workers, design planners and related enterprises are investing more effort towards forming a solution plan for these issues. This study proposes the structuralization of a information network system that allows the selection and discussion of optimal measures for waterproofing related techniques and expert informations online in a realtime setting.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.291-293
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• 2012

급격히 증가하는 모바일 디바이스에 의한 모바일 데이터 요구량을 처리하기 위해 가장많이 고려되고 있는 IEEE 802.11의 WLAN은 셀룰러보다 높은 데이터 전송속도를 제공하지만 이동성이 고려되어있지 않다. 이에 본 논문에서는 Enterprise WLAN에서 IEEE 802.21 MIH 표준에 기반하여 Media Independent Information Server (MIIS)로부터 수신된 주변 AP들의 네트워크의 정보를 바탕으로 후보 엑세스 AP 네트워크를 선정 및 WiMAX에 make-before-break 핸드오버하는 방안을 제안한다. 제안하는 방안은 실제 Enterprise WLAN와 Mobile WiMAX 환경에서 이동하는 단말의 시간에 따른 TCP throughput에 대한 성능평가를 하였다. 이를 통해 제안하는 방안의 평균TCP throughput 성능이 9.04Mbits/s으로 기존 방안의 TCP throughput 성능 6.49Mbits/s보다 약 40%향상됨을 확인하였다.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2017.05a
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• pp.270-271
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• 2017

In light of the recent media outlets revealing structural waterleakage problems, construction workers, design planners and related enterprises are investing more effort towards forming a solution plan for these issues. This study proposes the structuralization of a information network system that allows the selection and discussion of optimal measures for waterproofing related techniques and expert informations online in a realtime setting.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.35 no.3
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• pp.7-15
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• 2012

Recently, 'Social Commerce' has shown such a rapid growth along with the development of social media such as 'Twitter' and 'Facebook.' Yet, with the quantitative growth, some problems regarding consumer dissatisfaction has constantly occurred. It is essential for the enterprises to study and reflect a customer satisfaction about goods and service they provide regarding the characteristic of the social commerce scientifically and actively. So, this study measures service quality of social commerce market using SERVQUAL model which was established by Parasuraman (1985). The impact on customer satisfaction was analysed using multiple regression analysis. As a result of the analysis, we found that the tangibility and empathy are important factors for service quality in the social commerce market.

• International Commerce and Information Review
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• v.8 no.1
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• pp.143-163
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• 2006

The terms electronic trade, electronic trading and electronic commerce are often used interchangeably, and refer to trading transactions conducted using electronic media. Electronic trade is business-to-business transactions in an industrial context, while electronic commerce refers to retailing and the consumer sector as well as mass marketing. The Electronic trade process is defined as a flow of information (documents) exchanged between enterprises and trade-related firms (shipping companies, foreign exchange banks, forwarders, etc.) in the course of implementing a series of export and import procedures. Electronic trading systems exploit information technology to improve the efficiency of communications and/or to alter the nature of inter-organizational transactions. Many studies exist about the adoption of inter-organizational systems (IOS) and electronic data interchange (EDI), but few focus on electronic trade. The literature on exporting companies's electronic trade adoption and implementation, although extensive, consists mainly of exploratory studies focusing on technological characteristics such as barriers, benefits and usage. The purpose of this study is to broaden this perspective by investigating the environmental, organizational and technological drivers of business-to-business e-commerce adoption.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6536-6546
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• 2014

The aim of this study was to predict the global sports market trend to make developmental and strategic marketing planning for governments, enterprises and scholars. By participating in Delphi, 21 professionals from 12 countries came up with 51 foresights. In addition, the following 7 final results emerged after 3 rounds of discussion. First, integrity issues (e.g., doping and gambling) will increase in the sports industry. Second, the market of youth sports will continue to grow worldwide. Third, the health-oriented sports service will growth, particularly for seniors or people with less wealth. Fourth, the convergence with high-technology, culture and leisure activity will be accelerated. Fifth, mega sports events will receive increasing scrutiny and criticism. Sixth, the leverage of new media (e.g., social media) as well as old media (e.g., TV and magazines) will expand in the sports industry. Finally, globalization, which is similar to the culture phenomenon, will be accelerated in the sports industry.

• The Journal of Society for e-Business Studies
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• v.12 no.3
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• pp.1-17
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• 2007

A virtual enterprise (VE) can be mapped into a multi-agent system (MAS) that consists of various agents with specific role(s), communicating with each other to accomplish common goal(s). However, a MAS for enacting VE requires more advanced mechanism such as context that can guarantee autonomy and dynamism of VE members considering heterogeneity and complex structure of them. This paper is to suggest a context-based MAS as a platform for constructing and managing virtual enterprises. In the Context-based MAS a VE is a collection of Actor, Interaction (among Actors), Actor Context, and Interaction Context. It can raise the speed and correctness of decision-making and operation of VE enactment using context, i.e., information about the situation (e.g., goal, role, task, time, location, media) of Actors and Interactions, as well as simple data of their properties. The Context-based MAS for VE we proposed('VECoM') may consists of Context Ontology, Context Model, Context Analyzer, and Context Reasoner. The suggested approach and system is validated through an example where a VE tries to find a partner that could join co-development of new technology.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.201-211
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• 2011

As the spacetime restriction free business becomes possible in compliance with the wide spread of social media through rapid propagation of smart phones and remote working etc., the positive activity for successful smart work implementation by major countries and many enterprises are being deployed. Korea which falled behind other advanced countries for adoption of smartwork needs to make double efforts in the forthcoming smartwork business area to be a continuous leading country as it used to be in the past IT area. Compare with traditional smartwork 1.0, future smartwork 2.0 is more creative, innovative and human/nature friendly. Smartwork 2.0 is the way of working to maximize the creativity by involving outside cooperators' capability and conforming to human sensitivity and emotion. This study suggests the management models proper to the future smartwork environment. This study will review the existing enterprises, government operation and rethink about the efficient management models in the rapidly changing smart work environment.