• Asian Journal for Public Opinion Research
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• v.12 no.3
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• pp.142-165
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• 2024

This article examines the shifts in discourse surrounding Korean dramas in Malaysia, a core market for the Korean Wave (Hallyu), to understand the evolving perceptions and reception of Hallyu as a role model. Employing a discourse analysis of 14 Malaysian newspapers available online from 2016 to 2022, a period marked by the rise of over-the-top (OTT) media, the study reveals a significant transition in the prevailing narrative. From 2016 to 2019, the dominant discourse was characterized by conservatism and "cultural protectionism," reflecting a tension in attitudes towards the Korean Wave. However, from 2020 onwards, there was a gradual change in perceptions and attitudes, with an increasing emphasis on the economic and cultural value of Hallyu. This shift towards an "economic discourse" illustrates a growing perception of Korean dramas as an opportunity and catalyst for regional economic development in the Malaysian context, rather than a crisis. The study highlights the dynamic nature of the Korean Wave discourse in Malaysia and its evolution in response to the changing media landscape and socio-economic factors.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.1
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• pp.171-198
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• 2015

This study used social discourse analysis and analyzed social discourse on library reflected in media, social media, interview and diary of persons concerned, particularly focusing on controversy over whether 'The Forest of Wisdom' should be called a 'library'. The study analyzed a three-dimensional framework, including media report that eventually developed a social 'discourse event', social media surrounding this issue, and interview with persons in the library community and publishing industry regarding discourse. This study draws a conclusion that 'The Forest of Wisdom' rather led social discourse over the role of library especially when traditional library is faced with new demands for discourse and changes. It is meaningful in that this issue provided an opportunity for library and the publishing industry to think over and develop ways for autonomous discourse that seeks their true value.

• Asia Pacific Journal of Corpus Research
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• v.1 no.1
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• pp.95-125
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• 2020

This paper aims to inform people how to support each other on social media. It alludes to an architecture for social media discourse and proposes a novel theory of support in social media discourse. It makes a methodological contribution. It combines predominately artificial intelligence with corpus linguistics analysis. It is on a large-scale dataset of anonymised diabetes-related user's posts from the Facebook platform. Log-likelihood and precision measures help with validation. A multi-method approach with Discourse Analysis helps in understanding any potential patterns. People living with Diabetes are found to employ sophisticated high-frequency patterns of device-enabled categories of purpose and content. It is with, for example, linguistic forms of Advice with stance-taking and targets such as Diabetes amongst other interactional ways. There can be uncertainty and variation of effect displayed when sharing information for support. The implications of the new theory aim at healthcare communicators, corpus linguists and with preliminary work for AI support-bots. These bots may be programmed to utilise the language patterns to support people who need them automatically.

• Journal of the Korean Institute of Landscape Architecture
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• v.49 no.5
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• pp.46-58
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• 2021

Parks became essential to people after the introduction of modern parks in Korea. Following mayoral elections by popular vote, issues surrounding parks, such as the creation of parks, have arisen and have been publicized by the media, allowing for the formation of discourse. Accordingly, this study conducted a topic analysis by collecting news articles from major media outlets in Korea that addressed issues related to parks since 1995, after the introduction of mayoral elections by popular vote, and analyzed changes over time in the discourse on parks through semantic network analysis. As a result of a Latent Dirichlet allocation topic modeling analysis, the following five topics were classified: urban park expansion (Topic 1), historical and cultural parks (Topic 2), use programs (Topic 3), zoo event (Topic 4), and conflicts in the park creation process (Topic 5). The park-related discourse addressed by the media is as follows. First, the creation process and conflicts regarding the quantitative expansion of parks are treated as the central discourse. Second, the names of parks appear as keywords every time a new park is created, and they are mentioned continuously from then on, thereby playing an important role in the formation of discourse. Third, 'residents' form discourse about the public nature of the park as the principal agent in park-related media. This study has significance in that it examines how parks are interpreted and how discourse is formed and changed by the media. It is expected that discourse on parks will be addressed from various perspectives in further research focusing on other media, such as regional and specialized magazines.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.331-341
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• 2021

This paper analyzed the discourse on writing by experts such as writers, novelists, and writing instructors appearing in YouTube videos through narrative analysis methods. According to the analysis, the five key topics comprising writing discourse were: Active reading for writing, Nonstop writing and writing more, Rewriting 10 times more than talent, Writing in spoken language in the era of one-person media, Sharing feedback on social media. The writing discourse of professionals illustrated the change in writing in the age of social media. First, it was confirmed that the writing culture shifted from reading to writing and rewriting. Second, writing in the social media era naturally showed that the spoken language of writing became the dominant code. Third, it has been confirmed that writing in the social media era is social writing of cooperation and sharing that openly share feedback. These findings will have significant implications for future research on media and writing

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.434-446
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• 2012

The purpose of this paper was to analyze a social discourse on the enactment of School Sport Promotion Law produced in the media. For this purpose, 73 articles related to the law collected from portal sites such as 'Daum', 'Naver' and 'Yahoo' as well as 'KINDS' were utilized for data analysis. Therefore, it was concluded that a social discourse's feature related to the enactment of the law is a social 'support' discourse calling for the enactment of the law, a 'denunciation' discourse after the rejection at the regular session of the National Assembly, a 'opposition' discourse concerned about the regression of elite sport and a 'wish' discourse expecting the leap and vitalization of school sport. From the holistic point of view, a dominant discourse is the appropriateness and necessity of the enactment of the law. However, smaller but stronger voices of dissent concerning about the decline in the development of elite sport (especially elite sporting success) were raised.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.378-393
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• 2012

The purpose of this paper was to analyze a social discourse on the construction of a domed stadium produced in the media. In particular, the article sought to explore and interpret the political, economical, social and cultural contexts of the building of a domed stadium by looking at how media sources with newspapers as the central source of information have produced and formed social discourses regarding the construction of a domed stadium. In a concluding perspective it was confirmed that the three aspects of social discourses have been produced and formed. First, a 'approval' discourse supporting the building of a domed stadium has been produced and formed. Second, a 'opposite' discourse criticizing it has been produced and formed. Third, in the confrontation between the approval and opposition of the building of a domed stadium, a 'governance' discourse, which the construction of a domed stadium should be solved rationally through the communication and involvement of the private and governmental sectors, has been produced.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.242-251
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• 2011

Social media in the press is often described as a future oriented and pioneering image. These press reports have played an important role in the proliferation of social media. This paper investigates social implications of social media discourse through the analysis of the press's reports. As a result, social media in the press was described as wave of an irresistible social changes. Corporations, governments, politicians and even the general public were reported to have shown a positive attitude towards using social media. It means that people accept disciplinaire needed for the time for progress toward a new future.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.599-614
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• 2017

With the increasing media representation of aging as negative and abnormal, anti-aging products and discourses are spreading to younger generations. This paper analyzes the anti-aging discourse in a fashion magazine targeted towards women in their 20s. It quantitatively analyzes the historical development of the antiaging industry and discourses from 1994 to 2014 in the magazine "$C{\acute{e}}ci$". It also analyzes the patterns of signification associated with aging in the magazine through the use of critical discourse analysis. This paper identifies five major discourses -"segmentation of the definitions of youthful appearance", "scientific and medical discourse", "self-care discourse", "prevention of aging", and "social values of youthful appearances". The paper finds that the construction of anti-aging discourses towards women in their 20s is heavily influenced by the close link between the anti-aging industry and the fashion media. It also confirms the ideology of self-development though a rigorous appearance-management that is strongly imposed on Korean women and subsequently reproduced in an anti-aging discourse towards women in their 20s.

• Journal of Digital Contents Society
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• v.12 no.2
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• pp.225-232
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• 2011

is an innovative creation, accommodating characteristics of various genres and media, ranging from elements of media aesthetics to visual aesthetics and games. Although it takes a form of a book, it exceeds stereotypes seen in paperbacks or eBooks. Because of such differentiated characteristics of this appBook (which is provided in the form of app), it induce users(readers) to conduct interactional activity. This study will mainly discuss about the formation of discourse of app based digital novel in a media aesthetic point of view. Considering the mutual relation between property of media and contents of stories, it is desirable to accommodate the mutuality of understanding between the digital media and formation discourse in creating stories.