• International Journal of Contents
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• 제18권2호
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• pp.18-31
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• 2022

This study explored the effects of the parasocial relationship formed by CCTV (China Central Television) TV news and non-traditional news on users' perceived media credibility and their online and offline political participation. This study conducted a survey with the Chinese CCTV users between April 19 and April 30, 2021, and finally, 701 respondents' data were analyzed using structural equation modeling. The study results showed that both TV news and non-traditional news had positive effects on parasocial relationships and the parasocial relationship positively influenced media credibility, which subsequently facilitated political participation. However, there was no direct effect between media usage and media credibility. This implies the important mediating role of parasocial interactions, which enables CCTV news to gain media credibility and subsequently influence political participation. This study suggests that CCTV needs to improve the parasocial interactions between their audience and media figures by utilizing the interactive mechanism of non-traditional media.

• 한국간호교육학회지
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• 제4권2호
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• pp.204-219
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• 1998

The use of instructional media in nursing education was investigated using a descriptive research methodology. Data were collected from 199 professors teaching in the areas of Fundamental Nursing (48 subjects), Adult Nursing(56 subjects), Pediatric Nursing(49 subjects), and Community Health Nursing(46 subjects). 120 professors were from 3-year college of nursing and 79 professors were from 4-year college of nursing, Data were analyzed using descriptive statistics (mean, standard deviation), and ANOVA with SPSS $PC^+$ program. The results are as follows. 1) The general attitude of the subjects toward the use of instructional media was positive(mean : 3.75). However, from the ANOVA result the subjects from 4-year college of nursing had more positive attitudes in the areas of media utilization and supply system. Most subjects had high interest in the areas of effectiveness of the media, and media literacy in using instructional media. 2) OHP(mean was 3.76) and VTR(mean was 3.36) were the most used instructional media in nursing education. These media were efficiently supplied by the school. However, other media like CD-ROM, Opaque Projector, and LCD or beam Projector were not sufficiently provided by the school. 3) The main reasons to use instructional media were that the use of media is effective to raise students' attention and learning motivation. 4) Insufficiency of the media and environment to use media were the causes of the lack of using instructional media. 5) The use of PC communication of internet, LCD or beam Projector, and Computer Graphics was low. The reasons were that the subjects did not have enough knowledge and skills to use these media, and there was lack of media or environment. 6) In general, environment to use media of the 3-year college of nursing was worse than that of 4-year college of nursing. However, there was no significant differences between the two groups in the use of media related to their position, and subject. On the basis of the study results professors teaching nursing have positive attitudes to use instructional media but the lack of media supply or facility to use media limited the use of instructional media.

• 한국언론정보학보
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• 제37권
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• pp.73-99
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• 2007

이 논문은 미디어 교육의 교육과정을 구성하기 위한 모델을 제시하는데 목적을 두고 있다. 미디어 교육은 역사적으로 다양한 패러다임에 의해서 개념 및 목표가 변화해 왔다. 이같은 변화는 결과적으로 미디어 교육의 교육내용도 변화시켰다. 미디어 교육 교과과정 설계 모델은 국가별로 매우 다양한 모습을 나타내고 있다. 따라서 이 논문에서는 영국, 캐나다, 독일, 호주, 미국 등의 대표적인 미디어 교육 모델을 살펴보았다. 이를 토대로 국내 미디어 교육에서 활용할 수 있는 미디어 교육의 교육내용 설계를 위한 모델을 제시하고자 했다. 일반적으로 외국의 미디어 교육 교과과정 설계 모델은 개념 중심의 접근방식을 채택하고 있다. 따라서 연구에서도 개념 중심의 접근방식을 채택하고 있다. 하지만, 미디어 교육의 교과과정을 설계하기 위한 모델에서 '개념'을 '내용'과 '목표' 차원으로 분리해서 제시하였다. 이 연구에서는 미디어 교육의 목표를 미디어 지식, 미디어 감상, 미디어 분석, 미디어 생산으로 분류하였으며, 미디어 교육의 내용을 미디어, 텍스트, 이용자의 3가지로 재구성했다. 이는 교육현장에서 포함될 교육내용을 목표차원으로 분리해서 사용할 수 있으며, 4가지 제시된 목표의 균형적 감각을 기를 수 있을 것으로 기대된다.

• 디지털융복합연구
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• 제10권7호
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• pp.41-58
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• 2012

현재 정치 경제 사회 문화 등 모든 분야에 있어서 큰 영향력을 발휘하고 있는 소셜미디어(social media)를 이해할 필요성이 증가하고 있다. 따라서 본 연구는 소셜미디어 관련 정부 차원의 현재의 노력 점검을 통하여 소셜미디어의 올바른 활용과 이용자 권익 보호를 위한 정부의 실질적이고 적극적인 지원을 위해 소셜미디어 전담기구(가칭 '소셜미디어위원회') 수립을 제안하고자 한다. 본 연구 결과를 통해 소셜미디어위원회의 소셜미디어 정책(Policy), 교육(Education), 기준(Standard) 등을 제시할 수 있을 것으로 기대한다.

• International Journal of Contents
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• 제14권4호
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• 유통과학연구
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• 제15권10호
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• pp.93-103
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• 2017

Purpose - Sports and the media have been developed together through a close relationship. During the past decade, the media landscape and the coverage of sports events have been changed. Sports fans can use the sports content at the time they want, on the platform they prefer. Furthermore, thanks to the advanced information technology, sports fans are likely to be more engaged in sport in communication technology-friendly stadium. However, the literature on the relationship between sports and the media has heavily focused on the differences of media types, clear distinction between media suppliers and consumers, and the limited media extension. Given the limitation of prior research, therefore, it has not fully reflected the change in society and culture, the importance of media recipients or consumers, and the mediating characteristic of the media. In order to generate further insights for sport media related industry and its society, it is necessary to comprehend the contemporary phenomena of real world situation in new media and sport and to discuss how new media influence sport and how their relationship is changing in managerial context. The purpose of this study is to identify new media cases as distribution channels in sports context and is to develop insights by discussing its role and meaning of new media in sport society. Research design, data, and methodology - The study employed the theory-centered review and case analysis. In order to explain phenomena of the role of new media in contemporary sport and to generate related insights in sport context, the study reviewed the new media cases applied in sport industry and interpreted their meaning by employing medium theory, remediation theory, and new media theory. Results - The study discussed the limitation of prior sport media research and identified the characteristics of sport as new media such as remediating, extending sensory organs, reiterating physical space and electronic space. Conclusions - The study derived the characteristics of sport as new media, in a sport setting, and through sports settings. Findings would assist to comprehend the role of new media in spectating sport and provide insights for sport media study.

• 한국언론정보학보
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• 제33권
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• pp.87-114
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• 2006

대안적 공론장의 현실화를 지칭하는 용어는 저항언론, 대항언론, 민중언론, 지하언론, 풀뿌리언론, 대안언론, 시민미디어 등 다양한 개념이 존재하다. 시대적 상황에 따라, 논자의 강조점에 따라 다양한 개념들이 제시되고 있는 것이다. 본 논문은 한국의 언론구조가 민주적 공론장으로서 제 기능을 수행하지 못함에 따라 이를 보완하고자 했던 대안적 공론장의 변화과정을 고찰하고 있다. 정리하자면, 한국의 대안적 공론장은 70년대의 저항언론 자유언론에서, 80년대의 대항언론 민중언론, 90년대의 대안언론, 2000년대의 대안언론 시민미디어의 유형으로 변화해왔다. 이러한 변화를 추동하는 요인은 무엇보다도 시민사회의 확장과 사회운동 진영이다. 그리고 사회운동 주도세력의 성격에 따라 대안적 공론장의 내용성 역시 변화해 왔다. 80년대 민중운동이 한국의 사회운동을 이끌었을 때는 대안적 공론장도 당파성에 입각한 민중언론의 성격을 나타냈으며, 90년대 시민운동으로 그 주도권이 바뀌었을 때는 대안언론, 시민미디어의 유형으로 발현됐다. 또한, 사회운동과 대안적 공론장은 변증법적으로 변화 발전했다. 요컨대, 사회운동은 대안적 공론장을 통해 운동의 활성화와 역량을 축적하면서 사회변화를 이끌었고, 이러한 사회운동은 다시 대안적 공론장의 변화 발전으로 이어지고 있다는 것이다.

• Journal of Information Technology Applications and Management
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• 제18권2호
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• pp.23-38
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• 2011

The advance of All-IP digital convergence is now triggering fundamental changes in the media industry. This article analyzes the evolution of the media industry based on a value chain model, with a special emphasis placed on the impact of digital technology on the structure of media production, distribution, and consumption. As the Internet has evolved into an access channel for all forms of media, the boundaries of the media industry remain unclear and open thus enabling anyone to become a creator of media. Furthermore, the scope of media continues to become more dynamic as competition grows between older and more innovative forms of media. In this light, adapting to innovative technologies and more effectively meeting the needs of customers represent key factors for the continued evolution of the media.

• Asia pacific journal of information systems
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• 제26권1호
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

• International Journal of Computer Science & Network Security
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• 제21권1호
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• pp.174-183
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• 2021

The advent of social media has revolutionized the speed of communication between millions of people around the world in various cultures and disciplines. Social media is the best platform for exchanging opinions and ideas, interacting with other users of similar interests and sharing different types of media and files. With the phenomenal increase in the use of social media platforms, the need to pay attention to protection and security from attacks and misuse has also increased. The present study conducts a comprehensive survey of the latest and most important research studies published from 2018-20 on security and privacy on social media and types of threats and attacks that affect the users. We have also reviewed the recent challenges that affect security features in social media. Furthermore, this research pursuit also presents effective and feasible solutions that address these threats and attacks and cites recommendations to increase security and privacy for the users of social media.