• 복식문화연구
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• 제26권3호
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• pp.427-449
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• 2018

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

• 대한한의학회지
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• 제19권2호
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• pp.153-176
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• 1998

There are many differences in the present conditions of Oriental Health care and the study of Sasang Constitution Medicine between in North Korea and South Korea. 1. The government of South Korea hasn't supported Oriental Medicine with administrative plans but that of North Korea has supported it positively and made efforts to systematize it. 2. The government of North Korea has considered Oriental Medicine and Western Medicine as mutual supplementary relationship and tried to harmonize them, invested human being and material resources in developing affirmative aspects of Oriental Medicine. That efforts of them made O.M of North Korea developed. 3. In North Korea, they has studied about the principles of O.M. generally in a laboratory. 4. In North Korea, only herbs nation warrant and satisfy standards and fixed orders can be circulated. 5. Because the Sasang Constitution Medicine is opposite to aspect of Materialism, they exclude that from Korean Medicine subjects. They only use them for clinical remedy. But recently, they concern Sasang Constitution Medicine more and more. So also in South Korea, we need to strengthen the political support of the government and the research of laboratory.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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• pp.132-137
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• 2005

Installation art(I.A.), which has appeared since 1940s against the loss of human nature and hackneyed art caused by materialism, is in pursuit of contact with audience and various artistic experiments. Many features of I.A. - to try contact with audience, to do experiments connecting different genres of art, to regard time and nature as elements of art and to use high technology - could give good ideas for contemporary display(S.W.D.) design. This study is a basic work to suggest new S.W.D. design through artistic principles of I.A.. First, I.A. and S.W.D. design were studied theoretically. Next, spatial expressions were extracted from I.A. and the case study was proceeded to seek the co-relationship of spatial expressions and display design. For a case of Shiseido, it could be evaluated very high because it adapted spatial expressions of I.A. successively. The S.W.D design could be more effective presentation when it has close contact with audience and various experimetal and artistic ways of Installation art.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.107-112
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• 2007

The rise of the machine culture in the last 20th century has rapidly changed the world into a high-tech civilized society but at the same time, it also caused environmental estrangements such as damage in the environment and the loss of humanity in the human society due to materialism. As a reaction to the absence of humanity in such environment, in these modern days design which acts as the product of public art, escaped from the previous physical functional satisfaction and stood out as the culture industry that satisfies human's sensibility. This study is focusing on the method of how such sensitive designs are expressed in the interior space of retail shops and such methods are researched through the image evaluation test conducted to the 10 brands of overseas' jewelery shops. The purpose of this study is to analyze the meaning and effects of designs that took consideration of sensibility in a retail shop and to establish efficient marketing strategy using sensitive design and to utilize it into the interior space.

• 한국의류학회지
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• 제24권2호
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• pp.173-184
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• 2000

The purposes of this study is for consideration of the flapper image through the culture and novels in Jazz Age(1919∼1929) of America. The back ground of flapper fashion was Jazz. Jazz was one of the cultural languages which expressed liveness, noise, salacity, harmony of primitivity, modernity, innocence and freedom. In processing American had gotten economic power, the Jazz Age had new mood which was combined materialism and realitism. Environmental changes of life styles and development of mass culture of modern big cities could aid the birth of modern girls, flappers. They became the main group of new consumer and mass culture in new consciousness and freedom with independence. Their characteristics are confirmed from Fitzgerald's novels, This Side of Paradise and The Great Gatsby. As the results of above, the consciousness of flapper were rebellious attitude, liberalism and actualism. The designs of flapper fashion were expressed by simplicity, functionality, nudity and rhythm. The flapper images are as follows: First, they expressed modern image as a rebellious attitude. Second, flapper had a sensual image of freedom through rhythmical and speedy expression. Third, premature image for pursuing youth could be found. Therefore the changes of culture and women's life styles are very important points for fashion studies and the connecting fashion and other fields like novels is needed also for it.

• 비교문화연구
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• 제22권
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• pp.151-175
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• 2011

In this article, I have analyzed the signification of the death of Don Quijote from the oriental religious and philosophical point of view, comparing with the novels of Kim, DongRi. We are able to read Cervantes' hope for his absolute ideal to be lasting forever via the death of Don Quijote, in the base of a strong will named of Gukyeong's life. In the same time, we can also discovery death as lasting of life in the basis of buddhist idea and death as the unification with nature via the meeting between the living and the dead in the Montesinos Cave. Montesinos Cave symbolizes a unclassified and chaotic space, which the Shamanist can meet the dead with a extatic ceremony and both supernatural life and daily life coexist. Therefore, the symbolic death of Don Quijote in Montesinos Cave is abe to be explained by approaching to absolute freedom named of Hatal, in other words, voluntary and conscious death to escape from the yugo of being. Considering the fact that Kim, Dongri emphasized on the unification of sky, earth and human being, keeping a racial identification in the face of the stream of occidental materialism in the time of Japanese conquest, we can look for the similarity with Cervantes' ideal. Contrary to the religious dogmatic ideal, Cervantes treated to recover the human nature and vitality, transcending the occidental rationalism and religious ideology in the time of Counter-reformation.

• 영어영문학
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• 제58권2호
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• pp.327-345
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• 2012

This paper explores how gender, sexuality, momism and national security are intertwined in the POW fictions of the Korean War, revealing the blurred demarcation line of the private and the public during the Cold War era. Works such as Night and Valley of Fire reveal the weakened manhood of the soldiers who were brainwashed or easily succumbed to the enemy during their imprisonment. The novels commonly attribute their weakness to materialism and spiritual corruption prevalent in the society, in addition to mass media including TV. Moreover, a social critic like Phillip Wily provokes the polemical idea of "Momism" which was ardently circulated among some male circles. In Manchurian Candidate, momism is integrated into incest and homosexuality, epitomized by Raymond and his mother. The novel illustrates how momism can be dangerous to national security and devastate the growth of manhood. Mrs. Iselin, a masculinized middle-aged woman, becomes a 'monster' whose overweening desire for power overrides any maternal concern for her son. Such 'monstrosity' exposes the danger of a woman who can castrate a man and manipulate a society. To a certain extent, the same tendency can be found in Turncoat and Night. Both novels reveal how the love of mother brings detrimental impact on boys who become prey to the communist's brainwashing in the POW camps. In short, the POW novels betray society's patriarchal concerns with women's emerging power threatening its ideology.

• 수완나부미
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• 제12권1호
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• pp.157-175
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• 2020

This paper presents the work of Southeast Asian scholar Ramon Guillermo. Using sophisticated computer-aided methods, Guillermo approaches a range of topics in the wide fields of social sciences and the humanities. A creative writer as well as an activist, Guillermo grounds his studies in nationalism and Marxism. Particularly interested in Indonesian and Philippine society and culture, Guillermo engages with the writings of labor leaders Tan Malaka and Lope K. Santos, translations of Marx's Capital into Bahasa and Filipino, and studies as well the discursive and historical connections between the Communist Parties of both countries. The paper aims to introduce the innovations of Guillermo's studies, particularly in the fields of cultural studies and translation studies. The type of cultural studies Guillermo practices is empirical, taking inspiration from innovations done in the digital humanities. Guillermo is most opposed to trendy, fashion-seeking approaches that are not grounded on history. He reserves particular ire for "hip" postcolonialism, and instead praises studies that are founded on politics and materialism. In translation studies, Guillermo goes beyond the mere cataloguing of mistakes. For him, it is the mistakes and "perversities" of a translation that is interesting and illuminating. Guillermo himself is a translator, and the paper ends with a brief discussion of his production in this field.

• 복식
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• 제55권7호
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• pp.156-170
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• 2005

As contemporary art tends to diverge from its fixed genres and intends to appeal to the public, fashion comes to contribute to the contemporary art area, by playing an important part in the creation of artistic value of art work. Nowadays, it is not unusual to see fashion work shown in an art exhibition parallel with art work, since some artists adopt costumes as the medium of their work in order to explore various means of expression. The occurrence of philosophical, sociological theories concerning human body parallelled with the prevalence of the post-structuralist ideas and occurrence of various styles of artistic expressions of body encouraged active research and attracted social attention to body. With such background, fashion art was formed by a means of the integration of body and fashion in order to create extreme artistic expression. 1 intend to investigate a variety of trends in fashion art from the viewpoint of body space. This study developed criteria for fashion image in contemporary art. Those criteria are based on the dichotomy that divides body into inner aspects and outer aspects. According to the criteria, Firstly, the extension type of body shape includes enlargement and reduction as its sub-types. Secondly, the opening-closure type includes opening type and closure type as its sub-types. Thirdly, the intensity type categorizes clothes into uniqueness and hybridity. Dynamism type classifies fashion art into fixation and moving. The various expressions of clothes type are interpreted as a means by which we can criticize many phenomena of modern society, such as loss of humanity, isolation of individuals, loss of identity, commercialism, and materialism. In the latter period of modern society, the integration of the double-faced nature of body and spirit was attempted and popular fashion was introduced into art in order to express desire, death, gender, identity, and sexual pleasure.

• 한국의류학회지
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• 제12권3호
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• pp.309-318
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• 1988

The purposes of this study were: 1) to develop specific AIO variables(clothing variables) based on clothing behavior studies, 2) to segment apparel market by clothing variables, 3) to discribe the profile of each segment with clothing variables, lifestyle variables and demographic variables, 4) to Suggest effective strategies on apparel market of women's clothing. The Likert Type clothing questionnaires measured 6 aspects of clothing (fashion, conformity-individuality, practicality, aesthetics, modesty and brand consciousness & status symbols) dealing with activities, interests and opinions. In addition, lifestyle variables were measured with general AIO statements. The questionnaires were administered to 563 young women (students, career women and homemakers) living in Seoul. The data were analysed by factor analysis, ctustering analysis, multiple discriminant analysis, one-way ANOVA ana Duncan's multiple range test. The results of the study were as follow: 1) 4 factors emerged from factor analysis of clothing variables. Factor 1: lower interest in modesty and higher interest in aesthics, Factor 2: brand consciousness and status symbols, Factor 3: conformity, Factor4 : fashion. 2) Lifestyle variables clustered into 3 factors. Factor 1: positive social activity, Factor 2: family-oriented type, Factor S: materialism. 3) By cluster analysis of the 4 factors of the clothing variables, the apparel market of women's clothing was categorised into 3 segments (innovative aesthetics seeker group, brand and status symbols conscious group, clothing unconscious group). 4) The above three segmented groups were also significantly discriminated by lifestyle and demosraphic variables. 5) On the basis of the findings, effective marketing strategies of women's clothing were suggested.