• 한국의류산업학회지
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• 제14권5호
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• pp.713-719
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• 2012

The purpose of this study is to analyze the style of the windsurfing suits and to extract main expressional words for the development of semantic differential scales of visual images according to the change in the style of windsurfing suits. The results of this study are as follows: 1) By a period of activity and its functions of windsurfing suits, they were classified into dry suit, wet suit, semi-dry suit and warm water. 2) Windsurfing suits were assorted into 4 kinds of designs: the design #1 on a suit with long sleeves and long pants, the design #2 on a suit with half sleeves and long pants, the design #3 on a suit with half sleeves and half pants, and the design #4 on sleeveless and half pants. 3) Main expressional words of visual images for windsurfing suits differ greatly depending on the design of windsurfing suits. The visual images for the design #1 are ranked in the order of 'sporty', 'looking like arms that are slim', 'looking like thighs that are slim', 'looking slim', 'neatbbb, 'practical', 'difficult to wear'. The visual images for the design #2 are placed in the order of 'sporty', 'dynamic', 'practical', 'cheerful', 'light'. The visual images for the design #3 are ranked in the order of 'sporty', 'dynamic', 'light', 'cheerful', 'masculine', 'practical'. The visual images for the design #4 are placed in the order of 'sporty', 'dynamic', 'simple', 'light', 'uncomfortable', 'easy to wear', 'looking like arms that are fat'.

• 한국의상디자인학회지
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• 제17권1호
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• pp.141-154
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• 2015

The purpose of this study is to look for a development plan for strategic brand logo by a means of scrutinizing general characteristics and trend in the visual properties of outdoor logo brands. In this study, data research and analysis were conducted over the 68 outdoor brands in circulation in the domestic market based on the information on the website of each brand in order to examine the visual characteristics of an outdoor brand logo. For this, it was performed to examine the desired brand concept of each brand and to analyze the visual characteristics of typeface, color, and type of logo. The results of this research are the followings: First, it was found that the most popular typeface in outdoor brand logos is a capitalized Gothic type. It seems that the logo type is designed to symbolize power, toughness, and masculinity and to express the concept of sportswear brand. Second, when it comes to color, black color tone appeared most frequently, and also reddish colors among chromatic colors were prevailing over others like green, blue, or yellow. It is believed that reddish colors were used to express passion, power, youthfulness, and energy; black color tone for tough, masculine power. Third, the logo symbol of outdoor brands mostly contains mountain, the heads of powerful animals, spherical shape/abstract image that embodies outdoor sports activities. It was analyzed that these resulting symbols were chosen to convey the images of nature, conquest, challenge, future, and passion that are the brand concept of most outdoor brands. Today, in our country, the logo of an outdoor brand is the important factor that symbolizes the brand concept, function, or characteristics. Therefore, the necessity of constant follow-up researches is required to devise the way of designing the brand logo that can build brand power and enhance brand image.

• 한국콘텐츠학회논문지
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• 제11권12호
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• pp.649-657
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• 2011

본 연구는 여배우의 몸에 대한 뉴스의 이데올로기적 함의를 알아보기 위하여 고 장자연 자필편지사건을 특종 보도한 SBS TV 8시 뉴스를 중심으로 텍스트와 이미지를 분석하였다. 뉴스의 이야기구조는 편지 사본에서 내용을 발췌하여 술접대 성상납, 접대를 강요당한 또 다른 여성 연예인, 리스트, 복수, 자살 등 선정 적인 방향으로 전개되고 있었다. 한편 '무명의 신인 여배우'로 명명된 그녀는 여성이자 신인, 무명으로 낮은 계급에 위치하고 있었으며, 권력을 지니지 못한 여성의 몸은 권력을 가진 자들에 의해 소비되고 물화되는 것으로 나타났다. 뉴스에서 여배우는 순백의 여신이자 귀여운 소녀, 섹시한 여성으로 재현되는 대중문화 속의 이미지를 보여주며, 이 때 '몸'은 상품가치의 근간이자 상품이 된다. 그러나 이러한 몸은 본질과 분리되고, 자신의 몸으로부터 소외당한 여성은 죽음으로 저항하지만 '몸의 부재'로 끝난다. 남성중심주의적, 소비 지향적, 계급주의적 이데올로기가 반영된 뉴스에서 한 여배우의 몸은 철저히 소비되고, 동시에 소외되는 것을 알 수 있다.

• 한국의류학회지
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• 제19권4호
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• pp.590-601
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• 1995

The purpose of the study is to investigate the effects of physical attractiveness and dress on evaluation of female job Applicants in terms of suitable employment potential and job- type. The study was a 2$\times$3 between subject factorial design with two levels of attractiveness (attractive, moderately attractive) and three levels of dress image(masculine, androgynous, feminine). A group of clothing experts and the middle.level management staffs within a large corporation selected two models(attractive, moderately attractive) through two-step evaluation Process after viewing photographs of 50 female university students. Dresses in three levels were selected by a group of five experts. Two models were photographed with controlled background in three different clothes. Data were collected from 162 management level staffs enrolled in the Top Business Management, The Top Policy Science and the Top Press Information Graduated School of Korea University. Each respondent saw photograph and evaluated the applicant in terms of eight items of employment potential and suitable job type (management position vs. secretary) The results of this research were as follows: 1. Physical attractiveness had significant influences on applicants 'employment potential. Attractive applicant's emplolyment potential was evaluated higher than moderately attract live applicant. 2. Dress had little influence on female job applicants 'employment potential, but dress of androgynous image was evaluated relatively positively. 3. Physical attractiveness had some influences on the evaluation of suitable job-type. The attractive applicant was judged to fit in as a secretary and the moderately attractive model in management position.

• 한국의상디자인학회지
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• 제23권1호
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• pp.113-127
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• 2021

This study aims to analyze the style of men's suits and extract expressional words for the development of semantic differential scales of visual images according to the change in silhouette. Research methods are literature studies, case studies, and questionnaires. The stimuli were created using CLO 3D, a virtual sewing CAD. This study's results are as follows: 1) The British suit jacket has an angled shoulder line using thin pads, and a slightly higher waistline. The pants of the suit have a high waistline and two pleats, so the thighs of the pants are wide. The American suit jacket has a natural shoulder line, and the waistline is not emphasized. The width of the jacket is relaxed, and the length is long. The pants of the suit have a higher waistline, and the pants are wide as well. The Italian suit jacket has wide shoulders, and the waistline is connected lower with a soft curve, and the length is relatively short. The trousers of the suit are tapered and get narrower as it goes down to the hem. 2) Because it originated in the practices of true bespoke tailoring, traditional British suits have a far more 'fitted' silhouette than the mass-produced styles that became emblematic of the American style. By the late 1950s, a sack-style suit was standard American business attire. This technique gives the sack suit its characteristically 'boxy' silhouette. The "Continental" presented a highly tailored silhouette, with padded shoulders, a slim, tight-fitting chest, and a closely tapered waist. The story was that Italian culture valued aesthetics over all else and thus sought the 'slim' suit style as much as possible. 3) The main expressional words of visual images for men's suits differ greatly depending on the silhouette of suit. The visual images are ranked in the order of 'neat', 'classic', 'educated', 'hard', 'mature', for fitted silhouettes. The words of 'masculine', 'basic', 'comfortable', 'simple', 'mature', 'conservative', 'modern', are ranked for boxy silhouettes. And the words of 'slim', 'young', 'neat', are noted for slim silhouettes.

• 한국의류학회지
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• 제30권3호
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• pp.436-446
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• 2006

본 연구는 성역할 정체성 및 성역할 불일치가 남성과 여성의 외모만족도와 자아존중감에 미치는 영향을 비교하는데 목적이 있다. 일치이론, 양성성 이론, 남성성 이론, 자아불일치 이론 등이 성역할이 외모만족도와 자아존중감에 미치는 영향의 예측을 위해 고찰되었다. 자료수집을 위해서는 서울과 수도권에 거주하는 20-40세의 남성 125명과 여성 197명이 편의표집 되었다. 공변량 구조분석으로 분석한 결과, 남성의 경우, 외모만족도와 자아존중감모두 지각된 남성성만이 영향을 미쳤다. 이에 비하여, 여성들의 경우, 외모만족도에는 지각된 여성성, 여성성 불일치, 남성성 불일치가 영향을 미쳤으며, 자아존중감에는 지각된 여성성, 지각된 남성성, 여성성 불일치, 남성성 불일치가 영향을 미쳤다. 신체질량지수는 여성 경우에만 자아존중감에 영향을 주었다. 본 연구의 곁과는 여성과 남성에 대한 사회적 기대의 차이를 반영하는 것으로, 신체이미지 카운슬러 등의 실무자들이 젊은 여성들의 자아존중감과 외모만족도를 고양하는 데 중요한 시사점이 될 수 있을 것이다.

• 심성연구
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• 제34권2호
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• pp.95-148
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• 2019

성서는 인간의 삶, 마음, 신성한 경험을 드러내는 심상을 이해할 수 있는 정신의 보고이다. 성서를 심리학적으로 해석할 때, 성서 주석에 풍부함을 제공할 뿐만 아니라 실제적 삶의 차원을 이해하는데 대단히 가치가 있다. 본 연구는 분석심리학적 관점으로 요한계시록에 등장하는 주요 환상들의 의미를 다루었다. 이런 환상의 핵심 내용은 1) 인자와 같은 자와 묵시적 양으로 표상된 그리스도의 상, 2) 해와 달의 여인과 용, 3) 음녀 바벨론과 신부 예루살렘, 4)천상의 결혼식과 내려오는 새 예루살렘이다. 이런 원형상들은 한 개체를 의식화로 이끌고, 동시에 원형의 드라마로서 계시록의 환상들이 궁극적으로 시대의 역사를 관통하면서 문명의 전환을 제시한다. 본 논문은 환상들에 등장한 원형상의 특징들을 숙고하고, 부성원형, 모성원형, 아니마 원형으로 그것들을 분류했다. 그 모든 환상들의 궁극적 목표는 상승, 결합, 하강으로 이해할 수 있다. 이는 인간의 의식화와 신의 화육, 즉 개성화 과정을 의미할 것이다. 남성적 일방성으로 고통 받는 우리 시대에 새 예루살렘의 환상은 여성적인 것이 어떻게 개인과 이 세계를 구원할 수 있는지를 제시한다.

• 복식
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• 제51권2호
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• pp.149-167
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• 2001

Today, every culture has taken on the compromise form by means of the cultural difference, variety, and pluralism according to the internationalization and the advance so that it has been developed toward the half-blooded and multilayered the aspect. In accordance with this current of the times, this thesis observed the feminism found in the multiculturism of the end of the 20th century, the third world, and technology with the side of the tendency of modern fashion, considered the hybride phenomenon which is pulling down the wall between culture and genre due to the social diversification. and predicted the fashion trend do 21st century serf on it. Multiculturism is the movement that began to arise in the academic world of America and the literary world form the close of 1980's in accepting the variety of culture and regarding the culture with the more balanced and wide view and just as it is, it means the attitude of accepting one or more cultures of variely and the position of taking interest in the culture of minority race not the culture of a governing race. It is the fashion of feminism adapts dualism like unisex, androgynous look, etc of bisexual lendency in the 1980's, it shows new style with crossover of liberal sense because there is not the difference of sex in fashion. The eco-feminism pursues the natural sexuality not being instrumental and dismantling and expressed it in the Gender expression of an integrated human being. The trend of ethnic fashion in the close of 20th century is that the element of hippie is working so strongly. By adding embroidery of Oriental style, accessories of Indian style, feathers, beads, a hempen hood to the ethnic costumes of Asia and Latin, is shows the figure of ethnic hippie. As the cycler fashion is the future clothes through technology of computer, it uses a cool glass material bringing up the image of a spacesuit in order to expresses cyber image through artificial color combination of sheen colors, Though this techno-color fashion has established the fresh stimulation and the innovative aspect with ultramodern materials and image of futurism, it transmits a hope of estranged people and the natural elements. Hybride means a cross and mixture of animal and plant in Korean and is also called fusion. The phenomenon of hybrid predicts to comes the period of a cross and variation because something completely new comes into the world by contamination, mixture and compromise through meeting something different each other and it has on advantage of developing something existing to one more stage. It is prospected that in the society of 21st century, the borderline of traditional gender will be disappeared, variety and individuality will determine the individual behavior, and the masculine value will be substituted by feminine value. In the society giving priority to feminine value, a fashion stuck closely to women is what must reflect lives of woman under the proposition of woman's beauty, being on original function. So, it is considered that a fashion with added convenience and practicality having the function which is easy to put on, comfortable to act, able to express solves so much, and able to show various appearances according to T.P.O will get into the spotlight.

• 대한한의학회지
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• 제34권1호
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• pp.52-68
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• 2013

Objectives: Hyungsang medicine (HM) is an inspection which emphasizes the relationships between pathological patterns and one's facial or bodily shape, color and movement. The purpose of this study was to review previously published study results of the HM. Methods: The authors reviewed a total of 51 HM-related studies published from 2000 to 2012 found on PubMed and various domestic Oriental medicine journals. Each study was classified into theoretical, diagnostic, or treatment-related category. Results: Theoretical studies were mostly based on the Nei-Ching and Dong-Eui-Bo-Gam texts, and dealt with differences in form between types such as masculine and feminine, the five organ image types, the four-type categorization of body essence, vital energy (Qi), mentality, and Blood, Gallbladder and Bladder, the four-type categorization of fish, bird, horse, and turtle types, and the six meridian types. Research on diagnosis has been performed on diagnostic characteristics of HM, correlation between HM and general coordinative manipulation (GCM), and Hyungsang medicine and ante-disease pattern (未病類型). Studies on treatments could largely be classified as treatments for specific diseases using certain acupuncture or herbal prescriptions based on HM. Treatments were mostly evaluated solely through subjective symptom improvement of patients. Conclusions: Our review results suggest that HM-related studies were focused on the constitutional characteristics and clinical utility of HM. To strengthen the theoretical basis of HM and its clinical utility, clinical trials including randomized, treatment-placebo and blind methods are needed.

• 한국의상디자인학회지
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• 제18권3호
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• pp.183-196
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• 2016

The purpose of this research is to find out the characteristics of sexuality expressed in the contemporary modern fashion jacket, especially designer Thom Browne. Thom Browne is a very successful fashion brand that has focused on design of extraordinary theme. In the research methodology, the analysis was carried out over a total of 862 work pieces in the collection of S/S, F/W, RESORT, PRE-FALL from 2010 to 2016. The characteristics of the contemporary expressions of sexualities can be subdivided into four separate categories. First, The demolition is inflated retail, exaggerated shoulder silhouettes, such as short sleeve jacket is mainly used in the form of a women's match with each other and expressed by different materials applied to men. Female jackets are designed for the silhouette to highlight the strong masculine image to highlight additional detail on the chest or vice versa, to express women's jacket to distort the female. Secondly, Sensuality is designed the body of a male was represented by a design that gives a greater masculinity was expressed that the interpretation of the male gender in detail jacket sleeves and wrap the exposed areas of the important men of fashion. Women's jacket by using a see-through material, mainly sensory Castle outward to reveal the concealed body of the female form a natural curve shows the feminine sensuality. Lastly, Incongruity is inadequate representation by sex of clothing to match the jacket and skirt in women's wear it is also unsuitable for revealing gender as male by applying soot forms. The study attempts to find the meaning in that this presents the direction of the creative development of the modern fashion design based on the aesthetic characteristics of Thom Browne fashion appearing in the modern fashion.