• Journal of Korea Multimedia Society
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• v.23 no.4
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• pp.581-587
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• 2020

In this study, we investigated the correlation between logotype elements and brand recognition among corporate logos using quantification methodology 2. In addition, this study wanted to find out if consumers could easily recognize the product according to the design elements of the logotype. Our study showed that feminine tendency in logotype design was associated with clothes and cosmetics and masculine design element that will make people recall the game and health products. There were clothes and cosmetics for men but feminine design factor was strongly associated with clothes and cosmetics. In other words, logotype for cosmetic and clothing needed to be feminine by using neutral and cold colors. The relationship between the logotype and related products affected the brand recognition and this result can be used as a key element of corporate marketing.

• Journal of the Korean Society of Costume
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• v.61 no.6
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• pp.15-37
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• 2011

This study is on dancing dresses of the costumes of Gum-Mu(劍舞, sword dance) in southern, central, and northern region of Korea, focusing on the origin, characteristics and the way of dance. The reason why the Gum-Mu is full of local color is that royal Korean Gisaeng(妓生) and local Gisaeng returned to their hometown and propagated this dance to each regional Kyobang. They combined court sword with each local dance and music and formed the present style of regional Gum-Mu. Dance and music native to area, which has formed today's regional Gum-Mu. The composition of current dancing costume of the sword dance is Jeogori, Chima, Jeondae(戰帶), Jeonrib(戰笠), Kwaeja(快子) Also, The complement colors harmonizing with color of Yin-Yang & Five Elements. which are yellow, blue, white, red, and black, are usually used. And the masculinity in dance were expressed withmore use of blue, and red in the opposite but if a sword dance takes on masculine character, blue color is more used, if feminie character, reddish colors, such as pink and red, are used. Thus, JinJu, Honam, Haeju, Pyeongyang dancing Suit of Gum-Mu feature blue color, Tongyeong, Kyeonggi, Court(seoul)dancing Suit of Gum-Mu feature reddish color.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.3
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• pp.105-110
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• 2007

With the beginning of seventeenth century, the men in France royal palace began to wear wigs and by eighteenth century wig became sole possession of men. Then, it had been become a satire thing filling one side of the era with the pouf that had been for women. All these things were closely related with the unstable social situation. The bourgeoisie expressed the anger for the privilege that come from the disparity of class consciousness. The reaction against the discriminative treatment by the illuminists stimulated the outbreak of the French Revolution on 14th, July in 1789. This paved way of characterizing the wig styles of the time. The symbolism of cultural-historical meaning in the west is not confined only in Europe. The worship of hair that is different from one cultural area to another had started with their own unique taboo consciousness and had developed to the form speaking for the expression of masculine, the symbol of man power and the extravagance of the privileged class.

• Science of Emotion and Sensibility
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• v.6 no.4
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• pp.33-40
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• 2003

This research was conducted to propose a sensibility model for web site design. At first, we collected 100 sensibility words related to web site design through analysis of journal and questionnaires and analysis of dictionary. 16 web sites were rated according to the degree of sensibility corresponding to each words, on the basis of the Semantic Differential(SD) method. The results of assessment were analyzed by means of the factor analysis and Multidimensional Scaling(MDS) method. From this relational analysis of sensibility words, the 18 representative words were abstracted as a result of the research included unique, unusual, rich, soft, cold, warm, vivid, simple, neat, dynamic, urban, light, somber, bright, dark, fresh, masculine, and hard. Also three sensibility dimensions bright-dark, soft-hard, simple-rich were found.

• Journal of Fashion Business
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• v.11 no.6
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• pp.11-23
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• 2007

This study has investigated the stream of consciousness and the actual conditions of tattoo. A survey of 466 people has found that female prefer tattoo, and a group of age between 21 and 41 and professionals are more interested in it. Both past and present of attitude consciousness about tattoo understand it dynamic and severe. However, it is considered as a feminine these days, whereas it had been understood as a masculine image in the past, which means a decrease of symbolism by gender. Also, in comparison with the past, the current thoughts on tattoo are getting hopeful and affirmative that we could know the attitude about tattoo changes. A survey of 106 tattooists shows that most people get a temporary tattoo, and permanent, semi-permanent tattoo came next. The most preferred area were eyebrows, are, shoulder, forearm, back of hand and waist, and a main reason of getting tattoo were for beauty and ostentation. For the level of satisfaction, 70.7% of the people polled said they were satisfied with it, and male preferred a pattern of animal, geometric and plant while female preferred a pattern of plant, animal, and geometric in order. So far, by the lack of basic information and data, efficiency value of tattoo is in negative view. Thus, it would be required to enhance a level of understanding tattoo focusing on the positive side like a new life style, sense of value, sensation and emotion of contemporary people, and generalize it by providing various technical information and knowledge of beauty image effect accompanied with tattoo.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.327-338
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• 2001

The purpose of this thesis is to study the aspects of sex identity in the contemporary mens fashion expressed through sexual image and taste in the half of twentieth century. The aspects of sex identity expression in the contemporary mens fashion can be classified by image, that is, homosexual, heroic, bisexual, and fetish. 1. The homosexual image has shown the tendency to emphasize the masculinity since 1950.60s. It can be found in \"Cowboys costume\" which is typical of American traditional fashion, and jeans and underwear fashion expressed by muscular men has homosexual characteristics which contain narcissism. 2. Based on mens traditional gender role, the heroic image emphasizes mens physical characteristics and expresses tough and offensive masculine beauty in mens suit which is free from the authority and formality. 3. The bisexual image denied the division of gender role by costume and destroyed the traditional sex model by resolutely applying womens costume such as skirts to mens fashion. 4. The fetish image is similar to bisexual image in that they wear womens costume, but different in that it expresses sexual desire or fantasy. It is expressed through brilliant color, leather and metal ornaments, and sensual element of women which emphasizes \"body\". This shows the sex identity of contemporary men who want more sensible and free life.sible and free life.

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.1
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• pp.1-8
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• 1985

The purpose of this study was to investigate the relationship between three aspects of clothing behavior and sex role attitude. For Sex Role: sex role attitude was measured by Osmond-Martin's Sex Role Attitude Scale and Items selected from Smith, Ferree and Miller's Feminism Scale. For Clothing Behavior: a unisex clothing attitude questionnaire was developed for this study, and general clothing behavior was assessed with Kim; Won: Kim: Lee; and Jung's questionnaires dealing with modesty and the yin-yang continuum of design preference. The questionnaries were administered to a sample of 366 junior high school girls in Seoul. The data were analyzed by Pearson correlation. The results were that, liberal attitudes toward sex role were positively related to unisex clothing attitude: liberal attitudes toward sex role were negatively related to modesty in clothing. Liberal attitudes toward sex role were related to the yin-yang continuum of design preference in clothing; that is, the persons having more liberal attitudes toward sex role preferred yang (masculine) design.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.5
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• pp.591-602
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• 2004

This research examines the attributes of the Korean costume culture inherent in the expression of "-like" by focusing on the professional roles implied in the style of clothes. Based on a random sampling, the sample was comprised of 315 male and female college students who reside in Seoul and Gyeonggi area. The results were as followed: 1. Subjects preferred the blouse as the most "female student-like" upper wear. The female students recognized the Y-shirts as the "male teacher-like" upper wear while the male picked the Y-shirts for this category. For the "student-like" sleeve length, the female selected the cap sleeves and the three-quarter sleeves for the female and selected the short sleeves for the male. Subjects preferred the Peter Pan and the sailor collars for the "female student-like" category and selected the shirt collars as the most "male teacher-like" and "male student-like" style. 2 Subjects perceived the A-line and the flared skirts as the "female student-like" dresses. For the lengths of skirts, subjects agreed that the above-knee. the below-knee and the midi length were all proper for female teachers. For the length of pants, subjects selected the 9/10 as the most "female teacher-like" style. 3. Subjects selected black, white, light purple and beige as the preferred colors for female teachers. Subjects chose white and yellow as the most "female student-like" colors and picked the colors, navy blue, light blue and blue, as the "male-like" and "male teacher-like" colors.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1222-1233
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• 2006

The purpose of this study was to classify the modern image by clothing design elements. This research was done by survey method with 25 kinds of modern image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, MANOVA, One-Way ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. modern image was classified by 5 factors. Those were sexy-modern, elegant-modern, natural-modern, mannish-modern and minimal-modern images. 2. Sexy-modern image was well-expressed by chromatic and chromatic color coordinations. Elegant-modern image was well-expressed by fitted silhouette, fit and achromatic and chromatic color coordinations. Natural-modern image was well-expressed by A silhouette, loose apparel-fit, chromatic and chromatic coordinations and soft texture. Mannish-modern image was well-expressed by H silhouette, loose apparel-fit, chromatic and chromatic color coordinations and hard texture. Minimal-modern image was well-expressed by H silhouette, tight or loose apparel-fit and soft texture. 3. modern image was positioned into mostly hard or masculine on image scale.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.160-171
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• 2009

The purpose of this study was to classify the classic image by clothing design elements. This research was done by survey method with 20 kinds of classic image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Classic image was classified by 4 factors. Those were retro-classic, mannish-classic, elegant-classic and contemporary-classic images. 2. Retro-classic image was well-expressed by A silhouette and chromatic and chromatic color coordinations. Mannish-classic image was well-expressed by H silhouette, chromatic and achromatic color coordinations and hard texture. Elegant-classic image was well-expressed by fitted silhouette and chromatic and chromatic color coordinations. Contemporary-classic image was well-expressed by achromatic and achromatic color coordinations and hard texture. 3. Classic image was positioned into mostly retro and masculine on image scale.