• Title/Summary/Keyword: marketing plans

검색결과 221건 처리시간 0.031초

마을만들기 장소마케팅과 마을발전방안 수립에 스토리텔링활용 연구 - 제주시 용담1동 마을스토리텔링을 중심으로- (A Study on the Utilization of Storytelling in Town-making Area Marketing and Town Development Plan Establishment - Focusing on Storytelling of Jeju Yongdam 1-dong Town -)

  • 황경수;양정철;오윤정;이관홍
    • 한국산학기술학회논문지
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    • 제18권12호
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    • pp.529-538
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    • 2017
  • 본 연구는 용담1동 마을에 거주하고 있는 거주민 이야기를 토대로 씨앗스토리를 만들고 스토리텔링을 통해 마을발전전략 수립시 활용하는 것을 연구하고 제안하는 것이다. 세계의 주요도시들은 지역의 문화와 역사를 토대로 도시재생을 꾀하고 있다. 제주지역의 대표적인 원도심인 용담 1동지역은 주민들의 삶의 이야기를 스토리텔링을 통하여 전혀 새로운 형태의 마을 만들기를 진행하였다. 이를 통해 마을발전계획 수립 시 활용할 수 있는 방안들을 제시하였다. 첫째, 마을을 소개할 때 소개지에 다양하게 활용하는 것이다. 둘째, 마을발전계획을 수립할 때 중요한 참고자료로 활용하는 것이다. 셋째, 각 종 마을 만들기 계획 수립할 때 활용할 필요가 있다. 방향 수립, 프로그램 내용 구성할 때, 축제 등의 기획을 수립할 때, 지역 퍼실러테이터 교육의 자료 등으로 할 수 있다. 넷째, 지역을 위해 봉사하고자 하는 전문가들에게 마을을 이해시킬 때 자료로 활용할 수 있다. 이러한 내용들을 활용하여 마을 만들기에 다양한 분야 중 하나의 분야를 만들어 낼 수 있을 것이다.

온천관광지 개발실태 조사연구 (Study on the Development Status of Korean Hot Springs)

  • 김현
    • 농촌계획
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    • 제13권1호
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    • pp.85-95
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    • 2007
  • Hot springs development will be more activated with the five-day work week system than before. Nevertheless, investment and development achievement of hot springs has not resulted in a successful performance to foster townships, and this calls upon locals to build a guideline to develop hot springs. This study intends to analyze laws on hot springs, which influence mostly on the hot spring development, to gather up the information on the present state of the development, and to suggest considerations for further development plans. Features of the hot spring development are as follows: One is that metropolitan cities will discover hot spring resources more than small cities. Therefore the development will be twofold : one for resort tour and the other for one-day rest and recreation. In addition, Korean laws on hot springs are more site development-oriented to support tourism and recreation than to protect environment and discover unused resources. This makes hot spring development easier and efficient being supported by hot spring law, law on territory development and use, and tourism promotion law. On the other side, planned landscape trimming can be uniformized and unharmonized in terms of local identity and environment-friendliness. This is why careful considerations such as goods and bads of the local resources, local history and culture are needed in hot spring development. A long-term development project should include remodeling based on local identity and development trends. The third point indicates that Korean hot springs development has recorded relatively low performance due to difficult private capital attraction, and a high fence on land purchase and development approval. It is essential to release restrictions on the hot spring development-especially on those whose development performance has not been successful so that best practice can be supported by the government in remodeling and marketing. New plans on hot spring development should be also examined based on developer's capacity and local authorities' volition on the plan. Last point shows that most hot springs development plans have been designed only based on territory utilizing plan and facilities arrangement, not considering much on fund-raising, operational plan or feasibility analysis. Therefore the tourism promotion law should reinforce guidelines on tourist site approval system by supplementing criteria. At the same time, an education on tourism development planning is necessary to deepen developers' understanding, since most developers are experts more on city development, landscape architecture, designing, constructing and engineering than tourism development.

몽골 대학에서 상업영어와 마케팅 교과간 융합수업 모형 개발에 관한 연구 (Study on the Development of Convergence Class Model about Marketing and Business English in Mongolia University)

  • 바야르마;이근수
    • 한국산학기술학회논문지
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    • 제19권10호
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    • pp.610-616
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    • 2018
  • 세계적으로 다양한 창의융합교육 연구가 이루어지고 있으나, 문제중심학습 바탕으로 한 창의융합교육의 연구는 미미한 실정이다. 공학적 인재양성을 위한 STEAM 교육 개발연구에서도 윤리의식 및 배려심, 협동심, 리더십, 소통 능력 등 인성적 요소를 중요하게 인식하고 있다. 본 연구는 현대 사회에서 요구하는 창의 융합형 인재를 양성하기 위하여 효율적으로 학습할 수 있도록 하기 위한 방안으로 마케팅과 상업영어 교과간 융합 수업 모형을 개발하였다. 융합 수업의 과정에 대한 모형을 개발하여 수업과정 관련 교과 선정, 주제 선정, 수업설계, 수업 지도안 작성 및 문제 개발, 융합 수업 전 과정에 대한 논의, 수업 실행, 수업 평가의 단계를 설계하여 수업이 진행된 후 평가를 하였다. 마케팅과 상업영어 교과간 융합 수업을 위한 문제를 개발하여 몽골 대학에서 적합한 교육 환경을 도입하고자 한다. 빠르게 변화하고 있는 지식기방 사회에 요구하는 인재를 양성시키길 필요성에 따라 과학 기술의 융합을 통해 창의적 융합인재를 양성한다는 전략이 몽골대학에서도 계속 이루어져야 한다. 현재 상황에서 무엇보다 "창의력"이 강조되고 있기 때문이다.

농어촌(農漁村) 특산단지운영상(特産團地運營上)의 문제점(問題點) 및 정책적(政策的) 개선방향(改善方向)(충청남도(忠淸南道)를 중심(中心)으로) (Problems in Management of Rural Special Production Area and Improvement of Political Countermeasures (In the Case of Chungnam Province))

  • 임재환
    • 농업과학연구
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    • 제20권1호
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    • pp.88-101
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    • 1993
  • This study is aimed at evaluating the present management status of the rural special production area development projects and identifying managerial problems to propose new direction of the political countermeasures for the projects. In the con text of implementing the five year's economic developent plans for the past three decades, agricultural production and farm-household income have also been grown rapidly. However the income gap between rural and urbarn laborer, as an internal problem, has widened during the decades and the UR problems concerning free trade of agricultural products, as an external problems, are now agonizing the small-holder farm economy in Korea. The internal and external farm problems could be solved through improvement of agricultural structure and provision of off-farm jobs for farm household income increase. As a part of the off-farm income sources, the rural special production area development projects have propelled by the government throughout the country. The main problems to be solved for the successful implementation of the projects are as follows : 1. Present loan amount by the financial fund was estimated at 6-7% of the total installation costs required. To expand and implement the project successfully, enough financial credit support with favorable terms and conditions have to be considered by the government. 2. The operation patterns of the special production area development project should be recommended from the view point of cooperative and private operation to maximize farm household incomes including profits, marketing charges and dividens. 3. Improvement of the marketing channel of the products and marketing information through TV program and other mass communication should be implemented strongly to promote marketsales by the financial supports of the government. 4. In connection with the off-farm income increase, the population migrating to urban area in outside Chungnam province equivalent to 10-12 thousand persons with age of 20-49 years should be taken into account politically to be employed in the projects in the province. 5. Surplus farm labors should be created by means of improvement of agricultural structure including large farm management with farm mechanization and job opportunities have also to be provided in connection with the rural special production area development projects. The two imminent subjects are the prerequisites to increase off-farm incomes for the farmers living in Chungnam province. 6. Required credit supports for investment and operation costs of the projects should be taken actions by the government.

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농산물 및 농식품 수출 확대를 위한 방안 연구 (A study on a plan to increase produce and agricultural foods export)

  • 강창원
    • 유통과학연구
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    • 제7권4호
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    • pp.27-36
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    • 2009
  • 본 연구는 농산물 및 농식품 수출 확대를 위한 애로요인과 문제점, 개선 방안을 조사·연구하여 향후 우리나라 농산물 및 농식품의 세계화를 위한 기초 자료를 제공하는데 연구의 목적을 두고 실행하였다. 농산물 및 농식품 수출 문제점은 전반적으로 모두 높다고 인식하였고, 신규 바이어 발굴 및 해외시장 개척과 마케팅 전문인력 부족이 가장 큰 원인으로 조사되었다. 농산물 수출 지원제도의 문제점은 인지도는 상당히 높지만 절차가 까다롭고 지원에 있어 업체의 선정수가 적어 알고는 있으나 혜택을 받지 못한다는 문제점이 지적되었다. 이를 위해서는 수출 지원제도에 대한 홍보와 교육이 필요하고, 더불어 수출 지원제도의 확대와 제도의 개선이 필요하다는 것을 알 수 있었다. 마지막으로 수출 증대 방안과 관련하여 농산물 수출 증대 저해 요인으로 경영규모 및 생산기반 취약과 수출 마인드 및 전문 인력 미비가 가장 높게 나타난 관계로, 농산물 수출업체들이 대부분 중소기업이라는 점을 감안할 때 해외시장 개척과 마케팅활동의 역량이 부족하다는 것을 예측하고, 이들의 문제점을 해결하기 위한 정부차원의 해외시장 개척과 마케팅 협조 방안이 필요한 실정으로 분석되었다.

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대만의 농민 후계자 및 농업인력 양성계획 연구 (A Study on the Project of Empowering Young Farmers and Agricultural Personnel in Taiwan)

  • 김재기
    • 농촌지도와개발
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    • 제6권1호
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    • pp.43-54
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    • 1999
  • Taiwan has plural agricultural education system and has accelerated its social and economic growth through Agricultural Extension Education. This study has been carried out centering around the work plans which analyzed the project of cultivating young farmers supported by the Republic of China Government. Taiwan has promoted administrative and financial support systems with the government as the central figure in order to equip the efficient and continuous development system of agricultural human resources for securing agricultural skilled personnel, developing farmers' organizations and cultivating young farmers that can cope with the open world. The main training programs are for developing farmers' organizations and they are as follows. 1) The Agricultural Production and Marketing Group(APMG) 2) Expert Farming Training Program for Rural Youth 3) Agricultural Extension Service Worker Training Program 4) Rural Youth Development Program 5) School 4-H Club Activities for Student Development Program 6) International Rural Youth Exchange Program Development 7) Agricultural Extension Education Program for Minority People 8) Job Change Training Program for Rural People The training programs are organized for all the rural residents and students to develop their individual careers systematically and continuously, and they are very encouraging in whole development. Also they offer us many suggestions.

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베이비부머의 은퇴 후 선호하는 주택특성에 관한 연구 - 서울 강남지역 공동주택거주자를 대상으로 - (The Study on Housing Characteristics Preferred by Babyboomer After Retirement - Focusing on Apartment's Residents of Gangnam Region in Seoul -)

  • 김혜연;이연숙;윤혜경
    • 한국주거학회논문집
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    • 제21권5호
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    • pp.83-92
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    • 2010
  • The advent of an aging society has raised the necessity for housing development to meet the growing demands of baby boomers expected to act as the main consumers in the future housing market. This study aims to identify the characteristics of apartment houses favored by baby boomers in their post-retirement plans. Based on a literature review and survey, the study is targeted at a certain baby boom generation residing in mid- sized and large-sized apartments with a floor space of more than 30 pyeong in Gangnam, Seoul. The study reveals that baby boomers favor an active post-retirement life where they can enjoy proper leisure without considerable change in daily routines, and for that reason they choose an apartment house well equipped with neighboring, convenient facilities for their post-retirement. Their housing size shows a downward tendency in response to changes in economic conditions and number of family members living together. Health-related factors such as a comfortable natural environment and greenery also play a key role in their residence selection. Their regional preference is divided into the downtown and suburbs, and thus it will be necessary to satisfy the needs of these two consumer groups in the future housing market. This study lays the foundation for offering basic materials for the development and marketing of apartment houses.

20대 여성의 유행색 수용도가 의복구매에 미치는 영향 (The Effects of Twenties Women's Fashion Color Reception on Clothing Purchase)

  • 박정혜;이선재
    • 복식
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    • 제52권5호
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    • pp.1-13
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    • 2002
  • The purposes of this study are to examine the relation between twenties women consumer's fashion-color reception and clothing purchase behaviors, and to propose the most effective plans of color-marketing. A questionnaire survey examined 384 persons' opinions in total. First, consumers are classified into 3 groups. according to their preferring colors and the degrees of their concerning : 'type of leading fashion-color', 'type of following fashion-color', and 'type of being indifferent to fashion-color'. Second, this study analyzed the factors of consumers' clothes-purchasing motives. : all consumer groups showed their purchasing motives in the order of 'aesthetic sense'-pursuit factor. 'sensitivity'-pursuit factor, and 'actual profit and sociality'-pursuit factor. Third, the types of consumers' purchasing clothes were divided into 2 groups: type of planned buying. And type of unplanned buying. And the relations between the above 2 groups and purchasing motives were investigated, as a result. it was proved that the consumers who have the purchasing motives of 'sensitivity'-pursuit and 'actual profit and sociality'-pursuit conducted 'planned buying'. Fourth. the relations between motive of clothing purchase and the type of purchase behavior were examined by consumer group : in the consumer group of leading fashion-color, the more did they have the purchasing motives of 'sensitivity'-pursuit or 'actual profit and sociality'-pursuit, the more did they conduct' planned buying'. In the fashion-color following group, the more did they have the purchasing motives of 'sensitivity'-pursuit or 'actual profit and sociality'-pursuit, the more did they conduct 'unplanned buying'.

Comparative Study on the Trust and Purchase Intention of Korean and Chinese Consumers by Web Design Factors of Open Market Websites

  • Choi, Yean;Lee, Yu-Ri
    • International Journal of Costume and Fashion
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    • 제12권1호
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    • pp.65-82
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    • 2012
  • This study examines open market websites of Korea and China and identifies differences in the web design factors so as to verify how the design factors affect consumers' trust and purchase intention in the open market websites. Two hundred consumers, respectively in Korea and China, filled out survey questionnaires. According to the survey result, design factors of open market websites of both countries consisted of context, contents, communities, communication, connectivity and commercial transaction; and trust-building factors were comprised of customer services, product perception and security perception. This study found that there was no significant difference in the design factors of open market websites between the two countries, but trust levels in accordance with design factors and purchase intention in accordance with trust level differed by country. Therefore, this result would help Korean companies targeting Chinese consumers understand that there are differences between Korean and Chinese consumers in their trust level and purchase intention in accordance with open market website designs; encourage Korean online shopping malls to move to the Chinese market; and provide rich insights into developing marketing plans based on the different web design factors of Korean and Chinese open markets.

지속가능한 농업발전을 위한 전략과 추진과제 (Strategies and Directions for Developing Sustainable Agriculture in Korea)

  • 김창길
    • 환경정책연구
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    • 제2권2호
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    • pp.17-40
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    • 2003
  • The objective of this paper is to formulate strategies and action programs for developing sustainable agriculture in Korea. There is increasing evidence that agriculture has been preoccupied with increasing productivity much to the detriment of environmental degradation. The issue of increasing agricultural productivity so as not to undermine the environment is a difficult task. In reality, there are many definitions of sustainable agriculture and sustainable agricultural development. In this paper, sustainable agriculture is defined by its ability to ensure future supplies of agricultural products at acceptable economic and environmental costs to the society. Sustainable agriculture development refers to the optimal level of interaction among the three dimensions - the environmental, the economic and the social - through dynamic and adaptive processes of trade-off. In order to formulate the strategies for developing sustainable agriculture, three stage approaches such as strategic analysis, strategic choice, and strategic implementation are employed. The basic framework for strategies of sustainable agriculture development consists of five steps such as vision, targets, principles, action plan and policy instruments. The major action plans for activating formulated strategies are suggested as integrating agricultural and environmental policy measures, establishing the system of optimal agri-environmental resources management practices, establishing safe and high quality product system and its effective marketing system, increasing the R&D investment for developing sustainable agro-technology, developing indicators for measuring sustainable agricultural development, and taking a share in related roles for all parties including farmers, consumers, policy makers, researchers and NGOs.

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