• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.4
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• pp.171-181
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• 2018

As the proportion of sports events in the sports industry grows, the official sponsor market for sports events is also increasing. But because official sponsors are limited and expensive, some companies approach sporting events by way of Ambush marketing. This study is to analyze the differences of media exposure between official sponsors and general companies of mega sport events. To accomplish the purpose of the study, we collected text articles and analyzed them from the period of 2016 Rio Olympics, one year before the Olympics and one year after the Olympics. Web crawling was performed using Python for the collection of articles. Morphological and frequency analysis was performed using the KoNLP package and the TM package of statistical program R. In addition, the opinions of the related experts group were gathered to classify the companies or organizations in the media as the Organizing Committees for the Olympic Games(OCOGs), official sponsor, and general companies. As a result of the analysis, 5,220 times appeared related to the OCOGs, 7,845 times appeared related to the official sponsor, and 7,028 times appeared related to general companies. There isn't much difference in the frequency of exposure between official sponsors and general companies. It implies that Ambush marketing is recognized as a strategic marketing technique. The International Olympic Committee(IOC) has to recognize these social phenomena and establish reasonable standards for the marketing activities of official sponsors and general companies. And this study will serve as a basis for fair sponsor activities or marketing activities of sports events.

• Asia Marketing Journal
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• v.16 no.1
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• pp.21-33
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• 2014

When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between pre and post SNS media appearance. Our study starts fromthe basic but not verified question; Does really the negative event have more negative impact in the post-SNS-occurrence period than in the pre-SNS-occurrence period? In order to examine the impact of the negative publicity on firm performance in two eras, pre and post SNS media appearance, we used CAR (Cumulative Abnormal Resturns) model. By using this model, we could verify the statistical significance of cumulative abnormal returns in market between before and after the events. For event samples, we focused on food manufacturers and collected the negative events from 1991 to 2003 for pre-SNS occurrence period, and from 2010 to 2013 for post-SNS occurrence period. Based on the listed food companies at KOSPI, we researched Naver News Library (newslibrary.naver.com) and Naver News (news.naver.com) for all the individual negative events published for both periods. Firm returns data were collected from TS 2000 (KOCO Info) and market portfolio data were collected from KRX Exchange. Through our empirical analysis, our finding is interesting to note that the type of events differently influences on the firm performance. With the SNS, the health-related events have influence on the firm performance 'after the event day' whereas the company behavior trust events have influence 'before the event day'. Our findings have implications for management. When a negative event directly related to or threatening customers or their life such as health, it is crucial to fix up the situation right after the event occurs. On the other hand, when a negative event is not publicly available information such as company behavior trust, it is important for marketers to strengthen the firms' trust reputation and control the bad WOM before the event.

• International Journal of Quality Innovation
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• v.10 no.2
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• pp.29-42
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• 2009

The issue of capacity constraint resources (CCR) or bottlenecks wandering in product mix decision by applying Theory of Constraints (TOC) management philosophy has been mentioned and demonstrated in several papers. In this study, the effect for prolonging the planning period (PPP) so as to stabilize the CCR is investigated. The results show that the effect for PPP alternative will be positive or negative which is depending on the environment condition. However, a majority cases which have positive effect for PPP alternative can be recognized prior knowing the marketing demand, which is significant in the real application.

• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.1
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• pp.11-23
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• 2003

This study Investigates the short and long-run dynamic relationships between the domestic and U.S. stock markets for the period of declining stock prices. It Is well known that the domestic stock market variations are largely caused by the U.S. stock market movements. Multivariate causal tty test Is utilized to examine the lead-lag relationships among four stock prices of KOSPI and KOSDAQ In the domestic part and DOWJONES and NASDAQ In the U.S. part. When the stock prices tend to decrease In the long run, It Is found that both KOSPI and KOSDAQ have closer relations with NASDAQ than DOWJONES. When both of domestic stock markets are severely fluctuate, bidirectional causal relationships appear to exist between NASDAQ and each of KOSPI and KOSDAQ. On the other hand. when the domestic stock markets are relatively stable, unidirectional causality Is found to exist between NASDAQ and each of KOSPI and KOSDAQ. which is explicitly validated by the analysis of variance decomposition.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.91-106
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• 2006

The purpose of this study is to examine the differences of long-term relationship intention process according to consumer characteristics. Data for this research was collected from 540 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The results are as follows. First, relationship consumers having relationship with stores were different from customers having relationship with a brand in specific store in the long-term relationship intention process. Second, consumers having relationship for a long period and consumers having relationship for a short period showed differences in long-term relationship intention process. Third, strong relationship consumers and weak relationship consumers showed differences in long-term relationship intention process. Forth, involvement groups showed differences in long-term relationship intention process. These results imply that fashion retailers need set up the relationship strategy for subdivision groups along consumer characteristics.

• Journal of the Korean housing association
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• v.10 no.4
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• pp.1-10
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• 1999

The purpose of this study was to investigate the environmental factors having a influence on the preference of residential district and to furnish basic information for the successful settlement. For the purpose, residential preference and values on the residential district were estimated according to the housing life cycle. Data were collected through questionnaires designed for this study, and the objects of this research were university students. To analyze the data were used spsswin program. The major results were as follows. 1. According to the housing life cycle, there were significant differences in the preference of the residential district, living area and housing type in the future. Metropolitan and seoul, residential area and commercial area, apartment, office-hotel and row house were preferred in the housing formative. In the stable period, seoul and metropolitan, tower apartment, residential area were preferred. But in the housing reductive period, they preferred a green zone in the rural, the detached house. 2. The degree of consideration of living convenience facilities was high in the housing formative period. Both education-leisure, business facilities and marketing facilities were highly valuated in the housing stable period. But the value of welfare facilities was high in the housing reductive period. 3. The 4 dimensions of values in environmental conditions were extracted through factor analysis. They were natural, human, social, and economic factors. According to the housing life cycle, there were significant differences in factors being considered as the environmental conditions. The values of human and economic factors were high in the housing formative and stable period. Natural factor were highly considered in the housing reductive period.

• Horticultural Science & Technology
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• v.34 no.5
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• pp.755-760
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• 2016

In general, the storage life of hardy kiwifruit (Actinidia arguta) is approximately one month, even in cold storage, which is a limiting factor for its commercialization due to the short marketing period. This short shelf life is in contrast to those of green kiwifruit (A. deliciosa, 6 to 8 months) and gold kiwifruit (A. chinensis, 4 to 6 months). To increase the storage life of hardy kiwifruit, we performed a cross between A. arguta (a local collection, 'Hy2-1', female) and A. deliciosa ('Matua', male) at Wando station at the Fruit Research Institute of JARES, Korea in 1999. After the first selection in 2006, we clonally propagated the hybrid plants by grafting them onto A. arguta seedlings in Gwangyang and Haenam province, Korea. We performed the final selection of this cultivar in 2012 and applied for plant protection rights from the Korea Forest Research Institute in 2013. Several experimental orchards have been established for commercial production. 'Mansu' begins to flower on May 20 in Gwangyang. The horticultural maturity date in 'Mansu', when the soluble solid content reaches $7^{\circ}Bx$, is October 15, whereas that of the control variety ('Chiak') is October 5. The average fruit size of 'Mansu' is approximately 15 g. The soluble solid content of 'Mansu' is approximately 16 to $17^{\circ}Bx$ after ripening. The total yield of mature 'Mansu' vines is estimated to be 2.2 to 2.5 tons per 10a. The fruit firmness of 'Mansu' exceeded 1.5 kg/5 mmØ until 70 days after storage (at 0 and $1^{\circ}C$). Therefore, 'Mansu' fruits have much longer storability than the control. The cultivation and production of 'Mansu' may extend the marketing period for hardy kiwifruit.

• Journal of Bio-Environment Control
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• v.27 no.4
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• pp.312-318
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• 2018

We investigated the effect of postharvest treatments of calcium chloride, lysophosphatidyl ethanolamine (LPE) or 1-methylcyclopropene (1-MCP) on fruit quality during simulated marketing in Asian pear (Pyrus pyrifolia Nakai). 'Whangkeumbae' pear fruits were immersed in 0.25, 0.5 or 1.0% $CaCl_2$ solution with or without ultrasound (40kHz) at $25^{\circ}C$ for 3min followed by storage at $1^{\circ}C$ for 30 days simulated as abroad exportation. After simulated marketing at $25^{\circ}C$ and 80% relative humidity (RH) up for 10 days, quality parameters were evaluated. Results indicated that the ultrasound and $CaCl_2$ treatment had a synergic effect on keeping the green skin color which showed lower $a^*$ value. The combination treatment of ultrasound and 0.5% and 1.0% $CaCl_2$ significantly reduced internal browning disorders, although severe skin blemish disorder (20-23%) occurred in 1.0% $CaCl_2$ treatment. 'Wonhwang' pears were immersed in 1,000ppm LPE for 3 minutes or were fumigated in 1,000 ppb 1-MCP for 12 hours, respectively. The results of the fruit quality survey during the 21 days of distribution period are as follows. The 1-MCP treatment was maintained at a constant flesh firmness of 33N or higher during the distribution period. The LPE treated fruits had a lower physiological disorder index than the untreated group, but showed a relatively higher value than the 1-MCP treated group. In the case of 1-MCP treatment, the fruit respiration rate was significantly lower than of untreated control ($6.0mL{\cdot}kg^{-1}{\cdot}hr^{-1}$) during the simulaed marketing period. Consequently, it was expected that the postharvest treatments of 0.5% calcium chloride in pararell with ultrasound and 1-MCP fumigation can help to maintain Asian pear quality during distribution period.

• Fisheries and Aquatic Sciences
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• v.18 no.3
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• pp.325-332
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• 2015

An active stimulating method for juvenile fishes to drive escaping from mesh of the codend was examined by shaking canvas in the bottom trawl followed by shrimp beam trawl. Field fishing trials by a bottom trawl were carried out between the Geomoondo and Jejudo in west of South sea, Korea by conver-net methods to examine the effect on the reduction of juvenile fish as a discard catch by generating a shaking movement of the codend using two pieces of asymmetrical semi-circular canvas. The mean period of the shaking motion with the round canvas was 10-15 s, and the range of amplitude as a vertical depth change was up to 0.4-0.6 m when towing speed 3.4-4.3 k't as estimated by peak event analysis. The escape rate of juvenile fish in conver-net by total juvenile bycatch (codend and cover-net) in 14 trials increased from 20% in a steady codend to 34% using a shaking codend in the bottom trawl, while the marketing catch or total bycatch was similar between steady and shaking cod ends. There was no difference in the body size of the fish and species composition between the steady and shaking cod ends. Above results demonstrate a new method for bycatch reduction actually up to 18% using an active stimulating device, although further experiments are needed to increase an effective shaking motion of the codend in amplitude and period for more bycatch reduction.

• Korean journal of food and cookery science
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• v.25 no.5
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• pp.531-544
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• 2009

Strategic alliance is increasingly becoming a popular strategy in the family restaurant industry. In general, strategic alliance can be defined as several brands collaborating in technology development, marketing, or production while keeping their independence as separate business entities. This study identified segments on the basis of sales promotion resulting from strategic alliances between family restaurants and card companies. This study further investigated how brand image, brand value, price fairness, customer loyalty and demographics are different among the segments. From the statistical analysis, three segments were found; 'short-period benefits oriented' segment, 'intangible and discount benefits oriented' segment and 'free benefits oriented' segment. Among the three segments, the 'free benefits oriented' and 'intangible and discount benefits oriented' segments had greater perceived brand image, brand value and customer loyalty than the 'short-period benefits oriented' segment.