• 제목/요약/키워드: marketing education

검색결과 828건 처리시간 0.023초

비영리조직의 자원개발 전략에 관한 탐색적 연구 (The Resource Development Strategy for Non-Profit Organization)

  • 이윤정
    • 디지털융복합연구
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    • 제10권10호
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    • pp.107-118
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    • 2012
  • 본 연구는 비영리조직을 대상으로 재원충원 방안으로 선택하고 있는 자원개발 활동이 어떻게 이루어지고 있는 지 그 내용과 지원 수요를 예측하기 위해 탐색형식으로 시도되었다. 연구대상은 복지서비스단체, 시민단체, 복지관 영역의 비영리조직들로, 설문조사를 통해 총 356곳의 자료가 수집되어, 조직과 재정에 관한 기본구조, 자원개발에 관한 내부환경, 자원개발 세부전략의 활용여부와 빈도, 그리고 자원개발의 효과성, 비영리조직이 선호하는 자원개발 전략과 수행에 따르는 어려움 등이 분석되었다. 결과적으로, 비영리조직의 나이는 10~14년으로, 총 인력 수는 13~19명이었으며, 자원개발을 위한 내부 환경은 복지관이 다른 복지서비스단체와 시민단체에 비해 인력과 부서, 후원자 관리, 전산관리 프로그램 체계가 갖추어진 편으로, 다른 두 집단은 내부 체계가 미흡한 것으로 파악되었다. 부족한 재원을 충당하기 위한 비영리조직의 자원개발 전략의 효과성 측면에서는 이벤트, 기업모금, 프로포졀 공모 등이 높게 평가되고 있었고, 향후 활용하고자 하는 선호전략으로도 거론되고 있었다.

브랜드 신뢰와 사회적 CSR 동기귀인이 환경친화적 라인확장에 미치는 영향 (The effects of brand trust and attributions on the eco-friendly line extension)

  • 문희강;이현화
    • 복식문화연구
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    • 제23권4호
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    • pp.537-553
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    • 2015
  • Recently, some fashion retailers have initiated sustainable actions in the form of corporate social responsibility (CSR) activities to address consumers' social concerns. This study intends to combine the concept of CSR motivation attributions with brand extension literature in order to examine how consumers' trust of a parent brand affects their CSR motivation attributions and ultimately their attitudes towards parent-brand CSR activities and sustainable extension lines. A self-administered online survey was conducted using scenarios describing a fast fashion retailer introducing a sustainable line. Data from 303 female U.S. consumers, aged between 18 and 34 years, were used for the statistical analysis. Data analyses were conducted using SPSS 21.0 for descriptive analysis, exploratory factor analysis, and regression analysis. The results revealed that all hypotheses were supported. The findings show that consumers' trust of a parent brand has an indirect impact on positive attitudes towards the parent brand's CSR activities as well as the sustainable extension product line, mediating positive evaluations of the brand's social CSR motivations. In addition, this study suggests consumers' prior trust of the parent brand is a variable that affects consumers' evaluation of CSR motivation sincerity. Marketing suggestions and thoughts based on the findings of this study were provided.

Early adulthood: an overlooked age group in national sodium reduction initiatives in South Korea

  • Park, Sohyun;Lee, Jounghee;Kwon, Kwang-Il;Kim, Jong-Wook;Byun, Jae-Eon;Kang, Baeg-Won;Choi, Bo Youl;Park, Hye-Kyung
    • Nutrition Research and Practice
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    • 제8권6호
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    • pp.719-723
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    • 2014
  • BACKGROUND/OBJECTIVES: South Korean's sodium consumption level is more than twice the upper limit level suggested by the WHO. Steep increases in the prevalence of hypertension and cardiovascular disease in Korea necessitate more effective sodium reduction programs. This study was conducted in order to compare sodium intake-related eating behaviors and key psychosocial factors according to age group and gender. SUBJECTS/METHODS: Using an online survey, a total of 1,564 adults (20-59 years old) considered to be geographically representative of South Korea were recruited and surveyed. The major outcomes were perceived behaviors, knowledge, intentions, and self-efficacy related to sodium intake. RESULTS: The results show that perceived behavior and level of self-efficacy related to low sodium consumption differed by age and gender. Female participants showed better behavior and intention towards low sodium intake than male counterparts. Young participants in their 20s showed the lowest intention to change their current sodium intake as well as lowest self-efficacy measures. CONCLUSIONS: Future sodium reduction interventions should be developed with tailored messages targeting different age and gender groups. Specifically, interventions can be planned and implemented at the college level or for workers in their early career to increase their intention and self-efficacy as a means of preventing future health complications associated with high sodium intake.

메이크업 이미지에 나타난 영화 패왕별희(覇王別姬)와 1989년 미스코리아 당선자의 비교에 관한 연구 (A Comparative Study of The Movie Farewell My Concubine and Miss Korea Elected in 1989 in The Makeup Image)

  • 박장순
    • 산업융합연구
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    • 제18권3호
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    • pp.27-34
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    • 2020
  • 4차 산업혁명 시대를 사는 현대인에게 외모 관리와 소비 행동은 개인의 가치뿐만 아니라 인간관계에서도 매우 중요한 요인으로 작용한다. 사회생활에서 막중한 역할을 담당하는 이러한 외모 관리를 위하여 메이크업은 헤어미용, 네일미용, 피부미용, 패션 등과 함께 경쟁력을 갖춘 중요수단으로 활용된다. 따라서 영화<패왕별희>에 등장하는 우희와 1989년 미스코리아 당선자들의 눈썹, 눈, 아이라인, 볼, 입술화장, 피부톤 등의 메이크업에 관하여 미용학적인 관점에서 전문적으로 비교 및 분석하였다. 연구결과 다소 과장된 화장기법의 공통분모 속에서 다른 면들이 분석되었다. 이에 본 연구를 통하여 참신한 메이크업 패턴과 아이템 개발을 위한 다각도 모색이 가능하며, 동시에 메이크업 미용 교육의 기틀 구축에도 도움을 줄 것이다. 더불어 본 연구는 메이크업 시장에서의 더욱 공격적인 마케팅 전략을 구축하여 경쟁력을 갖춘 실질적인 발전에도 일조하고자 한다.

Influence of Self-Construal on Choice of Overseas Travel Product Type

  • KIM, Young-Doo
    • 산경연구논집
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    • 제11권1호
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    • pp.29-38
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    • 2020
  • Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

MSG 안전지식 교육에 따른 변화가 식품안전태도와 MSG 이용의도에 미치는 영향 (The Educational Effect of MSG Safety Knowledge and the Effect of Its Change on Attitude to Food Safety and MSG Usage Intention)

  • 하헌수;김건휘
    • 한국조리학회지
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    • 제21권3호
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    • pp.92-103
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    • 2015
  • 본 연구의 목적은 MSG 안전 지식 교육이 MSG 안전 지식에 유의적인 효과가 있는지 검증하고, 효과가 있는 경우 MSG 안전 지식 변화가 식품안전태도의 변화를 가져오는지, MSG 이용의도에 변화를 가져오는지 검증하는 데 있다. 이를 위하여 조리학고 대학생 39명을 대상으로 실험집단과 통제집단으로 나눠 실험 관찰하였다. 연구 결과는 다음과 같다. 첫째, MSG 안전 지식에 관한 교육은 MSG 규제 지식과 학술 지식에서는 유의적인 영향력이 있었으나, 물질 지식에서는 유의적인 효과가 없었다. 둘째, MSG 안전 지식의 변화는 식품안전태도 변화에 유의적인 영향력이 없었다. 셋째, MSG 안전 지식 중 규제 지식은 MSG 이용태도에 유의적인 정(+)의 영향력이 있었으나, 물질지식과 학술 지식은 유의적인 영향력이 없었다.

환동해권 항만물류산업 활성화방안 - 강원도를 중심으로 - (Around East Sea Region Port Logistics Industry Activation Scheme with Gangwon Province)

  • 차순권
    • 한국항만경제학회지
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    • 제24권4호
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    • pp.385-406
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    • 2008
  • 본 논문는 환동해권에서 입지적 우위를 갖는 강원도의 항만물류산업 활성화 방안을 모색함으로써 지역경제발전에 기여하고자 하였다. 본 논문은 강원도 항만물류산업의 활성화방안을 강원도와 정부 측면으로 구분하여 제시하였다. 강원도 차원에서는 국제물류 환경변화에 따른 거점 항만의 지정 및 개발, 환동해권 주요 항만간 네트워크 및 전자항만 시스템의 구축, 그리고 항만배후지 지원을 위한 자유무역지대나 경제자유지역 같은 경제특구의 조성 및 확대 방안을 제시하였다. 또한 배후단지에는 환동해권의 자원과 관련된 산업을 유치 및 육성하는 것이 효과적이라는 것과 적극적인 항만물류마케팅 활동의 추진을 주문하였다. 정부 차원에서는 강원도 항만에 대한 직접적인 접근성 및 연계성 확대를 위한 SOC 투자 확대 방안과 정부의 서남해안 위주 항만개발정책의 전환을 통한 강원도 항만에 대한 적극적이고 효율적인 지원을 요구하였다. 끝으로 항만물류 분야의 첨단화와 글로벌화가 급속히 확대되는 상황에서 종합적인 전문물류인력양성 기관의 설치 및 지원이 필요함을 제시하였다.

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e-러닝 성과에 영향을 미치는 품질요인에 관한 연구 (What Quality Factors Affect to the e-Learning Performance)

  • 김성균;성행남;정대율
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권1호
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    • pp.201-230
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    • 2007
  • Recently, the growth of e-Learning systems and its related information technology has presented a unique challenge for both schools and industry. It would make an extremely phenomenal paradigm shift in the educational method and practice. Methods of assessing the quality of e-teaming services and contents are critical issue in both practice and research. Moreover, many researchers are interested in what qualify factors more affect to the Performance of e-Learning service. Nevertheless, service quality is a construct that is difficult to define and measure. e-Learning services are composed of many factors, and they are more complicated than the traditional education services because they we performed on the distance basis and the many platforms of IT infrastructure. The purposes of our research are to classify the e-Learning service dimension and identify their factors, to develop the measurement of the factors, and finally to test empirically their relationship between the service factors and e-Learning service performance. For the development of the service factors we considered SERVQUAL model and SERVPERF model which were developed in the service marketing area. The SERVQUAL model was more fitted to the e-Learning services than the latter. From that we derived several factors that fit to our research domain, ie, tangibles, access, reliability, credibility, security, responsiveness, assurance, empathy. We combined three factors of them(reliability, credibility, security) into a factor, system stability for the semantic simplicity, and divided responsiveness factor into system operator responsiveness and teacher responsiveness as the entity based dimension classification. In the e-Learning services research, Most researcher are mentioned the quality factors of contents, so we added to two contents quality factors, ie, contents production method and richness of contents itself. We examined the relationship between the service quality factors and e-Learning performance(student satisfaction and service reuse intention). As result three quality factors(contents production method, teacher responsiveness, empathy) significantly affected student satisfaction. To the other performance variable, ie, service reuse intention, the teacher related quality factors(such as teacher responsiveness, assurance, empathy) affected only. In conclusion, even in the on-line distance teaming, the teacher's role md earnestness is as important as ever.

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경기지역 주부 연령대별 된장 소비패턴 (Generational Differences in Doenjang Consumption Patterns in Gyeonggi area)

  • 이승교;조금순;이성현
    • 한국지역사회생활과학회지
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    • 제15권3호
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    • pp.21-28
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    • 2004
  • Marketing of traditional doenjang (a kind of fermented soybean product) is now focusing on its health advantages, being proven to have anti-viral, anti-cancer and anti-oxidant effects. The purpose of this study is to investigate the consumption patterns of traditional doenjang in the households managed by different generations of women living in Gyeonggi area. Six hundred housewives answered the questionnaire. Statistical analyses were performed on 590 subjects using SAS (ver 8.1). Chi-square tests and General Linear Models were used. The age distribution of housewives was as follows: 42.9% were in their 30s; 40.9% were in their 40s; and 16.2% were in their 50s. 57.5% of subjects graduated with high school education while 72.8% of subjects did housework only. Overall, 47.2%, prepared their doenjang themselves, while the remainder purchased it or received it from relatives. This percentage differed however according to age group, as self-preparation of doenjang was found in only 22% of housewives in their 30s, but increased to 83% of subjects in their 50s. 53.4% of subjects had their doenjang donated to them by relatives, compared with only 3.1 % of subjects in their 50s. Most of dishes using doenjang were soups and stews. Those housewives in their 50s made significantly higher use of doenjang in soup, wrapping vegetables (ssamjang), seasoning, and flat cake (jangttok). Doenjang dishes were prepared for the husband in the family 59.2% of the time, followed by housewives 15.4% of the time. Annual consumption of doenjang was 5.1kg. and Kanjang was 4.4L per household; there was no significant difference between the age groups respecting annual consumption. From such results, we may assume a decrease in home-made doenjang among younger generations and an increase in the amount of purchased doenjang. We can predict an increased need for doenjang of better quality. Also the development of new products such as ready-to-eat or fast food variants would better serve the trend towards convenience.

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사용자경험 리서치를 통한 유아용 인터렉티브 TV 연구 (A study on user experience design research of interactive TV for children.)

  • 전은용;윤주현
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2009년도 학술대회
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    • pp.818-825
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    • 2009
  • 에듀테인먼트는 유아용 인터렉티브 TV 를 연구하는데 있어서 가장 중요한 요소 중 하나이며, 유아교육시장에서의 이와 관련된 연구는 시장성으로나 소비자 수요 측면에서 큰 비중을 차지하고 있다. 이 연구의 목적은 아이들의 생활, 행태를 관찰, 조사 분석하여 발견된 중요한 요소들이 가지는 교육적 효과를 디자인을 통해 적용하여 에듀테인먼트 효과가 최대화된 유아용 인터렉티브 TV 를 위한 새로운 아이디어를 제시할 수 있도록 하고자 함이다. 아이들의 노는 모습-책 읽기, 음악듣기, 장난감가지고 놀기 등-아이들이 접하는 미디어들의 관찰을 통해 교육적 목적으로 환영 받지 못하는 TV 를 신뢰할 수 있는 매체로 재해석 하기 위하여 새로운 개념의 단서를 찾고자 하였다. 새로운 서비스를 제안하기 위하여 사용자가 기존의 미디어를 통해 상호작용하는 행태를 관찰, 분석하여 그 결과를 유아용 인터렉티브 TV 의 서비스를 위한 사용자 경험 정보 구조와 그 경험을 가능하게 하는 Input 요소를 통한 인터렉션 방법의 제안을 함께 하였다. 본 연구에서 제시된 콘텐트의 경험구조와 그와 연동 가능한 input device 를 통해 좀 더 창의적인 상호작용이 가능한 유아용 인터렉티브 TV 를 위한 콘텐트 디자인이 가능할 것으로 생각된다. 초기의 TV 에서 IPTV 까지 TV 는 변천을 거듭하여 왔고 네트워크라는 인프라의 중심에 서게 되면서 인터렉션 요소를 통해 에듀테인먼트 효과가 극대화 될 수 있는 매체로써 새로운 전기를 맞이하게 될 것으로 예상된다.

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