• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.332-337
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• 2023

The purpose of the study was to analyze consumers' perceptions of gamification. Based on the analyzed data, we would like to provide data by systematically organizing the concept, game elements, and mechanisms of gamification. Recently, gamification can be easily found around medical care, corporate marketing, and education. This study collected keywords from social media portal sites Naver, Daum, and Google from 2018 to 2023 using TEXTOM, a social media analysis tool. In this study, data were analyzed using text mining, semantic network analysis, and CONCOR analysis methods. Based on the collected data, we looked at the relevance and clusters related to gamification. The clusters were divided into a total of four clusters: 'Awareness of Gamification', 'Gamification Program', 'Future Technology of Gamification', and 'Use of Gamification'. Through social media analysis, we want to investigate and identify consumers' perceptions of gamification use, and check market and consumer perceptions to make up for the shortcomings. Through this, we intend to develop a plan to utilize gamification.

• 한국식생활문화학회지
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• 제25권6호
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• pp.755-763
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• 2010

The purpose of this study was to select market variables that a foodservice company should consider when expanding overseas and to regional market analysis by variables. Twenty-three different variables were derived from 17 previous studies. These were: population, urbanization rate, women employed, enrollment in tertiary education, gross domestic product, value added by service, total number of mobile cellular telephone subscribers, number of internet users, total Asian highway, inward foreign direct investment, total service imports, inflation rate, international tourist arrivals, energy use by industry, growth rates of the food consumer price index, access to urban sanitation, per capita total expenditure on health, male life expectancy at birth, adult literacy rate, contributing women family workers, passenger car, and country risk assessment. The selected variables were collected as secondary data from the UN, Asian Development Bank, International Bank for Reconstruction and Development, and Michigan State University.

• 융합경영연구
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• 제12권4호
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• pp.77-85
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• 2024

Purpose: The purpose of this study was to investigate the effect of organizational management competency according to the personality types of Project Management Office (PMO) leader on the Project Performance and to further verify the mediating effect of positive psychological capital. Research design, data and methodology: The collected data of this study was statistically checked using SPSS 25.0 program and AMOS 25.0, and the result analysis and hypothesis verification were conducted by applying demographic frequency analysis, descriptive statistics, model fit, reliability, validity, correlation analysis, and structural equation modeling. Results: The personality types of the project Management Office (PMO) leader had an effect on positive psychological capital and positive psychological capital had a mediating effect between project performance. Conclusion: Since the essence of project Management Office (PMO) leadership for organizational management exists in a smooth mutual relationship between the leader and the project members, it is necessary to expand the leadership education that strengthens the positive psychological capital and to manage the communication ability of the PMO leader continuously in terms of personnel management practice.

• 한국산학기술학회논문지
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• 제12권9호
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• pp.3856-3868
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• 2011

최근까지 부동산 부분에 대한 전반적인 연구경향은 부동산시장 및 시장분석에 관한 논문이 중심을 이루었고, 부동산중개인의 직무능력 향상을 위한 교육프로그램개발에 대한 연구는 상대적으로 부족한 실정이었다. 따라서 본 연구는 충남지역(천안)을 중심으로 부동산 비즈니스 현장에서 경영활동 중인 부동산중개인을 대상으로 직무능력 향상을 위한 교육프로그램에 대한 니즈를 파악하기 위하여 실증분석을 하였다. 분석결과는 다음과 같다. 첫째, 부동산중개인의 직무능력 향상을 위한 교육내용에 대한 설문에서는 응답자의 대다수가 부동산 권리관계분석 및 법적지식, 부동산경영 회계, 부동산마케팅, 부동산 정책의 이해 등이 절실하게 필요한 것으로 나타났다. 이와 같은 변화의 움직임은 진화하는 고객들의 욕구를 충족시켜 줄 수 있는 최적의 대안이 교육훈련과정으로부터 발생됨을 인식하기 때문이라 하겠다. 둘째, 부동산마케팅 전략에 대하여 조사한 결과, 응답자의 대부분이 고객 욕구를 충족시키기 위해 새로운 형태의 마케팅전략이 필요함을 인식하고 있는 것으로 나타났다. 이와 같은 현상은 정보기술(Information Technology)등 패러다임 변화에 따라 인터넷 광고 등과 같은 새로운 형태의 마케팅 전략이 경영현장에서 요구되기 때문인 것으로 판단된다. 셋째, 산학연계를 통한 부동산관련 교육프로그램 필요성에 대하여 조사한 결과, 응답자 가운데 92%가 대학의 평생교육원에서 진행하고 있는 부동산 교육프로그램의 운영이 필요하다고 응답하였다. 또한 지역에 소재한 대학의 자원(resources)을 이용한 부동산중개인의 재학습 과정이 필요한 것으로 나타났다. 이외에도 효과적이고 효율적인 교육프로그램을 위해서는 대학 평생교육원의 인적 자원(human resources)을 활용한 부동산중개인의 직무능력 향상을 위한 '부동산 계약학과' 형태의 교육훈련시스템 운영을 요구하고 있는 것으로 나타났다. 넷째, 부동산중개인의 직무능력 향상을 위해 정규과정에서 수강하고 싶은 교육내용의 순위를 조사한 결과, 부동산경영(44.2%)과 부동산마케팅(42.3%)부분이 빈도가 높게 나타났다. 이와 같은 응답결과는 부동산경영과 부동산마케팅 마인드를 통해 고객들의 니즈를 파악하려는 의지를 보여주는 것이라 하겠다. 경영지식의 습득을 위해서는 정규과정 형태의 교육프로그램 운영보다는 비정규과정 형태의 교육훈련 프로그램을 더욱 더 선호하는 것으로 나타났다. 그러나 본 연구는 부동산중개인의 특성을 고려, 천안지역에서 부동산중개업을 운영하고 있는 대상만을 중심으로 표본을 추출하였다. 따라서 모집단을 보다 광범위하여 다양한 지역을 중심으로 조사할 필요가 있다. 천안지역 이외에도 부동산 비즈니스 활동이 활발하게 진행되고 있는 지역(평촌, 일산, 분당)과 부동산학을 전공하는 학부생과 대학원생들을 대상으로 부동산중개인의 직무능력 향상을 위한 니즈를 실증적으로 분석할 필요가 있다. 이를 통하여 부동산중개인들이 고객만족과 직무능력 향상을 위하여 필요로 하는 요인들을 측정함으로서 맞춤형 교육프로그램개발을 위한 정보를 얻을 수 있을 것이다. 이와 같은 연구결과를 통하여 측정된 직무능력 향상을 위한 교육프로그램개발 변수들은 대학의 부동산학 커리큘럼에 접목됨과 동시에 부동산학의 발전을 위한 실사구시적 정보(information)로 유용하게 사용될 수 있을 것이다.

• 농촌지도와개발
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• 제11권2호
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• pp.279-290
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• 2004

This study aims to explore the benefits and extension's role with farmers' markets in USA. This study was conducted by literature review and case study. They help establish connections between consumers and food producers, provide an additional income source for farmers. and in general, serve as a tool for community development. First, from education to advocacy, from research to advising, extension educators have multiple roles to play in promoting the growth of farmers' markets. Second, it is essential that extension engage others who are interested in seeing the markets succeed and create opportunities for such groups to make the market unique in their given communities. Third, extension promotes farmers' markets through the creation and dissemination of how-to publications. These publications typically include tips about having a market establishing a prominent and easily accessible market location, and offering a sufficient product variety to ensure consumer satisfaction. Fourth, efforts by extension offices are already paying off for consumers, vendors, and communities. Involving those who will purchase as well as produce the foods sold at who will purchase as well as produce the foods sold at farmers' markets should diversify the audience extension educators reach. Fifth, extension educators can aid in this effort by encouraging farmers' market vendors to diversify their of offerings and to produce and sell value-added products. Sixth, many extension offices offer guides to the direct marketing venues in their counties, such as farmers' markets, pick your own operations, roadside stands, and community supported apiculture farms. Once such a guide is produced. extension educators can distribute it at workshops and inform local media about the guide so that they can publicize it. Seventh, extension educators should seek to involve those groups who can collaborators could include community economic development organizations, consumer groups, churches, food banks, land preservation organizations, school, farmers' organizations, and other community groups. Eighth, extension educators can also contribute to the improvement of existing markets by offering workshops for vendors in business management, advertizing, marketing, bookkeeping, personnel management, and food preservation. Ninth, farmer's market also provide an opportunity for extension to have face-to face communication with farmers. Tenth, if farmers' markets are well managed, these markets can provide economic, nutritive, educational, social and psychological benefits to venders and the community.

• 간호행정학회지
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• 제8권1호
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• pp.151-167
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• 2002

Purpose : The purpose of this study is to present the direction of service marketing for improving customers' satisfaction by comparing the difference in medical and nursing service satisfaction between internal and external customers. Method : The subjects were outpatients and inpatients as the external customers and nurses, doctors, and staffs as the internal customers, in a university hospital. Data were collected from April 25 to May 2, 2001 through questionnaires. The 2 structured instruments were used for collecting the data: Customer Satisfaction Measurement 2000 developed by Korean Society of Quality Assurance in Health Care(1999) and nursing service satisfaction questionnaires by the researcher. Data were analyzed using SPSSWIN 9.0 with t-test, one-way ANOVA, scheffe test.Result : 1. In overall medical service satisfaction scores, external customers' satisfaction showed significantly higher than internal customers'(p=.000) and there was no significant difference between external customers(p>.05). But there was significant difference between internal customers(p<.05). 2. There was no significant difference in nursing service satisfaction between the external and internal customers (p>.05). In the external customers, inpatients' nursing service satisfaction showed significantly higher than outpatients' (p<.001). And there was significant difference in nursing service satisfaction between internal customers(p<.05). Conclusion : To increase external customers' satisfaction with medical and nursing service, hospital should carry out internal marketing strategies for improving internal customers' satisfaction. Also to increase outpatients' satisfaction, it should conveniently improve procedures of use and provide more information and education for outpatients.

• 간호행정학회지
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• 제5권2호
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• pp.369-388
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• 1999

This study is a descriptive research to establish a positioning strategy of nursing service image, making a perception map on each hospital's nursing service image and ranking construct factors of nursing service image. The results in this study were as follows; 1. The rank of construct factors of nursing service image which were thought important by subjects was the first 'Kindness', the second 'Reliability', the third 'Professional Knowledge', the fourth 'Responsibility', and the fifth 'Advanced Nursing Skill'. 2. The perception map for nursing service image on each hospital showed a hierarchial structure and positioned the first B hospital, the second C hospital, the third D hospital, the fourth A hospital, and the fifth E hospital. The perception map for construct factors of nursing service image and hospitals showed the first dimension : 'Reliability', the second dimension : Kindness', the third dimension : 'Mission', 'Accuracy', 'Neat Appearance', and 'Ethical Aspect', and the fourth dimension : 'Client Advocate', 'Humanistic Consideration', 'Professional Knowledge', 'Responsibility', and 'Advanced Nursing Skill'. 3. The findings of subject's characteristics which affected degree of likeness on each hospital nursing service image to make a marketing strategy were as follows : In A hospital D hospital, and E hospital, the subject group whose hospital dates were under 1 week, education level was upper graduate university, and age was between 40's and 50's, were appeared to have low nursing service image on following construct factors : 'Kindness', 'Reliability', 'Responsibility', 'Mission', 'Neat Appearance', and 'Humanistic Consideration'. In B hospital and C hospital the subject group whose hospital dates were under 1 week or over 5 weeks, sex was woman, and age was 20' s or 40's, having a admission experience on subject hospitals, were appeared to have low nursing service image on following construct factors : 'Professional Knowledge', 'Advanced Nursing Skill', 'Ethical Aspect', and 'Humanistic Consideration'. As the based on above results, nursing managers can use positioning method to develope a marketing strategy for nursing service image.

• 마케팅과학연구
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• 제8권
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• pp.475-490
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• 2001

본 연구의 목적은 유통업자상표 의류제품 구매고객의 구매빈도에 따라 분류된 집단간 인 구통계학적 특성, 구매동기, 불만족의 차이를 규명하고자 한다. 연구대상은 만 18세 이상의 여성으로 2개 백화점 9개 점포에서 판매하고 있는 유통업자상 표 여성의류를 구매한 경험이 있는 고객 1,120명이었다. 자료수집은 설문지법을 사용하였으며, 자료분석은 SPSS $PC^+$프로그램을 이용하여 빈도분석, 분산분석, 던컨 검증, $X^2$검증을 이용하였다. 연구결과 유통업자상표 의류제품의 구매빈도가 높은 집단의 특성은 만 18-39세에 주로 분포되어있고, 대학 학력이 많았으며, 직업은 전업주부 및 사무직에 종사하는 것으로 나타났다. 그리고 월평균 의복지출비 및 월평균 쇼핑지출비로 10-30만원미만 정도를 지출하는 것으로 나타났으며, 월평균 총수입규모는 100-300만원미만에 해당되는 것으로 나타났다. 그리고 구매빈도에 따른 집단간 유통업자상표 구매동기를 파악해 본 결과 1-2번 구매집단은 디자인이 마음에 들어서, 3번이상 구매집단에서는 가격에 비해서 품질이 좋아서가 우선 시되는 구매동기로 나타났다. 한편 구매빈도에 따른 집단간 유통업자상표 의류제품 제품구 매시 불만족을 파악한 결과 부분적으로 유의적인 차이가 있는 것으로 나타났다.

• 한국지역지리학회지
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• 제20권1호
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• pp.92-100
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• 2014

"삼국유사" '수로부인'에 나오는 '헌화가'의 배경 설화를 토대로 헌화가와 해가의 배경지를 다양한 관점에서 추정해보고 다음과 같은 결론을 얻었다. 1) 헌화가 배경지는 경북 영덕군 남정면 부경리 지경천 골곡포(骨谷浦) 부근 암석단애지 일대로 판단된다. 2) 해가 배경지(임해정 옛터)는 헌화가 배경지인 골곡포에서 이틀거리(약 60km)에 위치하는 울진의 월송정 일대로 판 단된다. 3) 일부 지자체에서 주장하는 헌화가 배경지와 해가 배경지는 지자체들의 장소 마케팅(place marketing) 차원에서 설정된 경향이 강해 설득력이 없다.

• 유통과학연구
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• 제17권6호
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• pp.77-84
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• 2019

Purpose - Although an extensive body of research in psychology and marketing focuses on perceived waiting time, no research has examined the effect of the location of the waiting place on perceived waiting time. In particular, this study suggests that customers who are waiting in a restaurant may have different perceived waiting time depending on whether they are in close proximity to the service area (e.g., dining area) or farther from it. In particular, the author examines how and why the location of the waiting place affects the perceived waiting time of the consumer and reveals the mental simulation as its psychological mechanism. Research design, data, and methodology - This study conducted field surveys with customers waiting in real restaurants. Eighty-eight people participated under two conditions: a restaurant with a waiting place near the dining area and a restaurant with a waiting place far from the dining area. Participants responded to questions about perceived waiting time (the dependent variable), mental simulation (the mediator), and demographic variables. To verify the hypothesis, ANOVA and bootstrapping analysis were performed. Results - The major results from the field study are as follows. First, participants perceived wait time differently depending on the location of the restaurant's waiting place: participants in the restaurant with a waiting place close to the dining area perceived significantly shorter waiting times. Second, the effect of the location of the waiting place on the perceived waiting time was mediated by mental simulation: the closer the wait location is to the dining area, the more imagination the customer exercises about the meal, which in turn distracts attention from time flow and shortens the perceived wait time. Conclusion - This study has a theoretical implication in that it extends research on perceived waiting time as the first study of how and why the location of a waiting place affects a customer's perceived waiting time. It has a practical implication that can be used as a marketing tactics to improve the image of the service provider by changing the location of the waiting place.