• 한국보건간호학회지
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• 제15권1호
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• pp.42-55
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• 2001

The purpose of this study was to provide basic information for developing effective marketing strategies of nursing organization by identifying the correlation among internal marketing factor, nurses' job satisfaction, and organizational commitment. The subjects of this study were 256 nurses who were working in the hospital over 1 year at three university hospitals which had more than 400 beds in seoul and kyung-gido. The data were collected by self-reporting questionnaires. The instruments used in this study were the communication form scale developed by Jo(1995), the welfare scale developed by researcher, the education training scale developed by researcher, the organizational commitment scale developed by Mowday, Porter and Steers(1979). The data were analysed by the SAS package using frequency, percentage, mean, standard deviation, and Pearson's correlation coefficient. The results of this study were as follows; 1. Mean scores of internal marketing factors in nursing organization were as follows; horizontal communication 3.42, downward communication 3.32, involvement communication 3.08, upward communication 3.00, education training 2.54, welfare 2.51. The mean score of job satisfaction was 2.79 and organizational commitment was 3.00. 2. Job satisfaction was positively correlated with education training (r=0.54, p=0.0001), upward communication(r=0.49, p=0.0001). welfare (r=0.40, p=0.0001), horizontal communication(r=0.33, p=0.0001), involvement communication(r=0.25, p=0.0001) of internal marketing factors in nursing organization, but negatively correlated with downward communication(r=-0.16. p=0.0082). Organizational commitment was positively correlated with upward communication(r=0.48, p=0.0001), education training (r=0.42, p=0.0001), horizontal communication(r=0.36, p=0.0001), welfare (r=0.34, p=0.0001), involvement communication(r=0.25, p=0.0001) of internal marketing factors in nursing organization. but negatively correlated with downward communication(r=-0.20, p=0.0014). In conclusion. the results of this study showed that the internal marketing factors were highly correlated with nurses' job satisfaction and organizational commitment. Therefore, for nurses' job satisfaction and organizational commitment's improvement, it is important to develop the education training program. to improve welfare system and to actualize upward communication. among internal marketing factors.

• 한국컴퓨터정보학회논문지
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• 제21권2호
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• pp.131-136
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• 2016

This study aims to present suggestions on the causes and effects between internal marketing and customer-oriented trends of social welfare halls based on the issue that internal marketing should be activated based on previous studies on the relationship between internal marketing and customer-oriented trends. For this purpose, as a result of analysing the research hypothesis through a questionnaire, this study has meaning in that it supported the results of previous studies on internal marketing and customer-oriented trends as theoretical suggestions and analysed the relationship between internal marketing and customer-oriented trends. It was politically suggested and emphasized that internal marketing is needed in social welfare halls and to encourage social welfare workers to be customer-oriented, components of internal marketing should be established in an organic and systematic manner.

• 한국산학기술학회논문지
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• 제15권5호
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• pp.3203-3212
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• 2014

기업의 문화 예술 지원은 메세나 운동으로부터 시작되었고 이후에는 소비자의 문화욕구를 만족시키고 기업의 이미지를 향상시키며 시대의 요구와 변화로서 기업의 활동을 증가시키는 문화마케팅으로 변화되었다. 그러므로 많은 기업들은 다양한 영역에서 문화마케팅 활동을 발전시키고 있다. 특히 아트마케팅은 예술 활동에 대한 관심과 기대치를 올리고 생산품에 대한 비판적인 관점과 삶의 기준을 높이는 역할로 인해 중요한 업무가 되었다. 그러므로 기업은 전략적 차원과 공공복지에 기여하는 차원에 따르는 이미지 마케팅 활동으로서 자사건물이나 별도의 공간에 전시공간을 제공해 예술과 관련된 다양한 전시, 스폰서, 교육 프로그램을 제공한다. 본 논문은 문화마케팅의 개념, 기업의 문화 예술 지원현황 및 아트 마케팅의 개념과 유형을 분류한다. 동시에 문화마케팅 수단으로서 기업 미술관의 전시공간의 유형을 분류하고 프로그램의 분석을 통해 기업 미술관의 특성 및 유형을 파악한다.

• 한국직업건강간호학회지
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• 제21권3호
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• pp.299-307
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• 2012

Purpose: This descriptive study attempted to identify the influence of internal marketing perception, empowerment, and job satisfaction on customer orientation of clinical nurses. Methods: The subjects were 411 nurses with over one year working experience in a university hospital, located in I-city. The data were collected from April 20 to 30, 2012. using a self-report questionnaire. The data were analyzed using hierarchical multiple regression with the SPSS/WIN 17.0 program. Results: There were significant differences in customer orientation depending on general characteristics(age, marital status, education, position, clinical experience, and department). Internal marketing perception, empowerment, and job satisfaction correlated with customer orientation. As the results of hierarchical multiple regression analysis for impact factors on nurses' customer orientation show, factors are the outpatient department in working places(${\beta}$=.10), education and training in internal marketing perception(${\beta}$=.12) and empowerment(${\beta}$=.44), which accounted for 31.1% of customer orientation. Conclusion: Therefore, nurse managers should identify the needs to perceive nurses as internal customers, and the internal marketing strategy should be performed to empower nurses. Also, it is needed to place nurses with high customer orientation at the outpatient department.

• 한국식생활문화학회지
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• 제24권1호
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• pp.58-68
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• 2009

This study examines the impact of the perception that employees of contract foodservice management companies have of internal marketing on service quality. Questionnaires were delivered to 291 employees employed in foodservice management companies. High perception item of internal marketing was 'value of formula education program' (3.36 points), whereas 'adequate allowance disbursement' (2.62 points) and 'various vacation benefits' (2.66 points) scored low. High service quality items for customers were 'kindness to customers' (3.89 points) and 'willingness to help customers' (3.89 points), whereas 'comprehension of customers' special requests' (3.63 point) and ['meeting customer expectations'] (3.64 points) scored low. The internal marketing conceived by employees of contract foodservice management companies has a positive influence on service quality. The most influential internal marketing variable to affect service quality was 'communication' followed by 'education/environment' and 'fringe benefits/[decisive] delegation'.

• 대한안전경영과학회지
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• 제9권3호
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• pp.173-182
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• 2007

We suggested the policy of labor management in pump manufacturing industry through survey in order to improve competitive ability. In pump manufacturing industry, since it is difficult to find sufficient worker having technical skill and knowledge concerning pump manufacturing technology, therefore the industry must cultivate the employee systematically. We reached the result, production engineer and R&D engineer play an important role to improve competitive ability in pump manufacturing industry. Though they need technical education, the effect of education was not satisfactory. To solve this problem, suitable technical education course must be devised. Marketing reinforcement is a important factor in pump manufacturing industry. To achieve marketing reinforcement, each company must develop their present technology further and raise marketing ability to expand internal and external business. It is also consulted to use IT technology.

• 경영과정보연구
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• 제6권
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• pp.291-308
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• 2001

The results of this study are as follows. 1. The essential qualities of marketing ethics are that the processes which commodities and services are transferred to consummers should be made equally after they are produced. 2. The ethics of marketing management are come up with in the fields of the managements of purchasing, distribution, sales and advertising. 3. The ethics of purchasing, distribution, sales, advertising is that each management activities should be done honestly. 4. The ethics of marketing research includes the right of examiners and examinees, the attitudes of research ethics, marketing ethics platforms. 5. The right of examiners and examinees should be respected, and research attitudes should be based on conscientiousness. 6. The enactment of marketing ethics platform and the education about marketing ethics are necessary in order to keep the high level of marketing ethics.

• 유통과학연구
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• 제13권6호
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• pp.87-96
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• 2015

Purpose - Several domestic telecommunication companies have made a considerable effort to continuously grow and survive, and they have strived to thrive in the midst of mature market competition. To overcome this challenging situation and to grow continuously, while still meeting customer needs that are becoming more diverse and complicated with the passage of time, extensive support for internal marketing is essential. Without such internal support, companies face serious limitations and market roadblocks. The communication industry is a high-level service industry and a basic communications industry characteristic is its significant dependence on the employees delivering the services. Therefore, entrepreneurs in the information/communications industry, as well as existing competitors, should look to satisfy external customers through critical investment in internal customers (employees). Therefore, it is important for research to examine how internal factors influence technology innovation and service quality, which are the key drivers for companies that are seeking leading market positions. Research design, data, and methodology - The purpose of this study is to analyze the relationship of technology innovation and perceived service quality with the internal marketing factors in the communication industry and to offer suitable and effective internal marketing suggestions. The independent variables of this study are internal communication, education and training, the support of the executives, reward systems, and empowerment. The dependent variables are technology innovation and perceived service quality. Utilizing these, this paper studies the influence of internal marketing factors on technology innovation and perceived service quality. Results - The study results revealed the following. First, the identified internal marketing factors have a positive effect on technology innovation. Among the five internal marketing factors, three had a significant effect on product innovation, empowerment, the support of executives, and education and training, in this order. Second, the internal marketing factors also had a positive effect on the process innovation of technology innovation. The marketing factors, the support of executives, empowerment, internal communication, and education and training, in this order, significantly affect process innovation. Third, technology innovation had a positive effect on perceived service quality. All of the five service quality factors, namely, tangibles, reliability, assurance, responsibility, and empathy, in this order, significantly affect product innovation. Additionally, tangibles, reliability, responsibility, empathy, and assurance, in this order, significantly affect process innovation. Fourth, product and process innovation significantly affect tangibles and reliability in technology innovation. To enhance tangibles and reliability, process innovation should first be enhanced. Fifth, product and process innovation significantly affect responsibility and empathy in technology innovation. To enhance the responsibility and empathy, process innovation should first be enhanced. Sixth, product and process innovation significantly affect assurance in technology innovation. To enhance the assurance, product innovation should first be enhanced. Conclusions - According to the results, a company's internal marketing factors have a positive and significant effect on technology innovation and, further, product and process innovation have a positive and significant effect on the perceived serviced quality.

• 정보관리학회지
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• 제28권4호
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• pp.221-242
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• 2011

본 연구를 위하여 공공도서관의 경영과 서비스에 영향을 미치는 대학 입시제도의 변화와 국내 사교육시장의 실태를 분석하였다. 분석결과 우리나라에서는 미국, 유럽 등 선진국에서는 사례를 찾아보기 어려운 다양한 경쟁적 요소가 도서관서비스 시장에 존재하고 있음이 밝혀졌다. 이들은 도서관 입장에서 보면, 소속된 지역과 업무현장에서 자연스럽게 경쟁관계가 성립되어 상호 조직의 발전이 제한될 수 밖에 없으며, 결국 도서관 마케팅 측면에서 새로운 관계 정립이 필요하다. 도서관의 '영어도서관프로그램'을 새로운 서비스 확장 사업으로써, 마케팅레버리지(marketing leverage)로 활용하여 도서관이 공공기관으로서 의 단단한 입지와 도서관서비스 품질에 대한 만족도를 한층 더 높일 수 있도록 도서관 2곳을 선택하여 장서개발과 프로그램 운영 경험을 통해 모형을 고안, 제시하였다.

• 수산해양교육연구
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• 제13권1호
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• pp.1-18
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• 2001

The purpose of this research was to develop curricula for the department of marine products marketing in fisheries high schools. The specific objectives were as follows; 1) To investigate the demand of students, teachers in fisheries high schools, and workers in marine products marketing for the educational program. 2) To analyze the jobs of the marine products marketing fields. 3) To develop curricula for the department of marine products marketing on the basis of the theoretical background and the result of the objective 1) and 2). In order to achieve these objectives, domestic and foreign literatures, research reports, and theses were referred to in order to know the academic classification of fisheries economics and curricula of junior colleges and universities were collected and analyzed. To achieve the first objective, the degree of the students' knowledge of marine products marketing through fisheries management textbook was investigated. And the questionnaire survey of the demand was conducted on the subject of professors at the departments of fisheries management, teachers in the charge of the related courses and those who work for marine products marketing-related firms. The questionnaire was composed of 22 items about the knowledge of marine products marketing and 27 items about the job capacity. To achieve the second objective, the occupations were surveyed on the subjects of the works who work for marine products marketing. They were sampled randomly among the marine products buyers, wholesalers, auctioneers and salespersons. The results of this research were as follows; Taking grades and credits at each subject were made out on the consultation of the experts in marine products marketing. The curriculum of the professional subjects related to marine products marketing in fisheries high schools is suggested as follows; General Fisheries(10th grade, 6 credits, curricular discretionary class), General Oceanography(10th grade, 4 credits, curricular discretionary class), Fisheries Marine Transportation Information(11th grade, 8-12 credits), Marine Products Marketing(11th grade, 8-12 credits), Fishery Sale and Management(11th grade, 8-12 credits), General Fisheries Management(11th grade, 6-8 credits), Accounting Principle(11th grade, 4-6 credits), Marine Products Processing(12th grade, 4-8 credits), Commercial Law(12th grade, 4-6 credits), Management Practice(12th grade, 4-6 credits), Computer Practical Business(12th grade, 4-6 credits), Marketing(12th grade, 4-8 credits), General Marketing Management(12th grade, 6-8 credits), Marketing Information Practical Business(12th grade, 4-6 credits) Marketing Management I(12th grade, 4-6 credits), Marketing Management II(12th grade, 4-6 credits). If this curriculum is adopted, it will meet the demands of the educational aims and the industrial society.