• 제목/요약/키워드: marketing education

검색결과 827건 처리시간 0.027초

서비스 교육품질과 고객 지향성에 관한 연구 (A Study on the Quality of Service Education and Customer Orientation)

  • 김민주;박득
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2014년도 제49차 동계학술대회논문집 22권1호
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    • pp.181-184
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    • 2014
  • 본 논문에서는 기업에서 이루어지는 서비스 교육 품질이 실제적으로 직원의 고객지향성에 어느 정도 영향을 미치는지 연구해보고자 한다. 기업에서는 서비스 교육에 대해 막대한 비용과 노력을 들여왔음에도 불구하고 그 효과성에 대해서는 확신을 가지지 못하고 있는 실정이며 서비스 교육이 실질적으로 서비스 수행 향상에 기여하고 있는지도 확인해 보기가 어렵다. 본 논문에서는 서비스 교육 실행 시 교육품질에 대해서 측정해보고 서비스 교육품질이 고객지향성에 미치는 영향을 연구해 보고자 한다. 그리고 고객 지향성을 가장 높일 수 있는 서비스 교육 품질에 대해서도 논의해 보고자 한다.

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가야 갑주를 활용한 박물관 어린이 체험용 갑주 디자인 개발 (A Study on the Development of Armor Design for Children's Experience with Gaya Armor in Museums)

  • 조현진
    • 패션비즈니스
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    • 제18권5호
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    • pp.56-68
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    • 2014
  • The study is about developing of armor design for the children's experience with Gaya armor in museums. The aim of this paper is to combine the culture of Korean traditional armor with the development of cultural products through the research about the relic of Gaya and the analysis of the problem about the status of the operation for children's experience. The current problems of Gaya armor for the children's experience are discrepancies in the material, structure and configuration of the traditional Gaya armor in regards to the aspects of the education and; unsuitability for safety and operation of the outfit in regards to the aspects of the function. Therefore, this paper presents 10 different styles of armor design in consideration of the educational aspects and functional aspects, and this paper confirms the value of the traditional Korean armor by reaffirmation to artistic possibilities and merchantability of Gaya armor.

Teasing from Parents and Siblings about Appearance Affecting Body Satisfaction and Self-Esteem of Middle School Students

  • Yoh, Eunah
    • Fashion, Industry and Education
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    • 제16권2호
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    • pp.17-29
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    • 2018
  • In this study, it is explored whether teasing from parents and siblings about appearance of children affects body satisfaction and self-esteem of middle school students. A total of 594 adolescents participated in the survey and the causal model was tested with the data. In results, parents' and siblings' teasing was significantly correlated. Parents' and siblings' teasing significantly affected body satisfaction that showed a significant impact on self-esteem. In the mean comparison by gender, female adolescents suffered more from parents' as well as siblings' teasing on appearance than did male adolescents. Female adolescents indicated lower body satisfaction than male adolescents whereas no gender difference was found in self-esteem. In the multiple-model comparison, both the parents' and siblings' teasing about appearance affected body satisfaction of female adolescents while only siblings' teasing affected body satisfaction of male adolescents. The results indicate that female adolescents are more likely to be exposed to parents' and siblings' teasing about appearance at home than male adolescents, resulting in negative body satisfaction that is influencing self-esteem. The finding could be used as a basis for family education, calling for an attention to this issue.

Impact of Societal Participation on Customer Satisfaction: Economic-Environmental Analysis from Saudi Banks

  • SOMILI, Hassan M.
    • The Journal of Asian Finance, Economics and Business
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    • 제9권5호
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    • pp.177-186
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    • 2022
  • This study aimed to measure the impact of societal participation of Saudi banks on customer satisfaction and determine the statistical differences in customer satisfaction according to sex, age, income, education, and work type. Societal participation has economic and environmental dimensions. The study population includes all Saudis in the government, military, and private sectors reaching 3.58 million in 2021. The unit of analysis is Saudi customers of commercial banks. The 12 banks have societal programs. The research tool is a "Questionnaire," It is distributed face-to-face at places of work. The study concludes that economic participation has no impact on customer satisfaction; however, the impact of environmental participation on customer satisfaction is proved. The study shows no statistical differences in customer satisfaction according to mediators (sex, age, income, education, and work type). Despite the environmental participation being the tangible product by Saudi banks in the local market, the study concludes the positive relationship between societal participation and customer satisfaction. The study presents a set of recommendations for enhancing societal participation in the Saudi businesses environment.

전공심화과정 개설을 위한 설문조사연구 (Analysis of Questionary Survey Research on the Intensive Major Course in the KNAC)

  • 강윤규;홍규현
    • 현장농수산연구지
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    • 제10권1호
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    • pp.137-151
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    • 2008
  • This research was conducted to suggest a policy plan for intensive major course in recurrent education system of KNAC. A survey was answered by students, graduates, field professors and (full-time) professors. The results are summarized as follows; 1. In the item of educational operation system, there were some differences in preference among 4 examinee groups. Students preferred 'semester system', graduates and field professors did 'once per week system', and professors 'cyber+centralized training system'. 2. As entering time, students and graduates preferred 'immediately after graduation'. However, field and full-time professors preferred '1 to 3 years after graduation' that became reality. 3. As board and lodging, all examinee groups wanted 'dormitory in college'. Students and graduates were open to pay educational expenses as a level of national colleges. 4. As a curriculum, the most preferred subject by all groups was 'major field technique', which was followed by 'marketing/sale' and 'farm management' in the order of preference.

경기 일부지역 영양교사의 직무만족도, 업무수행도와 만족도, 업무수행을 위한 지식.기술의 요구도 및 자기평가 (Job Satisfaction, Work Performance, Work Satisfaction, Perceived Needs and Self-Evaluation of Knowledge and Skills of Nutrition Teachers in Gyeonggi Area)

  • 임재연;김경원
    • 대한지역사회영양학회지
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    • 제19권1호
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    • pp.60-70
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    • 2014
  • The purpose of the study was to examine job satisfaction, work performance, work satisfaction, perceived needs and self-evaluation of knowledge and skills of nutrition teachers. Survey questionnaire was administered to 106 nutrition teachers in schools of Gyeonggi area. Subjects were categorized into high- or low-job satisfaction group, and study variables were examined by job satisfaction group. Overall job satisfaction was high, with a mean score of 14.9 out of 20. High-job satisfaction group had more favorable perception regarding human relations and workplace atmosphere compared to the counterparts (p < 0.001). Work performance, examined by 12 items, was not significantly different between the two groups. However, satisfaction regarding specific work of nutrition teachers was significantly different by job satisfaction (p < 0.001). High-job satisfaction group responded that they had more knowledge and skills in areas such as food purchase management, food sanitation and safety management, equipment and facility management, nutrition education, nutrition counseling (p < 0.01), and general management & marketing (p < 0.05). High-job satisfaction group also indicated that nutrition teachers need to have more knowledge and skills than the counterparts, regarding food purchase management (p < 0.001), nutrition education (p < 0.01), nutrition counseling, general management and marketing, and teaching practices (p < 0.05). In addition, study results showed significant positive correlations among study variables. This study suggested that job satisfaction of nutrition teachers might be increased by having favorable human relations and workplace atmosphere, increasing satisfaction with specific work of nutrition teachers, and by increasing the knowledge and skills required for the work of nutrition teachers.

걷기행사 참가의 결정요인 (Factors Associated with Perticipation in a Walking Campaign)

  • 조희숙;송예리아;홍선영;유승현;이정렬
    • 보건교육건강증진학회지
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    • 제24권3호
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    • pp.73-86
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    • 2007
  • Objective: The purposes of this study are to understand the characteristics of the participants in a community walking campaign and to analyze the factors related to their participation based on the Transtheoretical Model (TTM). Methods: The study composed of the description of participant characteristics and comparison of them with non-participant characteristics in a walking campaign in K province. The data were collected through a survey of 2,590 participants and 258 non-participants from the same community. The survey instrument included questions about stages of walking and exercise, knowledge and attitude toward walking, and environmental condition for walking. Results: A majority of the walking campaign participants were in the action(24.8%) and maintenance(43.6%) stages of walking and exercise behavior. The non-participant group was split between maintenance(51.6%) and precontemplation (30.6%) stages. Among the participants, effective campaign promotion channels differed by age group while motivation for participation and participation patterns were associated with both age and gender. Favorable physical environment was a significant factor of participating in walking campaign(OR=1.396, CI=1.149-1.696). Although the campaign participants scored higher than the non-participants in most attitude toward walking questions, differences in knowledge scores between two groups were less significant. Conclusion: In conclusion, further social marketing to increase the awareness and to increase the concern of population in the community is needed based on the survey result. Transtheoretical model seems appropriate to apply to the evaluation and the planning the program of the behavior change in the community. Also, more organized and sustainable support in need to maintain the good habit of walking for the participants in walking campaign.

부천 지역 주부의 식문화 의식과 가사행동과의 관계 (Relationship Between Dietary Consciousness of Housewives and Their Attitude of Households - in Puchon City -)

  • 고경희
    • 한국식생활문화학회지
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    • 제14권3호
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    • pp.211-224
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    • 1999
  • The purpose of this study was to investigate the understanding of dietary consciousness and define the relationship of housewife attitude of middle class residence in Puchon city. Questionnaires were collected 282 housewives in Puchon city. Data were analysed with SAS software package for F-test and Duncan's multiple range test. The main findings of the research were as follows: The food related perchasing place was supermarket(91%), ordinary market(77%), department store(68%), special store(58%), common purchase(37%), convenience store(22%) and communication marketing(13%). The clothing perchasing place showed in the order of department store(71%), special store(65%), ordinary market(52%), common purchase(23%), supermarket(18%), convenience store(15%) and communication marketing(10%). Dietary cosciousness of housewife on foods, clothing, and housing related items was significantly different, specially 20's housewife was concerned about foods and 30's housewife was housing(p<0.05). The behavior consciousness of housewife was significantly different between age, education level, family type and income(p<0.05). Highly educated housewife showed a tendency to spend money and times for food related fields, and to buy clothes in a department store for breaking stress(p<0.05). However, low education level and extended family type housewife got more conservative consciousness on traditional fermented food making(p<0.05). Most of young housewife answered that the making of bread, cookies, soybean paste soup, children clothes and handicraft led to positive consciousness(p<0.05). Especially high life satisfaction housewife preferred to make a dosirak(lunch box), dinner, children clothes and handicraft(p<0.05).

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지역사회서비스투자사업 제공기관 직급별 교육요구조사: 아동재활치료서비스를 중심으로 (The Educational Needs Analysis depending on Service Providers' Position for Community Social Service Investment Program: Focusing on the Rehabilitative Treatment and Services for Children)

  • 신재은;송윤희
    • 융합정보논문지
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    • 제8권2호
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    • pp.163-169
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    • 2018
  • 본 연구의 목적은 지역사회서비스투자사업 제공기관 종사자를 대상으로 직급별 교육 필요도와 직무 실행도 인식을 분석하여 교육요구를 파악하는 것이다. 이를 위해 경기지역 지역사회서비스투자사업 중 아동재활치료기관 종사자 619명의 자료를 수집하였으며, 수집된 자료는 t-검정을 통해 분석하였다. 연구결과, 교육 필요도와 직무 중요도의 차이를 보이는 항목은 기관장의 경우, 전문자격분야 10개, 사업운영관리분야 2개, 고객관리분야 4개, 서비스개발 및 마케팅분야 4개이었고, 실무자의 경우 전문자격분야 3개, 사업운영관리분야 2개, 고객관리분야 2개, 서비스개발 및 마케팅분야 5개였다. 치료사의 경우는 35개 모든 교육내용의 필요도 및 직무 수행도 간에 차이가 크게 나타났다. 본 연구결과는 지역사회서비스투자사업 종사자들의 교육방향을 수립하는데 기초자료로 활용될 수 있을 것이다.

원주의료기기 클러스터 혁신역량 제고방안 (A Method for Increasing the Promotion of Wonju Cluster)

  • 이우천
    • 한국경제지리학회지
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    • 제11권3호
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    • pp.428-441
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    • 2008
  • 원주클러스터의 역량 제고방안을 제시하기 위해 원주의료기기의 산업현황을 파악하였다. 그리고 설문과 심층면접으로 기업일반현황 및 입지요인, 경영환경, 기업경쟁력, 기업지원제도 등을 조사하였다. 원주클러스터는 '07말 기준 40만 평방미터의 부지에 79개 의료기기 제조업체가 입주하여 연구개발 및 생산중이며 시장점유율은 전국 의료기기 생산액의 9%, 수출액의 11%를 차지하고 있다. 그러나 원주클러스터 업체들의 혁신역량이 보완되기 위해서는 기업들의 지리적 집적, 의료기기 및 전후방 업체육성 및 유치, 고급인력공급, 기술개발지원, 기술 및 정보획득 지원, 주거 교육 등 기반시설 보완, 체계적인 창업보육 시스템구축, 자금조달지원, 마케팅 지원과 경영자의 자질향상 프로그램이 필요함을 알 수 있었다.

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